How to Boost Your Startup’s Mobile App Launch Campaign

October 31, 2016

5:50 pm

Mobile is one of the most important facets of business life today. Consumers have become consumed by their smartphones and are not only browsing but also purchasing on these tiny, handheld devices. If you want to compete in the world today, mobile is a necessity.

“In today's tech-savvy age, consumers are spending longer on smartphone apps than on their desktop or mobile internet,” says Qamar Zaman, CEO of Submit Press Release 123, a company based in Dallas, Texas, with years of experience in the industry. “So, if your company is not mobile optimized, you are already behind in the market,” he adds.

Still, it's not enough to just have a mobile-optimized website, because today's customers favor apps over standard web pages. This isn't just the case for the young and technologically minded, seeing as the average age for app users on both Android and iOS devices is around 35.

Considering that app usage accounts for around seven out of every eight minutes that we spend accessing online media, it becomes necessary to develop an app that will increase your business revenue and give your customers and clients the enhanced services that they crave.

However, to get the most out of your app launch, you need to have an effective PR strategy that will enable your business to maximize its usage.

Developing A PR Strategy for Apps

Before your app launch, you need to envision a clear PR strategy to ensure its success. Here are some points to consider:


Determining the target audience for your app as well as their unique needs and requirements that require addressing is key to developing an effective app.


Making your app visually appealing will encourage customers to download it. Use an attractive icon as well as a concise description and high-resolution images for the best effect.

Mobile Capabilities

Taking advantage of the many impressive capabilities offered by mobile platforms today will give your app's users a more impressive user experience, which will lead to excellent reviews and increased numbers of users.

How to Mobilize Your App Launch PR Strategy

To execute your mobile app's PR strategy in the most efficient way, you need to get people talking about it and excited about its potential. Here are some of the best ways to put your plan into action:

Create an Online Presence

As the promotion of mobile apps generally happens via mobile devices, you need a web page and various social media accounts dedicated to your company's app.

Make a Compelling Pitch

The world of journalism is a competitive one, and the press release about your app will join countless others on the news desk. Make yours stand out by keeping your pitch to the point, full of interesting and informative detail, and consider attaching a video showing your app in all its glory.

Target Correctly

Choosing the right target is a vital part of promoting your mobile app. Only pitch your press release to reporters who would be interested in your product.

Facilitate Reviews

Good reviews from your customers is one of the best forms of PR for your app. Reading positive testimonials on social media sites and on the app store itself will encourage other users to download your app.

Plan Out Timing

A clear schedule of public relations events has a major positive impact on the success of your app, and choosing the right time for each promotional event is important.

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25 y/o, born and living in Portugal. Majored in Biology, but tech and computers were always a passion. Wrote for sites like Windows.Appstorm and MakeTechEasier.