Barbara Maldonado is the Social Media Strategist at Legacy Marketing Partners, one of the top Experiential Marketing agencies in the country. With more than twelve years work experience in digital, experiential, mobile and social media marketing for Fortune 500 brands, Barbara is focusing on social media and digital engagement extensions of Legacy’s agency projects. Given her passion with mobile, social and interactive marketing, Barbara has held several Chair positions within professional organizations in Chicago and currently serves as the Chair for the 2011 Heartland Mobile Council Mobile University to be held at the Spertus Institute on May 24-25, 2011.

A graduate from the University of Wisconsin – Madison, Barbara spends her free time mentoring college students and professionals in social emerging technology, following foodie pursuits and spending time with her family. Barbara can be reached for questions at bmaldonado@legacymp.com.

 

Recent posts by this Author


StylSavvy: The Buying Experience Comes First

The spark that often ignites a startup can be powerfully driven by an individual’s experience and the marketplace opportunity that unfolds before them. For Rebecca O’Dell, founder and CEO of San Francisco-based startup StylSavvy, her online shopping experiences felt disconnected from what she was…

SideTour: Experiential Currency in your Hometown

In today’s digital age, we often speak of social currency and the impact it has on our personal networks, but what about experiential currency? Those priceless moments, once in a lifetime opportunities, a feeling, not an intangible object. New York City startup SideTour creates…

A Book in 5 Minutes: Think Like Zuck by Ekaterina Walter

Going from launching Facebook in a Harvard dorm room in 2004 to an initial public offering for $104 billion eight years later is an astounding feat for any entrepreneur. Now add to the mix that this was orchestrated by a young leader who has…

Grubwithus: Creating Community Over Meals at Top Restaurants

An amazing thing happens when you are socially connected.  When your Facebook friends expand from the cities you have lived in to your past jobs, or you find yourself in a complete life change that pushes you to meet new people, you want to…

5 Tax Tips for Brand New Startups

Did the allure of launching a startup make its way to your 2012 “this year I am going to finally do it” plan?  Have you been putting together your business plan and feel the pulse of your entrepreneurial spirit quicken as you get closer…

BlendAbout: Friend Matching Over Group Meals

As we grow older, we lose touch with friends, move to new cities, and start new jobs.  No matter how socially savvy we are – how many Twitter followers, Facebook friends, or Circles we have –  sometimes it is tough to make new friends. …

Failing Uphill: Lessons from Joshua Karp at SocialDevCamp Chicago

Joshua Karp

Chicago’s tech conference landscape continues to grow, and SocialDevCamp Chicago continues to deliver year after year.  Despite presentations from well-known sponsors and keynotes from best-selling authors and technology visionaries, the session that delivered the biggest punch at this year’s conference was the one on…