Best Wix Alternatives – Which Website Builder Is Better?

The best Wix alternative is Squarespace, providing a similarly priced website builder that offers an easier to use interface and many beautiful templates. Squarespace doesn’t offer the advanced website functionality of Wix, missing features like social media marketing and blogging analytics, but in our in-depth research, it’s as close as you can get.

Depending on your particular business needs, though, there are a lot of top website builders that can act as excellent Wix alternatives. Shopify is good for ecommerce, GoDaddy provides fast set up process, and Hostinger is more affordable than most other website builders.

In this guide, we’ll outline some of the top Wix alternatives available in 2025, as well as some compelling research that shows why so many users go with Wix in the first place.

In this guide:

• Best Wix Alternatives Reviewed
• Should You Stick With Wix?
• What to Look for in a Wix Alternative
• How We Tested Wix Alternatives
• Verdict: What Is the Best Wix Alternative?

Best Wix Alternatives

Wix has more than 250 million users worldwide as of July 2025, but that doesn’t mean it’s the right website builder for your particular business.

The best Wix alternative is largely going to depend on what you need a website builder for. Luckily, we’ve collected a lot of options that will help you address your specific business needs. Here are the best Wix alternatives and what they are better than Wix at:

• Squarespace – Easier to use than Wix
• Shopify – More advanced sales features than Wix
• GoDaddy – Quicker to set up than Wix
• Hostinger – More affordable than Wix

1. Squarespace – Easier to Use than Wix

• Starting price: $16 per month
  
• Free plan: No

Squarespace is the best and most obvious alternative to Wix in our research, with similar pricing and comparable design interfaces. Squarespace is a bit easier to use than Wix, while Wix is equipped with more overall website functionality, but generally speaking, both of these website builders are popular for a reason.

Check out our Squarespace website builder review to learn more

When it come to overall design and aesthetic, Squarespace is in a league of its own. While it may not top Wix’s offer of 800+ website templates, the platform has worked with world-class designers to produce over 200 customizable templates that can be used to create unique, polished sites. Users are able to switch up the template once the site is live too, which you can’t do with Wix.

Squarespace’s drag-and-drop editor, Fluid Engine, gives users granular control of their site’s design too, offering more customizability and precise formatting options than Wix’s current builder. Pair this with Squarespace’s penchant for clean design and bold typefaces, and this website builder is a dependable option for any business that wants to build a professional and modern site.

Squarespace let me filter its professionally designed templates by topic, and business type. Source: Tech.co testing

There are some downsides to Squarespace when compared to Wix, though. For one, there is no phone support, so if that’s your preferred support method, definitely don’t go for Squarespace. The website builder was also proved to have slow site speeds than competitors, and there’s no POS integration, so in-person selling will be a bit more difficult.

All in all, Squarespace is a top tier website builder that emphasizes the importance of the designing your site, and it’s easier to use than Wix thanks to offering an intuitive interface and fewer features.

Who should use Squarespace?

• Design focused users
• Beginners who want an easy to use platform
• Businesses who need strong booking tools

Who shouldn’t use Squarespace?

• Businesses that require ultra-fast site speeds
• Businesses who already sell in person
• Users who prefer phone-based support

Squarespace pricing vs Wix pricing

Squarespace offer four different pricing plans, as well was a 14-day free trial for all paid plans. All of Squarespace’s paid plans are available at a monthly rate, billed monthly or annually, the latter of which provides a discount of between 28% and 36%, depending on the plan.

• Basic – $16 per month
• Core – $23 per month
• Plus – $39 per month
• Advanced – $99 per month

Overall, Squarespace is very slightly more affordable than Wix, but it’s pretty close. Wix’s starting price of $17 per month is a tad higher than Squarespace, and it’s enterprise-level plan is $159 per month, which is a bit more expensive as well. It’s definitely a “you get what you pay for” situation, though, as Wix provides a lot more functionality for the slightly higher price.

Check out our Squarespace pricing guide to learn more

2. Shopify – More Advanced Sales Features than Wix

• Starting price: $29 per month
• Free plan: No

Shopify is an ecommerce website builder designed exclusively for building an online store. In fact, Shopify is one of the best ecommerce website builders available, with unlimited products allowed, compared to only 50,000 with Wix.

