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6 Must-Know Influencer Marketing Tips for Your Business

An increasingly digital landscape is changing the way businesses function and customers make decisions. Clients act more on recommendations from third parties than any brand itself. An influencer can drive traffic to your website, enhance your social media exposure, and help you ...

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5 Website Trends Businesses Need to Adopt for 2018

It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s...

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How Technology Can Preserve Democracy

We live in strange times indeed. With reports of electronic meddling by foreign actors in the 2016 elections, recurrent cries of “fake news,” and actual online misinformation campaigns, it’s become apparent that technology has had widespread effect on democracy in the US. ...

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How to Create Content for Shrinking Attention Spans

Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,...

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Why Companies Should Invest in an Internal Marketing Team

Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing ...

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7 Ways to Monetize Your Blog

If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for...

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RIP 140: Twitter Testing 280 Character Tweets

This week, Twitter officially confirmed that the social network is testing an expansion on the original 140 character limit of tweets to 280 characters. After the announcement, Twitter CEO Jack Dorsey and cofounder Biz Stone took to Twitter to acknowledge and further back the...

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5 Ways to Build Your Personal Brand on Facebook

While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re...