Businesses can get started building a website with Wix from $17 per month. Overall, pricing plans for Wix range between $17–$159 per month, and businesses can also make the most of a free forever plan and free trial.
Scroll down for a full breakdown of Wix’s individual pricing plans and commentary on what features you’ll get access to, and whether this justifies Wix’s cost. Likewise, we’ll compare Wix’s pricing directly with alternative website builders.
Key Takeaways
- Pricing for Wix starts at $17 per month for the Light plan, and can go as high as $159 per month for the Business Elite plan.
- If your business wants to sell online with ecommerce functionality, you’ll have to pay at least $29 per month for the Core plan.
- Wix offers a free forever plan suited for trialing its features or publishing a personal blog, although it is limited compared with paid offerings.
- Wix offers a 14-day free trial on all of its plans, giving businesses the option to trial the features on higher plans before securing the move with payment.
- Wix does have some hidden costs, such as the cost of domains and the integration of some third-party providers.
- Wix offers a top-of-the-range AI website builder on all of its plans, as well as AI features for content and image generation, and SEO guidance.
Why You Should Trust Us
As part of our website builder testing process, we identified the most relevant, popular, and established tools in the market, before conducting in-depth research into their entire offering and getting hands-on with the products ourselves.
Overall, we tested 16 website builder products across 398 areas of investigation, including website features, design functionality, customer satisfaction, user experience, value for money, and help and support.
To read more about our methodology, head to the bottom of this article.
How Much Does Wix Cost? Pricing Plan Breakdown
Wix has four plans to choose from: Light, Core, Business, and Business Elite.
Wix Light Plan
- Best for creating a resume website, portfolio, or blog
- $17 per month
Wix’s Light plan costs $17 per month and is best for beginners and users building simple portfolios or personal sites. You’ll get access to Wix’s website-building tools, although at a higher price than options like Squarespace ($16 per month) and GoDaddy ($9.99 per month). Overall, the Light plan is a good choice for trialing Wix, with the intention of upgrading in the future.
Key features:
- Drag-and-drop editor
- 2,000+ high-quality website templates
- Third-party extensions
- Free domain for one year
- 2GB storage
- 24/7 support
- Two site collaborators
However, users on the Light plan won’t be able to access ecommerce functionality, which Squarespace does offer on its entry plan at $16 per month. You also won’t have access to Wix’s professional logo maker.
Even on the Light plan, users can access Wix’s AI website builder to get started with their website. Source: Tech.co testing
Wix Core Plan
- Best for starting an online store
- $29 per month
Wix’s Core plan costs $29 per month and is the entry-level option for businesses wanting ecommerce functionality. The Core plan introduces ecommerce functionality, including the ability to sell up to 50,000 products, and a basic marketing suite, such as loyalty programs.
Wix’s entry-level ecommerce plan is more expensive than GoDaddy’s ($20.99 per month) and boasts just as many features.
Key features:
- One year free access to Wix’s Site Booster app, which helps improve site SEO
- Sell up to 50,000 products
- 50GB storage
- Upload up to five hours of video content
- Five site collaborators
- Google Ads
- Customer accounts
Wix’s Core plan doesn’t include automated sales tax, which can be a key time-saver for busy businesses. It also doesn’t include advanced shipping options. While this might suit smaller ecommerce stores, bigger businesses may have to opt for a more robust solution.
Wix’s app market is home to over 800 third-party integrations, giving you plenty of options to expand your offering. Source: Tech.co testing
Wix Business Plan
- Best for expanding ecommerce sales
- $39 per month
Wix’s Business plan costs $39 per month and is best for more established businesses that need a platform to keep up with their operations across ecommerce, marketing, and shipping. International businesses are also recommended to opt for this plan, because it includes five different currencies for selling.