Check out our Shopify review to learn more

Additionally, Shopify offers more advanced ecommerce features than Wix — and most website builders for that matter — like built in bundles and shipping label creation — neither of which are available on the Wix website builder, even in the advanced plans.

Shopify’s software isn’t as intuitive or easy to use as Wix. For one, all those sales features can make it a bit intimidating if you’re new to building a website. On top of that, it lacks a comprehensive tutorial, so you won’t be able to have a step-by-step help to learn the functionality the first time around.

Also, the website builder’s confusingly priced packages might exceed the budgets of smaller businesses and solo entrepreneurs. This makes Shopify slightly less accessible than options like Wix, but this level of ecommerce functionality will cost you a pretty penny no matter which website builder you go with.

Shopify helped us to categorize our products with suggestions during the process. Source: Tech.co testing

Who should use Shopify?

• Growing ecommerce businesses
• Businesses using Shopify POS
• Those who require strong customer support options

Who shouldn’t use Shopify?

• Users building a site for the first time
• Design-focused businesses
• Businesses that don’t sell products or services

Shopify pricing vs Wix pricing

Shopify offers four different pricing plans, as well as a 3-day free trial and a $1 for three months deal that will let you test out the platform. You can pay monthly or annually for Shopify, with the former costing more in the long run.

• Basic – $29 per month
• Grow – $79 per month
• Advanced – $299 per month
• Plus – $2,300 per month

Compared to Wix, Shopify is clearly quite expensive. Even if you exclude the enterprise-facing Plus plan, which costs way too much for an small business to consider, it still features the most expensive plan in our research at $299 per month and the highest starting price at $29 per month. If you need to sell unlimited products, though, the extra cost will be more than worth it with Shopify.

Check out our Shopify pricing guide to learn more

3. GoDaddy – Quicker Set Up than Wix

• Starting price: $9.99 per month
• Free plan: Yes

If you’re looking to set up a website quickly and with minimal fuss, GoDaddy might be your best option. This option offers a range of easy-to-use templates and an array of standard website features, from SEO to mobile optimization. With plans from $9.99 per month, the platform is super affordable and easy to get started on too, making it especially useful for business owners who are just beginning their online journey.

Check out our GoDaddy review to learn more

While its design features aren’t nearly as comprehensive as Squarespace or Wix, GoDaddy’s AI Website Builder tool is capable of building an attractive site in only two steps, which is faster than Wix, which requires at least three steps to get started. This made GoDaddy the fastest website builder to get started.

All things considered, however, GoDaddy’s overall offering is fairly basic when put head-to-head with Wix. For instance, GoDaddy doesn’t have an app market, mobile design is limited, and creates fairly generic-looking sites with its AI builder. This suggests the website builder is less capable than Wix at creating large or complex sites.

GoDaddy allowed us to create and publish a website for free, but we weren’t able to create a custom domain. Source: Tech.co testing

Who should use GoDaddy?

• Users who lack technical knowledge
• Users who want to build a site quickly
• Beginners building a relatively simple website

Who shouldn’t use GoDaddy?

• Ecommerce businesses with advanced needs
• Design focused businesses that require a very unique site

GoDaddy pricing vs Wix pricing

GoDaddy offers three different pricing plans, as well as a free forever plan that can get you started with some limitations, like ads and no custom domain. GoDaddy also offers monthly and annual subscriptions, with the annual options being far more affordable.

• Basic – $9.99 per month
• Premium – $14.99 per month
• Commerce – $20.99 per month

GoDaddy is definitely a more affordable option than Wix at the surface, but again, there’s a reason for the lower price. Wix is overall a lot more functionality, allowing for online store creation, for example, in its starting plan, whereas GoDaddy only allows it in the Commerce plan, which is more expensive.

Check out our Wix vs GoDaddy comparison guide to learn more

4. Hostinger – More Affordable than Wix

• Starting price: $2.99 per month (special deal)
• Free plan: No

If affordability is what you’re looking for in a Wix alternative, you have found it with Hostinger. With a starting price of only $2.99 per month with a special deal, it’s clearly the most affordable on this list and across our website builder research. It doesn’t skimp too much on features, either, with options for SEO,  blogging, ecommerce, and scheduling & booking.

