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How to Find the Right Software for Your Small Business

By | Nov 3, 2017 at 7:15 am

Not every new tech find, app or system is needed to transform the operation of small businesses. While initial software costs might not always be significant, even free, if there is little value to your business, it’s a waste of time and resources. Here’s…


10 Popular Influencer Marketing Tools to Improve Your Reach

By | Sep 9, 2017 at 2:30 pm

Influencer marketing is the latest trend in brand promotion strategies, and it is becoming increasingly popular among companies compared to traditional strategies. A recent study shows that $570 million was spent on influencer marketing campaigns in 2016 alone, and this spending is expected to increase…


7 Influencer Marketing Tools for Startups

By | Apr 28, 2017 at 9:15 am

Networking is an essential aspect of growing a startup. For startups that barely have any online presence, the key to getting an audience’s attention is to leverage the reach of influencers. These are bloggers, social media celebrities, actors, or anyone else who can sway…


10 Content Marketing Tools to Add to Your Arsenal

By | Sep 12, 2016 at 7:00 pm

App culture makes life easier and increases efficiency. And when it comes to content marketing, keeping up with the latest tools is the best way to stay ahead of the curve. You already know about Buffer, Hootsuite, MailChimp, and Google Analytics, and you’ve probably used or…

Startups & Apps

The Only PPC Management Tools You Need to Be Successful

By | Sep 12, 2015 at 12:00 pm

When my partner and I started our PPC agency we had the goal of being as lean as possible. We sat down and ruthlessly wrote out a list of our must-have PPC management tools. We were dead set on being frugal to get this…


6 Key Ways to Improve Your Online Marketing Strategy

By | May 17, 2016 at 10:00 pm

Whether you want to run a casual blog or sell goods more effectively, you need to have a good website. The problem, however, is that you can’t simply buy a domain name, pay for hosting, install WordPress, slap on a nice theme, and then…


3 Membership Platforms to Manage and Grow Your Audience

By | Jan 17, 2016 at 11:09 am

Are you ready to launch your own subscription-based website, and you want to find the absolute best platform to use? There are certain things that you need to look for when choosing a platform. First, you need to find one that will allow you…


5 Tools to Step up Your Marketing Game

By | Feb 24, 2015 at 8:00 am

The marketing department of every company often makes the difference between failure and success. However, coming up with a foolproof marketing plan in 2015 won’t be easy, unless you have hundreds of thousands of dollars to spend on the services of the best specialists….


San Diego

Seismic Attracts $20M in Capital to San Diego

By | Jan 8, 2015 at 9:00 pm

To all those who think San Diego has an issue with attracting capital, think again. Seismic today announced that they successfully closed a Series B funding round in which they were able to raise $20 million. JMI Equity led the funding round, and Seismic…

Tech Cocktail Top Posts

Tech Cocktail Top Stories: Apps for New Parents, Top Cities for Digital Nomads, Y Combinator’s Startup Growth Calculator

By | Aug 3, 2014 at 3:47 pm

Did you miss out on one (or five) of Tech Cocktail’s posts from this week? It’s okay. We want to let you know that we forgive you; we totally get it. You’re a busy person, with a lot of things on your mind and…

Marketing & Social Media

4 Crucial Marketing Tools for Promoting Your Business

By | Aug 2, 2014 at 2:00 pm

Business promotion is quite important for profitability and growth. Promotion helps you reach out to more people, who can be turned into prospective customers and clients. Marketing strategies should be based on a business’s strengths, opportunities, weaknesses, and threats – every business is unique. And there are various useful…