Everyone judges a book by its cover, and every online customer will judge a business by its website. If your business site hasn't been updated in years, it could be turning potential clients away. The solution is to find a professional website designer.
A good website designer can create a handmade, bespoke website that attracts the right customers for any company, small or large. But, every business is different and has different requirements. After all, there's a host of distinct features that could make a website sparkle.
This article aims to break down each of those features and how much it'll cost you to hire a designer to implement them. We also explain any other details a business owner might need to know in order to hire a website designer today.
In This Article:
Creating Your Own Website Could Cost Just $8.50 per month
Don't rule out creating a website for yourself – thanks to website builders, this can be incredibly easy (and cheap). Professional-looking templates get you started in moments. We've rated the best website builders to choose – click to see our results.
If you're an individual hoping to craft a personal website, you're more likely take the Do-It-Yourself approach. You'd be amazed how good-looking a website you can create on your own. You can get started for free; though some of the best website builder features come at just $8/month. If you're interested in this route, take a look at the best website builders available today or learn more about website costs.
For any busy small business owners, however, getting a professional web designer to build a site is the smartest path. This can help you build a distinguished online presence that leverages social media and SEO to reel in brand new customers.
How Much Does a Website Designer Cost?
While there’s no set cost, the average price of professional website designs can range from $500 to over $10,000 depending on the selection of features you'd like, and your business needs.
Here's a quick rundown of the options for web design contractor jobs, and what prices to anticipate.
Website Designer Costs
What You'll Get
Up to $500
A simple but professionally designed brochure-style site of a few pages
Very Small Businesses
A small website with core pages and some basic app integrations
A website with a proper content management system for ongoing updates, plus more advanced app integrations
Small to Medium Businesses
A website with more advanced ecommerce or customer order tracking functions, plus support features
Medium to Large Businesses
A large-scale website with a focus on analysing customer data for analytics, databases and advanced tracking
Website Design for Under $1,000
For small or mid-size businesses that don't require much, a small website of between one and five pages should be all you need. In addition to the main landing page, the site might include an About Us page and a page listing contact or location information.
Prices for this type of “brochure” style site might dip as low as $250, or shoot as high as $700, but should stay solidly under $1,000.
It's a trim price for a sleek but limited professional website. This option suits most companies that conduct their main business offline and need a simple site that points internet goers in the right direction.
Website Design for Up to $1,500
A slightly more expensive website design might include a few additional features, listed here:
A content management system — If business owners plan to make regular updates to their website, this system will allow them to do so. A good feature for a site with a blog.
Social media integration — This embeds social media pages directly into the website, allowing it to be updated effortlessly via Facebook or Twitter.
Google Business and Maps integration — By adding additional code to the backend of a website, a designer can ensure that Google highlights your site if a Google user in the area searches for your industry.
Analytics integration — This allows website owners to track their visitors and see a record of how those visitors interacted with the site.
Website Design for Up to $3,000
This pricing range covers ecommerce websites — sites that function as online stores. Rather than point to an offline business, an ecommerce website functions as an extension of the business, or as an entire business by itself. Here are the features these sites need:
Order management system — This lets an online store collect customer orders and track the products sold.
Delivery tracking — This allows the customer to see where their package is in transit and when it has arrived, giving them a peace of mind and avoiding any potential miscommunication about when a lost package might have last been seen.
Live chat features — Customers feel better knowing there's a human behind the website, and a chat feature allows for real-time two-way communication that does just that.
Website Design for Over $10,000
Large businesses might need a database-focused website: This type of site allows a local or regional business to gain data from their customers, which can then be fed into a service custom-built to turn the data into insights that can improve analytics, tracking, or orders.
The more customized services that the website data is used for, the more expensive the price tag for designing a site. National or international businesses will be in need of an even more advanced database site, and can expect to pay over $13,000 for a professional website that accommodates their needs.
With a higher price comes a higher return on investment: The data that a large company gathers can help it better hone its services, potentially saving millions in the long run.
Hear from Website Design Companies with Personalized Quotes
What's the difference between a website design firm and a website design agency? It comes down to size and function. Firms tend to be larger and cover a range of services, while agencies might subcontract out certain services or simply stick to providing a single service.
An argument in favor of firms is that their in-house talent ensures quality. However, a point in favor of agencies is that the wider range of potential third-party designers offers a better variety.
In the end, it comes down to the individual firms and agencies themselves. They both thrive on industry connections and healthy reputations.
If they're professional, know what they're doing, and can deliver on their promises, they're worth their weight in gold.
Freelance Web Designers
Individual freelancers can be just as great as design firms, though they can be more difficult to track down if you're new to all this. Asking for referrals from trusted business owners in your network is often the best way to find a great freelancer.
When working with an individual for the first time, you'll need to prioritize expectations of the project and a clear contract. Make sure both parties agree on the features that are needed, the timeline for the work to be done, and where and how the payment will be delivered.
Neither you nor the designer should rely on a handshake. Any reputable designer will set out a contract with agreed stages for review and delivery of the project.
How Much Will It Cost to Design Your Website?
When it comes to website design pricing, nothing's set in stone. Prices differ depending on the type of website, the number of pages to be designed, and the quality of the service.
For small, mid-size or large businesses in need of a website (or looking to redesign an old website), getting a few bespoke quotes from the best web design firms is the way to learn how much the job will cost. If a design firm is the right fit for you, they will be willing and able to provide a personally tailored quote that breaks down the services they'll be providing.
By clicking to compare, you’ll receive quotes from various suppliers, tailored to the needs of your business. If you enter into a contract with a provider, we may receive a payment for the introduction. This helps Tech.co to provide free advice and reviews. It carries no additional cost to you, and doesn’t affect our editorial independence.
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Adam is a writer at Tech.co and has worked as a tech writer, blogger and copy editor for the last decade. He's also a Forbes Contributor on the publishing industry (and Digital Book World 2018 award finalist) and has appeared in publications including Popular Mechanics and IDG Connect. When not glued to TechMeme, he loves obsessing over 1970s sci-fi art.