Wix Pricing Review: Plan Breakdowns, Hidden Costs and Upsells

Wix’s premium pricing plans start at just $16 per month with a generous Combo plan that caters to most small businesses needs. But, if you're looking to build an online shopping platform, Wix ecommerce pricing plans start at just £27 per month — but both pricing plans offer great value for money. With Wix's Combo plan, you'll get an ad-free, custom domain, free SSL certificate and 2GB storage, which is a great basic package for the price.  Wix’s ecommerce packages include the same, but offers more storage, five hours of video streaming, and everything you need to build a reputable online store.

In this article we review Wix's latest pricing plans, and reveal the upsell costs and hidden fees, so you can build a website without having to pay any additional costs. For this article, our research team completed hours of independent research and user testing to assess whether Wix is truly the best value for money — our data suggests it is. You can learn more about our research and methodology below.

In this article we cover:

• Our Research and Methodology
• How Much Does Wix Cost?
• Wix Pricing Plans in Detail
• Wix Free Plan and Free Trial
• Wix Ecommerce Plans Explained
• Wix Hidden Fees
• How Wix Compares to Other Website Builders
• Wix Pricing: Our Verdict

Our Research and Methodology

Based on our independent research and expert analysis, Wix is the best website builder for most businesses, scoring 4.8 out of 5, and a 96% approval rating. In comparison to other website builders, like Squarespace and Weebly, Wix offered the most value for money with more features, flexible price plans and customizability.

Tech.co reviews are completely independent and solely based on our in-house research, testing and expert analysis. We know how hard it is to run a business in 2022, and how having the right tools can help save on costs and help businesses succeed, which is why we test every product we review and recommend. Not every product we review will be right for you, but we do our best to ensure that we test all the right criteria, to provide you with the best options available, so that you can feel confident in choosing the right tools for your business’ needs.

How Much Does Wix Cost?

Wix has a total of eight pricing plans ranging from $16 per month to $59 per month, depending on the plan that you choose. If you're interested in building a standard website, the Combo plan is a great place to start, at $16 per month — but, if you're interested in building an ecommerce platform, the Business Basic plan from $27 per month will be right up your street. 

All Wix pricing is displayed annually — which is a little sneaky if you're not ready to go all in right away — but, in comparison to other website builders out there, it is good value for money.  Yearly fees will save you up to 22% annually, in comparison to Wix' monthly fees, and all premium plans come with a 14-day free trial, if you do change your mind. It's not the easiest to get out of though — we found there were quite a few clauses to keep in mind, so if you're interested in trying a Wix package for free, you're better off signing up for Wix's free pricing plan — It's a great way to see how Wix's website builder works in practice,  and even though you won't be able to use the platform ad-free, it's pretty easy to upgrade and switch over to a premium platform of your choosing. You won't be able to save your platform, though —  which is a bummer, so we wouldn't advise waiting too long before you upgrade.

With annual billing, all of Wix's premium plans are ad-free, and include a year's free domain — giving you full control over your branding. While Wix does offer a free pricing plan —  as mentioned before, in comparison to Wix's other pricing plans, our researchers found that Wix's free plan far too limited, and couldn't provide the level of support US businesses need to be able to operate successfully —  which we’ve found to be the case for most free website builders we've come across.

Let's take a closer look at Wix’s pricing plans below

Wix offers eight paid plans divided into categories, with four pricing plans for websites, three pricing plans for ecommmerce stores, and an enterprise plan tailored to meet business’ needs. You can find out whether these are right for you here.

Wix’s Combo, Unlimited, Pro and VIP pricing plans all include 24/7 customer support, SEO, bandwidth, storage, hosting and your own dedicated domain. With Wix’s premium plans you can take advantage of its extensive feature-rich catalog, intuitive drag-and-drop editor and a choice over 800 customizable templates,ad-free. You'll also have access to Wix ADI which uses artificial intelligence to help you build a basic, tailor-made website for you needs.

While website builders, like Weebly, offer a more competitive pricing package in comparison to Wix, when we compared the best website builders for small businesses side-by-side, our researchers proved that Wix provides the most overall value for money because it offers the most feature-rich platform, customizability and advanced business tool. It was also one of the platforms we found the easiest to use — which is really important if you're looking to pass the control of your account  on to someone else in your team.

