An increasingly digital landscape is changing the way businesses function and customers make decisions. Clients act more on recommendations from third parties than any brand itself. An influencer can drive traffic to your website, enhance your social media exposure, and help you ...
Last night, the Los Angeles Dodgers faced off against the Houston Astros in Game 1 of the World Series. The two storied franchises have endured epic championship droughts, which means that in just a few days, one city will be the happiest they’ve been...
It may seem redundant to point out the rate at which the internet is evolving. As technology continues to progress, so does the need for website owners to keep up with the trends. Due to the turbulence experienced in the vastness of cyberspace, it’s...
One of the major shifts we have seen in consumer behavior is how reliant they are on reviews and third party recommendations. In fact, 71 percent of people say they make buying decisions based on recommendations they find on social media. These social recommendations...
Live streaming has evolved from a trendy phenomenon into a full-blown marketing strategy used by brands and businesses in nearly every industry. Rather than telling us about company updates and initiatives, brands are showing us. The rise of live streaming among social media’s ...
If you are planning on brand marketing to college students, who are also a part of the millennial generation, you don’t want your strategy to be just another flyer or advertisement emblazoned with the words “back-to-school sale.” You’re dealing with a lot of ...
We live in strange times indeed. With reports of electronic meddling by foreign actors in the 2016 elections, recurrent cries of “fake news,” and actual online misinformation campaigns, it’s become apparent that technology has had widespread effect on democracy in the US. ...
Do I have your attention? Good. The idea that our attention spans are increasingly shrinking is one we hear all the time. Blame it on the mobile revolution. There is so much content to consume online, along with so many interruptions during the day,...
Businesses spend thousands (sometimes tens of thousands) of dollars to market themselves by looking to outside avenues like social media, ad platforms, email marketing and search engine optimization. A far more effective investment is creating a well-equipped internal marketing ...
If you have a website or blog that is generating a decent amount of traffic, you could be generating a lot of money from your content as well. With so much content on the internet today, it’s basically become a dream come true for...
You probably know that Geico Insurance Company has a mascot – the Geico gecko. He has his own Facebook page and Twitter account. And he posts every day, sometimes several times a day. Followers check in regularly to see what he has to say...
The popularity of video in marketing has risen in recent years. Here at Sparkhouse in southern, California, we aren’t aware of a decrease in literacy (though the replacement of emoticons for words might say otherwise), but perhaps it tickles a certain part of the brain ...
The use of big data in social media can be a game changer if you have the ability to design consumer preferences that will attract clients and lead to sales. There are several ways you can apply big data in social media to achieve...
This week, Twitter officially confirmed that the social network is testing an expansion on the original 140 character limit of tweets to 280 characters. After the announcement, Twitter CEO Jack Dorsey and cofounder Biz Stone took to Twitter to acknowledge and further back the...
While there are many ways to build your personal brand online, one of the best ways to do so is by marketing on Facebook. As of right now, Facebook has more than 1 billion active daily users. It’s safe to say that the people you’re...