Over the past year, since we last spoke to him, John Coombs has been collecting feedback from marketers and developers who are using his Rover platform to build beacon-based content and experiences into their apps. All of the feedback has gone towards implementing the newest update, which was just announced today.
“From our large retail and loyalty clients, to discovery and event-based apps, you’ve told us that you wanted even more design flexibility and the opportunity to deliver content at sub-locations or different areas within your venues,” reads Rover’s press release.
To that end, Coombs and his team have officially rolled out a complete update to the Rover open source SDK and content management tool. With Rover 2.0 (as they’re calling it) you can now:
- Set up design templates with significant flexibility to fit the look and feel of your app and brand guidelines;
- Build a number of “call to actions” into your content, including deep-linking into your app;
- Set up touchpoints or “sub locations” within your venues; and
- Track visitor and content analytics to see how your beacon content is performing.
“These updates reflect our continued commitment to providing the foundation to build beautifully designed and engaging beacon-triggered experiences,” says Coombs. “We’ve been hard at work building and a have a number of exciting announcements coming in the next few months that will continue to make it easier for you to build amazing beacon experiences into your app.”
Since graduating from 500 Startups, Coombs has been on a tear, and we're excited to see what the next big update will look like. We'll be sure to keep you posted.