Wix Pricing 2024: How Much Does a Wix Website Really Cost?

Wix pricing starts at $17 per month, offering four different paid plans that provide a range of features designed to help you build a website quickly and efficiently. On top of that, Wix offers a robust free forever plan that can get you started at no cost, as well as a 14-day free trial to test out more advanced features before you buy.

Although Wix is quite pricey, our research found it to be the best website builder overall when it comes to core website features, which makes it pretty decent value for money. All the basics for building out blogs with lots of content are included, such as writer profiles and post scheduling, while the SEO support available is much more in-depth than what most competitors offer. 

On Wix’s most expensive plans, you’ll get advanced e-commerce features like dropshipping support for more than 50,000 products, which makes it a good option for established online stores. In this guide, we’ll break down all of Wix’s pricing plans, fees, upfront costs and hidden charges, so you can understand how much a website will cost to make with it.

The Light plan: $17 per month
The Core plan: $29 per month
The Business Plan: $36 per month
The Business Elite Plan: $159 per month

Get 10% off every plan with code TAKE10 at checkout

In this guide:

• Which Wix Plan Is Right For Me?
• How Much Does Wix Cost?
• Does Wix Have a Free Plan?
• Is Wix Good Value For Money?
• Did Wix Recently Change Its Pricing?
• Wix Hidden Fees
• How to Get Wix for Cheaper
• Does Wix Do a Discount for Nonprofits?
• How Does Wix Compare to Other Website Builders?
• Our Research and Methodology
• Wix Pricing: Our Verdict

Which Wix Plan Is Right For Me?

Wix has a total of four pricing plans ranging from $17 per month to $159 per month.

If you’re interested in building a standard website, the Light plan is a great place to start at $17 per month — but if you’re interested in building an online store, you’ll need to go with the Core plan from $29 per month, which unlocks the basic ecommerce features you’ll need to start selling through your site. Here’s what plan you should use depending on your use case:

• If you want to test the features or create a website for personal use: Free plan
• If you want to create a resume website, portfolio, or blog: Light plan ($17/month)
• If you want to create an online store for the first time: Core plan ($29/month)
• If you want to expand your offline and ecommerce sales: Business plan ($36/month)
• If you need advanced reporting, ecommerce & marketing features: Business Elite plan ($159/month)

Wix Pricing: What You Should Know

Wix’s pricing structure is fairly typical for a website builder, but here are some factors to note before you commit to a plan.

Annual pricing

All Wix pricing is displayed annually — which is a little sneaky if you’re not ready to go all in right away — but, in comparison to other website builders out there, it is good value for money. All premium plans come with a 14-day free trial, if you do change your mind.

Contracts

Wix’s contracts are not the easiest to get out of — we found there were quite a few clauses to keep in mind, so if you’re interested in trying a Wix package for free, you’re better off signing up for Wix’s free plan, initially. This is a great way to see how Wix’s website builder works in practice. It’s pretty easy to upgrade and switch over to a premium platform of your choosing.

With annual billing, all of Wix’s premium plans include a year’s free domain hosting — giving you full control over your branding.

What’s included with Wix?

Wix offers four paid plans, as well as an Enterprise plan tailored to meet large businesses’ specific needs with no publicly available pricing.

We found editing text with Wix quite easy, allowing us to customize every part of our site. Source: Tech.co testing

Wix’s Light, Core, Business, and Business Elite plans all include 24/7 customer support, SEO, storage, hosting and your own dedicated domain. With Wix’s premium plans you can take advantage of its extensive feature-rich catalog, intuitive drag-and-drop editor and a choice over 800 customizable templates, ad-free. You’ll also have access to Wix ADI which uses artificial intelligence to help you build a basic, tailor-made website for you needs.

How Much Does Wix Cost?

Wix pricing is fairly straightforward with four plans — Light, Core, Business, and Business Elite. Below, we’ll go through what features you get with each of these plans, as well as the pros and cons of each to give you a better idea of what they offer.

