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Marketing

5 Tips For Attracting Female Customers

By | Jan 10, 2018 at 1:30 pm

On a global scale, more women are in the workforce, and within the household they drive 70-80 percent of all consumer purchasing decisions. Women also have a “multiplying effect” in that they make purchasing decisions not only for their immediate and extended family, but…

Opinion/Analysis

Why a Unique Business Idea Is the Last Thing an Entrepreneur Needs

By | Dec 20, 2017 at 12:45 pm

Creativity is overrated. Sure, sequels are huge, but even the original films in the most beloved franchises weren’t that original: Star Wars is just a classic epic fantasy remixed with space samurai and an opening title crawl swiped from Flash Gordon. Why? Because it…

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Facebook

NYC

How Facebook Watch Helps Businesses Find a New Audience

By | Dec 14, 2017 at 6:30 pm

Social TV isn’t a new concept. One could argue it’s existed since the dawn of television and the family sitting together in the living room around the one TV to take in the latest episode of I Love Lucy.  But in the 21st century,…

Marketing

8 Reasons Why Your Next Campaign Needs Video

By | Dec 13, 2017 at 6:30 pm

Video is fast becoming the key to successful businesses. While you still need a print campaign, you have to incorporate video into your marketing plan or you will not capture as many sales. You also have to be diverse in how you use video…

Jobs/HR/Recruiting

Study: The Massive Skills Gap in Sales Is Getting Worse

By | Dec 12, 2017 at 2:30 pm

Sales people can get a bad rap. In reality, a true sales professional will offer a smooth, engaging experience that treats the customer’s needs first and facilitates a simple, painless transaction. Sales pros are the oil in a well-oiled machine: Easy to overlook, but…

Interviews

Boulder

Why Startups Need to Put Customers at the Center of Strategic Decisions

By | Dec 12, 2017 at 8:30 am

It’s easy to stray away from putting customer’s as your first priority and get caught up in the other aspects of the business. But at the end of the day, without putting your customer at the center of your decisions, it could impact your…

Marketing

Denver

9 Effective Ways to Use Street Teams and Build Brand Awareness

By | Dec 12, 2017 at 7:15 am

Consumers are constantly bombarded with digital marketing materials, from social media ads and paid search ads to blast emails and weekly newsletters. It’s hard for brands to cut through the clutter and show value to consumers — unless they utilize the power of human…

Tips & How To’s

How Startups Are Using Influencers to Improve Marketing

By | Dec 11, 2017 at 7:15 am

The holiday season is a key sales driver for many businesses, but it’s not just brick-and-mortar stores that are ramping up their sales efforts this season. With the right tools and the right hustle, startups can also tap into the power of influencer gifting…

Marketing

5 Ways Startups Are Screwing Up Inbound Marketing

By | Dec 8, 2017 at 5:00 pm

As a startup, bootstrapping your marketing efforts is everything. And while we hear all the time about growth hacking or utilizing new technology to help make marketing easier, that doesn’t account for much if you don’t have a solid inbound strategy already in place….

Productivity

How to Reduce the Time Suck of Marketing Tasks

By | Dec 7, 2017 at 6:30 pm

According to HubSpot’s study, the average marketing professionals burns around 16 hours per week on mind-numbing, trivial work, such as data gathering, sending emails, etc. Having in mind that the average person works 45 hours per week in this industry, that would mean that…

Jobs

11 Desirable Skills Sets Needed for Digital Marketing Jobs

By | Dec 1, 2017 at 3:50 pm

Marketing jobs don’t have the same descriptions or skill set as they did a few years ago. With the shift towards digital marketing, SEO, social media, content marketing, and online engagement, the skill sets needed to be successful in a new job are more…

Marketing & Social Media

3 Ways Artificial Intelligence Can Boost CRM Initiatives

By | Dec 1, 2017 at 7:15 am

While customer relationship management systems have made data accessible, manually processing and analyzing that data is prohibitively time- and resource-consuming for many businesses. Conversely, by using artificial intelligence, you can go through reams of data and come away with more than just a migraine….

Marketing

5 Examples of the Worst Marketing Advice Ever

By | Nov 30, 2017 at 9:20 am

The internet is packed with articles attempting to convince you that they know the best internet marketing advice ever. But in the rapid-fire online universe, everything can change overnight. When you’re trying to establish yourself or your business in the competitive marketing industry, one…

Marketing

How to Spy on Your Competitor’s Social Media Content

By | Nov 29, 2017 at 11:30 am

Being in the know about what your competition is doing to get ahead is part of the entrepreneurial game. You probably have a team developing spreadsheets galore with prediction models analyzing the market, sales forecasts, customer acquisition, and more. But do you really know…

Marketing

Des Moines

4 Lead Generation Strategies for Early-Stage Startups

By | Nov 28, 2017 at 7:15 am

Sales can make or break your company. It doesn’t matter if you run a business with an eight-figure top line, or you’re leading a small startup that’s just trying to close on its first few sales, lead generation is something you have to focus…

Tips & How To’s

5 Ways to Increase Your App Store Optimization

By | Nov 27, 2017 at 5:00 pm

So, you’ve built your mobile app and it’s live on the app store of your choice. You’ve put hours and hours into this project and you’re excited that it’s over, but you’ve realized that nobody is downloading your app yet. How strange, you might…

Marketing

Why Reputation Management Should Play a Role in Your Marketing Plan

By | Nov 27, 2017 at 4:20 pm

Many startups will focus on marketing and product development, but savvy entrepreneurs and small businesses often knowing just how important reputation is as well. Regardless of size, a company that understands this early on will experience less friction with their marketing and growth when they…