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Personal Branding

5 Domain Name Generators to Help Create Your Brand

By | Feb 27, 2018 at 2:00 pm

There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting. For the majority of startups or small business owners, hiring a digital agency to generate a…

Blogging

Launching a Blog Is More Than Just a Fancy Name

By | Feb 20, 2018 at 4:30 pm

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Startups & Apps

DC

How Early-Stage Startups Can Prepare for Their Big Break

By | Jan 29, 2018 at 4:00 pm

Whether you’re an athlete or early-stage startup founder, getting your big break is a dream for any rookie. But getting noticed by the right people is the just the beginning when it comes to launching your business. And we know just the place. One…

Marketing

5 Tips For Attracting Female Customers

By | Jan 10, 2018 at 1:30 pm

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. Women also have a “multiplying effect” in that they make purchasing decisions not only for their immediate and extended family, but…

Opinion/Analysis

Why a Unique Business Idea Is the Last Thing an Entrepreneur Needs

By | Dec 20, 2017 at 12:45 pm

Creativity is overrated. Sure, sequels are huge, but even the original films in the most beloved franchises weren’t that original: Star Wars is just a classic epic fantasy remixed with space samurai and an opening title crawl swiped from Flash Gordon. Why? Because it…

Augmented Reality

The Augmented Reality Market Is Predicted to Hit $133.7B by 2021

By | Dec 15, 2017 at 1:30 pm

The augmented reality market is still on the rise. New numbers just out from Zion Market Research put the global augmented reality market at an estimated USD 133.78 billion in 2021. For reference, it clocked in at just 3.33 billion in 2015. Why is AR’s star rising…

Trends

NYC

Real Estate Tech Hit Record Investment in 2017

By | Dec 15, 2017 at 9:20 am

Global real estate value is worth about $217 trillion, and startups are just beginning to scratch the surface of digitizing this massive pool of assets. Startups like Zillow (IPO), Redfin, and Trulia (acquired by Zillow) were early winners in the space. Two real estate…

Facebook

NYC

How Facebook Watch Helps Businesses Find a New Audience

By | Dec 14, 2017 at 6:30 pm

Social TV isn’t a new concept. One could argue it’s existed since the dawn of television and the family sitting together in the living room around the one TV to take in the latest episode of I Love Lucy.  But in the 21st century,…

Marketing

New York

How Companies Can Plant Roots in a Community

By | Dec 14, 2017 at 8:30 am

Consumers don’t favor Whole Foods over Walmart for reasons relating to the chains’ respective sizes or ubiquity — it’s because only the former serves as a catalyst to community. The competitive difference between the homogenous corporate paradigm embodied by Walmart and the community-centered model cultivated…

Marketing

8 Reasons Why Your Next Campaign Needs Video

By | Dec 13, 2017 at 6:30 pm

Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video…

Jobs/HR/Recruiting

Study: The Massive Skills Gap in Sales Is Getting Worse

By | Dec 12, 2017 at 2:30 pm

Sales people can get a bad rap. In reality, a true sales professional will offer a smooth, engaging experience that treats the customer’s needs first and facilitates a simple, painless transaction. Sales pros are the oil in a well-oiled machine: Easy to overlook, but…

Interviews

Boulder

Why Startups Need to Put Customers at the Center of Strategic Decisions

By | Dec 12, 2017 at 8:30 am

It’s easy to stray away from putting customer’s as your first priority and get caught up in the other aspects of the business. But at the end of the day, without putting your customer at the center of your decisions, it could impact your…

Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Tips & How To’s

How Startups Are Using Influencers to Improve Marketing

By | Dec 11, 2017 at 7:15 am

The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting…

Marketing

5 Ways Startups Are Screwing Up Inbound Marketing

By | Dec 8, 2017 at 5:00 pm

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

Productivity

How to Reduce the Time Suck of Marketing Tasks

By | Dec 7, 2017 at 6:30 pm

According to HubSpot’s study, the average marketing professionals burns around 16 hours per week on mind-numbing, trivial work, such as data gathering, sending emails, etc. Having in mind that the average person works 45 hours per week in this industry, that would mean that…

Jobs

11 Desirable Skills Sets Needed for Digital Marketing Jobs

By | Dec 1, 2017 at 3:50 pm

Marketing jobs don’t have the same descriptions or skill set as they did a few years ago. With the shift towards digital marketing, SEO, social media, content marketing, and online engagement, the skill sets needed to be successful in a new job are more…