Entrepreneur

5 Essential Steps to Take Before Launching Your First Site

By | Dec 7, 2016 at 9:15 am

Behind every successful product or service is a great website. This is because in today’s digital age every business needs a high-performing and aesthetically pleasing online home where consumers can learn more about its offerings. Although the process of creating a site is easier…

Marketing & Social Media

The Importance of Placing Instagram in Your Digital Marketing Strategy

By | Nov 20, 2016 at 12:45 pm

Since 2010, Instagram has done nothing but grow. Today, there are more than five hundred million users in this social network, which focuses primarily on images and can be accessed from mobile devices and computers alike. But Instagram is actually much more than just…

Marketing & Social Media

Jacksonville

2 Genius Ways To Use Social Proof To Boost Your Startups Credibility

By | Nov 2, 2016 at 8:30 pm

By showing social proof for your company’s product or service, consumers are influenced to make more rapid decisions. The more forms of social proof you can cultivate the greater chance you will have to increase credibility for your business. Gregory Ciotti, the marketing pro…

Marketing & Social Media

The Unusually Successful Marketing Strategy Your Company Should Use

By | Oct 20, 2016 at 6:30 pm

This article is courtesy of BusinessCollective, featuring thought leadership content by ambitious young entrepreneurs, executives & small business owners. Collaboration could be the piece that is missing from your current marketing plan. In a business climate that is cutthroat at times, we’ve often found…

Marketing & Social Media

6 Ways Startups Can Boost Their Instagram Audience

By | Oct 14, 2016 at 9:00 pm

More than likely you hear the hype regarding Instagram and might even have an account for your business. The photo sharing site has 500 million monthly active users, so it’s kind of a big deal. If your account is doing well, you are making frequent…

300x250_Jobs_Promo

Marketing & Social Media

Top 3 Tips to Keep Your Marketing Relevant

By | Oct 14, 2016 at 1:30 pm

As a startup, it’s essential to keep finding creative new ways to make your marketing messages stand out from the crowd. One of the best ways to do this is to make your marketing relevant to a broader public discussion or trends related to…

Marketing & Social Media

A/B Testing Facebook Headlines Could Boost Shares 580 Percent

By | Sep 28, 2016 at 9:15 am

Facebook’s algorithms — or the people on Facebook — might be easier to manipulate than you think. One classic marketing tactic, the A/B test, held massive returns when data blogging site Priceonomics tested its limits over the past five months. But just on Facebook, and not with the…

Marketing & Social Media

Facebook Rooms: the New Face of Social Media Marketing

By | Sep 16, 2016 at 10:09 am

When it comes to advertising over Facebook, things have certainly changed over the last few months. While the focus shifts towards friends and family instead of company feeds and videos, marketers are actually looking for something yielding that would get their campaigns moving in…

Marketing & Social Media

3 Critical Online Marketing Weapons for Your Startup

By | Sep 15, 2016 at 11:45 am

In a largely tech-driven world, startups must bolster their online marketing efforts with the use of the right technologies. In this context, the word ‘right’ doesn’t mean ‘advanced’ or ‘cutting-edge’. It essentially means the best-fitting technology for your business. Quite simply, which technology will deliver the best ROI….

Marketing & Social Media

Why Influencers Need to Value FTC Guidelines

By | Sep 9, 2016 at 3:00 pm

The folks at TruthInAdvertising very publicly outed the Kardashian clan for posting carefully curated Instagram posts touting their love for products that, in fact, they were paid to promote. There are rules about that, and they are called FTC guidelines. So why is it that…

Marketing & Social Media

New Jersey

5 Ways to Leverage Facebook Live for Better Engagement

By | Sep 7, 2016 at 9:45 am

Facebook Live is a well-known commodity in news for the better part of 2015. Initially rolled out to celebrities and big brands, the feature was later made public with new and improved features added into the hierarchy. When it comes to social media platforms,…

Marketing & Social Media

3 Tips for Effective Geo-Targeted Marketing

By | Sep 2, 2016 at 3:38 pm

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…

Marketing & Social Media

Social Media Image Size Cheat Sheet for 2016 [Infographic]

By | Aug 30, 2016 at 11:00 am

Social media has quickly changed the way information is sent and received in the world today. For anyone who was fortunate enough to be online prior to 2005, you will remember a world of static one-way content that was quite stale and boring. Now…

Marketing & Social Media

Your Digital Marketing Strategy Should Be More Than Social Media

By | Aug 29, 2016 at 10:25 am

There are 20,000 people on Facebook every second of every day. With these kinds of staggering numbers, it’s easy to see why many companies, particularly the smaller ones, focus a lot of their digital marketing attention on social media. After all, when there are that many…