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Tech Cocktail

5 Things Journalists Want to See in Your Email Subject Line

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A study released yesterday by Fractl and BuzzStream asked 500 writers and editors from publications like Fast Company, Mashable, Forbes, and USA Today how they want to be pitched. I’m sure those 500 media professionals relished the opportunity to complain, as journalists often do. Luckily, complaints to them are tips for entrepreneurs – tips on… Read more »


5 Low Budget Marketing Ideas for Small Business

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The following marketing ideas can be accomplished with little to no money, they work for any small business on a small budget. It doesn’t matter if you sell a service, or any kind of product or hand-crafted items; you need a solid marketing strategy in order for people to find you. Take a look at… Read more »


Scott Hess: 5 Ways to Identify a Relationship with Millennials

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Last night, Tech Cocktail welcomed two great speakers to John Barleycorn for our Chicago Mixer Sponsored by Cars.com Speaker Series. We heard from Joel Trammell of Khorus and Scott Hess of Spark. Hess is considered today’s expert on hiring and marketing to the Millennial generation, so we had plenty of questions for him. After reiterating that… Read more »


The Age of the Social Media Copycat

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There has been a trend of late among the leading social media platforms that I find to be concerning: Copycatting. Twitter, perhaps the worst offender, has recently redesigned its user profile pages in a way that is unmistakably Facebook-esque. There are also rumors it may do away with the @-mention, and that a new timeline-like… Read more »


PPC Advertising is About to Get Ugly

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Google Adwords has been around for about 14 years and in those 14 years, Google has dominated PPC advertising. In 2013, Adwords surpassed 50 billion in advertising revenue. Bing, Yahoo, and other PPC advertising platforms have tried to court advertisers–but advertisers want to be where the traffic is. Currently, Google has at least 67 percent… Read more »


Neil Patel on How to Determine Bad Data from Good Data [VIDEO]

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Neil Patel is a big believer in Big Data, and he’s made a business of analyzing and utilizing data to enable marketing strategies that help grow a company’s customer base. At Tech Cocktail Celebrate, the cofounder and vice president of marketing for customer analytics platform KISSmetrics joined us to talk about the ways through which… Read more »



The Foodie-Effect Has Taken Over South Florida’s Entrepreneurs, And How They Are Cashing In

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South Florida is betting on its diverse culinary scene and growing tech community to get in on a burgeoning tech-and-food industry. In South Florida, the tech-and-food business is in its early stages, but we are seeing more successful launches and growth of startups in this particular industry. Just last week, Endeavor Miami announced DeliverLean, and Ginnybakes to their portfolio… Read more »


Why Ordering Taco Bell From Your Smartphone Is a Big Deal

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Like most adults, I secretly love fast food (Go ahead, judge me) but avoid it at all costs (Exceptions include: Airports, hangovers and break-ups). So when Taco Bell announced this week the launch of their new app, the 12-year-old fat girl inside of me jumped for joy! The new app lets customers nationwide order food ahead… Read more »


5 Ways Thought Leadership Can Transform Your Startup

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What does Nilofer Merchant, Naval Ravikant and Robert Scoble have in common? They are considered thought leaders in specialized industries. This “business jargon” is considered a very strong tool in an effective content marketing strategy. It helps establish a company or individual as an expert, adding value to a brand or service the company sells. Thought Leadership… Read more »



5 Ways to Design Your Site for Conversions

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Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »


Why You Need a Data-Driven Content Marketing Strategy

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In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if you can pick out the most convincing statement: Statement A: To… Read more »


How to Excel at a Startup Showcase

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A few weeks ago, my startup Alumnify won a spot at the Tech Cocktail Celebrate Conference 2014. This was a huge honor for my team and me, and we quickly got together to plan how to make the most out of this opportunity. This spot involved attendance at the conference and a demo at the Startup… Read more »