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Tech Cocktail

How to Make Your Life a Little Less Hectic

hectic

The word I hear most often from the people I work with is “overwhelmed.” People feel overwhelmed by the amount of stuff going on in their lives and the level of responsibilities laid on them. They get stressed out by having too many emails, not having enough money, and not spending enough time with their… Read more »


5 Mistakes Every Startup Should Avoid While Investing in Online Marketing

onlinemarketing

Online marketing is one of the most profitable channels to invest in during 2014 and beyond. Startup founders can be lured into spending huge amounts on ads and other website promotion strategies. The reason is obvious: many people can be reached for a few hundred dollars, which is nearly impossible in other forms of traditional advertisement strategies. However, the urge to… Read more »


Bring Your Own Device and the Power of Work Environment

MobileMindShift

There are a lot of factors that can influence an employee’s satisfaction. They range from everything to how they are treated at work to how they fit the culture of the company. This year Forbes released its own list of how to increase employee satisfaction and included things such as leadership, communication and collaboration. The… Read more »


How to Build a Startup with Fabulous Customer Support

customer_support

Before we launched our startup, my brother Gary and I were musicians who also bussed tables, waited on customers, and tended bar. You might say we paid our dues. Today, he and I are CEO and Chief of Culture of Mad Mimi, a company with about forty employees and 175,000 customers. In the early days,… Read more »



’Tis (Always) the Season for Giving: 5 Rules for Introducing Gift Cards to Your Startup

giftcards

Gift cards are easy, convenient, and beneficial — both for companies and customers. They ease the stress for customers seeking the “perfect gift,” while simultaneously bringing new people to your business and giving your brand exposure. If your startups offers the types of products or services that could be packaged into a gift card, here… Read more »





5 Tips for a Successful Startup Recruitment Process

Recruitment Challenges

As a business owner, you know your employees play a crucial role in the growth of your organization, regardless of its operating size. Without a skilled team, your startup will not be able to implement its overall strategy or achieve its mission. Simply put, the growth of your startup is highly dependent on the employees you hire to fill each… Read more »





How To Fall Back In Love With Your Company

fallinlove_itswork

While February is the most romantic month, you might be shocked to discover many of your employees have lost the love. No flowers or chocolates will fix your problems if your workforce has lost their career passion. A recent Gallup survey found that 70 percent of employees are no longer engaged in the office. Engaged… Read more »


The Value of a Secret: What Startups Can Learn from Silicon Valley’s Latest Obsession

secrets

Arguably the birthplace of corporate openness and workplace diversity, Silicon Valley has recently been plagued by the whisperings of its startups’ dirty little secrets. Thanks to Secret, the app that allows for the anonymous sharing of messages to one’s networks, the startup world is recently rife with confessions and revelations – none of which can be… Read more »