Why User Generated Content is a Good Thing

October 10, 2014

6:00 pm

One of the hottest trends in marketing right now is user-generated content (UGC). Marketing agencies and brands from around the world are investing in the power of their followers and consumers, giving them the (positive) responsibility to create and develop their own authentic and original content, giving an important boost to marketing campaigns.

UGC has really hit a spotlight and, as pointed out in a great article from WebPurify's blog, there are a few reasons that, when considered, can actually bring a lot of advantages to businesses.

The most obvious pro-UGC argument is that no one knows customers better than customers themselves. They know what they like; know their preferences and know their habits. So, it comes as no surprise that feedback from customers provides a much better picture of what entrepreneurs are dealing with.

But customers are also passionate and creative, especially regarding aspects of their lives that they enjoy. As an example, take Belkin's Lego iPhone Case: using Instagram's #LEGOxBelkin hashtag, the product page aggregates user creations, taking advantage of their creativity. With this, prospective clients can take a look at the possibilities offered by this product, created by fellow users, automatically feeling more tempted to buy it.

Last but not least, UGC can also serve as an indicator on how your business is rolling. Using the same example above, the amount of pictures generated by users indicates how successful that product is, giving a clear indication to the clients that that is a trending product.

However, UGC is not always easy to implement, due to several factors like the specificity of a business. In these cases, the best option is to check in with specialists like GuideSpark. Content is key to turn mere visitors into clients, so it is vital for companies to produce or get the content customers want to see. Using customers to provide this kind of content seems like a rich source of information, which most likely will help your business to flourish.

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25 y/o, born and living in Portugal. Majored in Biology, but tech and computers were always a passion. Wrote for sites like Windows.Appstorm and MakeTechEasier.