June 11, 2019
Finding the right ecommerce platform for your business can seem like a daunting task, especially when all of them seem to offer the same features.
Shopify is one of the biggest ecommerce platforms on the market and Wix, while traditionally seen as a website builder also offers ecommerce functionality. So, can you get the best of both worlds with Wix? Or is it better to go with the ecommerce specialists?
Put simply, we’d say Shopify is the better ecommerce builder for large sites with complex needs and multiple sales channels. If you’re creating a large-scale online store, Shopify is the way to go. But, we’d recommend you choose Wix for creating a smaller online store. It’s better value and simple to use for small businesses, plus has some amazing online store templates.
Read on as we explain the merits and drawbacks of each of these ecommerce platforms.
In this Guide:
- Wix Summary – Excels at website building, but lacks advanced sales features compared to Shopify
- Shopify Summary – Simple to use and backed by a market-leading range of sales features
- Shopify Supports More Sales Channels – With Shopify, you’ll be able to integrate social media sites, Amazon, eBay and more
- Shopify Has Better Product Inventory – You can upload products in bulk, manage stock levels easily, and analyze customer engagement
- Wix Gives You More Creative Control – It has better website templates and loads of customization through the drag-and-drop editor
- They Both Have Large App Stores – Both of the platforms have lots of third-party apps which can help add features to your site
- Shopify Has Better Accounting Tools – With a convenient invoice generator and tax exemptions, Wix makes accounting easy
- Wix vs Shopify Pricing Comparison – Wix has cheaper plans, but Shopify offers better ecommerce features
- Verdict – Shopify is the better overall ecommerce platform, but don’t write off Wix
We’ve put both Wix and Shopify through our thorough testing process to make our recommendations. Based on assessments of its features, plus hands-on user testing, we’ve found that Shopify is the superior advanced ecommerce platform.
In fact, it’s fair to say Shopify is the best ecommerce website builder on the market. Shopify has more in-depth sales features than Wix, especially when it comes to accounting and shipping. It also allows you to sell across more sales channels and has a level of depth as an ecommerce platform that Wix simply can’t match.
But, if you’re creating a smaller store, Wix may still have everything you need. Thanks to its amazing templates and intuitive system, even a non-expert can create a professional-looking site with ease using Wix. The Wix platform gives you a brilliant helping hand right from the word go, drafting up a dummy-online store that will look good enough to publish, even before you adjust it with your own imagery, text and product database – all of which can be done with ease via Wix.
Let’s take a closer look at the merits of both Wix and Shopify, below:
The perfect website builder for smaller online stores
Wix is best known as a website builder. However, Wix is also a capable ecommerce platform and is constantly improving its ecommerce and online store functionalities.
Wix is probably best suited to small, boutique online stores. When it comes to website design, Wix is really a class apart. It has loads of design features and allows for in-depth visual customization thanks to its straightforward what-you-see-is-what-you-get editor.
Wix has also recently developed tools for improved product management and marketing promotion tools. However, Wix can struggle with larger ecommerce operations, with no dedicated accounting tools. Wix also doesn’t offer any built-in support for bricks-and-mortar stores.
Want to know more? Read our full Wix review
The best ecommerce website builder for large online stores
Shopify is the best ecommerce platform on the market. It has an unmatched set of sales and reporting features, including support for sales in bricks-and-mortar stores.
Shopify might not have the same level of design customization as Wix, but Shopify still gives you professional-looking websites designed specifically as online stores. This means you van focus on the job of selling products and making money, rather than fine-tweaking visual elements.
It’s perfect for any ecommerce businesses operating at scale. You can use Shopify to track sales across loads of different sales channels — from social media sites to third-party markets such as Amazon and eBay. What’s more, Shopify’s powerful analytics and reporting tools make it easy to digest and understand all this sales information.
Shopify excelled across the board in our testing. It combines top class sales channel integration with a simple and intuitive UI, plus great reporting tools to help optimize your sales. Through its Shopify Payments system, you’re able to track everything from sales on Instagram through to Google Shopping, and even real-world point of sale transactions.
Want to know more? Read our full Shopify review
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