Next, we’re going to take a closer look at Wix’s pricing plans. For this article we signed up to each of Wix's website builder and ecommerce plans, to assess the features that make it the best value for money for small businesses. From our assessment of each plan below, you’ll see why Wix scores 4.8 out of 5  — making it the best value for businesses overall.

Wix Pricing Plans in Detail

A lot of people think that the best Wix pricing plan is the plan that is the most expensive — the truth is, no one size fits all. No sites will require the same features, and there’s no point in shelling out for an online store plan, for example, if you want your site to work as an online portfolio — which is why it's great that Wix has such a variety of packages available.

In this section, we'll run through the types of websites you can build with Wix, and outline which pricing plan our research suggests would work best for your industry.

Our recommendations:

• If you want to create a CV/resume website – Combo plan ($16 per month)
• If you want to run an online store – Business Basic plan ($22 per month)
• If you want to create a portfolio website – Unlimited plan ($27 per month)
• If you want to make a blog – Combo plan ($16 per month)
• If you want to make a great website for your business – Unlimited plan ($27 per month)

Wix Website Pricing Plans

Wix free plan and free trial

Wix is one of the few website builders that does offer a forever free plan, but as you'd expect with a free plan, there are a lot of drawbacks. For example, while Wix’s free plan technically won’t cost you a dime, it could cost you your reputation in the long-run because you won’t have any ownership over your domain.

With a Wix free plan your site will be covered in Wix-branded adverts, and will include a Wix-branded URL, with a string of numbers at the end that’ll make your site look unprofessional and unfinished. This will also mean your site is more likely to be penalized by Google, meaning fewer people will be able to find it.

Perhaps the biggest kicker, though, is that your site will have very little bandwidth. This means that you won't be able to support many visitors coming to your site every month, or at once. As a result, even if people find your site and decide to stick around, they might not be able to come back later in the same month. You're better off trialling a Wix premium plan for free.

With Wix's free 14-day trial you'll get access to any Wix premium plan you choose. You'll be able to build and publish a own website, with all the features you'd find in the premium plan of your choosing, however you won't be able to actually accept any payment, and will need to upgrade at the end of your trial if you don't want to risk losing your website.

Given the value of Wix paid plans, we really can't recommend the free plan other than for testing it out before you buy, particularly for businesses. The plan just simply doesn't provide enough, and for such a low price, you get so much more.

Pros

• 300+ templates to choose from
• Free stock images in Wix’s library

Cons

• No domain
• Wix ads
• Limited storage and bandwidth
• No analytics

Wix's free plan is good way to test the platform before you buy, but it doesn't provide enough features to build a professional website.

Wix Combo plan

$16 per month

The Combo plan is the first Wix plan that we would actually advise people to use. By paying the nominal fee every month, you'll get a regular URL, or the ability to connect your site to a domain and URL that you already own. Plus, you'll get full access to Wix’s excellent roster of website building tools. This means you'll be able to take advantage of its powerful drag-and-drop editor, excellent website templates, and range of third-party extensions.

The Combo plan also removes adverts and gives you 2GB storage, plus you’ll also be able to upload up to 30 minutes of HD video to stream and promote your business online. If you buy the Combo plan for a year, you’ll also get a free domain voucher.

You could run a brilliant website with the Combo plan, but it probably isn’t ideal for high-traffic sites given the 2GB bandwidth.

Pros

• No ads
• More storage for images, audio and files
• 1 hour video to stream and promote your business
• 24/7 support

Cons

• Limited bandwidth
• No professional logo maker

Wix's Combo plan is a good choice for newer businesses building their first professional website

Wix Unlimited plan

$22 per month

The Unlimited Plan is Wix's most popular offering – and it's not hard to see why.

For a start, you'll get unlimited bandwidth. This should help alleviate any concerns you might have about traffic numbers. Your website's storage will be increased to 5GB, giving you more room for videos, photos, and audio. Wix will also allow you to upload up to one hour's worth of video content. Again, there are no adverts on the Unlimited Plan.

Wix will also give you free access to its Site Booster and Form Builder apps. The Site Booster app will give you the tools and tips you need to improve your site's SEO, allowing it to appear closer to the top of Google rankings. The Form Builder app, on the other hand, will let you create forms to capture information about potential customers.

It’s not too much of a price hike over the Combo plan, and it’s probably worth the small increase in outlay given the extra visibility your site will get. Again, buy the plan for a year, and you’ll get a free domain voucher.

