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News

9 Creative Ways to Attract Customers to Your New Business

By | Mar 22, 2018 at 12:21 pm

When you launch your new company, your ultimate goal is to get customers to buy and revenue to grow. But goals without follow-through won’t get you or your business very far. Fortunately, you can depend on proven, innovative methods designed to attract customers and…

Personal Branding

5 Domain Name Generators to Help Create Your Brand

By | Feb 27, 2018 at 2:00 pm

There is certainly an art to creating a brand name. And whether you’re starting a blog or launching a new company, brainstorming that perfect name can be exhausting. For the majority of startups or small business owners, hiring a digital agency to generate a…

Mobile

App Marketers Turn to AI and Machine Learning To Drive Growth

By | Feb 23, 2018 at 2:26 pm

Did you know that 80 percent of users churn within three months of downloading an app? That’s because most apps are marketed to the masses and not necessarily to the right customers. Oftentimes, the goal of app marketing is to reach as many consumers…

Blogging

Launching a Blog Is More Than Just a Fancy Name

By | Feb 20, 2018 at 4:30 pm

In 2001, a Chinese hacking group penetrated Brian Kreb’s home network. At the time, he was a reporter for the Washington Post, and following this breach, he became obsessed with learning more about computer and Internet security. Then, he decided to share it with his…

Apple

China

Challenges Make Apple 2018’s Smartphone Underdog

By | Jan 31, 2018 at 1:53 pm

After Apple curiously decided to launch their iPhone 8 and iPhone X models in quick succession late last year, analysts began to speculate that the plan was a rushed attempt to dominate the smartphone market just in time for the holiday sales season. The…

Social Media

How GIFs are Revolutionizing Email, Messaging and Social Media

By | Jan 31, 2018 at 5:56 am

It may have turned 30 last year, but the GIF’s everyday use exploded when Facebook at long last integrated the language into its comments. Certain markets had been popularly using the animated communication for years, but once the social-media giant added the GIF button…

Startups & Apps

DC

How Early-Stage Startups Can Prepare for Their Big Break

By | Jan 29, 2018 at 4:00 pm

Whether you’re an athlete or early-stage startup founder, getting your big break is a dream for any rookie. But getting noticed by the right people is the just the beginning when it comes to launching your business. And we know just the place. One…

Personal Branding

4 Awe-Inspiring Personal Branding Examples

By | Jan 25, 2018 at 9:40 am

When you think about personal branding, the first thing that may come to your mind is probably a famous person. Steve Jobs’ personal story, Mark Zuckerberg’s grey T-shirts, Donald Trump’s growing controversy or one of the awe-inspiring examples we are about to cover right…

Marketing

5 Tips For Attracting Female Customers

By | Jan 10, 2018 at 1:30 pm

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. Women also have a “multiplying effect” in that they make purchasing decisions not only for their immediate and extended family, but…

Business

4 Social Media Features You Should Be Utilizing in 2018

By | Jan 9, 2018 at 9:36 pm

If you want to grow and increase your audience, social media is a great marketing tool to use in today’s market. With many ways to connect with people, showcase your content and much more, it’s made easy and convenient for brands to grow their…

Marketing & Social Media

The Four Essential Tools for Online SMB Marketing

By | Dec 30, 2017 at 12:19 pm

If you’re planning to start a new business, chances are, you’re going to have your hands full. There’s a mountain of planning and market research that goes into any new business venture, and it can be a struggle if you’re short on staff or…

Marketing & Social Media

Secrets to Turn Your Email Signature into a Marketing Asset

By | Dec 27, 2017 at 5:22 am

You communicate each day by email. Your employees do the same. All these messages speak about your company, your brand. The Email Signature that concludes them plays a vital role. It is both a source of information, a business card, an invitation to discover your brand, a reminder…

Marketing

The 4 SEO Mistakes to Avoid in Your Email Marketing Campaign

By | Dec 27, 2017 at 5:17 am

Many business managers who decide to try out e-mail marketing make the mistake of thinking that Email Marketing, boils down to sending a simple email to customers or prospects. This is simply wrong! There are many mistakes that business managers or even bloggers do when they…

Internet of Things

The Hottest Categories of IoT Tech in 2017

By | Dec 20, 2017 at 2:36 pm

This year was a breakout year for Internet of Things (IoT) devices. Beginning with a small handful of smart devices a few years ago, they’ve seen explosive growth and skyrocketing adoption rates. IoT devices have become so widespread, in fact, that mobile giant Ericsson…

Opinion/Analysis

Why a Unique Business Idea Is the Last Thing an Entrepreneur Needs

By | Dec 20, 2017 at 12:45 pm

Creativity is overrated. Sure, sequels are huge, but even the original films in the most beloved franchises weren’t that original: Star Wars is just a classic epic fantasy remixed with space samurai and an opening title crawl swiped from Flash Gordon. Why? Because it…

Tips & How To’s

5 Types of Video Content that will Drive More Traffic

By | Dec 20, 2017 at 2:25 am

It is found that half a billion people are watching videos on Facebook every day! Snapchatters are gaining with 10 billion videos are viewed every day. Twitter isn’t backing down with 82% of its users watch video content since 2015 and where 90% of…

Augmented Reality

The Augmented Reality Market Is Predicted to Hit $133.7B by 2021

By | Dec 15, 2017 at 1:30 pm

The augmented reality market is still on the rise. New numbers just out from Zion Market Research put the global augmented reality market at an estimated USD 133.78 billion in 2021. For reference, it clocked in at just 3.33 billion in 2015. Why is AR’s star rising…