May 18, 2016
These days, many business owners know that having a website is key for gaining traction for your business. Yet, many business owners don’t know which strategies will work best to achieve your business goals.
Though it’s often overlooked, making your website multilingual is a big step in the right direction for your business. Here’s several reasons why:
Furthering Your Reach
Technology has helped businesses expand to have worldwide reach – so this means that incorporating languages other than English will help businesses even more. A small change to make for your websites are to make them available in multiple languages, ensuring that non-English speakers can connect with your brand with ease.
Contrary to popular belief, translating your site can be relatively inexpensive. And for the longevity of your business, it’s worth exploring.
While a non-English speaker might visit your product pages, the irritation that results from not being able to quickly glean information from the site will oftentimes lead to the viewer leaving without making a purchase. Ensuring that the multiple language options are available on your entire site can increase the likelihood of attracting new customers.
Many of these improvements will show your customers that you place importance on their needs, which also appeals them to do business with you rather than other brands. This also subconsciously builds community for your customers – whether the interaction comes from allowing them to contact each other or you directly, placing the emphasis on community building ensures that your customers know that they come first.
Demonstration 0f Cultural Sensitivity
Globalism and technological advancements have made the world more interconnected than ever – but has also increased the need for cultural sensitivity. Demonstrating this is a great way to make a large impact on your customers, but also for your local business community. In recognizing this reality, many entrepreneurs and business owners are seeing the value of using professional services to incorporate various languages to their site.
Embracing Diversity for Your Business
As noted in Forbes, the U.S. Bureau of Labor Statistics states that translation industry jobs will increase by 42 percent between by 2020. There’s no doubt – the translation field is one of the fastest-growing fields for a reason.
As a business owner, you need to take advantage of this reality by making your website available in multiple languages. Incorporate some of these changes today and see your business flourish.
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