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Tech Cocktail

Mobile App Marketing with Email: The Simple Way to Get More People Using Your App


Facebook learned that people who had seven friends in the first ten days became engaged users. Twitter, Dropbox, LinkedIn and Zynga found similar indicators, according to Richard Price from Alistair Croll and Ben Yoskovitz also cover this in Lean Analytics. Last year, I challenged two professional analysts to find the three most actionable KPI’s… Read more »

Startups, Marketing Is Not Just Your First Press Mention


The beta launch is a software proving ground. Everyone has an idea for the next Facebook, Google, or Angry Birds, but what separates the cream from the crop is a successful beta test. If your software is glitchy with your five-man development team testing it, adding another 5,000 users to the mix will spell disaster… Read more »

5 Changes Startup Managers Should Make in the New Year


The beginning of a new year is the perfect time to set goals for your startup and improve management. The key to improving your startup and being an effective manager is acknowledging the fact that all your employees have something valuable to offer. Just because you’re in charge doesn’t mean your employees can’t contribute ideas… Read more »

9 Social Media Recruitment Mistakes


Nearly 95 percent of recruiters use or plan to use social media in their recruitment efforts. That’s practically every single recruiter. They’re using LinkedIn, Facebook, Twitter, and more to assess candidates’ experience and cultural fit. Social media is growing rapidly, but doesn’t this mean there are bound to be some mistakes made. Between the constant… Read more »

WeWork is Coming to DC


DC-area entrepreneurs will have more resources to tap into very soon. Within the next two months, WeWork will be opening two coworking locations within the District. Their first location will launch in Chinatown on February 1st, and their second location will launch in the Shaw neighborhood (in a repurposed Wonder Bread Factory) on March 1st…. Read more »

NY-Based Overit Shares Their New Year’s Resolutions


With the holidays coming to a close and 2014 beginning, many take this time to reflect on the past year and develop plans for improvement in the year to come. While others are setting goals to spend more time with family and live a healthier lifestyle in the New Year, we asked our employees at… Read more »

So You Want To Be A (Guest) Writer?


In my capacity as co-founder and CTO of Speek, where we are busy making free conference calls fast and easy, I do a significant amount of guest writing for major publications. I write this weekly column for Tech Cocktail (you can sign up to write for Tech Cocktail too) but I’ve also written articles for The… Read more »

Entrepreneurs Don’t Need College


My name is Danny Boice and I am a college drop out. There, I said it. I briefly went to college, realized I was spending a bunch of money I didn’t have while not learning anything that was going to actually help me do what I knew I wanted to do in life – start… Read more »

4 Funny Holiday Videos for Startups

Holiday videos

It’s that time of year again! Lots of tech companies try to stand out with a funny holiday video; here are some of the best ones. First Round Capital Last year it was “Call Me Maybe” and “Gangnam Style.” This year, it’s a remix of “Wrecking Ball,” “What Does the Fox Say?”, “The Harlem Shake,”… Read more »

MBAs, Accelerators, MOOCs, Can’t We All Get Along?


Recently, there’s been an increase in the number of articles bashing MBAs joining startups. With the rising trend of MOOCs and accelerators (aka startup schools) I’d like to get in on the debate on why the product of business schools – MBAs- can coexist with its competition. As a recent MBA + Entrepreneur in Residence… Read more »

Tech Trends: Predicting the Future of Technology


Decades ago, it was predicted that the future would hold hover boards, home robots and holograms, and fast global air travel and mobile phones were the stuff dreams were made of. Although our modern day homes and workplaces have stopped short of in-house robots to organize our laundry, they have been equipped with gadgets to… Read more »