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Driven NYC: An Entrepreneur’s Resource for Success [NYC]

By | Sep 25, 2017 at 6:00 pm

DRIVEN NYC, is excited to be hosting a unique networking event! 65% of people who go to networking events collect cards and never call those contacts. The reason is because they don’t know you! At Driven its about connecting with entrepreneurs and what drives…

Facebook

The 14 Ways to Boost Your Facebook Page Engagement

By | Sep 22, 2017 at 10:50 am

Starting a Facebook page is simple. But growing it, for many marketers, seems nearly impossible. Facebook has stopped prioritizing total Facebook page engagement in order to focus on retaining easily-distracted users, and the end result is stagnant pages for publishers everywhere. As a matter…

Innovate Celebrate 2017 300×600

Culture

5 Common Principles Millennial Entrepreneurs Use to Succeed

By | Sep 21, 2017 at 8:30 am

Just because the internet has afforded everyone a wide array of tools that they can use to grow their businesses, doesn’t mean that growing a business from practically nothing, to something that investors will find “drool-worthy” is easy to pull off. The fact is,…

Marketing

San Diego

How to Engage Your Audience After a Live Video

By | Sep 20, 2017 at 7:15 am

We’ve watched it evolve — from updating a simple Facebook status and live tweeting, to sending brief moments via Snapchat, and now, live video. Social media is all about broadcasting exactly what’s happening in any given moment. Live video is the latest and greatest…

Tips & How To’s

3 Essential B2B Marketing Tips for Small Business

By | Sep 12, 2017 at 7:15 am

When it comes to B2B marketing, some small companies have a hard time getting into the game.  Many small business owners are used to marketing to clients but not other companies. But when it’s a B2B sale, their marketing skill sets struggle. Here are…

Innovate Celebrate 2017

Tips & How To’s

Boston

5 Ways Online Businesses Succeed When They Open a Physical Store

By | Sep 11, 2017 at 7:15 am

Although online-only business models promise higher returns, retail brands are starting to open brick-and-mortar locations to attract more consumers. Just look at Amazon. It wasn’t that long ago that retail-focused entrepreneurs were thrilled by the possibilities of online-only business models. Doing away with significant…

Marketing & Social Media

5 Social Media Marketing Mistakes You Need to Avoid

By | Sep 10, 2017 at 12:45 pm

These days, brands in all shapes and sizes are posting actively on social media sites, trying to get their market’s attention. If you’re launching a new brand or business, you need to prepare to fight for some of the social user’s precious browsing time….

Marketing

10 Popular Influencer Marketing Tools to Improve Your Reach

By | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…

Marketing

Denver

How to Align Go to Market Strategies to Match the Enterprise Buying Cycle

By | Sep 8, 2017 at 8:30 am

In a previous post I recently covered the importance of targeting large-scale enterprise deals. Now we’ll touch on the steps SaaS companies need to take to land these contracts. The go-to-market approach for these deals is much more complex than a self-service or SMB…

Marketing

How Influencers Can Improve Your Content Marketing Strategy

By | Sep 7, 2017 at 5:00 pm

A decade after social media transformed marketing, allowing brands to engage directly with their customers, content marketing has a nearly universal tactic, with more than 86% of marketers using it. And with more than 90% of consumers indicating they prefer to learn about a…

Marketing & Social Media

5 Ways to Use White Papers for Lead Generation

By | Sep 5, 2017 at 6:30 pm

Generating white papers or research that can be shared with customers or the public can help give your company credibility in the space and help build lead generation. We asked five founders how they use case studies to their advantage and generate leads. Showcase…

Mobile

Xiaomi Has Apparently Given Up on Competing With Apple

By | Sep 5, 2017 at 3:50 pm

Since introducing the iPhone to the world a little more than a decade ago, Apple has shown that the smartphone game is their’s to dominate. While Android phones of all shapes and sizes are doing their best to compete with the tech giant, Samsung,…

Marketing & Social Media

How to Communicate With Customers to Win Sales and Build Relationships

By | Sep 5, 2017 at 7:15 am

Growing up I often heard my dad say, “Be quick, but don’t hurry.” He was quoting the famous UCLA men’s basketball coach, John Wooden, who won a record 10 national championships in 12 years. These words echo in my mind even today as I think about…

Blogging

Your Content is Boring, Here’s How to Make it Interesting

By | Sep 2, 2017 at 12:45 pm

You may have been blogging for months, if not years, providing useful guides and sharing your creative ideas. But it’s getting somewhat monotonous and it’s now boring. Here are three ideas for you to breathe a new life into your content creation process. Create…

Tips & How To’s

San Francisco

7 Websites That Keep Entrepreneurs Up to Speed on the Latest Trends

By | Sep 1, 2017 at 9:20 am

There’s a particular type of entrepreneur that loves a good side-hustle. The options are well-established: eBay flipping, Dropshipping, and affiliate marketing through a niche website are all practically tropes. But to get a foothold, you’ll need to pick a trend that people care about. And…

Marketing

6 Ways Startups Can Promote Themselves on a Shoestring Budget

By | Aug 31, 2017 at 6:30 pm

In a recent study, 14 percent of failed startups cited poor marketing as a contributing factor in their failure. What often seems like the “fun” part of business ownership can become problematic for startup owners who don’t take it seriously. If you’ve got a…

Marketing

San Jose

How to Get Above the Noise and Gain Customers

By | Aug 30, 2017 at 11:30 am

Being better than your competition certainly helps with customer acquisition, but sustaining growth is where specific tactics and strategies come in to keep up the momentum. For later stage companies who have raised millions and have a ridiculous valuation, how do these companies continue to…