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Tech Cocktail

16 Free Tools to Boost Your Social Media Engagement


Being active on social media is an essential part of your marketing plan. As of 2014, more than approximately 1.8 billion internet users have accessed social networks; 70 million of those people are in the United States. Despite the ubiquity of social networks, market potential is still increasing, as user figures and user engagement continue to… Read more »

Building Brand Advocacy: It’s More Than a Facebook Strategy

brand advocates

Creating brand advocates is an established goal of social media strategy for businesses, and with good reason. Advocates are 50% more influential in driving sales than other customers, with one study showing that 17.5% of sales were attributable to brand advocates. Frequently organizations target and nurture relationships with brand advocates through conversations on social media…. Read more »

Boost Conversion Rates: 10 Content Marketing Strategies

content marketing

‘Do your work and do not think about the result’- This line does not work anymore in today’s world. One of the main reasons that low budget films do not become box office hits is because of the lack of promotion. Whether it is a movie or your company, you need to follow strict and… Read more »

Slack Attack: the Workplace Messaging App is Going Social


Slack is taking over my social life. This morning, when I woke up, I rooted around under my pillow for my phone. While in the past I would have checked my e-mail first, or my Twitter mentions, the first thing I did was check Slack. Slack is the year-old workplace messaging app that everyone is… Read more »

Video Marketing Tips every Marketer can Use

video marketing

Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening online due to  the wide variety of choices that they have, marketers are frantically looking for a medium through which they can break the clutter and disburse their messages in… Read more »

Enhance Marketing Campaigns with Next-Level Tech

next level tech marketing

Once startup founders and marketers have mastered Google Analytics, AdWords, and Facebook Insights, what’s the next level of marketing tech that makes campaigns more engaging and effective? With more than half of companies planning on upping their digital marketing spend in 2015, marketers need to think creatively about how they can enhance existing campaigns and… Read more »

Visual Content to Rise In 2015

visual content strategy

The web world is changing and so are the marketing strategies to promote a business online. It has been said that an image speaks a thousand words, which is going to be true in 2015 as visual content is going to take the lead. How will you use images and visual content to effectively promote a business?… Read more »

Emoji Art: Portraits of Your Favorite Celebrities

Emoji pop art

We recently published a story about Emojis how 2014 was the year that emojis took over. From the most popular “word” (the heart emoji) to marketing campaigns, emojis are quickly becoming an important tool used to communicate. Today, Internet anti-socialite, and all around digital blender Yung Jake gave us a glimpse of “emoji art.” Before we start… Read more »

10 Things I’d Do Differently if I Were Launching Fittr on Product Hunt Again (and the One Thing I’d Never Change)

product hunt fittr

Fittr‘s Product Hunt launch was a joyous day. My phone began to blow up, our servers started heating up, and we couldn’t stop grinning for about 56 hours. For a few hours, our app was handling 6 sign-ups (not just downloads, signups) per second! To say I’m grateful is an understatement. And that’s part of… Read more »

Influencer Marketing Set to Change in 2015 – What to Expect


One great advantage of influencer marketing is that it is regarded as being more authentic than direct brand marketing. According to Rebecca McCuiston, Senior Vice President of Ogilvy Public Relations Worldwide, brands must make efforts to find authentic and credible personalities who can promote campaigns, thereby naturally supporting the product and the influencer. On that note,… Read more »

How to Design an SEO Friendly Website

seo friendly

Search Engine Optimization (SEO) is a way of designing websites to make them search engine friendly, so that the search engines can interpret the content and index it, in the database, accordingly for the users. The better the SEO strategies used, the more the chances of indexation and good ranks on the first SERP. Since… Read more »

4 Ways Direct Marketing Targets Your Customer Base Better

Direct Marketing

Over the past few decades, marketing has made some drastic changes. Customer-driven marketing has became more driven, not to mention the effect of Big Data and the World Wide Web. Business owners can now research consumer information, buy contacts, and have a major influence on advertising in the area. Though some business owners are somewhat… Read more »