Check out our Hostinger review to learn more

At this price, you have to know there are going to be some caveats with Hostinger, particularly compared to Wix. With no app market, Hostinger is quite limited in terms of integrations, so you won’t be able to connect different services like Gmail to your website.

Hostinger is also quite limited when it comes to marketing, with no social media marketing, no email marketing tools, no multilingual support, no POS compatibility, and no mobile app management for ecommerce. Suffice to say, you are definitely sacrificing some functionality for the low cost, but you can still get a fairly solid website online for much less than competitors.

Check out our Hostinger vs Wix guide to learn more

We were able to make changes to our AI website before it was created, including the color palette. Source: Tech.co testing

Who should use Hostinger?

• Users who want to build a site quickly
• Businesses that sell locally
• Users building a site in multiple languages

Who shouldn’t use Hostinger?

• Rapidly growing businesses
• Large businesses that require an advanced website
• Omni-channel retailers

Hostinger pricing vs Wix pricing

Hostinger keeps it simple, offering only two total pricing plans. It offer a variety of discounts for signing up for longer contracts, with the prices below representing those that go with a 2-year option.

• Premium – $2.99 per month
• Business – $3.79 per month

Hostinger is not only more affordable than Wix, it’s more affordable than any website builder in our research. The low cost does come with some caveats, like limited marketing functionality and no app market, but still at this price, you could do a lot worse.

Should You Stick With Wix?

Clearly there is a reason you don’t want to go with Wix for your website building needs, but we’d be remiss if we didn’t mention that Wix is clearly the best website builder across our in-depth research, and it’s not particularly close.

With a single click, we were able to add AI-generated text to our site in seconds. Source: Tech.co testing

Features

For one, it offers more website functionality than any competitors by a fairly wide margin. It has more advertorial and email marketing features than any providers we’ve tested, including features like built-in social media scheduling and generative AI options for email marketing.

On top of that, Wix offers arguably the most robust third-party app library with the Wix App Market, allowing you to integrate over 800 different services across every category we reviewed, including SEO, events, booking, product review, loyalty, and many more.

Wix’s app market allowed us to add over 800 third-party integrations to our website. Source: Tech.co testing

Help & support

Wix also offers the best help and support across our research, with 24/7 phone support available for all paid plans, along with live chat and knowledge center, and community forums.

Additionally, it has varied support for different topics, including setup, branding, SEO, and content.

Pricing

Finally, while the starting price is a tad above the industry average and the enterprise level options are quite expensive, Wix pricing is still fairly competitive, largely thanks to its free forever plan, which will allow you to get set up at no cost. Yes, you’ll have to endure Wix ads on your site and no custom URL, but still, it’s a great place to get started for free.

All that to say, Wix is a top choice for a reason, and if you are hoping to find a website builder that is more functionality, you’re going to have a hard time.

Check out our in-depth Wix review to learn more

What to Look for in a Wix Alternative

Wix is the best website builder in our research for most businesses, but that doesn’t mean it’s a good fit for every business. In fact, there are some clear downfalls that make other providers a much more viable solution depending on your particular needs.

Here are some of the things you should look for when you are searching for a Wix alternative:

• Ease of use: Because Wix has so much website functionality, it can be a bit intimidating to use for beginners. The easiest website builder to use is Squarespace.
• Selling online: Wix is great for creating an online store, but it limits products to only 50,000. For more advanced ecommerce features, Shopify offers unlimited products and inventory management tools.
• Set up process: Wix offers fast setup, especially thanks to its AI website builder feature. In fact, the only website builder that offers faster set up than Wix is GoDaddy.
• Pricing: Wix isn’t terribly expensive, but it isn’t necessarily cheap either. The cheapest website builder in our research was Hostinger with a starting price of $2.99 per month with a special deal.
• AI features: Everything has AI in it in 2025, but what it can do varies. Wix was one of our top website builders for AI, so make sure you aren’t switching to alternative that doesn’t have a feature you love.
• Help & support: Problems arise with website builders, and Wix offers 24/7 phone support, but no email support. If that’s how you’d rather communicate with support representatives, then you need an alternative.

How We Test and Review Website Builders