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Tech Cocktail

Choosing the Right Content Marketing Agency

content marketing agency

How do you choose the right content marketing agency for your business? After all, if you are hiring someone to create content for your business then more than likely you are not interested in writing content yourself. Which by default leads you to ask the inevitable questions most businesses have when they think about content… Read more »


8 Essential Apps and Sites For Every College Student

student_apps

The reality is that technology continues to merge with different activities in our everyday lives. A good example is found on college campuses where most students are using innovative gadgets. Here are 8 essential apps and sites for every college student, in three different categories: Reading Aldiko Book Reader Aldiko is a good alternative eBook reader… Read more »


6 Practical Reasons Marketers Should Learn to Code

digital marketing

While marketers don’t necessarily need to master Ruby, basic levels of HTML, CSS, and maybe even JavaScript or Python can help improve a resume for someone in the digital marketing arena today.  Here are 6 concrete reasons why marketers should learn to code. For SEO to be Effective, Marketers Should “Read” a Page’s Skeleton in… Read more »


5 Predictions for the Future of Digital Marketing

future marketing

Since the advent of social media and smart phones, we don’t simply have access to information; we are bombarded with it. It can be a huge challenge for businesses to stand out from all the “noise” online and reach potential clients, so it is important to know that your clients won’t waste time with poor… Read more »




Optimizing Customer Acquisition Channels: Rocketship.fm Interview with Mattan Griffel

sales funnel optimize

Startup founders everywhere are most interested in customer acquisition and activation, so the Rocketship podcast reached out to Mattan Griffel of One Month, which is a company that provides 30-day online video courses in Web & iOS Development, Growth Hacking, and more. Griffel also has a background that includes running a growth hacking agency and helping several startups… Read more »


5 Things Journalists Want to See in Your Email Subject Line

bad_email_subject_lines (1)

A study released yesterday by Fractl and BuzzStream asked 500 writers and editors from publications like Fast Company, Mashable, Forbes, and USA Today how they want to be pitched. I’m sure those 500 media professionals relished the opportunity to complain, as journalists often do. Luckily, complaints to them are tips for entrepreneurs – tips on… Read more »


5 Low Budget Marketing Ideas for Small Business

low_budget_business_marketing

The following marketing ideas can be accomplished with little to no money, they work for any small business on a small budget. It doesn’t matter if you sell a service, or any kind of product or hand-crafted items; you need a solid marketing strategy in order for people to find you. Take a look at… Read more »


Scott Hess: 5 Ways to Identify a Relationship with Millennials

millennials

Last night, Tech Cocktail welcomed two great speakers to John Barleycorn for our Chicago Mixer Sponsored by Cars.com Speaker Series. We heard from Joel Trammell of Khorus and Scott Hess of Spark. Hess is considered today’s expert on hiring and marketing to the Millennial generation, so we had plenty of questions for him. After reiterating that… Read more »


The Age of the Social Media Copycat

copycats

There has been a trend of late among the leading social media platforms that I find to be concerning: Copycatting. Twitter, perhaps the worst offender, has recently redesigned its user profile pages in a way that is unmistakably Facebook-esque. There are also rumors it may do away with the @-mention, and that a new timeline-like… Read more »


PPC Advertising is About to Get Ugly

PPC_advertising_davidandgoliath

Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be where the traffic is. Currently, Google has at least 67 percent… Read more »


Neil Patel on How to Determine Bad Data from Good Data [VIDEO]

celebrate_vid_building_customer_base

Neil Patel is a big believer in Big Data, and he’s made a business of analyzing and utilizing data to enable marketing strategies that help grow a company’s customer base. At Tech Cocktail Celebrate, the cofounder and vice president of marketing for customer analytics platform KISSmetrics joined us to talk about the ways through which… Read more »