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Why You Need a Data-Driven Content Marketing Strategy

CONTENTMarketing

In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if you can pick out the most convincing statement: Statement A: To… Read more »


How to Excel at a Startup Showcase

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A few weeks ago, my startup Alumnify won a spot at the Tech Cocktail Celebrate Conference 2014. This was a huge honor for my team and me, and we quickly got together to plan how to make the most out of this opportunity. This spot involved attendance at the conference and a demo at the Startup… Read more »



Leveraging Digital Intelligence for Competitive Insight

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Digital intelligence often gets mentioned for how it’s used (and possibly abused) by advertisers or governmental agencies, but what you may not know is that it can be a valuable tool for keeping an online eye on your competition. How can you leverage the power of digital intelligence for your own benefit? Here are the… Read more »


The Downsides of Completely Automating Your Marketing Department

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The Internet, and information technology in general, has completely redefined how marketing and customer relationships are built, maintained and grown. For the most part, these advancements make it easy and cost-effective for businesses to engage current and potential consumers and learn what is needed to keep them happy and returning. It has been said that… Read more »


Company Logo Design – Blunders and Slip-Ups that Impact

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“Boom! Abercrombie & Fitch Drops Its Logo” read Forbes magazine a few days back. Why – What – who? A lot of questions tangled this decision. Let us Revisit Some of the Basics of Logo Designing! Company logos are like brand ambassadors that incorporate images that influence people and develop associations. If you contemplate on… Read more »


The Waltz of Marketing: Your Social Call To Action

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I recently attended a virtual conference put on by Marketo. Their content marketing specialist, Maggie Jones, talked about 411. We’re not talking information here. We’re talking rhythm, cadence, music-like time signature in content development. It’s the waltz of the marketing world when making a call-to-action in your social engagement. It was a concept that I’d… Read more »


WalkTheChat Gives a Walk-Through of WeChat Ads

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When designing this second article on the Wechat opportunity in China, I sat down with Thomas Graziani, founder of WalktheChat, a Wechat-focused agency in Beijing and Shanghai. We discussed about the monetization of Wechat adds.  A few months ago, WeChat rolled out their ad plan for public accounts. You can display ads on your public… Read more »


No More Yellow Pages: Getting Your Law Firm Online

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Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all kinds of businesses, it is beneficial for attorneys to get their law firm online as… Read more »


Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

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Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure about, get ignored, follow up, and get ignored again. You probably… Read more »


Why Your Startup Marketing Must Include Your Origin Story

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Startups are faced with a lot of unique challenges in their route to market that established brands don’t have to deal with. As a startup, your brand does not yet have a known identity in the marketplace, and this can prove to be an obstacle in growing your client base.  More often than not, consumers… Read more »


The Importance of Interesting Content for Your Website

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Interesting Content for Your Website One of the biggest issues that newly starting internet marketers struggle with is creating the right content for their website. Many online entrepreneurs are quickly drawn into the trap of keywords when boosting their search engine optimization. As a result of this, many end up stuffing their content to the… Read more »


9 Ways to Market on a Budget 

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The cheapest marketing on the planet is word of mouth, but word of mouth doesn’t spring forth out of nowhere. To get the word-of-mouth engine running, you need to make sure a few people actually know about your product besides your mom and your cousin. We asked entrepreneurs to share their cheap marketing tips, from… Read more »


PR 101 for Startups: When, why, and how to hire a PR firm

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  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups decide, for a cadre of reasons, that they want some attention. … Read more »