Subscribe Via Email

Tech Cocktail

5 Lesser-Known Google Analytics Features That Marketers Should Use

google analytics features

Google Analytics is an awesome piece of FREE software that helps you gain insights from web traffic and allows you to make more informed decisions that directly affect the bottom line of your business. There are several features available in Google Analytics that many marketers aren’t aware of. This article will highlight those features, which can be used by marketers… Read more »


5 Tips for Building Your Brand in Your Spare Time

building your brand

As a business owner, you’ve probably put a lot of time and thought into your brand. You know the purpose of your business and what you hope to accomplish. You understand the mission and values that you’ve put in place going forward, and you’re sure of how you’d like to reach out to your target… Read more »



How to Track Down a Great Speaker for Your Next Event

how to find a speaker

There are many key elements to a successful business conference. The venue, the food, and the purpose of the conference are all important. But there is one part of a conference that can create more buzz and can be more important than all the other things: the choice of a guest speaker. A great guest speaker can… Read more »


Now You Can Sound Drunk When You’re Actually Sober

Zantherus

When I first heard about Drunk Post translator, a hack created by Zantherus Community that translates otherwise sober-sounding text into drunk-sounding text, I really didn’t get the point. We want technology to help us NOT text when we are drunk, not the other way around. But I gave it a try anyway, by translating a quote by Steve… Read more »


10 Traits of a Great Web Designer

traits of a great web designer

Graphic and web designers need skills that go beyond knowing the software. The technical skills an employer looks for in a graphic designer are just the beginning. To come up with good and engaging websites, today’s designers are required to possess and excel in many different skills. Web designers are traditionally expected to be good… Read more »


6 Common Mistakes to Avoid in Your AdWords Campaign

adwords mistakes

Internet marketers know that using pay-per-click (PPC) advertising is a brilliant way to drive traffic to their websites. By implementing well-placed, keyword-based PPC ads, Internet marketers can swiftly and economically produce more leads, and increase revenues in a short period of time. However, as you manage a few PPC campaigns, making silly and sometimes not-so-silly… Read more »


Rohit Bhargava’s Tip for Startups: Stop Trying to Sell Advertising

DC_Launch

At last week’s DC launch event for Startup Mixology, the first book from Tech Cocktail’s own cofounder, Frank Gruber. Gruber was joined on-stage by a handful of local entrepreneurs to discuss some of the topics covered in the book. Among them was Rohit Bhargava, the founder of the Influential Marketing Group, author of Likeonomics, and trend curator. After giving his… Read more »



Creating a Great Influencer Marketing Plan…

magnet

Today we always seem to be in need of some unique marketing tactics, and although influencer marketing is still around, it’s not something that’s been perfected by most companies. Influencer marketing is a great way to move your business forward, and it should be a method that never gets old. The biggest question is how… Read more »



Six Tips for a Data-Driven Content Strategy

keyboard

Digital marketing is a need that simply didn’t exist 50 or even 20 years ago. Back then, gaining customers was as simple as word-of-mouth and trust-based relationships. If a customer was happy with the service provided or product obtained, they’d spread the word. Likewise, advertising was a simple as putting a few facts on paper… Read more »


Why You Must Kill Your Elevator Pitch

elevator pitch

At some point, we have all encountered “the elevator pitch.” The elevator pitch is the dreaded 30-second- to 2-minute-long summation of whatever someone is selling. Creating and using an elevator pitch is still taught, and even celebrated, in universities around the country. (Champlain College recently wrapped up their 7th Annual Elevator Pitch Contest.) But why?… Read more »


Jim Bankoff of Vox Media: Content Isn’t The Product

Jim-Bankoff-Sessions

Since its founding in 2011, Vox Media has quickly become one of the leading digital media companies. With popular websites from the the likes of Eater and Curbed to The Verge and Vox, the company’s successful development of topical media content has allowed them to outpace more traditional publications on the Web competing in the similar markets. At last Wednesday’s Tech Cocktail DC Sessions… Read more »


From 0 to 60: An Actionable Plan for Starting Social Media Marketing

Revving Up Social Media Marketing

Since even the CIA is now on Twitter, we know that every company should be using social media marketing. Getting started is a process of testing the waters of various social media channels, like Facebook and Pinterest. With so many different services popping up, each with their own rules and requirements, it’s hard to know… Read more »


How to Build a Sales Team from Scratch at Your Startup

build_sales_team

This post includes extra content from Startup Mixology, my upcoming book on starting up – including how to prepare yourself for the harsh reality and celebrate positive moments along the way. Go here to pre-order the book (due July 8) and subscribe to updates! Depending on how central sales is to your organization, you may end up hiring a… Read more »