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Squarespace has the best marketing tools of any ecommerce website builder. It offers great customer support, is easy to use, and has a broad range of third-party integrations. Ecommerce plans for Squarespace start at just $27 per month, and will get most businesses everything they need to run a successful online store.
Better known for its attractive designs, Squarespace might not spring to mind when thinking about ecommerce platforms. However, it has quietly become one of the best choices for small, enterprising online stores. Squarespace has a range of built-in tools to help you sell stuff online – accounting by Xero, loads of beautifully designed ecommerce specific templates, easy-to-use backend functions, and more. Use the code TECHCO10 for a significant discount, whatever plan you choose.
Squarespace is great if you:
- Need to market your business online
- Need a main hub for using all other tech solutions (like CRM, shipping, or email)
- Want something easy to figure out
Squarespace is not the best platform for those with diverse inventories, as stock monitoring tools are limited, and those who need the speediest website possible may find speeds are not the fastest.
31% of all retail sales are predicted to be ecommerce by 2026, so the right website builder is key. Read on for Squarespace's support, features (like its unique “Fluid Engine” editor), and ecommerce-specific plans. Alternatively, you can compare all the best ecommerce builders right now.
In this review:
Squarespace Ecommerce Plans
Squarespace offers four plans in total, two for non-ecommerce websites and two for ecommerce websites. We have a Squarespace pricing page devoted to the pricing and features of all four, but the page you're on now will just look at the two ecommerce plans, Basic Commerce and Advanced Commerce.
Squarespace Basic Commerce
Basic Commerce costs $27 per month when paid annually, and $36 per month when paid monthly. You'll pay no transaction fee for each sale, which is nice.
Like all Squarespace plans, Basic comes with a host of standard features including unlimited bandwidth, SSL security, one year of a custom domain, 30 minutes of video storage, templates, SEO tools, metrics, and 24/7 customer support. You'll also get unlimited contributors and a suite of fully integrated ecommerce tools covering order, inventory, and product management, plus payment, taxes, and shipping.
You'll be able to sell in-person with point of sale, build customer accounts, offer mobile-optimized checkout, use analytics, and list products on Instagram.
Squarespace Advanced Commerce
Advanced Commerce costs $49 per month when paid annually, and $65 per month when paid monthly.
You'll get everything that Basic has to offer, plus five more features: Abandoned cart recovery, support for selling weekly or monthly subscriptions to a product or service, zip code tracking for advanced shipping, more advanced discount options, and commerce APIs for building your own integrations.
While the abandoned cart recovery is a genuinely useful tool for any business, the rest of these new features are advanced enough that most small businesses are better off with Basic. But if your revenue is high enough that the hike in price won't impact your bottom line much and you like the extra perks, Advanced is for you.
Does Squarespace Have a Free Plan?
No, Squarespace does not offer an on-going free plan. The closest Squarespace comes to a free plan is its 14-day free trial, which allows users to try out the platform for a few weeks before commiting to paying a monthly or annual price for the plan.
One other cost-related perk worth mentioning is Squarespace's student discount: Verified students can get 50% off of their entire first year of Squarespace, provided they sign up to pay for the whole year in one installment.
Squarespace Ecommerce Features
Squarespace isn’t solely focused on ecommerce websites, but it still offers the features you’ll need if you want to start an online store, along with some solid deals to get you the most bang for your buck.
We've looked at the features each of its plans offer, but below is a more detailed review of Squarespace's top offerings.
Squarespace Product Management
Any ecommerce platform worth its salt has good product management, and Squarespace’s system is brilliantly simple.
Adding and editing products sold on your store is straightforward. In fact, you can get a product onto your site with just a few clicks. However, you can still add lots of detail to your products, from custom stock-keeping units to sizing and weight options. You can also import products from other services, such as Shopify, Big Cartel, Etsy, or via a .csv file.
All this will make it easier to manage your products and inventory further down the line, without it seeming overly laborious for small or new businesses. You can even list an unlimited number of products with Squarespace, regardless of which plan you’re on.
Squarespace Product, Service, or Software Sales
By default, Squarespace lets you sell physical products, services, or software on its platform. There aren’t many ecommerce platforms that will let you sell services or software, and even fewer that will let you sell them alongside regular physical products.
This makes Squarespace a great choice for any business looking to sell a variety of products. In fact, when uploading a new product to Squarespace, swapping back and forth between the different types takes just a few clicks. If you want to, you can even sell subscription services (such as magazines) through the platform.
