OpenCandy Helps Software Developers Make Money And Reach New Users

November 29, 2010

5:49 pm

OpenCandy is a well-funded, San Diego-based startup in the business of software recommendations. You know the drill, when you install software and it asks you questions as you go through the process and you keep clicking “next”? OpenCandy has created a way to add value to that process, for both developers and users, by creating a simple piece of code that developers can incorporate into their installers in order to deliver recommendations for other software that might be of interest to their users. 

The business model is rather simple – developers choose a pool of applications to recommend to their users from among the advertisers in the network, then OpenCandy’s algorithm chooses the most appropriate recommendation for each individual. Advertisers pay each time a user chooses to install their software and for each successful install, OpenCandy shares those advertising dollars with the developer or publishers. Simple, yet brilliant.

OpenCandy is backed by a super list of investors which include Google Ventures, Bessemer Venture Partners, O’Reilly AlphaTech Ventures, Reid Hoffman and Jordan Greenhall.  Last year, 2009, was focused on building out the product and proving the model works. This past year was devoted to scaling the company, expanding existing partnerships and developing new ones. OpenCandy has a variety of openings, so if you are interested in working with them, be sure to check out their job opportunities.

We’re excited to come visit OpenCandy this week in San Diego as they are a sponsor of our Tech Cocktail San Diego mixer on December 2nd. A leader in the San Diego tech scene, come out and meet some of the OpenCandy team and see what they are all about.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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