New Salesforce Einstein Tool Will Craft Company-Specific AI Bots

The Einstein Copilot Studio is coming to Salesforce users this fall but will only be available as a pilot program at first.

Salesforce continues to push the AI envelope: The software giant’s latest advancement is the Einstein Copilot Studio, which will allow any Salesforce user to customize their own Einstein AI bot to fit their needs.

Most business software solutions will simply offer AI tools. But if this new tool works as advertised, Salesforce will be giving businesses the features they need to build their own AI.

AI is easily the biggest tech buzzword of 2023, with an avalanche of news centering on everything from the ChatGPT vs Bard rivalry to the potential economic impact of generative AI across all major industries.

What Does the Einstein Copilot Studio Do?

Salesforce announced the new Einstein Copilot Studio during its annual Dreamforce conference this week, and further explained the details in a press release.

Users who take advantage of the feature will be able to customize their “Einstein Copilot” bot using “specific prompts, skills, and AI models.”

The benefits? Closing deals faster, boosting customer service efficiency, and even automatically creating websites “based on personalized browsing history.”

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The customization tools will also allow businesses to make Einstein Copilot available across consumer-facing channels, allowing for real-time automated responses in chat, Slack, WhatsApp, or SMS.

When Will Einstein Copilot Studio Be Available?

You’ll have to wait a bit: The Einstein Copilot Studio is coming to Salesforce users “this fall.”

However, it will only be available as a pilot program at first, so there’s a chance we’ll see some growing pains for a while after it becomes available.

Salesforce notes that the whole studio will operate within the Einstein Trust Layer, their term for the AI architecture that allows Salesforce tools to power generative AI without exposing sensitive company data.

The tool can be split into three sections: A prompt builder, a skills builder, and a model builder, according to recent statements by Clara Shih, CEO of Salesforce AI, to TechCrunch.

“Companies also have the ability to control and designate which workflows they want Copilot to have access to and run,” Shih says, citing a competitor analysis or objection handling as possible tasks an AI could be optimized for.

Will the AI Revolution Pay Off?

Salesforce has an appealing pitch with its new Studio: After all, the main selling point of any AI is that it can do your thinking for you, and an extra-customized, hyper-specific AI that’s just for your business seems like a natural extension of that idea.

Still, there are plenty of pitfalls in the AI arena. AI can often think a little too much for itself, coming up with “AI hallucinations” that can force businesses to start asking who’s responsible for any falsehoods or misrepresentations that an AI could come up with on its own.

Plenty of AI innovators are still trying to find their feet: Even ChatGPT could go bankrupt by next year if it doesn’t lock down a sustainable business plan.

Salesforce has some of the most exciting AI tools around. Let’s hope their investment works out well for everyone.

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Adam is a writer at and has worked as a tech writer, blogger and copy editor for more than a decade. He was a Forbes Contributor on the publishing industry, for which he was named a Digital Book World 2018 award finalist. His work has appeared in publications including Popular Mechanics and IDG Connect, and his art history book on 1970s sci-fi, 'Worlds Beyond Time,' is out from Abrams Books in July 2023. In the meantime, he's hunting down the latest news on VPNs, POS systems, and the future of tech.
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