However, the inventory management tools aren't as complex as those from other top ecommerce builders, meaning that Squarespace isn't as useful for physical products as it is for digital goods or services.
Squarespace also offers Squarespace Scheduling, which will let you quickly and easily add appointment scheduling to your site. This means that your customers will be able to book your services whenever they want.
Squarespace Design Features
Some ecommerce platforms are so focused on business management that they fail to provide top-drawer website features. But Squarespace offers some of the best designs around, starting with its Fluid Engine, the main content editor for websites using Squarespace version 7.1 (the most recent model). This editor lets users drag and drop content “blocks,” making it easy to adjust and layer them.
A block can be anything from text, images, and videos to lines, menus, or newsletter forms. With a few simple buttons, users can craft their own standout web design. You won't need to do everything, though, as you can start from dozen of beautiful templates. It can all be adjusted after your website is live.
Form doesn't overshadow function, as you'll still be able to add password-protected members area, guest logins, and an excellent blogging platform for keeping customers up to speed with your latest offerings.
Squarespace Third-Party Extensions
Squarespace allows you to quickly and easily integrate a range of 31 third-party services helpful for running a business, covering areas including taxes, SEO, and drop shipping. For example, you could add the AfterShip extension to add branded product tracking pages and deliver bespoke automated notifications to customers.
The service also offers 55 in-house integrations for categories like marketing, social media, and online ordering.
Squarespace Payment Processing
With Squarespace you can sign up for Stripe and PayPal merchant accounts within 30 seconds, with no paperwork to sign. You can also take credit card payments using Stripe, or accept Apple Pay and PayPal.
This makes selling products a breeze, as customers can use any service they want to buy your stuff.
We’ll admit that Squarespace doesn’t have the most granular sales analytics tools on the market – head to Shopify or BigCommerce for that – but it does have a dedicated Analytics app to give you insight into your store's performance.
With the app, you'll be able to track key website metrics such as traffic sources.
You'll also be able to keep an eye on sales metrics. For example, you can easily see your top products, track conversions through the purchasing funnel, and compare performance over time.
Integration With Square POS
Squarespace has a unique integration with point of sale giant Square. The two companies have worked to integrate Square's in-person point of sale expertise into Squarespace's ecommerce platform, allowing you to track both real-life sales and online sales seamlessly. This means that you won't have to worry about setting up a separate point of sale system.
You'll need to be on one of Squarespace's Online Stores plans and have a Square account to access the system — neither of which will take too long to set up. You'll also need a Square card reader but, again, these are easy to get ahold of. At the moment, the Square-and-Squarespace integration is only available in the US to users with iPhone devices.
Find out more about Square or the Square and Squarespace integration
Squarespace Ecommerce Templates
Squarespace is renowned for its high-quality templates, and its ecommerce-specific templates are no different, poised to help you improve your ecommerce conversion rates with the right one. The platform offers 110 template options.
Here are a few examples of what design visuals to expect from ecommerce templates:
Squarespace has a wide range of support options, as you'd expect from a website builder.
- 24/7 Twitter support
- 24/7 email support
- Video tutorials
- Live chat support Monday to Friday
Squarespace also has one of the most extensive and trustworthy user support forums in the industry. This means that you’ll be able to lean on the expertise of advanced users, as well as Squarespace’s support team, in the event of a problem.
Squarespace doesn’t lock any of these support options behind more expensive pricing tiers, either – you’ll be able to get the same level of support regardless of whether you’re paying $16 or $49 per month.
Sadly, Squarespace doesn't offer phone support in any capacity.
How Does Squarespace Pricing Compare With Other Website Builders?
We’ve looked at what Squarespace gives its users to help craft top-notch ecommerce websites. Now, we'll get under the skin of other leading providers, including Wix, Shopify, and Square Online, to help you find your ideal ecommerce platform.
Click to check for deals, discounts and tiers of plans
Verdict: Is Squarespace Good for Ecommerce?
Squarespace is a great ecommerce option for any small business, and a particularly good fit for digital sales, thanks to its stellar marketing tools, great ease of use, good customer support, and lots of integrations. Squarespace has limited stock management tools, too, so selling digital rather than physical products neatly avoids one of the service's few weaknesses.
You get access to built-in accounting tools, a wide range of payment processing options, and some of the best online store templates on the market. Management on the backend is a breeze.
Squarespace isn't the only ecommerce website builder to consider, however: Shopify and Wix are rated slightly higher overall, while Volusion offers faster speeds.
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