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Tech Cocktail

Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

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Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure about, get ignored, follow up, and get ignored again. You probably… Read more »


Why Your Startup Marketing Must Include Your Origin Story

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Startups are faced with a lot of unique challenges in their route to market that established brands don’t have to deal with. As a startup, your brand does not yet have a known identity in the marketplace, and this can prove to be an obstacle in growing your client base.  More often than not, consumers… Read more »


The Importance of Interesting Content for Your Website

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Interesting Content for Your Website One of the biggest issues that newly starting internet marketers struggle with is creating the right content for their website. Many online entrepreneurs are quickly drawn into the trap of keywords when boosting their search engine optimization. As a result of this, many end up stuffing their content to the… Read more »


9 Ways to Market on a Budget 

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The cheapest marketing on the planet is word of mouth, but word of mouth doesn’t spring forth out of nowhere. To get the word-of-mouth engine running, you need to make sure a few people actually know about your product besides your mom and your cousin. We asked entrepreneurs to share their cheap marketing tips, from… Read more »


PR 101 for Startups: When, why, and how to hire a PR firm

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  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups decide, for a cadre of reasons, that they want some attention. … Read more »