Pros

• Everything in the Combo plan
• 5GB storage for more videos and images
• Two video hours
• One year of free visitor analytics
• One year access to Wix's site booster

Cons

• No professional logo maker and social media files
• Less integrations, with no way to connect your external calendars

Wix's Unlimited plan is the best place to start for business and professional websites

Wix Pro plan

$27 per month

The Pro Plan is Wix's best value offer, and we understand why. It includes everything you get in an unlimited Wix plan — including a one-year free domain, free SSL certificate, all of Wix's 800+ templates, one-year access to Wix's Site Booster and analytics. Plus, it includes two hours to showcase and stream your videos online, increased storage, and access to a professional logo-maker and external calendar integration.

With the Events Calendar app you'll be able to connect all of your external calendars automatically, giving you full visibility over your events, allowing you to see everything you need all in one place —  which is a great asset for any business. The professional logo-maker was also a feature we particularly liked as it allows businesses to cut of make their own professional logo without having to splash out on a professional designer. Plus, the logo-maker comes with full commercial rights — meaning there's no restrictions on how, or where you can use it —  and, it comes with all the file formats.

Pros

• Everything in Wix's Unlimited plan
• 50GB storage
• More video hours
• External calendar integration
• Professional logo maker

Cons

• 24/7 customer care is available but you're not a priority

Wix's Unlimited plan is the best place to start for business and professional websites

Wix VIP plan

$45 per month

The VIP plan is Wix's most expensive offering if you don't need any ecommerce functionality, but you'll get a massive 100GB of storage, which will give you plenty of opportunity to build out your website . You'll also be able to upload five hours of video content, which will help profile your business in an entirely different light. What's more, Wix will also give you the ability to send email marketing campaigns. You'll be limited to 10 of these per month, but that should be more than enough to help drum up some business from previous customers.

Perhaps the most important part of the Wix VIP plan is that you'll get priority support response. This means that in the event something goes wrong with your website, you'll be able to get much faster phone support. This could be essential if you're running a big, successful business.

While some aspects of the VIP plan seem really similar to the Unlimited plan, having the extra support and marketing emails might make a big difference to your business' bottom line.

Pros

• Everything included in Wix's Pro pricing plan
• Priority customer care
• A massive 100GB storage
• Five hours of video

Cons

• More expensive than other plans
• Not as much SEO guidance as other competitors for the price

Wix's VIP plan is the perfect package for well-established businesses

Wix Business and Ecommerce Plans in Detail

If you want to use Wix to create an online store or an ecommerce website for selling physical or digital products, you’ll need to use one of Wix's business and ecommerce plans, rather than its regular website plans. Wix’s ecommerce pricing plans start at $27 per month, and all include a custom domain, secure online payments, customer accounts, good storage, video hours, social integrations, unlimited product listings and abandoned cart recovery.

Wix's business and ecommerce plans include Business Basic, Business Unlimited, and Business VIP. All of the pricing plans will let your website accept online payment, and won’t charge you any commission fees on products you sell, and one of the best things included with all Wix business pricing plans is its ad voucher offer — $500 Google Ads (with a $500 purchase), $100 Bing Ads, and $100 in Local Listings — which makes it $700 worth of ad vouchers total, and huge value for money.

Let's take a closer look at Wix business and ecommerce pricing plans below.

Wix Business Basic

Wix's Business Basic pricing tier is its entry-level ecommerce offering. It'll cost you $27 per month if you pay for it annually, and since we last reviewed the product, has significantly improved its storage offering, upping it from 20GB to 50GB.

You'll also get access to five video hours which you can use to set up subscriptions your content, or promote and stream your videos online — and get access to the Site Booster and Form Builder apps, which can help your business boost sales.

When it comes to ecommerce, the biggest upside of switching to a Wix Business plan is that it won't take any commission from your sales.

Create your online store with Wix today

Pros

• Everything included in Wix's Pro pricing plan
• Priority customer care
• A massive 100GB storage
• Five hours of video

Cons

• More expensive than other plans
• Not as much SEO guidance as other competitors for the price

Wix's VIP plan is the perfect package for well-established businesses

Wix Business Unlimited

The Wix Business Unlimited will cost you $32 per month when billed annually, and includes a lot of useful features that would be beneficial for your business.

