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Marketing

10 Things You Should Know About Influencer Marketing

By | Jul 23, 2017 at 12:45 pm

You have a product, service, or event that you want to promote, and you’ve heard a lot about influencer marketing. It has, indeed, become one of the most popular marketing techniques of brands and marketers alike, so your instinct are dead on. Influencer marketing offers…

Social Media

3 Things That Will Improve Your Video Quality on YouTube

By | Jul 21, 2017 at 6:30 pm

If you’re thinking about how to improve your videos for YouTube, you need to take their curiosity to the next level and offer something unique and eye-catching. Check out these three ideas that can improve the quality of your videos and make it more…

Security

4 Tech Roadblocks That Are Holding Marketers Back

By | Jul 21, 2017 at 2:30 pm

Small and midsize businesses have a tech problem: Since they don’t have the resources and capital available to larger companies, they can’t easily plug up security holes, extrapolate from the data available to them, or navigate their communication systems as easily. Tech roadblocks that other…

Marketing & Social Media

Austin

Staying Authentic Is the Key to Attracting Customers

By | Jul 20, 2017 at 12:20 pm

Before investors are really going to dump a pile of cash in your lap to build your business, they are going to want to see some traction and customer acquisition. We asked three startup companies what they did to acquire customers through social media…

Social Media

Austin

Should a Brand Ever Drop an Influencer Over a Scandal?

By | Jul 19, 2017 at 2:30 pm

Last week, Rob Kardashian landed in serious trouble after posting inappropriate photos of Blac Chyna to his Instagram. The photos were taken down, but the act of posting them can never be erased. The move — and what it says about how Rob sees the women…

Marketing

NYC

Quality Content Is the Most Important SEO Ranking Factor

By | Jul 18, 2017 at 5:00 pm

By now, every website owner is aware that Google penalizes sites that use old-fashioned SEO techniques such as keyword stuffing. The search engine giant also continuously improves their RankBrain algorithm to help deliver the right results for each user’s query. This has had the…

Startups & Apps

Chicago

Meet the 10 Startups Joining Techstars Chicago

By | Jul 17, 2017 at 1:00 pm

Cofounder and former CEO of Belly, Logan LaHive has some secrets when it comes to building a business. The first one being having an amazing team as your foundation. When he took over as director of Techstars Chicago, he made it his mission to…

Case Study

What Marketers Can Learn From Tinder

By | Jul 15, 2017 at 12:45 pm

The much acclaimed social dating app, Tinder, is very popular in the 18-34 age range. In fact, the popularity is so wide spread, it would be foolish for your business not to take advantage of it. With over 50 million active users, Tinder presents…

Marketing

5 Creativity Tools to Boost Content Marketing for Startups

By | Jul 15, 2017 at 10:30 am

Not all content marketing tools are created equal. So when you’re deciding to employ one at your company, you need to make sure to focus on the essentials to avoid getting overwhelmed. Fortunately, that’s exactly what we’ve done for you. These gems are a…

Tips & How To’s

New York

How to Boost Profits Thrоugh Upscaling and Сrоѕѕ-Ѕеllіng

By | Jul 13, 2017 at 6:30 pm

Twо mаіn wауѕ tо іnсrеаѕе уоur turnover is to have more traffic оn your website and increase your conversion rate. While bоth аrе effective, there are other ways to increase thе average vаluе оf an оrdеr by uрgrаding your рrоduсtѕ аnd оffеr сrоѕѕ-ѕеllіng. Aссоrdіng to…

Video

Using Video in Your Business Is Crucial to Your Success

By | Jul 13, 2017 at 9:20 am

The only constant in the business world is change. Whether it’s marketing, sales, or graphic design, trends are perpetually in flux, making it difficult to be successful in the long run. Fortunately, staying educated and informed on the shifting paradigms of your industry is…

Marketing & Social Media

Portland

How to Optimize Your Customer’s Testimonials

By | Jul 12, 2017 at 5:00 pm

For the majority of today’s customers, testimonials play a significant role in purchasing decisions. A testimonial can help solidify a consumer’s product selection, help the customer trust a business, and even help generate a new desire for a product the consumer wasn’t previously shopping…

Data

3 Strategies to Reduce Analysis Paralysis and Boost Lead Generation

By | Jul 11, 2017 at 6:30 pm

Data is the center of the marketing universe. It sustains rigidity of sales structure within corporations, empowers marketing officers to wield prospect information in a flexible manner and untangle the perplexity of the B2B sales process. The problem with a vast amount of data…

Marketing

Denver

How to Write Sales Emails That Actually Get Opened

By | Jul 11, 2017 at 8:30 am

Imagine yourself in a prospect’s office. You’re giving your pitch, trying to intrigue the prospect into learning more about you and your company. You’ve tried to build some rapport, presented compelling information, and turned it over to the prospect to respond. The only problem?…

Marketing

How Domain Names Can Impact Customer Engagement

By | Jul 10, 2017 at 9:20 am

When it comes to branding, picking the ultimate online name can be a challenge. If your domain name doesn’t explain what you’re offering or is hard to understand, customers will give up searching for you. We asked two founders about the process of choosing…

Tips & How To’s

NYC

6 Things You Need in Your Editorial Calendar

By | Jul 7, 2017 at 6:30 pm

Churning out fresh and relevant content is a vital step for business success. It can help you engage customers, boost your search engine ranking and enhance your overall branding. Given the competition in this space, getting it right and managing the content publication process…

Startup Spotlight

Oakland

Startup Spotlight: Text a Mentor, Local Food and Precious Cargo

By | Jul 7, 2017 at 1:30 pm

Summer is in full swing and it’s hard to go outside without breaking a sweat. Cool off at the pool this summer and let these innovative startups take care of the rest. Each week at TechCo, we spotlight five great startups in tech. This…