Marketing & Social Media

3 Low-Cost Techniques for Marketing Your Startup

By | Aug 2, 2016 at 4:00 pm

It’s no secret that startup failure rates can be as high as 58 percent in some industries, and while more and more people seem to be embracing self-employment and entrepreneurship, the rate at which startups fail hasn’t been slowing down. According to a recent study,…

Marketing & Social Media

Weighing the Benefits of Social Media Marketing VS Email Marketing

By | Aug 1, 2016 at 9:00 pm

It’s no secret that social media is creating quite a buzz in the marketing world as people move to leverage social sharing, personal recommendations and the bump in search engine optimization that comes from a well-crafted campaign. Yet with social media gaining so much…

Marketing & Social Media

How Influencer Marketing Is More Cost-Effective For Your Startup

By | Jul 22, 2016 at 7:00 pm

Marketers are often frustrated by the increasing costs that paid searches now have as an attractive alternative to the keyword guessing game. According to the Economic Impact Report, a recent survey by consulting group Tomoson revealed that influencer marketing yields an average return of…

Marketing & Social Media

The Top 10 Emotions Found in the Most Shareable Images

By | Jul 20, 2016 at 4:06 pm

Viral content on the internet can translate into a strong brand, and that can translate into an amazing business in 2016… just ask Dollar Shave Club, which should really just be renamed the Billion Dollar Shave Club at this point. So, how do you…

Marketing & Social Media

7 Ways to Measure Marketing Performance

By | Jun 27, 2016 at 6:00 pm

If you want to make sure your company is successful, you need to have knowledge of marketing. One of the biggest challenges that marketers face is having enough patience and prudence to wait on results and determine which methods are fruitful versus those that are…

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Marketing & Social Media

6 Ways to Attract Millennials to Your Startup

By | Jun 1, 2016 at 3:11 pm

Keeping the customer happy is the best way to keep your business afloat. And without knowledge of their needs and wants, it can be impossible to effectively maintain positive costumer relations. Making blind assumptions about your customers never works. You need to study them in…

Marketing & Social Media

Here Are 6 Digital Marketing Resources For Entrepreneurs

By | May 20, 2016 at 8:00 pm

Progress only moves forwards, which is why digital marketing is here to stay. Whether it be through social media or email campaigns, reaching customers on the world wide web is the fastest and most effective way to bring in revenue. So what’s the secret to…

Marketing & Social Media

The Best Tech to Drive Digital Engagement, Even Offline

By | May 6, 2016 at 5:00 pm

One of the most significant paradigm shifts in the digital age is the extent to which today’s consumers are in control of their own media consumption habits. To combat this, marketing and advertising professionals are placing more importance on placing their messages in different…

Marketing & Social Media

6 Ways to Improve Your Digital Marketing Strategy

By | May 3, 2016 at 10:00 pm

Whether you want to run a casual blog, or you want to sell products more effectively, having a good website is non-negotiable. The problem is that it’s not enough to buy a domain name, pay for hosting, install WordPress, slap on a nice theme,…

Marketing & Social Media

Why Coachella Is Important for Fashion Brands

By | Apr 15, 2016 at 11:12 am

All eyes (and ears) are on the desert this week as Coachella, the world’s largest music festival, kicks off in California – unofficially launching “festival season” worldwide. The outdoor showcase, expected to bring more than half a million trendsetters to Palm Springs over the…

Marketing & Social Media

3 Steps for Startups to Promote Online Content

By | Jan 19, 2016 at 9:00 pm

The two giant social media sites Twitter and Facebook are overcrowded and hard to get traction if you don’t have a following. There is a massive information overload; you have to compete ever so hard to get attention and then pray for clicks. What…

Dev & Design

5 Essential Infographic Design Tips For Content Marketers [Infographic]

By | Dec 17, 2015 at 2:22 pm

Content marketers know that visual content is in high demand. With visual content platforms like Instagram and Pinterest dominating social media communication, many content marketers are finding that in order to produce content that people pay attention to, they have to learn some basic…

Marketing & Social Media

The Importance of SEO for Small Businesses

By | Dec 10, 2015 at 9:32 am

As Google continues to have a case of the incurable hiccups, more and more websites are seeing see-saw results in their website search engine rankings. The fact is, small business owners are finding themselves caught between a rock and a hard place and are…

Marketing & Social Media

Denver

Always Make Time for Content Creation

By | Nov 9, 2015 at 10:00 pm

Content marketing is bigger than you think. I constantly argue with my clients that say, “we don’t need a blog.” We all do. I own a company, and I don’t spend nearly enough time writing. As I was racking my brain for my next…