With Wix Business Unlimited, you'll get access to Wix's logo builder (which normally costs $50), which will help you make your site look more professional, and save costs on having to spend more cash on a getting professional designer. Since we last reviewed Wix Business Unlimited, storage has upped from 35GB to 100GB – which is a significant jump in both space and value. Plus, you'll be able to upload up to 10 hours of video, so you'll have plenty of room for all your additional content.  You'll also get 100 automated sales tax per month, the ability to add 1,000 reviews and up to 250 products dropping.

Pros

• Everything included in Wix's Pro pricing plan
• Priority customer care
• A massive 100GB storage
• Five hours of video

Cons

• More expensive than other plans
• Not as much SEO guidance as other competitors for the price

Wix's VIP plan is the perfect package for well-established businesses

Wix Business VIP

Wix's Business VIP plan has had its biggest glow up in 2022, with storage and video hours both upped to the limit we've all been waiting for — unlimited.  This is a huge improvement to the previous offer, which restricted storage to 50GB, and video hours too. The Business VIP plan costs $59 per month when billed annually, and includes more online reviews (3,000), more transactions with automated sales tax (500 per month) and unlimited dropshipping.

Pros

• Everything included in Wix's Pro pricing plan
• Priority customer care
• A massive 100GB storage
• Five hours of video

Cons

• More expensive than other plans
• Not as much SEO guidance as other competitors for the price

Wix's VIP plan is the perfect package for well-established businesses

Wix Enterprise Plan

Wix's Enterprise plan is reserved for the biggest businesses. As such, prices start from a whopping $500 per month. You get all the features from the Business VIP plan, but you also get access to some bespoke features.

For example, professionals from Wix will help you plan, develop, and launch your business, or give you a hand with growing your existing business. You also get annual security audits – handy if you're managing lots of customer data.

The Enterprise plan would be ideal for larger businesses with multiple employees and complex online operations, but in all honesty even this was out of our pay bracket. If you do have a larger business, you might find more value in investing in something like Shopify. It's a platform specifically designed for larger ecommerce businesses, and has the features and functionality to match.

If you’re not sure which ecommerce platform is right for your business, take a look at our Best Ecommerce Website Builders guide.

Pros

• A customised plan tailored to your needs

Cons

• Very expensive
• Better suited to larger businesses, but not as good as website builders like Shopify

Wix's VIP plan is the better suited to well-established businesses

Wix Hidden Costs

All prices on Wix’s website are advertised monthly, but they only apply if you agree to commit to annual billing – which is a bit sneaky. But, If you do choose to pay month-to-month you’ll find that your package is more expensive anyways, so the annual fee, in our opinion, does provide more value overall.

Annual pricing aside, Wix is pretty clear about its pricing structure, but there are some costs that you should be aware of before taking the plunge. For example, when you upgrade to a Wix premium plan, you'll get a free domain — but, only if you purchase a yearly plan. To qualify, it'll also have to be your first Wix purchase, and you will only have to months to claim. Once your free year is up, you won't have the opportunity to renew, and will  have to start paying for your domain, which will cost you $14.95 per year. Our research suggests having your own domain is definitely worth it in the long run though, as it'll help search engines find your pages, will include custom email addresses and give your website a professional finish.

Another thing to watch out for is that all of Wix's plans are set to auto-renew, so it's important to know what you're signing up before you take the plunge. You can, however, cancel the auto-renewing subscription if you switch it off in your settings on your Wix dashboard —  and you won't lose access to your account, or your site.

While Wix's extensive app store can help add a lot of useful extra functionality to your site, some apps will require some extra outlay before you can use them. For example, while you won't have to pay to add an Instagram feed to your site, some accounting apps will only offer short-term trial periods. Premium apps typically cost less than $10 per month, but some can run up to $20 per month.

If the app is going to help you make money, it will probably be worth paying the extra cost. But if it's offering an otherwise free service, we'd probably avoid it.

Cost of Wix Email Accounts

Wix provides access to Google's G Suite when you sign up for a premium plan. It'll cost you an extra $6 per month and it will give your business an extra air of professionalism and it's super easy to get started. It might be cheaper to try and find an alternative solution by going through a custom domain hosting provider, or directly through Google.

Here's what you have to do:

1. Connect a domain to your website
2. Click on purchase mailbox
3. Pick how many mailboxes you want
4. Choose a subscription and complete your purchase.

While that all sounds delightfully simple, as always, there some things to bear in mind.

Wix offers its premium email accounts through Gmail. If you like using Gmail, great. If you don't, it might be worth looking around to see if there's an alternative. However, this does mean that you get access to the whole of G Suite – including Google Drive, Docs, Calendar, and Hangouts – which might make it the perfect package for your office.

