Marketing & Social Media

Why Coachella Is Important for Fashion Brands

By | Apr 15, 2016 at 11:12 am

All eyes (and ears) are on the desert this week as Coachella, the world’s largest music festival, kicks off in California – unofficially launching “festival season” worldwide. The outdoor showcase, expected to bring more than half a million trendsetters to Palm Springs over the…

Marketing & Social Media

3 Steps for Startups to Promote Online Content

By | Jan 19, 2016 at 9:00 pm

The two giant social media sites Twitter and Facebook are overcrowded and hard to get traction if you don’t have a following. There is a massive information overload; you have to compete ever so hard to get attention and then pray for clicks. What…

Dev & Design

5 Essential Infographic Design Tips For Content Marketers [Infographic]

By | Dec 17, 2015 at 2:22 pm

Content marketers know that visual content is in high demand. With visual content platforms like Instagram and Pinterest dominating social media communication, many content marketers are finding that in order to produce content that people pay attention to, they have to learn some basic…

Marketing & Social Media

The Importance of SEO for Small Businesses

By | Dec 10, 2015 at 9:32 am

As Google continues to have a case of the incurable hiccups, more and more websites are seeing see-saw results in their website search engine rankings. The fact is, small business owners are finding themselves caught between a rock and a hard place and are…

Marketing & Social Media


Always Make Time for Content Creation

By | Nov 9, 2015 at 10:00 pm

Content marketing is bigger than you think. I constantly argue with my clients that say, “we don’t need a blog.” We all do. I own a company, and I don’t spend nearly enough time writing. As I was racking my brain for my next…


Marketing & Social Media

Branding vs. Brand Designing: The Art vs. the Craft

By | Nov 7, 2015 at 4:00 pm

First things first, let’s define the two. Branding is the visual representation that encompasses the core values such as the mission, the vision, and the emotive designation of a corporate entity. A brand is what will give the consumer a reason to prefer your…

Marketing & Social Media

10 Cool Editing Tools To Make A Blogger’s Life Easier

By | Oct 27, 2015 at 3:04 pm

Editing can be a difficult task for a creative person who has great ideas, but doesn’t enjoy checking grammar. Becoming a successful blogger (and a better writer) is easier than ever, thanks to the following 10 online editing tools.  With these tools, any blogger can…

Marketing & Social Media

7 Amazing Tools To Simplify Your Inbound Marketing Needs

By | Oct 27, 2015 at 9:00 am

Inbound marketing is all the rage right now, but it can also be extremely time consuming, and difficult to track results. Marketers need to be able to make the most of their campaigns, while many also need to stay on top on content creation…


5 Characteristics of Successful Startup Digital Marketing Campaigns

By | Oct 21, 2015 at 7:00 pm

While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting a…

Marketing & Social Media

Why All Brands Should Utilize Retargeting

By | Oct 10, 2015 at 12:00 pm

Have money in your marketing budget for digital advertising? You should be putting a good portion of it towards retargeting. Retargeting and advertising may look the same but are much different behind the scenes. Most brands decide the user personas and demographics they’d like…


What can marketers learn from the music industry?

By | Oct 6, 2015 at 8:00 am

No matter what business you’re in, if you work as a sales person or marketing professional, or if you’re a small business owner or business executive, if you are interested in marketing, technology, or music and pop culture, you should read the blog of…

Marketing & Social Media

Developing Your Brand in 7 Simple Steps

By | Oct 5, 2015 at 9:00 am

This article is not just focused on getting high rank with search engines like Google and having a lot of traffic to your site, but rather, it’s about building a brand for long term. Without further ado, let’s get started with these simple but powerful…

Marketing & Social Media

3 Ways to Repurpose Content for Free

By | Oct 3, 2015 at 10:00 am

Content marketing should be one of your digital marketing priorities for 2016. Content is one of the most effective ways of driving targeted traffic to your site and targeted customers to your business. However, one of the major pain points of content is the time…


Using CRM as a Part of Your Marketing Strategy

By | Sep 29, 2015 at 7:00 pm

Power belongs to the consumer. This certainly was not always the case, but it is today. Think about it: Consumers are armed with their PC’s, laptops, tablets and phones and they can research anything; they can bounce from site to site; they can be…