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Tech Cocktail

PR 101 for Startups: When, why, and how to hire a PR firm

when_why_PR

  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups decide, for a cadre of reasons, that they want some attention. … Read more »



Growth Hacking for Startups: What Is It Really?

growth hacking definition

Like SEO or content marketing, no one can completely agree that “growth hacking” is the best phrase to describe the practice. Some in the industry see it as just another buzzword that will fade away, while others believe it’s the best name we have so far to describe the tactics used for company growth. Initially… Read more »


3 Most Common Mobile Marketing Mistakes

mobile marketing mistakes

Mobile marketing is a serious business. Creating a mobile app is not enough nowadays; you also need to promote your app the right way. Below, I’ll discuss mobile marketing mistakes and tips to avoid them. 1. Disregarding the mobile experience during design Mobile UX is an altogether different experience that many designers fail to understand, as they… Read more »


How to Not Give Boring Presentations

how to give presentations

Many people faced with giving presentations wonder which is more important – the presentation or the presenter. The truth is, both the presentation and delivery are important and they rely on one another for the overall success of a presentation. An incredible presentation will fall flat if the presenter fails to engage the audience, but… Read more »




6 Ways to Improve Your Business’s Local SEO

local SEO

One of the most important factors that small business owners need to think about these days is local SEO. This refers to the fact that Google and other major search engines have implemented robust technology to help users find nearby businesses. Instead of having to look at a list of every bakery in a city,… Read more »


The Number One Reason Your Infographics Aren’t Working

mouse

In recent years, infographics have been one of the biggest trends in online marketing. Harnessing the power of an image, an infographic takes important information about a topic and incorporates it into a work of art. Marketers have found this to be a much more effective method of presenting information than using text alone, which… Read more »


4 Ways to Build Your Thought Leadership

thought leadership

This post originally appeared on Foxtail Marketing’s blog, The Fox Den. Thought leadership is the new big thing on the Internet. As everyone gains a microphone and the ability to broadcast their thoughts and ideas, it becomes increasingly difficult to sort through the useless information and find true, actionable direction from someone who knows their industry. Because… Read more »


5 Lesser-Known Google Analytics Features That Marketers Should Use

google analytics features

Google Analytics is an awesome piece of FREE software that helps you gain insights from web traffic and allows you to make more informed decisions that directly affect the bottom line of your business. There are several features available in Google Analytics that many marketers aren’t aware of. This article will highlight those features, which can be used by marketers… Read more »


5 Tips for Building Your Brand in Your Spare Time

building your brand

As a business owner, you’ve probably put a lot of time and thought into your brand. You know the purpose of your business and what you hope to accomplish. You understand the mission and values that you’ve put in place going forward, and you’re sure of how you’d like to reach out to your target… Read more »



How to Track Down a Great Speaker for Your Next Event

how to find a speaker

There are many key elements to a successful business conference. The venue, the food, and the purpose of the conference are all important. But there is one part of a conference that can create more buzz and can be more important than all the other things: the choice of a guest speaker. A great guest speaker can… Read more »