Get Our Newsletter

Tech Cocktail

Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

pr.co

Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure about, get ignored, follow up, and get ignored again. You probably… Read more »


Why Your Startup Marketing Must Include Your Origin Story

origin__story

Startups are faced with a lot of unique challenges in their route to market that established brands don’t have to deal with. As a startup, your brand does not yet have a known identity in the marketplace, and this can prove to be an obstacle in growing your client base.  More often than not, consumers… Read more »


The Importance of Interesting Content for Your Website

keywords_blahblah

Interesting Content for Your Website One of the biggest issues that newly starting internet marketers struggle with is creating the right content for their website. Many online entrepreneurs are quickly drawn into the trap of keywords when boosting their search engine optimization. As a result of this, many end up stuffing their content to the… Read more »


9 Ways to Market on a Budget 

market_ona_budget

The cheapest marketing on the planet is word of mouth, but word of mouth doesn’t spring forth out of nowhere. To get the word-of-mouth engine running, you need to make sure a few people actually know about your product besides your mom and your cousin. We asked entrepreneurs to share their cheap marketing tips, from… Read more »


PR 101 for Startups: When, why, and how to hire a PR firm

when_why_PR

  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups decide, for a cadre of reasons, that they want some attention. … Read more »



Growth Hacking for Startups: What Is It Really?

growth hacking definition

Like SEO or content marketing, no one can completely agree that “growth hacking” is the best phrase to describe the practice. Some in the industry see it as just another buzzword that will fade away, while others believe it’s the best name we have so far to describe the tactics used for company growth. Initially… Read more »


3 Most Common Mobile Marketing Mistakes

mobile marketing mistakes

Mobile marketing is a serious business. Creating a mobile app is not enough nowadays; you also need to promote your app the right way. Below, I’ll discuss mobile marketing mistakes and tips to avoid them. 1. Disregarding the mobile experience during design Mobile UX is an altogether different experience that many designers fail to understand, as they… Read more »


How to Not Give Boring Presentations

how to give presentations

Many people faced with giving presentations wonder which is more important – the presentation or the presenter. The truth is, both the presentation and delivery are important and they rely on one another for the overall success of a presentation. An incredible presentation will fall flat if the presenter fails to engage the audience, but… Read more »




6 Ways to Improve Your Business’s Local SEO

local SEO

One of the most important factors that small business owners need to think about these days is local SEO. This refers to the fact that Google and other major search engines have implemented robust technology to help users find nearby businesses. Instead of having to look at a list of every bakery in a city,… Read more »


The Number One Reason Your Infographics Aren’t Working

mouse

In recent years, infographics have been one of the biggest trends in online marketing. Harnessing the power of an image, an infographic takes important information about a topic and incorporates it into a work of art. Marketers have found this to be a much more effective method of presenting information than using text alone, which… Read more »


4 Ways to Build Your Thought Leadership

thought leadership

This post originally appeared on Foxtail Marketing’s blog, The Fox Den. Thought leadership is the new big thing on the Internet. As everyone gains a microphone and the ability to broadcast their thoughts and ideas, it becomes increasingly difficult to sort through the useless information and find true, actionable direction from someone who knows their industry. Because… Read more »