Marketing & Social Media

Here’s the Most Important Indicator of Your Company’s Brand Reputation

By | Feb 7, 2017 at 4:30 pm

In a world of rapid-fire tweets and constant news cycles, it’s more important than ever to stay on top of what your company’s brand reputation is — and where it might be headed in the future. Take this year’s Superbowl ads, for instance, which…

Marketing & Social Media

10 Lesser-Known Content Promotion Platforms to Boost Reach

By | Dec 17, 2016 at 10:30 am

Simply writing high-quality content does no good for your business. It needs to get in front of your targeted audience. So, once you have hit the publish button on your blog, your next step must be to promote your content on relevant platforms. Facebook,…

Marketing & Social Media

Is Instagram The Future Of Social Media?

By | Dec 15, 2016 at 4:30 pm

With over 400 million active users and 40 billion shared photos, Instagram is the rising star of the social media platform. It has been estimated that the engagement of users on Instagram is seven times higher than that on Twitter and Facebook. What started…

Marketing & Social Media

The Key to Marketing to Millennials Is Passionate Influencing

By | Dec 13, 2016 at 10:30 am

87 million individuals in the United States comprise the Millennial Generation. They’re far larger and more diverse than the Baby Boomers before them and their purchasing power is subsequently unmatched. Your company must engage millennials if you want a chance at long-term economic viability….

Entrepreneur

5 Essential Steps to Take Before Launching Your First Site

By | Dec 7, 2016 at 9:15 am

Behind every successful product or service is a great website. This is because in today’s digital age every business needs a high-performing and aesthetically pleasing online home where consumers can learn more about its offerings. Although the process of creating a site is easier…

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Marketing & Social Media

The Importance of Placing Instagram in Your Digital Marketing Strategy

By | Nov 20, 2016 at 12:45 pm

Since 2010, Instagram has done nothing but grow. Today, there are more than five hundred million users in this social network, which focuses primarily on images and can be accessed from mobile devices and computers alike. But Instagram is actually much more than just…

Marketing & Social Media

Jacksonville

2 Genius Ways To Use Social Proof To Boost Your Startups Credibility

By | Nov 2, 2016 at 8:30 pm

By showing social proof for your company’s product or service, consumers are influenced to make more rapid decisions. The more forms of social proof you can cultivate the greater chance you will have to increase credibility for your business. Gregory Ciotti, the marketing pro…

Marketing & Social Media

The Unusually Successful Marketing Strategy Your Company Should Use

By | Oct 20, 2016 at 6:30 pm

Collaboration could be the piece that is missing from your current marketing plan. In a business climate that is cutthroat at times, we’ve often found that collaboration is the secret to success. And working together has been an asset to strategic marketing for us…

Marketing & Social Media

6 Ways Startups Can Boost Their Instagram Audience

By | Oct 14, 2016 at 9:00 pm

More than likely you hear the hype regarding Instagram and might even have an account for your business. The photo sharing site has 500 million monthly active users, so it’s kind of a big deal. If your account is doing well, you are making frequent…

Marketing & Social Media

Top 3 Tips to Keep Your Marketing Relevant

By | Oct 14, 2016 at 1:30 pm

As a startup, it’s essential to keep finding creative new ways to make your marketing messages stand out from the crowd. One of the best ways to do this is to make your marketing relevant to a broader public discussion or trends related to…

Marketing & Social Media

A/B Testing Facebook Headlines Could Boost Shares 580 Percent

By | Sep 28, 2016 at 9:15 am

Facebook’s algorithms — or the people on Facebook — might be easier to manipulate than you think. One classic marketing tactic, the A/B test, held massive returns when data blogging site Priceonomics tested its limits over the past five months. But just on Facebook, and not with the…

Marketing & Social Media

How to Dominate eCommerce with Marketing Automation

By | Sep 20, 2016 at 3:45 pm

Marketing tools are great. They can help you get better results for less money on a regular basis. Unfortunately, putting in the effort can be more than you can handle. But with marketing automation, you can deliver huge results with the latest features. It helps…

Marketing & Social Media

Facebook Rooms: the New Face of Social Media Marketing

By | Sep 16, 2016 at 10:09 am

When it comes to advertising over Facebook, things have certainly changed over the last few months. While the focus shifts towards friends and family instead of company feeds and videos, marketers are actually looking for something yielding that would get their campaigns moving in…

Marketing & Social Media

3 Critical Online Marketing Weapons for Your Startup

By | Sep 15, 2016 at 11:45 am

In a largely tech-driven world, startups must bolster their online marketing efforts with the use of the right technologies. In this context, the word ‘right’ doesn’t mean ‘advanced’ or ‘cutting-edge’. It essentially means the best-fitting technology for your business. Quite simply, which technology will deliver the best ROI….