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Tech Cocktail

The Foodie-Effect Has Taken Over South Florida’s Entrepreneurs, And How They Are Cashing In

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South Florida is betting on its diverse culinary scene and growing tech community to get in on a burgeoning tech-and-food industry. In South Florida, the tech-and-food business is in its early stages, but we are seeing more successful launches and growth of startups in this particular industry. Just last week, Endeavor Miami announced DeliverLean, and Ginnybakes to their portfolio… Read more »


Why Ordering Taco Bell From Your Smartphone Is a Big Deal

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Like most adults, I secretly love fast food (Go ahead, judge me) but avoid it at all costs (Exceptions include: Airports, hangovers and break-ups). So when Taco Bell announced this week the launch of their new app, the 12-year-old fat girl inside of me jumped for joy! The new app lets customers nationwide order food ahead… Read more »


5 Ways Thought Leadership Can Transform Your Startup

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What does Nilofer Merchant, Naval Ravikant and Robert Scoble have in common? They are considered thought leaders in specialized industries. This “business jargon” is considered a very strong tool in an effective content marketing strategy. It helps establish a company or individual as an expert, adding value to a brand or service the company sells. Thought Leadership… Read more »



5 Ways to Design Your Site for Conversions

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Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »


Why You Need a Data-Driven Content Marketing Strategy

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In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if you can pick out the most convincing statement: Statement A: To… Read more »


How to Excel at a Startup Showcase

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A few weeks ago, my startup Alumnify won a spot at the Tech Cocktail Celebrate Conference 2014. This was a huge honor for my team and me, and we quickly got together to plan how to make the most out of this opportunity. This spot involved attendance at the conference and a demo at the Startup… Read more »



Leveraging Digital Intelligence for Competitive Insight

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Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the power of digital intelligence for your own benefit? Here are the… Read more »


The Downsides of Completely Automating Your Marketing Department

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The Internet, and information technology in general, has completely redefined how marketing and customer relationships are built, maintained and grown. For the most part, these advancements make it easy and cost-effective for businesses to engage current and potential consumers and learn what is needed to keep them happy and returning. It has been said that… Read more »


Company Logo Design – Blunders and Slip-Ups that Impact

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“Boom! Abercrombie & Fitch Drops Its Logo” read Forbes magazine a few days back. Why – What – who? A lot of questions tangled this decision. Let us Revisit Some of the Basics of Logo Designing! Company logos are like brand ambassadors that incorporate images that influence people and develop associations. If you contemplate on… Read more »


The Waltz of Marketing: Your Social Call To Action

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I recently attended a virtual conference put on by Marketo. Their content marketing specialist, Maggie Jones, talked about 411. We’re not talking information here. We’re talking rhythm, cadence, music-like time signature in content development. It’s the waltz of the marketing world when making a call-to-action in your social engagement. It was a concept that I’d… Read more »


WalkTheChat Gives a Walk-Through of WeChat Ads

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When designing this second article on the Wechat opportunity in China, I sat down with Thomas Graziani, founder of WalktheChat, a Wechat-focused agency in Beijing and Shanghai. We discussed about the monetization of Wechat adds.  A few months ago, WeChat rolled out their ad plan for public accounts. You can display ads on your public… Read more »


No More Yellow Pages: Getting Your Law Firm Online

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Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all kinds of businesses, it is beneficial for attorneys to get their law firm online as… Read more »