Wix Light plan

• $17 per month, 2 staff accounts
• Best for beginners and users building simple portfolios and personal sites.

The Light plan is the first Wix plan that we would advise people to use. You’ll get a regular URL, or the ability to connect your site to a domain and URL that you already own. Plus, you’ll get full access to Wix’s excellent roster of website building tools. This means you’ll be able to take advantage of its powerful drag-and-drop editor, excellent website templates, and range of third-party extensions.

The Light plan gives you 2GB storage, plus you’ll also be able to upload up to 30 minutes of HD video to stream and promote your business online and use the platform’s new AI text generator.

You could run a brilliant website with the Light plan, but if you need ecommerce features, you’ll have to upgrade, which is common for website builders at this stage. Wix recently bumped up the price of its entry-level paid tier from $16 to $17 per month, making it a slightly bigger investment than Squarespace’s equivalent Personal plan, which costs $16 per month.

Learn about some other user-friendly website builders in our guide to the best website builders for beginners.

Pros

• Free domain for 1 year
• 30 min of video storage
• 24/7 support

Cons

• No ecommerce functionality
• No professional logo maker

Wix’s Light plan is a good choice for newer businesses building their first professional website

Our Wix site is very customizable, offering lots of design options across every page. Source: Tech.co testing

Wix Core plan

• $29 per month, 5 staff accounts
• Users looking to grow their business and make an occasional sale 

With the Core plan your website’s storage will be increased to 50GB, giving you more room for videos, photos, and audio. Wix will also allow you to upload up to five hours’ worth of video content.

Wix will also give you one-year free access to its Site Booster app. The Site Booster app will give you the tools and tips you need to improve your site’s SEO, allowing it to appear closer to the top of Google rankings.

The Core plan is a bit of a bump in price over the Light plan, but it unlocks basic ecommerce functionality, allowing you to launch a simple online store to sell up to 50,000 products, which is more than worth it. Be warned, though, our researchers found the ecommerce platform to be a bit overwhelming with all the features and options, but there’s luckily a lot of guidance tips along the way that can guide you through the process, even as a beginner. If you want better ecommerce features like advanced shipping, though, you’ll have to upgrade.

Squarespace, on the other hand allows for fully integrated ecommerce with its plans, although with its $23 per month Business plan, there is a 3% transaction fee. Even GoDaddy, one of the cheapest options in our research, has ecommerce functionality exclusively in its $21 per month Commerce plan, so either way, you’re going to be paying a premium to sell products online.

Find other ecommerce website builders in our dedicated guide

Pros

• 50GB storage for more videos and images
• One year access to Wix’s site booster
• Basic ecommerce features

Cons

• No advanced shipping
• No automated sales tax

Wix’s Core plan is the best place to start for business and professional websites that need an online store

We were able to easy add new services to the Wix platform for our business. Source: Tech.co testing

Wix Business plan

• $36 per month, 10 staff accounts
• Best for established businesses that take regular sales

The Business plan really starts to unlock functionality for businesses trying to get a fully functional site up and running. You’ll get 100GB for storage and a more robust set of analytics and ecommerce features, like advanced shipping and product reviews.

Even better, if you’re hoping to sell your products internationally, our research found that the Business plan unlocks multiple currencies — five of them, to be specific — so you can really branch out and get your online store running across the world.

The Wix Business plan is a tad more expensive than Squarespace’s comparable plan at $36 per month versus $29 per month, but it does offer abandoned cart recovery, which Squarespace does not.

Pros

• Advanced analytics
• 100GB storage
• 10 video hours
• Up to 5 additional currencies

Cons

• No customized reports
• No loyalty program

Wix’s Business plan is the best place for robust businesses that plan to grow their ecommerce business

Wix Business Elite plan

• $159 per month, 15 staff accounts
• Best for very large businesses with extensive site needs

The Business Elite plan is Wix’s most expensive offering, providing users with unlimited storage and unlimited video hours. What’s more, this plan unlocks a suite of advanced features for ecommerce, marketing, and analytics, so you can really dig in and take advantage of the full suite of Wix functionality.