How Wix Compares to Other Website Builders

As a website builder, Wix provides the best value for money across the board. While it isn't the cheapest, it is the most feature-rich, business savvy tool we tested — providing more value for money in just its added features alone. In comparison to Squarespace and Weebly, Wix offers twice as many features — including advanced business tools, like CRM, which can often cost businesses a fortune if you're not sure what you're looking for. Wix was also the only website builder to score 4.0 and above in every category we tested — proving it to best website builder for small businesses all-round.

How it differs to other website builders like SquareSpace, GoDaddy, Shopify, Weebly and Zyro on a granular level, is in its scores across our primary testing categories, including value for money, help and support, ease of use, customer rating and website features, as mentioned. With everything from a logo maker, video maker, scheduling, payments, email marketing, social media tools, CRM and POS, Wix offers more features than Weebly, WordPress, Jimdo and Duda combined — giving it a well-deserved score of 4.9 out 5 in the website features category. Squarespace came in second with 4.4 out of 5 for website features, but it didn't quite match Wix's offering, despite its sophisticated and more elegant template designs.

With a top score of 4.4 out of 5 for the ease of use category, Wix also delivers a seamless website building experience — and, thanks to its 800+ templates, ADI, and drag-and-drop features, it's also very easy to use, making it a suitable platform for most businesses. Overall, the money you'd save in Wix's features alone, is what gives Wix the winning edge. Plus, if it continues to upgrade its features — like it did its storage , there's no reason why its value for money score, the next time we review, won't be even higher.

See how Wix compares to other website builders in our table below.

Alternatives to Wix

While Wix is our favorite website builder on the market, there are some alternatives that are better suited for different types of websites.

• Squarespace is best for growing businesses
• GoDaddy is best for easy set up
• Shopify is best for selling online
• Weebly is our best for businesses on a budget
• Zyrois our best for beginners
• Duda is best for well-rounded, comprehensive websites
• Jimdo is best for ease of use
• WordPress is best for blogging or publishing site

Squarespace — close second to Wix for website building

If having a gorgeous website matters more to you than anything else, we'd recommend choosing Squarespace.

It has an exceptional range of templates, which can give you the perfect starting point for creating a website.

Squarespace has a powerful editor, which means you can adjust each of the templates to fit your brand and style. What's more, Squarespace is an excellent choice for an ecommerce site, so don't think you're getting all style and no substance.

Shopify — an ecommerce alternative to Wix

Now, if you're looking to launch an ecommerce website, Wix provides some great options. Still if you're looking for something with a little more power to handle larger businesses, you need to choose Shopify. While Wix can comfortably serve the needs of small online stores, it starts to feel out of its depth when you're running a large operation.

Shopify, on the other hand, has a range of baked-in tools and extensions which can help you manage even the largest ecommerce operations. Unfortunately, from a value standpoint, Shopify isn't ideal, as it requires some additional apps to handle the load, and they all cost a bit extra.

Simply put, Shopify is more expensive than Wix – but then again, if you're in the market for Shopify, its $79 per month starting price shouldn't put you off.

Check out our best ecommerce website builders guide for more info

Verdict: Is Wix Pricing Good Value?

We've done the research, and we can say with confidence that Wix is one of the best values on the market when it comes to website builders. It offers competitive pricing plans, a cost-free option, and provides one of the most comprehensive feature lists available. Even better, Wix has greatly improved its offerings in the last few years, adding even more features to the list, making it the most feature-heavy option on the market.

The best part about Wix is that it doesn't matter what kind of business you run either. Whether you need Wix for ecommerce or just to launch a blog, Wix scores high on value across the board. Plus, you'll get access to advanced business features like CRM, which makes Wix an undeniably good value.

Its Combo plan is ideal for most small businesses, though, and costs just $16 per month. You'll get your own URL, no adverts, plenty of bandwidth and storage, as well as unfettered access to Wix's brilliant website building tools.

Ecommerce sites, on the other hand, are best served by Wix's Business plans which start from $27 per month. You'll be able to list loads of products to buy as well as accepting payments through your own branded checkouts. It's a great deal for any small retail business.

The best thing you can do is head to Wix and get started – it really does take mere moments to begin creating your site. Then, select the right plan for your needs, and push your website live.

Wix Pricing FAQs