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Marketing

5 Tips For Attracting Female Customers

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. Women also have a “multiplying effect” in that they make purchasing decisions not only for their immediate and extended family, but…

Trends

Real Estate Tech Hit Record Investment in 2017

Global real estate value is worth about $217 trillion, and startups are just beginning to scratch the surface of digitizing this massive pool of assets. Startups like Zillow (IPO), Redfin, and Trulia (acquired by Zillow) were early winners in the space. Two real estate…

Marketing

5 Ways Startups Are Screwing Up Inbound Marketing

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

Marketing

5 Examples of the Worst Marketing Advice Ever

The internet is packed with articles attempting to convince you that they know the best internet marketing advice ever. But in the rapid-fire online universe, everything can change overnight. When you’re trying to establish yourself or your business in the competitive …