Perhaps one of the most important parts of the Wix Business Elite plan is that you’ll get priority support response. This means that in the event something goes wrong with your website, you’ll be able to get much faster phone support. This could be essential if you’re running a big, successful business.

This plan is admittedly a big jump in price, particularly compared to competitors (Squarespace’s most expensive plan is only $49 per month). Still, our research found that this plan from Wix is a true unlimited plan, with unlimited storage, video hours, automated sales tax, product reviews, and dropshipping, so it might be worth it depending on your needs.

Pros

• Priority customer care
• Unlimited storage and video hours
• Advanced marketing and ecommerce features

Cons

• Far more expensive than other plans
• Still limits staff accounts

Wix’s Business Elite plan is the perfect package for well-established businesses

With a single click, we were able to add AI-generated text to our site in seconds. Source: Tech.co testing

Does Wix Have a Free Plan?

Yes, Wix does offer a free forever plan, as well as a 14-day free trial allowing you to test out the premium features before you buy. Here’s an in-depth look at both free options from Wix.

Wix free plan

Wix’s free plan is a great way to get started with the website builder before you make a financial commitment. It allows you to design your website with a wide range of features, as well as get the site live on the internet for your customers to see.

However, there are some substantial limitations on the free plan, as you can imagine. For starters, you’ll be inundated with Wix ads on your page, which won’t exactly look professionals to potential visitors. On top of that, you won’t have a custom domain, which means your site will be virtually invisible when it comes to SEO.

All that to say, the Wix free plan is a good jumping off point, but if you really want your site to get noticed, you’ll likely want to upgrade to a premium plan.

Wix free trial

With Wix’s 14-day free trial, you’ll get access to any Wix premium plan you choose. You’ll be able to build and publish your own website, with all the features you’d find in the premium plan of your choosing. However, you won’t be able to actually accept any payment and will need to upgrade at the end of your trial if you don’t want to risk losing your website.

While Wix’s free trial is good way to test the platform before you buy, but it doesn’t provide enough features to build a professional website.

Check out our free website builder guide for more information

We found the Wix Help Center provides lots of helpful tips for building your business. Source: Tech.co testing

Did Wix Recently Change Its Pricing?

In May 2024, Wix changed the price of its entry-level Light plan from $16 to $17 per month. In 2023, Wix pricing changed even more dramatically, reflecting a more comprehensive selection of options, reducing your choices from eight plans — four standard website plans and four ecommerce plans — to only four.

As we outlined in the overview above, Wix now simply has four paid pricing plans (as well as an Enterprise plan with no publicly available pricing) that cater to the majority of website builder needs. The Light plan is now the only plan that does not offer any ecommerce functionality, with the Core, Business, and Business Elite all allowing you to build an online store, with more features for a higher cost.

For users, this just means that you don’t have to navigate between standard and ecommerce-enabled website builders when looking for a Wix plan. They’ve trimmed down the options, providing you with a clearer picture of what you’re signing up for, so you won’t accidentally set yourself up with a plan that doesn’t let you set up an online store.

Does Wix Have Hidden Costs?

Wix pricing follows quite a clear structure, but there are some costs that you should be aware of before taking the plunge.

Domain name ($14.95 per year)

For example, when you upgrade to a Wix premium plan, you’ll get a free domain but only for the first year. To qualify, it’ll also have to be your first Wix purchase. Once your free year is up, you won’t have the opportunity to renew, and will have to start paying for your domain, which will cost you $14.95 per year.

Our research suggests having your own domain is definitely worth it in the long run though, as it’ll help search engines find your pages, will include custom email addresses and give your website a professional finish.

