December 18, 2017
Conversations today have gone digital. Millennials are so used to this shift that a minute without the internet is an immediate crisis.
With the advent of the internet, we can easily conduct business transactions with the click of a button, and the interest in conducting business transactions online has been overwhelming. According to one report, about 92 percent of small businesses predict that they will have a website by the end of 2018.
With an online presence, customers can verify the existence of your business, the experience of your customers will be surcharged, and your company’s visibility to both new and existing customers will be guaranteed.
Although the importance of getting a business online cannot be over-emphasized, many small businesses find it difficult to retain their online customers. As an online business, you should be more concerned about retaining your customers, so that your relevance in the digital space will soar higher.
In this post, I’ll share with you five simple yet smart hacks that you should implement to better retain your online customers.
One mistake most business owners make is to neglect blogging. Having a website is cool, but it remains incomplete if it’s not accompanied with a regular blogging calendar. With a blog, you update your customers about latest trends in the business, drive more traffic to your website, convert traffic into leads, establish authority, and drive long-term results.
If you’re a business owner with a website, you should consider beginning to blog now.
Consider Guest Posting
As a business, you have a niche (or let’s say a market) which you target. Likewise, in your niche there are authority websites and blogs that have massive traffic and wide readership. You can tap into this massive opportunity by writing on these platforms to grow your online business. This is referred to as guest posting.
With guest posting, you build domain and search engine authority, become influential, increase exposure, create brand awareness, and build your customer base. Start contributing to popular websites today, and turbocharge your customer retention rate.
Try Content Marketing
The Content Marketing Institute's explanation of the need for content marketing sums it up best.
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action,” they write.
If you want to keep your audience online for a long period, content marketing should be at the core of your approach. With this, you’ll increase sales, save costs, and retain more loyal customers for your business.
Create a Mobile App
One of the best ways you can retain your online customers is to create a mobile application for your business. Apps are easy to use, contain more functionalities, and enhances feedback. With an app, your business is sure to have more loyal customers that’ll not only buy, but also spread the word about what you do.
As a rule, your mobile app must have a feature that makes it distinct and a promise that’s irresistible. Take the Weather Bug Smart Customer App, which makes it easy for consumers to connect smart home devices and their utility provider through the app. In the process, they gain valuable access to energy efficiency information.
Become an Influencer
If as a business you’re not leveraging social media, you’re missing out. Recent statistics show that by 2020, about 2.95 billion (one-third of the earth’s population) will be on social media patforms. This means that in the next three years, one out of every three people will be engaged through the social media. This is a goldmine for businesses to capitalize on. As a business owner, you should make your company visible on social media platforms such as Facebook, LinkedIn, Twitter, Instagram, and so on. With the right assortment of networks, you’ll connect with a wide range of customers on different platforms, and retain them, too.
With these five hacks, your online customer retention rate will never remain the same. You’re sure to achieve outstanding results in your business if you make use of them.
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