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Tech Cocktail

WalkTheChat Gives a Walk-Through of WeChat Ads

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When designing this second article on the Wechat opportunity in China, I sat down with Thomas Graziani, founder of WalktheChat, a Wechat-focused agency in Beijing and Shanghai. We discussed about the monetization of Wechat adds.  A few months ago, WeChat rolled out their ad plan for public accounts. You can display ads on your public… Read more »


No More Yellow Pages: Getting Your Law Firm Online

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Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all kinds of businesses, it is beneficial for attorneys to get their law firm online as… Read more »


Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

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Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure about, get ignored, follow up, and get ignored again. You probably… Read more »


Why Your Startup Marketing Must Include Your Origin Story

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Startups are faced with a lot of unique challenges in their route to market that established brands don’t have to deal with. As a startup, your brand does not yet have a known identity in the marketplace, and this can prove to be an obstacle in growing your client base.  More often than not, consumers… Read more »


The Importance of Interesting Content for Your Website

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Interesting Content for Your Website One of the biggest issues that newly starting internet marketers struggle with is creating the right content for their website. Many online entrepreneurs are quickly drawn into the trap of keywords when boosting their search engine optimization. As a result of this, many end up stuffing their content to the… Read more »