Threads Adds Following Feed to Better Compete With X/Twitter

The requested feature is now available for all users, although there are still a few kinks to work out for the new platform.

Threads is becoming more and more like X/Twitter every day, with the brand-new social media platform finally adding a Following feed for users.

At launch, Threads seemed poised to dethrone the newly named X as the go-to text-based social media platform. However, the lack of features and Meta connection soured many users quickly, with Threads popularity falling off a cliff in the first week.

However, the addition of the Following feed could help Threads further entice users, particularly with X going through all that rebranding controversy.

Threads Announces Following Feed Feature

Just a few weeks after launch, Threads is already rolling out big feature updates. More specifically, an update on Monday brought the Following feed — a page that exclusively shows posts from users you actually follow — to the new social media platform.

“Ask and you shall receive.” – Mark Zuckerberg in a Threads post this week

The Following feed was arguably one of the most requested in the early days of Threads, with many users sick and tired of the brands and influencers flooding the app for average users.

This wasn’t the only feature added to the platform this week either. Zuckerberg reportedly told followers in a broadcast channel that a translation button is now available to users, although this writer had trouble finding it after downloading the update.

How to Get Following Feed on Threads

If you want to stop being inundated with brands you don’t follow and influencers you don’t like when scrolling through Threads, we don’t blame you. Here’s how to get the Following feed on your Threads account.

For starters, you’re going to have to make sure you have the latest version of the app. Whether you have an iPhone or an Android, you’ll want to head to the Google Play Store or the App Store and update the Threads app. You want to make sure you have version 239 of the app, which comes with the new update.

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Once you’ve done that, you still won’t necessarily see the Following tab at the top of your main page. You’ll have to tap the Home button on the bottom left or the Threads logo at the top of the page to reveal the new tab. You’ll see the Following and For You tabs appear at the top of the page, allowing you to toggle between the two feeds.

Threads vs X: A Long Way to Go

This update was the first sign that the Threads vs X debate is getting closer by the day. However, while Threads still has that new social media platform smell, it’s still got a long way to go before it can completely match the feature catalog of X in the long run.

That’s right, despite the addition of the Following feed, Threads is still missing a lot of functionality that social media users are clamoring for. Direct messaging is one of the most noticeable absences on Threads, as well as the lack of a Discovery or Trending page. That, combined with the inability to use hashtags, is enough to keep some users away from Threads for the time being.

Still, with all the turmoil surrounding X and its controversial CEO, it feels like only a matter of time before Threads becomes the go-to social media platform for text-based interactions.

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Written by:
Conor is the Lead Writer for Tech.co. For the last six years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's written guest posts for the likes of Forbes, Chase, WeWork, and many others, covering tech trends, business resources, and everything in between. He's also participated in events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.
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