After more than 100 hours of testing with twelve website builders, we found that Wix is a better website builder than Hostinger. Wix has superior app integrations and web design options, while Hostinger is a more affordable tool for basic AI features.
Overall, both website builders are good choices, depending on your particular needs. Wix is better for most businesses because it offers vast functionality and 2,000+ templates for different industries, while Hostinger is better for small businesses that need to save a bit of money at the expense of advanced functionality.
Why Trust Us? Our Research Methodology
After conducting an initial exploration to identify the most relevant, popular, and established ecommerce website builders in the market, we put 12 website builder services to the test across 283 areas of investigation.
Based on years of market and user needs research, we’ve established an ecommerce website builder testing methodology that scores each product in seven main categories of investigation — including website functionality (30%), design features (25%), pricing (15%), and reputation (5%) — and 33 subcategories; this covers everything from customer feedback to design, ease of use, and more.
This data is then used by our human writers to research and write these in-depth reviews of ecommerce website builders like Shopify.
| Overall score All Tech.co research categories, condensed into one score | Price | Special deal | Free plan | Free trial | Best for | Pros | Cons | Design editor | App store Is there an app store available to utilize third-party integrations? | Templates How many templates are available? | Maximum products The maximum number of products you can sell in an online store. | AI site creation | AI-guided SEO support | AI content generation | AI image editing | Vibe coding Does the platform offer built-in vibe coding tools to generate apps? | Full review | ||
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| Hostinger | Wix | ||||||||||||||||||
| 4.1 | 4.8 | ||||||||||||||||||
| $11.99/month | $17/month | ||||||||||||||||||
| $2.99/month for four-year contract | $15.84/month with code TAKE10 | ||||||||||||||||||
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| 30-day money-back guarantee | 14-day free trial | ||||||||||||||||||
| Affordable AI features | All-round website management | ||||||||||||||||||
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| Drag-and-drop | Drag-and-drop | ||||||||||||||||||
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| 300+ | 2,000+ | ||||||||||||||||||
| 1,000 | 50,000 | ||||||||||||||||||
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| Hostinger Review | Wix Review |
Hostinger vs Wix: Key Differences
- Wix offers more site functionality than Hostinger, with an advanced set of features that includes built-in email marketing, over 2,000 templates, and AI tools like an AI website builder.
- Hostinger is more affordable than Wix, starting at $2.99/month if you take advantage of current deals, compared to Wix’s starting price of $17/month.
- Wix has more design options and features than Hostinger, offering over 2,000 templates and access to a vast app store for third party integrations.
- Wix is better for ecommerce businesses than Hostinger, giving users the option to sell up to 50,000 products compared to Hostinger’s 1,000 product limit, and omnichannel sales options.
- Both Wix and Hostinger offer AI features that build a website for you in seconds. With both providers, you just have to answer a few questions from the AI in order to get started with a functioning website.
Is Hostinger a Good Website Builder?
Hostinger’s biggest strength is its affordable pricing, starting at just $11.99/month. Even better, Hostinger offers special deals for even more affordable prices, like only $2.99/month for a four-year contract and three months free.
While it may not have as much functionality as Wix, Hostinger offers the basics all within a simple, intuitive interface that allowed our testers to get up and running with a site in less than thirty seconds during our tests.
For this reason, it’s one of our favorite website builders for beginners, because new users won’t have to take up time understanding a vast range of features, as Hostinger keeps its focus mostly on the basics.
Pros
- AI generated site in three steps (60 seconds)
- Built-in heatmap for advanced site analytics
- Language translations capabilities
Cons
- No app market for third-party integrations
- No email marketing in any paid plans
- No free trial or free plan for users
- Premium: $2.99/month
- Business: $3.99/month
- AI Builder: $6.99/month
Is Wix a Good Website Builder?
Wix offers provides an extensive feature set including 2,000+ template options, live chat and expert support options, and a massive app market. No wonder it’s topped our list of the best website builders for small businesses.
All of these features are contained within an intuitive platform that can be easily customized based on your needs – when I tried the platform, I was provided with a personalized checklist from Wix after I’d set up my website, containing all of the features I would need for its specific use.
For example, I told the platform I wanted to sell products, and it created a to-do list involving uploading products and writing product descriptions.
Pros
- Unrivaled selection of website features across design, sales, and support
- AI features can create a site in 60 seconds
- Quality free forever plan available
Cons
- No template switching once published
- Number of features can be overwhelming for some beginners
- Steep price increase for scaling businesses
- Light: $17/month
- Core: $29/month
- Business: $39/month
- Business Elite: $159/month
- 10% off any plan with code TAKE10
- 14-day free trial available
Who do I recommend Wix for?
