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Tech Cocktail

9 Ways to Market on a Budget 

market_ona_budget

The cheapest marketing on the planet is word of mouth, but word of mouth doesn’t spring forth out of nowhere. To get the word-of-mouth engine running, you need to make sure a few people actually know about your product besides your mom and your cousin. We asked entrepreneurs to share their cheap marketing tips, from… Read more »


PR 101 for Startups: When, why, and how to hire a PR firm

when_why_PR

  “Can you get me some media attention?”  As the owner of a public relations and public affairs firm, I should be thrilled to hear these words from a potential client.  In reality, it’s a terrible place to start the conversation.  Too many times startups decide, for a cadre of reasons, that they want some attention. … Read more »



Growth Hacking for Startups: What Is It Really?

growth hacking definition

Like SEO or content marketing, no one can completely agree that “growth hacking” is the best phrase to describe the practice. Some in the industry see it as just another buzzword that will fade away, while others believe it’s the best name we have so far to describe the tactics used for company growth. Initially… Read more »


3 Most Common Mobile Marketing Mistakes

mobile marketing mistakes

Mobile marketing is a serious business. Creating a mobile app is not enough nowadays; you also need to promote your app the right way. Below, I’ll discuss mobile marketing mistakes and tips to avoid them. 1. Disregarding the mobile experience during design Mobile UX is an altogether different experience that many designers fail to understand, as they… Read more »