Put simply, Shopify is the best ecommerce platform on the market at the moment. It excels across every category of our testing, from ease of use, to customer support, to the all-important sales features. But just don't take our word for it- try it out yourself, for free. Click the button below to get started.
In this Shopify review:
- How Does Shopify Work? – How Shopify can help you launch an online store
- Shopify Ease of Use – You don't need expert coding experience
- Shopify's Powerful Reporting – All the data you need to understand your customers
- Shopify's Large App Store – Plugins and features to boost your store's success
- Shopify Website Design – We explain Shopify's templates and setups
- Shopify Transaction Fees – Understand the cost structure to using Shopify
- Shopify Alternatives – We compare Shopify to ecommerce website builder rivals
- Costs of Running a Shopify Store? – Shopify plans compared
- Verdict: Is Shopify the Best Ecommerce Platform? – The final word
|Overall rating||Shopify is great in all of our categories — especially when it comes to its range and quality of sales features.|
|Website features||Shopify's websites are incredibly easy to customize and make your own. It's templates and use of third-party apps make editing and changing every aspect of your site very straightforward.|
|Sales features||If you need to sell products across multiple platforms, Shopify is the ecommerce builder for you. It can integrate more sales channels than any other ecommerce platform and it'll let you sell everything from physical products to services and digital products.|
|Ease of use||While Shopify has loads of complex sales features, accessing them is easy thanks to its straightforward navigation and easily digestible explanations.|
|Help and support||If you happen to get stuck with Shopify, it has an almost unparalleled range of support options. It has 24/7 phone and live chat support, while also offering customer forums and video tutorials. Shopify also has tools such as ‘Rewind' which can restore your site to an earlier version in case something goes wrong.|
|Value for money||Shopify is a little bit more expensive than some other ecommerce website builders on the market but, given the quality of its sales features and its wide-ranging abilities, Shopify proves to be good value for money.|
Our score is based on independent assessments of ease of use, features, ecommerce functionality and value for money
Cheapest Ecommerce Plan (per month)
Priciest Ecommerce Plan (per month)
Physical Product Sales
Digital Product Sales
Click to check for deals, discounts and tiers of plans
BEST FOR SMALLER STORES
BEST FOR LARGER STORES
Wix is our top choice ecommerce website builder. It makes creating an online store brilliantly easy, and it's perfect for smaller or boutique stores.
The best ecommerce website builder for larger businesses, with outstanding features, great websites, and a scalable platform
A genuinely high quality way to launch an ecommerce site for free, and also perfect for anyone already using Square POS.
Runs Shopify close with great sales features and has a Free Trial, but a small knowledge base and weaker website design let it down.
Can't match the scalability of the its rivals, but you'll get a great-looking, easy to use sales website.
A good alternative to BigCommerce with better web design. Can be confusing to use, though.
Has some advantages over Wix when it comes to sales features, but Weebly's overall platform isn't as compelling.
* Save 10% on Squarespace with code ‘TECH10'
|Shopify Basic||Shopify||Shopify Advanced|
|Cost (paid monthly)||$29||$79||$299|
|Cost (paid annually)||$312||$852||$3,192|
|Abandoned cart recovery||✔||✔||✔|
|Online credit card rates||2.2% + 30c||1.9% + 30c||1.6% + 30c|
|In-person credit card rates||1.7%||1.6%||1.5%|
|Shopify POS app||✔||✔||✔|
|Hardware peripheral support||✗||✔||✔|
|Compare Plans||See Deals||See Deals||See Deals|
One thing to bear in mind is that Shopify is typically more expensive than its rivals, such as BigCommerce and Volusion. However, as having the best site will help you make more money, we think it’s worth the extra outlay.
The Basic Shopify Plan
Best for new stores
This is the cheapest plan on offer and starts from $29 per month. However, you can also choose to pay for one, two or three years instead of month-to-month. Paying for a year upfront will save you $36, while three years in advance will save you a whopping $261.
With Basic Shopify, you’ll miss out on some features, but nothing major. For example, you won’t be able to issue gift cards, or have third-party calculated shipping rates. Your online and in-person credit card rates will also be marginally higher than on the more expensive packages.
One thing to bear in mind is that you’ll be limited to just two staff accounts, so make sure this is enough for your business.
The Shopify Plan
Best for fast-growing businesses
This is the middle package, costing $79 per month. You’ll be able to sell gift cards, and your credit card rates will drop from 2.9% online and 2.7% in-person with Basic Shopify to 2.6% and 2.5%, respectively.
You’ll also receive more favorable shipping discounts from USPS, UPS or DHL Express – these can be as high as 72%, compared to the 64% offered on the basic plan.
However, the big advantage over Basic Shopify is in the point of sale functions. You’ll be able to manage register shifts, which will help you balance the cash in your tills on a regular basis, and make sure any staff you employ are held accountable for the cash they handle. It also offers support for barcode scanners, receipt and label printers, cash drawers, and even retail cameras.
If you’re selling stuff in-store as well as online, Shopify is the package for you.
The Advanced Shopify Plan
Perfect for big businesses
The top-of-the-line package costs $299 per month, and gives you the most favorable rates, discounts and a load of extra features.
For example, you’ll get advanced reporting, third-party calculated shipping rates, up to 74% discounts on shipping, support for unlimited Shopify point-of-sale staff logins, and support for third-party POS apps.
It’s expensive, but if you’re fortunate enough to be running a successful business, Advanced Shopify has all the features you need.
Find out more about Shopify's pricing plans
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