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Marketing

San Diego

8 Marketing Strategies to Get Your Business Above the Noise

By | Nov 17, 2017 at 7:15 am

Through the years, I have seen many businesses succeed and fail at their attempts in marketing. The ones that fail often skip critical marketing strategies that should be the staple point of an online business. Here are a few strategies that always seem to…

Marketing & Social Media

5 Building Blocks to Develop a Compelling Story

By | Nov 13, 2017 at 8:30 am

At the core of it’s effectiveness, storytelling is how people learn about the world. Author of the Happiness Hypothesis, Jonathan Haidt, PhD and NY Times bestseller, explains that the “human mind is a story processor, not a logic processor.” Features and functions relate more…

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Marketing & Social Media

Chicago

Marketing on Too Many Platforms Can Lead to a Lack of Focus

By | Nov 13, 2017 at 7:15 am

When you’re trying to get your brand or product out there, it’s easy to use the spray and pray marketing method and see what sticks, but that’s not always the best approach to get the biggest ROI for your time and effort. We talked…

Marketing & Social Media

Why Some of the Oldest Internet Tech is Still Reliable

By | Nov 3, 2017 at 5:00 pm

Email is older than the Internet itself. The first system resembling email was MAILBOX, which was developed at the Massachusetts Institute of technology in 1965. Over the years, email technology has evolved and email providers have added a number of new features. However, the…

Tips & How To’s

6 Must-Know Influencer Marketing Tips for Your Business

By | Oct 28, 2017 at 2:30 pm

An increasingly digital landscape is changing the way businesses function and customers make decisions. Clients act more on recommendations from third parties than any brand itself. An influencer can drive traffic to your website, enhance your social media exposure, and help you boost sales…

Marketing

4 Habits Your Team Can Develop to Improve Customer Relations

By | Oct 26, 2017 at 7:15 am

If you work with business customers, as an account manager, an owner, a consultant or a customer happiness representative, you know that great service doesn’t mean that friendliness fixes the problem. Results trump even the most friendly interactions. For B2B client relationships especially, customer…

Marketing

Palo Alto

6 Marketing Strategies for Entrepreneurs on a Budget

By | Oct 25, 2017 at 8:30 am

Having participated in building numerous startups, I’ve seen many founders spend too much on their marketing efforts out of a perceived need that they have to spend money to make money, and get noticed. They end up struggling to continue. Plus, investors don’t look…

Marketing & Social Media

Los Angeles

3 Ways to Leverage Micro-Influencers and Grow Your Business

By | Oct 24, 2017 at 6:30 pm

One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations…

Marketing & Social Media

How the Rise of Live Streaming Impacts Digital Marketing

By | Oct 24, 2017 at 5:00 pm

Live streaming has evolved from a trendy phenomenon into a full-blown marketing strategy used by brands and businesses in nearly every industry. Rather than telling us about company updates and initiatives, brands are showing us. The rise of live streaming among social media’s most…

Marketing

4 Back-to-School Strategies to Create an Ideal Millennial Marketing Strategy

By | Oct 18, 2017 at 5:00 pm

If you are planning on brand marketing to college students, who are also a part of the millennial generation, you don’t want your strategy to be just another flyer or advertisement emblazoned with the words “back-to-school sale.” You’re dealing with a lot of competition, so…

Blogging

How to Create Content for Shrinking Attention Spans

By | Oct 17, 2017 at 8:30 am

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,…

HR and Recruiting

New Jersey

Why Companies Should Invest in an Internal Marketing Team

By | Oct 16, 2017 at 9:20 am

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing team — a team of satisfied,…

Business

7 Signs That Your Business Is Headed For a Growth Spurt

By | Oct 16, 2017 at 7:15 am

The hustle-and-bustle of daily tasks make it difficult for entrepreneurs to take a step back and answer one vital question – is my business really growing? Here’s 7 things that can give you an indication that you’re going in the right direction – up. …

Dev & Design

You Won’t Succeed Until You Understand Both the Product and Customer

By | Oct 13, 2017 at 9:20 am

You can improve on your product by identifying your future customers and going out to get their authentic reactions. In order to be a successful entrepreneur with a groundbreaking product or service, the best thing you can do is leave your office. I know…

Events

Seattle

6 Questions to Ask When Monetizing Your Startup

By | Oct 6, 2017 at 11:30 am

Many startups launch on an idea, but one integral aspect needs to be hammered out somewhere between a lightbulb moment and an IPO: The revenue stream. Everyone needs money, and sooner or later, a startup will need to pick a model. That’s how Hien…

Blogging

7 Ways to Monetize Your Blog

By | Oct 6, 2017 at 8:30 am

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for…

Social Media

How To Start a Social Network and Promote Your Brand

By | Oct 4, 2017 at 7:15 am

You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say…