6 Ways to Boost Brand Visibility Online

January 11, 2016

8:00 pm

The Internet has changed the way many businesses operate on a daily basis. The reason is because the Internet allows businesses to communicate either directly or indirectly with many potential customers in a variety of ways.

The use of the Internet can boost sales, visibility, brand awareness, and other business objectives. Some of the most common and productive ways to get a business known on the Internet can be done by businesses both large and small.

Utilizing Social Media

Social media has become very popular over the past few years. Millions of people use social media to communicate with friends and associates on a daily basis. This is a great platform for your business to use to get exposure on the Internet. However, you should be very careful regarding the use of social media.

Social media should be used primarily as a communication tool and not as a sales funnel. In addition, you should always make sure to avoid anything negative because social media can become a nightmare if handled in the wrong manner.

Starting a Business Blog

Fresh content is always good for your business because it provides updated information for current and potential customers to view on a regular basis. This interaction keeps people engaged, and it helps build brand awareness.

Asking Business Associates to Mention Your Business on Social Media

Using social media directly is good for your business. However, asking another business or an individual to mention your business on social media can do wonders for your business. People notice when someone says something nice about a business. People expect a business to say positive things about the business, but a neutral third party is an endorsement that provides great exposure on the Internet.

Use Search Engine Optimization (SEO)

If you use SEO to help your web pages rank high in search engines, depending on the keywords or keyword phrases you utilize regarding your SEO efforts, you could receive a tremendous amount of traffic from search engines. This search engine traffic can help with brand awareness, name recognition, sales, and other business objectives.

Regarding web pages, search engine optimization works in the same manner as workflow software and BPM by making the pages more capable of dealing with constant search engine algorithm changes.

Press Releases

There are companies on the Internet that provide press releases for businesses. The releases are typically sent to various media outlets and eventually may show up in search engines.

The press releases are provided by the businesses. Therefore, you can write a press release regarding specific information about your business. The actual number of people viewing your press release will vary. However, typically thousands of people will see your press release.

Online Advertising

Online advertising is a good way to get attention for your business on the Internet. Usually there is someone available with the advertising company that can help you decide what is the best type of advertising for you to use regarding your advertising efforts.

There are many ways that you can build brand awareness and name recognition on the Internet. In many cases, using some of the popular ways such as social media and search engine optimization can do wonders without costing you a lot of money.


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Dennis Hung is an entrepreneur and product analyst specializing in mobile technology and IoT. He’s spent most of his career consulting for businesses in North America.