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After more than 300 hours testing twelve leading website builders, we found that Wix is a better website builder than Hostinger.
Wix offers vast functionality and 2,000+ templates for different industries, while Hostinger is better for small businesses that need to save a bit of money at the expense of advanced functionality and scalability. That said, both website builders are good choices, depending on your particular needs.
Hostinger vs Wix: Key Differences
- Wix offers more site functionality than Hostinger, with an advanced set of features, including agentic commerce support, email marketing, blogging tools, and more.
- Hostinger is cheaper than Wix, starting at $2.99/month if you take advantage of current deals, compared to Wix’s starting price of $17/month (but Wix is better value for money in the long run).
- Wix has more design options and features than Hostinger, offering over 2,000 templates and access to a vast app store for third-party integrations.
- Wix is better for ecommerce businesses than Hostinger, giving users the option to sell up to 50,000 products compared to Hostinger’s 1,000 product limit, and omnichannel sales options.
- Both Wix and Hostinger offer AI features that build a website for you in seconds. With both providers, you can describe the site you want in plain English and let it get to work.
Why Trust Us? Our Research Methodology
After conducting an initial exploration to identify the most relevant, popular, and established ecommerce website builders in the market, we put 12 website builder services to the test across 283 areas of investigation.
Based on years of market and user needs research, we’ve established a website builder testing methodology that scores each product in six main categories of investigation — including website functionality (35%), design features (30%), user experience (15%), pricing (10%), help and support (5%), and reputation (5%) — and 36 subcategories; this covers everything from customer feedback to templates, ease of use, and more.
This data is then used by our human writers to research and write these in-depth reviews of ecommerce website builders like Shopify.
In this guide:
How Do Hostinger and Wix Compare Head-to-Head?
The table below shows how Hostinger and Wix compare in key areas, including ecommerce, support, price, and AI.
| Overall score All Tech.co research categories, condensed into one score | Price | Special deal | Cheapest ecommerce plan The cost for a plan that allows users to build and operate an online store | Free plan | Free trial | Best for | Pros | Cons | Design editor | App store Is there an app store available to utilize third-party integrations? | Templates How many templates are available? | Maximum products The maximum number of products you can sell in an online store | Multichannel selling | 24/7 support | AI site creation | AI-guided SEO support | AI content generation | AI image editing | Vibe coding Does the platform offer built-in vibe coding tools to generate apps? | ||
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| Wix | Hostinger | ||||||||||||||||||||
| 4.8 | 4.1 | ||||||||||||||||||||
| $15.30/month with code TAKE10 | $2.69/month with code TECH | ||||||||||||||||||||
| $29/month | $3.99/month | ||||||||||||||||||||
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| 14-day free trial | 14-day free trial | ||||||||||||||||||||
| All-round website management | Affordable AI features | ||||||||||||||||||||
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| Drag-and-drop | Drag-and-drop | ||||||||||||||||||||
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| 2,000+ | 300+ | ||||||||||||||||||||
| 50,000 | 1,000 | ||||||||||||||||||||
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Is Wix a Good Website Builder?
Wix provides an extensive suite of features, including 2,000+ free templates, AI-powered live chat, scalable ecommerce, and an app market.
All of these features are contained within an intuitive platform that can be easily customized based on your needs – when I tried the platform, I was provided with a personalized checklist from Wix after I’d set up my website, containing all of the features I would need for its specific use, such as membership plans for my blog.
Alternatively, I could use Wix Harmony (Wix’s vibe coding tool) to generate a site, make edits, and launch a business using conversational language.
Wix Harmony makes building a website accessible for all skill levels, and it’s included with every website builder plan. Source: Tech.co testing
Who do I recommend Wix for?
Wix is a great option for businesses that want to get up and running with a website as quickly as possible, thanks to its impressive AI website builder, which can build you a fully functioning site in less than sixty seconds.
Like Hostinger, Wix also has plenty of AI tools available for users. There is an AI image generator and text generator, which in particular, I found really beneficial in that I was able to interact directly with the AI as it created my idea. These tools are great again for businesses wanting to speed up the website building process as much as possible.
Is Hostinger a Good Website Builder?
Hostinger’s biggest strength is its affordable long-term pricing, starting at just $2.99/month (for a 48-month contract). This introductory deal is great for beginners and budget-conscious small businesses, since you lock in the low price for four years.
While it may not have as much built-in functionality as Wix, Hostinger offers the essentials within a simple, intuitive interface and AI website builder. With a natural language prompt, I had a custom website built for me in under 30 seconds.
For this reason, it’s one of our favorite website builders for beginners, since you won’t have to get to grips with a vast range of features.
Hostinger’s AI website builder created this online store in less than a minute. Source: Tech.co testing
How Much Do Hostinger and Wix Cost?
Wix offers superior long-term value for money, despite Hostinger’s lower entry price of $2.99 per month (for a 48-month contract). Wix offers a lot more built-in functionality with its subscription, plus an app store, while Hostinger’s cheaper plans offer fewer features.
