Ladies, Track Those Periods with a Tap and a Swipe Using the MeLady App

July 3, 2014

12:00 pm

Bold entrepreneurs are increasingly venturing into no-man’s land to develop apps that track women’s periods. Thanks to their innovations, we can take some control over this natural occurrence that few of us speak of, but is a force to be reckoned with all the same.

One such company is startup Cool Apps, which recently launched its MeLady app, claiming to “revolutionize the way women understand their natural cycles.”

Now, I don’t know about you, but at this point in my life, I sure as hell understand my “natural cycle.” Kinda got that down a couple of decades ago. But I don’t know too many women who wouldn’t mind being able to better plan their lives around the monthly incident.

That’s where MeLady comes in. It is the first cross-platform, cloud-synchronized mobile app designed to help women track their periods for a variety of reasons. The interactive calendar conforms to individual cycle length, sending out programmable reminders for birth control, fertility windows, and the arrival dates of our periods.

“What MeLady offers is a personalized tool for women to anchor their experiences and bodies in a consistent record,” said cofounder Miroslav Valchev. “I think most of us will be amazed how much more sense our daily lives [make] when we have the framework to understand ourselves.”

And if you’re a data junkie, you can even use MeLady to track and chart over 25 menstrual symptoms or use notes and data logs to understand mood patterns. Now I kinda doubt that when I’m in full-on, PMS bitch mode, I’ll be in the mood to sit down and plot some data points. But still – I can really see how keeping track of symptoms could come in handy when you’re planning a vacation, for example. In general, it’s probably a good idea to track one’s menstrual cycle just to be sure everything is healthy and running smoothly, too.

“All the subjective changes women experience from cycle to cycle are complicated only because it’s so hard to know what causes them,” said Valchev. “Maybe you’re having a bad day at work, or didn’t sleep great the night before, and in those instances, it’s useful to be able to step back and say, ‘No. This is why I feel this way. This is why this is happening to me.’ What MeLady offers is a personalized tool for women to anchor their experiences and their bodies in something consistent and trackable. It’s a framework for women to interpret and manage their lives.”

Another way that MeLady can come in handy is when women are TTC (trying to conceive). As anyone who’s tried to conceive knows, tracking the monthly cycle is extremely important – and tricky. MeLady’s charts might actually be the perfect solution for this.

Learn more about MeLady on their website. The app is currently available in the App Store, on Google Play, and in the Windows Store.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.