Marketing & Social Media

A/B Testing Facebook Headlines Could Boost Shares 580 Percent

By | Sep 28, 2016 at 9:15 am

Facebook’s algorithms — or the people on Facebook — might be easier to manipulate than you think. One classic marketing tactic, the A/B test, held massive returns when data blogging site Priceonomics tested its limits over the past five months. But just on Facebook, and not with the…

Marketing & Social Media

How to Dominate eCommerce with Marketing Automation

By | Sep 20, 2016 at 3:45 pm

Marketing tools are great. They can help you get better results for less money on a regular basis. Unfortunately, putting in the effort can be more than you can handle. But with marketing automation, you can deliver huge results with the latest features. It helps…

Marketing & Social Media

Facebook Rooms: the New Face of Social Media Marketing

By | Sep 16, 2016 at 10:09 am

When it comes to advertising over Facebook, things have certainly changed over the last few months. While the focus shifts towards friends and family instead of company feeds and videos, marketers are actually looking for something yielding that would get their campaigns moving in…

Marketing & Social Media

3 Critical Online Marketing Weapons for Your Startup

By | Sep 15, 2016 at 11:45 am

In a largely tech-driven world, startups must bolster their online marketing efforts with the use of the right technologies. In this context, the word ‘right’ doesn’t mean ‘advanced’ or ‘cutting-edge’. It essentially means the best-fitting technology for your business. Quite simply, which technology will deliver the best ROI….

Marketing & Social Media

Why Influencers Need to Value FTC Guidelines

By | Sep 9, 2016 at 3:00 pm

The folks at TruthInAdvertising very publicly outed the Kardashian clan for posting carefully curated Instagram posts touting their love for products that, in fact, they were paid to promote. There are rules about that, and they are called FTC guidelines. So why is it that…


Marketing & Social Media

New Jersey

5 Ways to Leverage Facebook Live for Better Engagement

By | Sep 7, 2016 at 9:45 am

Facebook Live is a well-known commodity in news for the better part of 2015. Initially rolled out to celebrities and big brands, the feature was later made public with new and improved features added into the hierarchy. When it comes to social media platforms,…

Marketing & Social Media

3 Tips for Effective Geo-Targeted Marketing

By | Sep 2, 2016 at 3:38 pm

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…

Marketing & Social Media

Social Media Image Size Cheat Sheet for 2016 [Infographic]

By | Aug 30, 2016 at 11:00 am

Social media has quickly changed the way information is sent and received in the world today. For anyone who was fortunate enough to be online prior to 2005, you will remember a world of static one-way content that was quite stale and boring. Now…

Marketing & Social Media

Your Digital Marketing Strategy Should Be More Than Social Media

By | Aug 29, 2016 at 10:25 am

There are 20,000 people on Facebook every second of every day. With these kinds of staggering numbers, it’s easy to see why many companies, particularly the smaller ones, focus a lot of their digital marketing attention on social media. After all, when there are that many…

Marketing & Social Media

Your Startup Should Be on Instagram Unless You Want to Fail

By | Aug 22, 2016 at 2:00 pm

There is no reason your startup shouldn’t be using Instagram as part of your marketing strategy. With over 500 million users, it’s a social network that provides a great platform to reach potential users all over the world. To help you understand why your…

Marketing & Social Media

9 Ways to Promote Your Startup With Video

By | Aug 19, 2016 at 6:00 pm

Launching a startup is a responsible and hard work — you create an idea from scratch, and then put in effort and dedication to make it work. However, there’s more: How your startup is introduced to the public might be a crucial factor for whether…

Marketing & Social Media Makes Twitter Marketing Automation Easy for Everybody

By | Aug 11, 2016 at 4:40 pm

Marketing automation is now under the spotlight in the digital marketing industry. Companies that used to understand the importance of the network, invested building their digital presence, and produced a lot of content ended up creating and dealing with the “good problem” of having…

Marketing & Social Media

3 Low-Cost Techniques for Marketing Your Startup

By | Aug 2, 2016 at 4:00 pm

It’s no secret that startup failure rates can be as high as 58 percent in some industries, and while more and more people seem to be embracing self-employment and entrepreneurship, the rate at which startups fail hasn’t been slowing down. According to a recent study,…

Marketing & Social Media

Weighing the Benefits of Social Media Marketing VS Email Marketing

By | Aug 1, 2016 at 9:00 pm

It’s no secret that social media is creating quite a buzz in the marketing world as people move to leverage social sharing, personal recommendations and the bump in search engine optimization that comes from a well-crafted campaign. Yet with social media gaining so much…