Marketing

7 Little-Known App Marketing Strategies That Drive Downloads

By | Aug 23, 2016 at 9:45 am

Are you looking for clever, little-known app marketing strategies that can drive thousands if not tens of thousands of downloads a day? With cost-per-install campaigns continually rising, marketers must find alternative, cost effective channels to get their apps in front of users. Here are…

Tips & How To’s

10 Rules for a Remote-First Startup

By | Aug 23, 2016 at 9:00 am

The Bay area is leaking workers: thanks to high costs, startups are finding new locations along the West Coast, like Phoenix, to set up shop. But that just makes costs worse there. But come on, guys. You’re missing the point of the internet-connected tech world:…

Tips & How To’s

Match Game: 3 Tips for Selecting Tech Startup Advisers

By | Aug 22, 2016 at 9:00 pm

When you’re in the startup stage, everybody has advice: Do this, don’t do that, look out! Knowing which voices to listen to and which to block out can make or break a young tech company. Knowledgeable, experienced tech startup advisers can help in that process….

Marketing & Social Media

Your Startup Should Be on Instagram Unless You Want to Fail

By | Aug 22, 2016 at 2:00 pm

There is no reason your startup shouldn’t be using Instagram as part of your marketing strategy. With over 500 million users, it’s a social network that provides a great platform to reach potential users all over the world. To help you understand why your…

Tips & How To’s

6 Factors for Determining Where to Start Your Ecommerce Business

By | Aug 22, 2016 at 11:06 am

An eCommerce business is often little more than a dream, a network of laptops, and a virtual product or service. Yet no matter how internet-based a startup may be, it will still need to be based somewhere in the real world. Thus, in a…

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Marketing

5 Content Marketing Ideas for Health Tech Startups

By | Aug 22, 2016 at 10:25 am

If you are in charge of the content marketing efforts for a healthcare technology startup, you have lots of challenges and opportunities facing you. Before you start your content marketing efforts, check out these strategies. Add a Human Touch One issue that vexes businesses…

Healthy Entrepreneur

Get More Sleep: Sleep Deprivation and Our Declining Productivity

By | Aug 22, 2016 at 9:00 am

If your childhood was anything like mine, chances are that one or both parents had to coax you into hitting the sack with a bedtime story or a lullaby. As we continue to grow, we perceive the concept of a “bedtime” as a punitive…

Product

3 Steps to Outsource Product Development

By | Aug 22, 2016 at 8:15 am

In-house software development can be expensive.  Skilled programmers can demand handsome salaries and are often very difficult to find. Assuming you do find skilled programmers your company may not have the knowledge or expertise to successfully manage and bring a product to completion.  Going…

Marketing & Social Media

9 Ways to Promote Your Startup With Video

By | Aug 19, 2016 at 6:00 pm

Launching a startup is a responsible and hard work — you create an idea from scratch, and then put in effort and dedication to make it work. However, there’s more: How your startup is introduced to the public might be a crucial factor for whether…

Tips & How To’s

3 Ways to Work Fewer Hours at Your Job

By | Aug 19, 2016 at 3:00 pm

Critiques of the workaholic environment in the U.S. are common: Even though the U.S. is only the fifth most workaholic country by some rankings, “Americans are definitely workaholics,” Cullen Murphy, editor-at-large for Vanity Fair, after the magazine ran a study finding that 63 percent of…

Marketing

The Bootstrapper’s Guide To Content Marketing for Startups

By | Aug 19, 2016 at 12:35 pm

Content marketing is considered one of the most affordable ways to drive traffic and ultimately revenue to your startup. However, when you give it a closer look, you may discover the “not-so-hidden” costs of producing and promoting your own content. Great writers charge respective rates for…

Marketing

Atlanta

Influencer Marketing Isn’t a Gold Rush

By | Aug 18, 2016 at 6:00 pm

I saw a headline in Forbes.com that made me cringe. It read, “The Influencer Marketing Gold Rush is Coming: Are You Prepared?” I wasn’t surprised at all by the article. After all, AdWeek reported that according to the latest Tomoson poll, over 60% of…

Culture

How to Maintain Your Startup Culture as You Scale

By | Aug 18, 2016 at 11:45 am

This article is courtesy of Techstars, the best global ecosystem for entrepreneurs to bring new technologies to market. From inspiration to IPO, Techstars empowers the world’s most promising entrepreneurs throughout their lifelong journey by providing a global ecosystem made up of tens of thousands…

Tips & How To’s

Sometimes Throwing Away All Your Work Is a Win

By | Aug 18, 2016 at 9:45 am

Would you walk away from nearly $2 million in total revenue after your startup picked up $650,000 in total seed funding across four events? No? It was the right move for one founder. Shawn Livermore’s story, intriguingly titled My Startup Generated Almost 2 Million in Revenue, So I Shut it…

Trends

5 Powerful Ways Big Data Is Transforming Oil and Gas Operations

By | Aug 17, 2016 at 9:00 pm

The oil and gas industry is one of massive proportions – from the equipment to the decade-long projects to the billions in revenue. No one knows mega projects better than this industry. So, how are they effectively managing billions of dollars, high-risk projects, remote…

Inspiration

The 5 Best Ways to Inspire Creativity as an Entrepreneur

By | Aug 17, 2016 at 7:00 pm

Entrepreneurs thrive on creativity. It is what breathes life into their businesses and helps them remain competitive. Unfortunately, nobody has an endless supply of creative juices. Sometimes, you have to discover new ways to stoke the fire. And what better way to boost creativity than by…

Tips & How To’s

The 6 Types of Insurance That Freelancers Need to Know

By | Aug 17, 2016 at 4:40 pm

Due to the Affordable Care Act, all U.S. citizens need to have health insurance. If you don’t, the fee is $695, a number that plenty of freelancers can’t afford to throw around. And, since freelancers can’t take advantage of employer-provided plans, they are the ones…