6 Ways Startups Can Boost Their Instagram Audience

October 14, 2016

9:00 pm

More than likely you hear the hype regarding Instagram and might even have an account for your business. The photo sharing site has 500 million monthly active users, so it’s kind of a big deal.

If your account is doing well, you are making frequent posts, but you may have a difficult time finding your audience. Much like any new account on a social media platform, it takes time to grow your audience. The following information includes tips to help you grow your Instagram audience quicker:

Promote Your Business Account

How will anyone follow you if they do not know you exist? You should use various means of actively promoting your Instagram account.

  • Inform your current customers that you have an Instagram account.
  • Post a link to your Instagram profile on other social media platforms.
  • Add your Instagram link as part of your email signature.
  • Add your Instagram information on business cards, flyers, and other promotions.
  • Include your Instagram account info in e-newsletters.

Use Your Account for Exclusive Content

When you are growing your followers, providing exclusive content is important. You can turn this into a tease by sharing a single photo on your other social media platforms and giving your followers a link to your Instagram account to view the rest. Make sure your Twitter and Facebook accounts do not automatically share every post from Instagram.

You can also use Instagram as way of sharing exclusive promotions or discounts. Once your audience is aware that you offer special promotions, your number of followers on Instagram will increase.

Utilize The Hashtag Feature

Remember, your best friend is the hashtag. For the best results, use between three and seven hashtags for each post. The hashtags you use should be relevant to your industry, niche, or content. When you are trying to determine which hashtags are the most popular, use Google or other search engines to search for the most popular hashtags. There may be slight variations, but for the most part, they are quite consistent.

Be Active On Instagram

Another easy way to grow your Instagram account is to connect with other people, whether it means being engaged with other accounts or your audience. Look around on Instagram to find other businesses within your niche or industry and become a follower. Once they recognize your profile and see how engaged you are with their brand, they will often return the favor by commenting and liking your content. Thank your audience for their input and answer questions.

There are numerous ways to get more views, likes and followers and these can help you encourage people to view your account and also work the algorithm favorably.

Follow More Accounts

Unless you are a major business, no one is going to want to follow your account if you only follow a few people. Since you need to increase your activity on Instagram, start following more people to show that your account is highly active. Although there is no rule on the right number of people to follow based on the number of followers you have, just follow as many people as you can.

If you want ideas for new people to follow, look to your followers for inspiration. Only choose people you are genuinely interested in, because it is rude and bad etiquette to follow people purely to gain their attention.

Post Often

Perhaps your worst enemy on social media is a neglected or abandoned account. Ideally, you should post daily or more often, but a few times each week is better than nothing. The more frequently you post, the faster you can generate posts that are relevant to a variety of hashtags. It won’t hurt to brush up on the best times to post on Instagram.

No matter what social media site you want to grow, if you want to increase your followers, you will have to put in the work. It is always better for the longevity of your business to create a positive community around your brand and genuine followers. The more you connect with your current followers, the more your audience will naturally grow.


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As someone with a love of rugby, marketing, social media, craft beer brewer and music - I'm delighted to contribute to Follow me @brightoncormac or check out one of our great infographics