Wix is a great option for businesses that want to get up and running with a website as quickly as possible, thanks to its impressive AI website builder, which can build you a fully functioning site in less than sixty seconds.
Like Hostinger, Wix also has plenty of AI tools available for users. There is an AI image generator and text generator, which in particular, I found really beneficial in that I was able to interact directly with the AI as it created my idea. These tools are great again for businesses wanting to speed up the website building process as much as possible.
How Much Do Hostinger and Wix Cost?
Hostinger ($11.99/month) has a cheaper starting price than Wix ($17/month), and frequently special deals reduce the cost even further to only $2.99 per month.
When it comes to Hostinger vs Wix on price, it’s a classic get-what-you-pay-for situation. Wix offers a lot more functionality with its app store, while Hostinger is the affordable option that doesn’t have one.
Here’s how the two providers compare in terms of their pricing models:
| Price | Special deal | Price for ecommerce The cost for a plan that allows users to build and operate an online store. | Price for AI The cost for a plan that allows users to access certain AI features. | Free plan | Free trial | Transaction fees | ||
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| Hostinger | Wix | |||||||
| $11.99/month | $17/month | |||||||
| $2.99/month for four-year contract | $15.84/month with code TAKE10 | |||||||
| $18.99/month | $29/month | |||||||
| $18.99/month | Free | |||||||
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| 30-day money-back guarantee | 14-day free trial | |||||||
| None | 2.9% + $0.30 |
Do Hostinger or Wix have a free plan?
Wix has a free plan, and Hostinger does not. Hostinger does have a 30-day money-back guarantee, though, so you can use the platform for month and still get your money back if you are not satisfied.
The Wix free plan is limited, as it does not allow for a custom domain and it puts Wix ads all over your site. You do get access to Wix’s AI features with the free plan, though, which can substantially speed up your setup process.
Do Hostinger or Wix have any hidden fees?
Wix charges processing fees for those using ecommerce functionality through its payment provider, Wix Payments. When your customers make a purchase on your site, a small amount will go to Wix per sale. The default fee for US purchases is 2.9% + 30¢.
Hostinger doesn’t charge any processing fees, but it does charge a one-off payment for a custom domain name (after one year of free use), which will cost between $13.99 and $25.99. Likewise, if you need to set up a business email with Hostinger, this starts at a rate of $2.95 per month.
How Do Hostinger and Wix Compare to Other Website Builders?
Here are some other providers we’ve tested that may be better for your needs than Hostinger or Wix:
- Squarespace: Squarespace might not match Wix’s 2,000+ template options, but it does offer the most good-looking templates in the market right now. For creative businesses like bespoke retailers, this makes Squarespace a valuable choice. Plus, unlike Hostinger, Squarespace has an extensive app library, which allows businesses to boost their platform with additional tools.
- Shopify: Shopify is ideal for ecommerce businesses because of sits trong delivery options and social media selling integrations. However, it does have an online transaction fee of 2.9% + 30¢ per transaction that looks less appealing than Hostinger’s lack of transaction fees, particularly if your business has a high turnover rate.
- GoDaddy: GoDaddy is another great option with excellent AI tools, particularly if your business is looking to set up a website quickly. GoDaddy’s AI website builder created a website for us in under thirty seconds during our tests, while Wix’s took longer. The designs were a little outdated compared to Wix, however.
Check out our guide to the best AI website builders.
| Paid plan Monthly | Pros | Cons | ||
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| BEST OVERALL |  |  |  | |
| Wix | Squarespace | Shopify | GoDaddy | Hostinger |
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| $9.99/month |
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How Did We Evaluate Hostinger and Wix?
Tech.co takes our research very seriously, with our team getting hours of hands-on experience with 12 different website builders before sitting down to review them. Our main testing categories for ecommerce website builders are:
- What kind of website features are available? (30%) The capabilities and features offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.
- How flexible is the design editor? (25%) The aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customizable themes.
- What is the reputation of the provider? (5%) This is the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.
- How easy is it to use? (15%) How user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
- Is it a good value? (15%) The balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.
- How many support options are there? (10%) The assistance and resources available to users — like phone, chat, and email — when they encounter issues or need guidance while using a website builder.
Verdict: Why is Wix Better Than Hostinger?
Wix is a better website builder than Hostinger for most users, because it can do more. The app store allows vast functionality across the business sector, and its more than 2,000 templates can cater to any business. Plus, it allows you to sell far more products than Hostinger in an online store.
Hostinger is the ideal choice for budget-conscious users requiring basic, AI-generated websites without the need for an app store.
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