Key features:
- 10 site collaborators
- 100GB storage
- Five different currencies for international selling
- Abandoned cart recovery
- Dropshipping 250 products
Wix’s Business plan doesn’t include customized reports and caps the number of automated sales tax requests at 100 transactions per month, however. The plan sits at the same price as Squarespace’s comparable plan, at $39 per month, but it does offer more than Squarespace, including abandoned cart recovery.
We were able to improve your website’s search ranking by working through Wix’s SEO checklist. Source: Tech.co testing
Wix Business Elite Plan
- Best for an unlimited suite of features, including ecommerce and marketing
- $159 per month
Wix’s Business Elite plan costs $159 per month and is targeted specifically for very large businesses needing to cover extensive site needs, without the worry of reaching any kinds of limits. This is because it offers essentially unlimited access to its existing offering, including unlimited storage and video hours.
That being said, there are still limits on the number of staff accounts.
Key features:
- 100 staff accounts
- Priority customer care
- Advanced marketing
- Advanced ecommerce
- Customized reports
The plan is admittedly a big jump in price, especially when compared with competitors such as Squarespace (highest plan is $99 per month). However, because of the true unlimited nature of this plan, large businesses will want to consider it.
Can You Get Wix for Free?
Wix offers both a free trial and a free forever plan, so businesses can use its services without spending a dime.
Wix offers a 14-day free trial on any of its plans. You’ll be able to use all of the features available on the plan you choose and your website will be published. However, you won’t be able to accept payments and will need to upgrade at the end of the trial or risk losing your website.
The free trial is a great option if you aren’t sure which plan is right for you, because it allows you to actually use the plan before spending anything.
Wix’s free plan allows you to design a website with its AI website builder and drag-and-drop editor, and get it live for your customers to see. However, you will have to endure Wix ads on your page and you won’t have a custom domain, meaning it will be hard for users to discover your site.
We’d only recommend Wix’s free plan as a jumping off point for businesses, because you will need more advanced features to make it worthwhile.
Check out our guide to the best free website builders.
Wix offers a simple, step-by-step guide to get users set up with their site, even on the free plan. Source: Tech.co testing
Wix Pricing Structure and Subscriptions
How is Wix pricing structured?
For all plans, Wix pricing is displayed annually and prices are paid fully at the time of purchase. While the option of monthly payments isn’t available, like with other providers, it does mean that businesses will be getting the best deal for these features.
Can you change Wix plans later on?
Yes, you can change your Wix plan at any time in the settings of your dashboard. Wix will also credit users for any remaining time they have left on their current plan and the credit will be deducted from the price of your new upgrade.
Is it easy to leave a Wix subscription?
Wix allows you to cancel your subscription any time and all plans come with a 14-day money back guarantee period. This policy doesn’t apply to cancellations made after the 14-day period.
It’s important to note that if you do cancel your Wix subscription, your site remains live, but will revert to the free Wix URL and show Wix ads. You’ll have to delete your site and its content separately if you no longer want to use it.
Does AI cost extra with Wix?
You don’t have to pay extra to access AI features with Wix, as all of its AI tools are available with every pricing plan. Wix offers AI image editing, copy generation, and an AI website builder.
What's New with Wix in 2026?
- Wix Harmony: Wix has introduced Wix Harmony, which uses vibe-coding alongside Wix’s powerful website editor to allow users to describe and create websites using plain language prompts.
Does Wix Have Any Hidden Costs?
Wix’s hidden costs include $14.95 per year for domain renewals. Here we look at that and some others that businesses should be aware of:
- Domain name ($14.95 per year): You’ll only get a free domain name with Wix for the first year you use the platform. Following that, you’ll have to pay $14.95 per year for as long as you need your website.
- Auto-renew (dependent on plan): All of Wix’s plans are set to auto-renew each year and you’ll be charged accordingly. You can turn this off in the settings of your Wix dashboard and you won’t lose access to your account or site.
- Third-party apps ($2.50–$499.90 per month): Wix has an extensive app store that businesses can take advantage of, such as QuickBooks. Most premium offerings will typically cost less than $10 per month, but some can run over $100 per month.
