Wix vs GoDaddy – Website Builders Compared

November 30, 2018

12:07 pm

GoDaddy and Wix are two of the biggest and best known website builders on the market at the moment, and you might be struggling to choose between them.

We think that Wix is the best overall website builder on the market, based on our extensive research and user testing process. Wix wowed us with its brilliant design editing tools, fantastic SEO tools and its huge app store and feature set.

That’s not to say that GoDaddy shouldn’t be beyond your consideration – it remains one of the fastest ways to build a website, thanks to its great ADI feature and simple to use interface. We’ll go into more detail about Wix and GoDaddy in this guide, and help you pick the right website builder for you.

In this Guide:

Wix vs GoDaddy: Head-to-Head

Wix is our favorite website builder. It performed well across the board in our testing, with an extensive set of features and a well-judged balance between detailed customization options and straightforward UI.

However, GoDaddy performs just as well in some areas. We found it just as easy to use as Wix, for example, and you can build a website even quicker with GoDaddy than Wix.

Easy Website Builder Winner Wix small logo GoDaddy Logo
Features 4 stars 2 stars
Design Flexibility 4 stars 3 stars
Value for Money 4 stars 2 stars
Help and Support 5 stars 2 stars
Customer Score 5 stars 4 stars
Ease of Use 4 stars 4 stars
Total 4.5 stars 3 stars
Get Started Try Wix Try GoDaddy


Wix Summary

Wix logo tiny Pros

  • Brilliant range of features
  • Good range of pricing plans
  • Large app store

Wix logo tiny Cons

  • Templates can’t be changed after publishing
  • Storage space could be more generous

Read our full Wix review here

Try Our Top-Rated Website Builder Today

GoDaddy Summary

GoDaddy logo small Pros

  • Easy-to-use website editor
  • Fast and powerful AI website development tools
  • Speedy sign up process

GoDaddy logo small Cons

  • Website editing tools are slightly limited
  • Lack of apps
  • Limited choice of themes

Read our full GoDaddy review here

Get Started with GoDaddy Today

Wix has a Better Range of Features

Wix has an excellent range of features which can add lots of functionality to your website. For example, it has built-in tools for appointment bookings, coupons and CRM.

If you can’t find the tools built-in to Wix, it also has an extensive app store. It has apps covering everything from SEO tools to customer reviews and website analytics.

GoDaddy, on the other hand, can’t match Wix for the number of apps on offer. And it’s core feature set lacks some of Wix’s quality as well. Its blogging platform, for example, is overly basic.

GoDaddy has faster ADI

ADI stands for Artificial Design Intelligence, and is the website builder industry term for computer-assisted website design. You give some information to the website builder about the type of site you want to make, and it builds the bones of your website in minutes.

GoDaddy’s ADI is lightning fast and gives you a good-looking website. It also fills all the pages of your site with text and images specific to the information you’ve given to the website. This can be super helpful when you’re creating the content for your website.

GoDaddy ADI Medium

Wix has Better Help and Support

GoDaddy does have 24/7 on-the-phone support, but it lacks some of the other support options that have become commonplace in the world of website builders.

Wix, on the other hand, offers a comprehensive and easy-to-find knowledge base and online chat support. These can help you fix issues with your site on your own, which can help make you more competent when using the software.

Wix Has Better Ecommerce Functions

While GoDaddy does give you the ability to create an ecommerce store, Wix’s ecommerce offering is better.

It has better product sales options, as well as more payments and checkout options. We also found that Wix had better-looking online store templates.

Wix Online Store Medium

Wix is More Versatile than GoDaddy

GoDaddy’s templates are almost completely focused on either online stores or business websites. Wix, on the other hand, allows for loads of different types of websites.

For example, you could easily use it to run a blog or a portfolio website, as well as an online store or business website. This versatility comes from its impressive feature set and well-stocked app store.

Wix vs GoDaddy Pricing Comparison

Wix offers an indefinite free plan, as well as four paid-for plans. GoDaddy, on the other hand, only offers a one-month free trial and four paid-for plans.

Wix’s pricing plans are typically more expensive than GoDaddy’s, but you get more features in return. Wix also offers three business-specific plans, which start from $20 and give you features more closely associated with ecommerce platforms rather than website builders.

Wix Free Wix Connect Domain Wix Combo Wix Unlimited Wix VIP GoDaddy Personal GoDaddy Business GoDaddy Business Plus GoDaddy Online Store
Cost (paid monthly) $0 $7 $14.50 $16 $35 N/A N/A N/A N/A
Cost (paid annually) $0 $5 $11 $14 $29 $5.99 $9.99 $14.99 $19.99
Adverts removed
Free domain (if paid annually) (if paid annually) (if paid annually) (if paid annually) (if paid annually) (if paid annually) (if paid annually)
Email marketing 10 campaigns/50,000 emails 50,000 emails/5,000 subscribers 50,000 emails/5,000 subscribers


All told, Wix’s pricing plans are more expensive, but offer more in return than GoDaddy’s plans.

Verdict: Wix is Better Than GoDaddy

We think that Wix is the best website builder on the market, thanks to its wider range of features, better templates and great support options.

GoDaddy could still be a viable option if you want to get online super fast and don’t need a ton of extra features. It could be a good choice if you’re looking for a website to accompany a bricks-and-mortar store.

However, we think you’d be better off investing slightly more time in Wix to get a better site.

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Tom Fogden is a writer for Tech.Co covering everything from website builders to mobile phones. He also loves soccer, probably too much.

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