August 21, 2011
When many of us think about IVR (interactive voice response), we often think of the “robo calls” we receive during election time, or even the clever celebrity wake-up messages that consumers could sign up for a few years ago (courtesy of a fast food chain). Where we don’t always make an immediate connection is with the proactive engagement possibilities that IVR can provide for consumers and brands.
As social media activity has engulfed consumers’ online activities over the last few years, brands have engaged in a race to claim their place within this social experience. The path for brands has been a well-documented rocky one, as we have all embarked on a path to figure out the best ways to engage, deliver content and keep consumers interested in our brands within this social space. What can brands, businesses and individuals do to push the limits of Facebook and Twitter beyond wall posts and tweets? What can they do to stand out and catch the attention of their Facebook fans, friends and Twitter followers?
Easy: They can send Shouts™ .
Whether a brand has a special message about a new product, a musician has a call-to-action to download a single, or you want to send a birthday wish to a friend on the other side of the world, ShoutOmatic delivers the 30-second voice recorded message to make it personal and real.
The ShoutOmatic platform gives consumers and brands the opportunity to send shouts from desktops, iPhones, within Facebook or through mobile phones. Additionally, each Shout gets its own QR code, which can extend the Shout's life into blog posts. With such a unique offering, ShoutOmatic can provide a very interesting way to communicate.
My only caution is to use the platform wisely, set boundaries and parameters if you plan to send Shouts consistently to avoid consumer fatigue, and be smart about the content you deliver.
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