- Google Workspace ($6 per month): Wix provides access to Google Workspace when you sign up for a premium plan, which gives you access to Gmail, Google Drive, Docs, Calendar, and Hangouts.
- Transaction fees (dependent on provider): Ecommerce businesses or those selling on their Wix site won’t have to pay transaction fees to Wix directly, but third-party payment providers, such as Stripe, will charge their own fees. You can use Wix Payments, Wix’s own payment provider, which usually charges 2.3% + 30¢ for transactions.
How to Get Wix for Cheaper
You can use our Wix discount code ‘TAKE10’ at checkout to get 10% off most plans. I’d recommend getting started with Wix today for free, and then using the code when you upgrade to a paid plan to get Wix cheaper.
Wix also offers discounts for nonprofit organizations. If you’re eligible, you can get 70% off Wix Premium for two years. Do note that if you don’t cancel your subscription or request a new offer at the end of these two years, however, you’ll be billed for an additional two years automatically at Wix’s standard rates.
How Does Wix Pricing Compare With Other Website Builders?
Wix is on the more expensive side of website builders, though it is the best website builder we’ve tested, so you’ll certainly be getting your money’s worth overall. Here are some other alternatives to consider if price is a sticking point for your business:
- Squarespace ($16 per month): At $16 per month, Squarespace is $1 cheaper per month than Wix’s Light plan, which starts at $17 per month. However, Wix offers more in terms of features, such as vibe-coding platform Wix Harmony, and has more customer support options available.
- Shopify ($29 per month): Shopify is the best choice for ecommerce stores and is specifically tailored for businesses wanting to sell online. It’s more expensive than Wix, but that’s because of its wealth of ecommerce functionality.
- Hostinger (currently $1.99 per month): Hostinger does sacrifice some functionality for such a low price, but if your business doesn’t need as many features as Wix is offering, Hostinger will get the basics done for a fraction of the cost.
| Paid plan Monthly | Pros | Cons | ||
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| BEST OVERALL  |  |  |  |  |
| Wix | Squarespace | Shopify | GoDaddy | Hostinger |
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| $9.99/month |
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We take our impartial research and analysis seriously, so you can have complete confidence that we're giving you the clearest, most useful product recommendations.
After conducting an initial exploration to identify the most relevant, popular, and established tools in the market, we put them through their paces with hands-on testing to see their real strengths and weaknesses. In this case, we put 16 website builder products to the test across 398 areas of investigation.
Based on years of market and user needs research, we've established a website builder testing methodology that scores each product in six core categories of investigation and 33 subcategories. This covers everything, from customer feedback to design, ease of use, and more.
Our main testing categories for website builders are:
- Website features: The capabilities and functionalities offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.
- Design functionality: The aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customizable themes.
- Customer satisfaction: External customer opinion. This is the feedback and ratings given by customers who have used a particular website builder — the market position and reputation a website builder holds.
- User experience: How user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
- Value for money: The balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.
- Help and support: The assistance and resources available to users when they encounter issues or need guidance while using a website builder.
When it comes to calculating a product's final score, not all testing areas are weighted evenly, as we know some aspects matter more to our readers than others, which are simply “nice to have”. After hundreds of hours, our process is complete, and the results should ensure you can find the best solution for your needs.
At Tech.co, we have a number of full-time in-house researchers, who re-run this testing process regularly, to ensure our results remain reflective of the present day.
Learn more about our research.
Verdict: Is Wix Good Value for Money?
Based on our firsthand testing and research of the top website builders, Wix offers a lot of value for money for small businesses, because of its rich feature set, including a capable AI website builder and competitive pricing plans, starting from $17 per month.
Whether you need Wix for ecommerce or just to launch a website of your own, I’d recommend getting started with Wix’s free plan. This way, you can test out the features it has to offer before deciding on the right plan for your individual business needs.