You can take a closer look at Wix’s pricing below:
| Plan | Special deal | Price (1-year contract) The price per month you'll pay if you choose to be billed annually | Price (1-month contract) The price per month you'll pay if you choose to be billed monthly | Ecommerce |
|---|---|---|---|---|
| Free | Light | Core | Business | Business Elite |
| $0 | $15.30/month with code TAKE10 | $26.10/month with code TAKE10 | $35.10/month with code TAKE10 | $143.10/month with code TAKE10 |
| $0 | $17/month | $29/month | $39/month | $159/month |
| $0 | $24/month | $36/month | $46/month | $172/month |
| | | | | |
In comparison, Hostinger’s low cost plans increase in price when it’s time to renew. For example, the $2.99 per month Premium plan jumps up to $10.99 per month after the first four years. That said, you can lock in a cheap price initially across the two plans:
| Plan | Special deal | Price (4-year contract) The price per month you'll pay if you choose to be billed for 48 months | Price (1-year contract) The price per month you'll pay if you choose to be billed annually | Price (1-month contract) The price per month you'll pay if you choose to be billed monthly | Ecommerce |
|---|---|---|---|---|---|
| Premium | Business | ||||
| $2.69/month with code TECH | $3.59/month with code TECH | ||||
| $2.99/month | $3.99/month | ||||
| $3.99/month | $4.99/month | ||||
| $11.99/month | $18.99/month | ||||
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Do Hostinger or Wix have a free plan?
Wix has a free plan, but Hostinger doesn’t. Hostinger does have a 30-day money-back guarantee, though, so you can use the platform for a month and still get your money back if you are not satisfied.
The Wix free plan is limited, with no option to add a custom domain and it puts Wix ads all over your site. You do get access to Wix’s AI features with the free plan, though, which can substantially speed up your setup process.
Do Hostinger or Wix have any hidden fees?
- Transaction fees: Hostinger doesn’t charge transaction fees (though you could be charged via third-party processors), whereas Wix charges US stores a standard 2.9% + $0.30 fee per transaction, if using Wix Payments
- Custom domain name: Both Wix and Hostinger include a custom domain for free in your first year, but a .com domain with Wix will renew at $21.35 vs Hostinger’s renewal cost of $19.99 per year
- Apps: Wix offers a range of free and premium third-party integrations (the average cost of these paid apps can range from $3 to $20 per month)
- AI credits: Pay for vibe coding credits with Hostinger Horizons (from $6.29 per month), or upgrade your Wix plan to unlock more AI credits
- Taxes: Hostinger will add taxes at checkout (estimated VAT 20%)
How Do Hostinger and Wix Compare to Other Website Builders?
Here are some other providers we’ve tested that may be better for your needs than Hostinger or Wix:
- Squarespace: Squarespace might not match Wix’s 2,000+ template options, but it does offer the most good-looking templates in the market right now. For creative businesses like custom retailers, this makes Squarespace a valuable choice. Plus, unlike Hostinger, Squarespace has an extensive app library, which allows businesses to boost their platform with additional tools.
- Shopify: Shopify is ideal for ecommerce businesses because of its strong delivery options, customizable checkout, and social media selling integrations. It’s also leading the way when it comes to selling via LLMs, such as ChatGPT and Perplexity.
- GoDaddy: GoDaddy is another great option with excellent AI tools, particularly if your business is looking to set up a website quickly. GoDaddy’s AI website builder is very simple to use, but you’ll sacrifice design quality for speed.
Check out our guide to the best AI website builders.
How Did We Evaluate Hostinger and Wix?
Tech.co takes our research very seriously, with our team getting hours of hands-on experience with 12 different website builders before sitting down to review them. Our main testing categories for website builders are:
- What kind of website features are available? (35%) The capabilities and features offered by a website builder, e.g. blog functionality, SEO capability, and marketing capacity.
- How flexible is the design editor? (30%) The aesthetic appeal and visual layout of a website created using a website builder. It encompasses aspects such as page templates and customizable themes.
- How easy is it to use? (15%) How user-friendly and intuitive a website builder is for people with varying levels of technical expertise.
- Is it a good value? (10%) The balance between the cost of a website builder and the benefits it provides. It considers factors such as pricing plans, subscription models, and available features.
- How many support options are there? (5%) The assistance and resources available to users — like phone, chat, and email — when they encounter issues or need guidance while using a website builder.
- What is the reputation of the provider? (5%) This is the feedback and ratings given by customers who have used a particular website builder – the market position and reputation a website builder holds.
Learn more about our research to see how we conduct our reviews by backing up our recommendations with data.
Verdict: Why is Wix Better Than Hostinger?
Wix is a better website builder than Hostinger for most users, because it can do more. The app store allows vast functionality across the business sector, and its more than 2,000 templates can cater to any business. Plus, it allows you to sell far more products than Hostinger in an online store.
Hostinger is the ideal choice for budget-conscious users requiring basic, AI-generated websites without the need for an app store.
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