Barbara Maldonado is the Social Media Strategist at Legacy Marketing Partners, one of the top Experiential Marketing agencies in the country. With more than twelve years work experience in digital, experiential, mobile and social media marketing for Fortune 500 brands, Barbara is focusing on social media and digital engagement extensions of Legacy’s agency projects. Given her passion with mobile, social and interactive marketing, Barbara has held several Chair positions within professional organizations in Chicago and currently serves as the Chair for the 2011 Heartland Mobile Council Mobile University to be held at the Spertus Institute on May 24-25, 2011.

A graduate from the University of Wisconsin – Madison, Barbara spends her free time mentoring college students and professionals in social emerging technology, following foodie pursuits and spending time with her family. Barbara can be reached for questions at [email protected]

 

Recent posts by this Author


StylSavvy: The Buying Experience Comes First

The spark that often ignites a startup can be powerfully driven by an individual’s experience and the marketplace opportunity that unfolds before them. For Rebecca O’Dell, founder and CEO of San Francisco-based startup StylSavvy, her online shopping experiences felt disconnected from what she was…

SideTour: Experiential Currency in your Hometown

In today’s digital age, we often speak of social currency and the impact it has on our personal networks, but what about experiential currency? Those priceless moments, once in a lifetime opportunities, a feeling, not an intangible object. New York City startup SideTour creates…

A Book in 5 Minutes: Think Like Zuck by Ekaterina Walter

Going from launching Facebook in a Harvard dorm room in 2004 to an initial public offering for $104 billion eight years later is an astounding feat for any entrepreneur. Now add to the mix that this was orchestrated by a young leader who has…

Grubwithus: Creating Community Over Meals at Top Restaurants

An amazing thing happens when you are socially connected.  When your Facebook friends expand from the cities you have lived in to your past jobs, or you find yourself in a complete life change that pushes you to meet new people, you want to…

5 Tax Tips for Brand New Startups

Did the allure of launching a startup make its way to your 2012 “this year I am going to finally do it” plan?  Have you been putting together your business plan and feel the pulse of your entrepreneurial spirit quicken as you get closer…

Power2Switch Connects Buyers with Electricity Options

Here is a little known fact about electricity in the United States: In 15 states, you have a choice in your power provider.  It’s not necessarily the large power company that sends postcards when you move or the name provided on the list of…

Locai: Creating Communities Built Around Brands

When Locai launched at the 2011 SXSW Conference, they were quite taken aback by the competition and the noise surrounding location-based services and apps.  They quickly decided to make adjustments to differentiate themselves, so they shifted focus from consumers to businesses and launched a…

BlendAbout: Friend Matching Over Group Meals

As we grow older, we lose touch with friends, move to new cities, and start new jobs.  No matter how socially savvy we are – how many Twitter followers, Facebook friends, or Circles we have –  sometimes it is tough to make new friends. …

Timeboxing QR Codes Deliver on Black Friday

There are few places in the U.S. that speak to our love for shopping like the Mall of America in Minneapolis, so it is fitting that QR Codes met their match there on Black Friday. Mall of America worked with Minneapolis-based mobile agency MixMobi…

Tasty Startup CookItFor.Us Connects Cravers with Makers

CookItFor.Us

Catching on to the explosive growth of foodie culture and the pursuit of all things food, Chicago-based startup CookItFor.Us has positioned itself as a different kind of food website – one of action, purchase and discovery. Their online platform links “Cravers,” those who would…

Failing Uphill: Lessons from Joshua Karp at SocialDevCamp Chicago

Joshua Karp

Chicago’s tech conference landscape continues to grow, and SocialDevCamp Chicago continues to deliver year after year.  Despite presentations from well-known sponsors and keynotes from best-selling authors and technology visionaries, the session that delivered the biggest punch at this year’s conference was the one on…

Alexis Ohanian on Community at SocialDevCamp Chicago

Alexis Ohanian

As a preview to this weekend’s SocialDevCamp Chicago keynote address, Tech Cocktail connected with Alexis Ohanian, whose accomplishments include co-founding reddit, launching Hipmunk and serving as their head of marketing, YCombinator ambassador and an active angel investor with Das Kapital Capital.  A very busy…

Julien Smith on the Power of Visibility at SocialDevCamp Chicago

Julien Smith

Julien Smith, co-author of the best-selling book Trust Agents, closes out the first day of SocialDevCamp Chicago on Saturday, August 27th with a keynote that addresses the power of visibility.  Julien will discuss the need for start-ups, companies and entrepreneurs alike to gain and…

Social Fatigue – Is the Answer Found in More?

Over the last few weeks, there has been a dialogue emerging around the topic of social media fatigue – too many posts, too many messages and not enough meaningful, personalized information.  The rollout of Google Plus finds itself at an interesting point – providing…