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Tech Cocktail

Creating a Great Influencer Marketing Plan…

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Today we always seem to be in need of some unique marketing tactics, and although influencer marketing is still around, it’s not something that’s been perfected by most companies. Influencer marketing is a great way to move your business forward, and it should be a method that never gets old. The biggest question is how… Read more »



Six Tips for a Data-Driven Content Strategy

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Digital marketing is a need that simply didn’t exist 50 or even 20 years ago. Back then, gaining customers was as simple as word-of-mouth and trust-based relationships. If a customer was happy with the service provided or product obtained, they’d spread the word. Likewise, advertising was a simple as putting a few facts on paper… Read more »


Why You Must Kill Your Elevator Pitch

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At some point, we have all encountered “the elevator pitch.” The elevator pitch is the dreaded 30-second- to 2-minute-long summation of whatever someone is selling. Creating and using an elevator pitch is still taught, and even celebrated, in universities around the country. (Champlain College recently wrapped up their 7th Annual Elevator Pitch Contest.) But why?… Read more »


Jim Bankoff of Vox Media: Content Isn’t The Product

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Since its founding in 2011, Vox Media has quickly become one of the leading digital media companies. With popular websites from the the likes of Eater and Curbed to The Verge and Vox, the company’s successful development of topical media content has allowed them to outpace more traditional publications on the Web competing in the similar markets. At last Wednesday’s Tech Cocktail DC Sessions… Read more »


From 0 to 60: An Actionable Plan for Starting Social Media Marketing

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Since even the CIA is now on Twitter, we know that every company should be using social media marketing. Getting started is a process of testing the waters of various social media channels, like Facebook and Pinterest. With so many different services popping up, each with their own rules and requirements, it’s hard to know… Read more »


How to Build a Sales Team from Scratch at Your Startup

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This post includes extra content from Startup Mixology, my upcoming book on starting up – including how to prepare yourself for the harsh reality and celebrate positive moments along the way. Go here to pre-order the book (due July 8) and subscribe to updates! Depending on how central sales is to your organization, you may end up hiring a… Read more »


Why We Can’t Help but Love Funny Companies

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This post includes extra content from Startup Mixology, my upcoming book on starting up – including how to prepare yourself for the harsh reality and celebrate positive moments along the way. Go here to pre-order the book (due July 8) and subscribe to updates! Are you funny? I am; well, not always – but I appreciate humor and a… Read more »


Why Use Social Media in the First Place?

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This post includes extra content from Startup Mixology, my upcoming book on starting up – including how to prepare yourself for the harsh reality and celebrate positive moments along the way. Go here to pre-order the book (due July 8) and subscribe to updates! I was an early adopter of social media. I tagged, tweeted, checked in, and shared… Read more »


Social Media Is for Humans, Not Brands

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This post includes extra content from Startup Mixology, my upcoming book on starting up – including how to prepare yourself for the harsh reality and celebrate positive moments along the way. Go here to pre-order the book (due July 8) and subscribe to updates! From Brian Solis to Rohit Bharava to Seth Godin, social media experts seem to agree… Read more »


10 Ways Your Email Pitch Is Offending Journalists 

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In my career as a tech startup journalist, I’ve probably seen over 10,000 pitches. And as much as I love entrepreneurs and all that they represent, I can’t help being offended by many of them. I don’t like being offended, and I’m sure you don’t like the results of my being offended, so here are… Read more »


9 Blog and Content Marketing Tools You Will Use Everyday

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Creating content isn’t an easy job, and I’m glad, because then everyone would want to do it. I have been creating quality content for over a decade, and am glad to finally see the focus shifting from quantity to quality all over the Internet. It’s nice that companies have finally become aware that they can’t… Read more »


8 Tips for Drawing a Crowd at Your Next Trade Show

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Attendance at trade shows is on the rise, so setting up a booth at one of these events can be a great way to market your business or product. However, it is important to take certain steps to ensure that you are drawing in a large crowd to your event and exhibit. By employing a… Read more »


Are Marketing Technology Startups Taking Over?

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The marketing technology space is evolving, thanks to various software marketers now have at their fingertips to help make their job simpler and better. The “marketing technology landscape” is evolving all the time. Scott Brinker, chief blogger at Chiefmartec.com, has created three versions of this landscape, starting in 2011. His latest versions have improved the… Read more »


Rude vs. Respectful Ads, and the Technology Behind Them

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Ads shouldn’t steal your time. Ads shouldn’t distract you. And ads shouldn’t be useless. Online publishing used to be a simple, profitable business, where an advertiser paid to put their ads in front of a given audience. Advertisers got what they wanted: consumers; and publishers got what they wanted: a stable cash flow that supported… Read more »