Auto-renew (Dependent on plan)

Another thing to watch out for is that all of Wix’s plans are set to auto-renew, so it’s important to know what you’re signing up before you take the plunge. You can, however, cancel the auto-renewing subscription if you switch it off in your settings on your Wix dashboard — and you won’t lose access to your account, or your site.

Third-party apps ($2.50 to $499.90 per month)

While Wix’s extensive app store can help add a lot of useful extra functionality to your site, some apps will require some extra outlay before you can use them. The price of these add-ons can vary wildly, with most premium apps typically costing less than $10 per month, but some exceeding $100 per month. For example, if you’re looking to hire new staff Purple Bear’s Job Posting Careers Page app will cost you $5 per month, while QuickBook’s Premium accounting plan will cost you much more at $399 per month.

If the app is going to help you make money, it will probably be worth paying the extra cost. However, if it’s offering a capable free service, we’d recommend sticking with this plan to avoid bumping up your monthly fees.

Wix’s app market is home to over 800 third-party integrations. Source: Tech.co testing

How to Get Wix for Cheaper – Deals and Discounts

Wix is definitely one of the more affordable website builders out there, but that doesn’t mean you aren’t looking for a little savings to keep costs down. After all, small businesses are always in need of some financial help, and getting the best deal can keep you in the fight a bit longer.

Be sure to use the discount code “TAKE10” at checkout, which will get you 10% off most plans. You can get started with Wix for free here now, then use this discount code when you upgrade to a premium plan.

Does Wix Do a Discount for Nonprofits?

Unlike website builders like Shopify, Wix doesn’t have plans designed specifically for nonprofits. However, Wix does offer pretty generous discounts for charities or non-profit organizations. 

Wix is currently running a promotion with the non-profit organization TechSoup, which gives eligible nonprofits 70% off Wix Premium for two years. The subscriptions will enable nonprofits to create and host a website, and it also includes a 1-year domain registration voucher.

However, it’s important to point out that if you don’t cancel your subscription or request a new offer before the end of the second year, you’ll be billed for an additional two years automatically at Wix’s standard rates. This also applies to the 1-year deal on domain registration.

Cost of Wix Email Accounts

Wix provides access to Google Workspace when you sign up for a premium plan. It’ll cost you an extra $6 per month and it will give your business an extra air of professionalism and it’s super easy to get started. It might be cheaper to try and find an alternative solution by going through a custom domain hosting provider, or directly through Google.

Here’s what you have to do:

1. Connect a domain to your website
2. Click on purchase mailbox
3. Pick how many mailboxes you want
4. Choose a subscription and complete your purchase.

While that all sounds delightfully simple, as always, there are some things to bear in mind.

Wix offers its premium email accounts through Gmail. If you like using Gmail, great. If you don’t, it might be worth looking around to see if there’s an alternative. However, this does mean that you get access to the whole of Google Workspace – including Google Drive, Docs, Calendar, and Hangouts – which might make it the perfect package for your office.

How Does Wix’s Pricing Compare to Other Website Builders?

Wix pricing is a bit more expensive than competitors, but you definitely get what you pay for. The $17 per month starting plan is on the higher end of the industry, with Squarespace representing its most comparable competitor at $16 per month with similar functionality. Our research found both options are truly in the top tier, though, so the cost is certainly worth it.

For ecommerce, you’ll need to pay at least $29 per month, which is the cost as Shopify’s starter plan, which also allows you to create an online store. We found Shopify to be more robust when it comes to sales functionality, offering some inventory management tools that Wix doesn’t have, but Wix remains a more flexible website builder overall, so it’s a bit of a toss-up.

Neither Shopify nor Squarespace offers a free plan, though, which is one of the biggest benefits of Wix. The only other website builders that offer a free plan are GoDaddy, an extremely easy to set up option that’s great for beginners, and Square Online, which allows you to set up an online store at no cost, but you will have to endure transaction fees.

See how the solution compares to other website builders in our table below and follow our step-by-step guide to build a website with Wix.

Our Research and Methodology

Wix Pricing FAQs