Marketing & Social Media

3 Tips for Effective Geo-Targeted Marketing

By | Sep 2, 2016 at 3:38 pm

Most businesses look at the internet as a powerful resource for reaching as many people as possible. And while this is obviously true, the reality is that social media, SEO, and PPC advertising make internet marketing an ideal solution for targeting very specific demographics of…

Marketing & Social Media

Social Media Image Size Cheat Sheet for 2016 [Infographic]

By | Aug 30, 2016 at 11:00 am

Social media has quickly changed the way information is sent and received in the world today. For anyone who was fortunate enough to be online prior to 2005, you will remember a world of static one-way content that was quite stale and boring. Now…

Marketing & Social Media

Your Digital Marketing Strategy Should Be More Than Social Media

By | Aug 29, 2016 at 10:25 am

There are 20,000 people on Facebook every second of every day. With these kinds of staggering numbers, it’s easy to see why many companies, particularly the smaller ones, focus a lot of their digital marketing attention on social media. After all, when there are that many…

Marketing & Social Media

Your Startup Should Be on Instagram Unless You Want to Fail

By | Aug 22, 2016 at 2:00 pm

There is no reason your startup shouldn’t be using Instagram as part of your marketing strategy. With over 500 million users, it’s a social network that provides a great platform to reach potential users all over the world. To help you understand why your…

Marketing & Social Media

9 Ways to Promote Your Startup With Video

By | Aug 19, 2016 at 6:00 pm

Launching a startup is a responsible and hard work — you create an idea from scratch, and then put in effort and dedication to make it work. However, there’s more: How your startup is introduced to the public might be a crucial factor for whether…

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Marketing & Social Media Makes Twitter Marketing Automation Easy for Everybody

By | Aug 11, 2016 at 4:40 pm

Marketing automation is now under the spotlight in the digital marketing industry. Companies that used to understand the importance of the network, invested building their digital presence, and produced a lot of content ended up creating and dealing with the “good problem” of having…

Marketing & Social Media

3 Low-Cost Techniques for Marketing Your Startup

By | Aug 2, 2016 at 4:00 pm

It’s no secret that startup failure rates can be as high as 58 percent in some industries, and while more and more people seem to be embracing self-employment and entrepreneurship, the rate at which startups fail hasn’t been slowing down. According to a recent study,…

Marketing & Social Media

Weighing the Benefits of Social Media Marketing VS Email Marketing

By | Aug 1, 2016 at 9:00 pm

It’s no secret that social media is creating quite a buzz in the marketing world as people move to leverage social sharing, personal recommendations and the bump in search engine optimization that comes from a well-crafted campaign. Yet with social media gaining so much…

Marketing & Social Media

How Influencer Marketing Is More Cost-Effective For Your Startup

By | Jul 22, 2016 at 7:00 pm

Marketers are often frustrated by the increasing costs that paid searches now have as an attractive alternative to the keyword guessing game. According to the Economic Impact Report, a recent survey by consulting group Tomoson revealed that influencer marketing yields an average return of…

Marketing & Social Media

The Top 10 Emotions Found in the Most Shareable Images

By | Jul 20, 2016 at 4:06 pm

Viral content on the internet can translate into a strong brand, and that can translate into an amazing business in 2016… just ask Dollar Shave Club, which should really just be renamed the Billion Dollar Shave Club at this point. So, how do you…

Marketing & Social Media

7 Ways to Measure Marketing Performance

By | Jun 27, 2016 at 6:00 pm

If you want to make sure your company is successful, you need to have knowledge of marketing. One of the biggest challenges that marketers face is having enough patience and prudence to wait on results and determine which methods are fruitful versus those that are…

Marketing & Social Media

6 Ways to Attract Millennials to Your Startup

By | Jun 1, 2016 at 3:11 pm

Keeping the customer happy is the best way to keep your business afloat. And without knowledge of their needs and wants, it can be impossible to effectively maintain positive costumer relations. Making blind assumptions about your customers never works. You need to study them in…

Marketing & Social Media

Here Are 6 Digital Marketing Resources For Entrepreneurs

By | May 20, 2016 at 8:00 pm

Progress only moves forwards, which is why digital marketing is here to stay. Whether it be through social media or email campaigns, reaching customers on the world wide web is the fastest and most effective way to bring in revenue. So what’s the secret to…

Marketing & Social Media

The Best Tech to Drive Digital Engagement, Even Offline

By | May 6, 2016 at 5:00 pm

One of the most significant paradigm shifts in the digital age is the extent to which today’s consumers are in control of their own media consumption habits. To combat this, marketing and advertising professionals are placing more importance on placing their messages in different…

Marketing & Social Media

6 Ways to Improve Your Digital Marketing Strategy

By | May 3, 2016 at 10:00 pm

Whether you want to run a casual blog, or you want to sell products more effectively, having a good website is non-negotiable. The problem is that it’s not enough to buy a domain name, pay for hosting, install WordPress, slap on a nice theme,…

Marketing & Social Media

Why Coachella Is Important for Fashion Brands

By | Apr 15, 2016 at 11:12 am

All eyes (and ears) are on the desert this week as Coachella, the world’s largest music festival, kicks off in California – unofficially launching “festival season” worldwide. The outdoor showcase, expected to bring more than half a million trendsetters to Palm Springs over the…

Marketing & Social Media

3 Steps for Startups to Promote Online Content

By | Jan 19, 2016 at 9:00 pm

The two giant social media sites Twitter and Facebook are overcrowded and hard to get traction if you don’t have a following. There is a massive information overload; you have to compete ever so hard to get attention and then pray for clicks. What…