Earlier today, Google (yes, Google – not Alphabet) announced a major change to the Google logo. In the last 17 years, the company has undergone a lot of changes, but throughout all of it, the Google logo remained largely the same – the notable serif-style with those same iconic colors. The new Google logo revealed today, however, has let go of those roots and is now in a sans-serif typeface. And apropos of any major changes or announcements made by the company, the Internet responded overwhelmingly – mainly, to describe what the new Google logo looks like to them.
“So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it,” writes Tamar Yehoshua, Google VP of product management and Bobby Nath, Google director of user experience. “Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens.”
The Google logo redesign comes shortly after the company announced the creation of parent company Alphabet. Rightly so, the new logo’s colors and typeface more closely align with Alphabet’s. But outside of those ties, Google says that the logo change is motivated in large part to adjust to the changing ways through which we interact with Google on multiple devices. Originally built for a single desktop browser page, the Google logo has been readjusted to work and read more smoothly across several platforms.
While the Internet community seems to largely embrace the new Google logo, many are jokingly comparing it to other things in our world. Here’s what some people on Twitter had to say about the new Google logo:
The new Google logo looks like it forgot to put its eyeliner on. pic.twitter.com/GSLsEycv3n
— Dan Quayle (@See_Em_Play) September 1, 2015
Fulfilling my duty as a tech thought leader here: the new @google logo looks like it’s made from @JELLO letters. http://t.co/CCnCfpA7oF
— Jasper. (@thewordsof_JDN) September 1, 2015
New @google logo font looks like fridge magnet letters. Not a bad thing. #GoogleLogo pic.twitter.com/nXXdusC3yH
— Chris Madigan (@BarkingAtTheTV) September 1, 2015
That new Google logo is driving me crazy because it looks like the logo of a VHS distributor of children’s movies back in the 90s.
— Ashe Schow (@AsheSchow) September 1, 2015
new google logo looks like it’d probably be tastier than the old google logo and that’s my review
— Jack (@notquitereal) September 1, 2015
New Google logo looks like it was written in comic sans font pic.twitter.com/boJVWSek9F
— Pigeon Today (@PigeonToday) September 1, 2015
The new Google logo looks like a toy store logo. Or just like a toy. Toy-ish.
— Sara Soueidan (@SaraSoueidan) September 1, 2015
What the new Google logo launch has taught me is that many people have no idea what Comic Sans looks like. pic.twitter.com/zqrc4arKwE
— James Kelleher (@etienneshrdlu) September 1, 2015
Anyone else think the new #Google #Logo looks like the love child of @Groupon & a power button? pic.twitter.com/7D9D0a3Aes
— Ben Royston (@bbroyston) September 1, 2015
New google logo looks like the Sesame Street version
— Neil (@negativeneil) September 1, 2015
