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Tech Cocktail

Insightful Interview with “Winning Without Losing” Author Martin Bjergegaard

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This isn’t exactly your typical magazine interview, but then again Martin Bjergegaard is not your typical book author. Not only did he speak with dozens of successful startup founders to compose “Winning Without Losing” with his friend and colleague Jordan Milne, but he launched [yet another] startup to go beyond traditional printing and publishing by… Read more »



20 Tech Pioneers to Celebrate Instead of Christopher Columbus

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Happy Columbus Day! Or not. I don’t know. That really depends on your opinion of the holiday and Christopher Columbus himself. Today is designated to be a day for celebrating the anniversary of Columbus’s arrival in the Americas. The man – as we’ve all surely been told in our primary school days – was responsible for… Read more »


5 Ways to Design Your Site for Conversions

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Website design is more than just putting together a snazzy new layout, or impressing people with your animation skills. A great website not only inspires, but also evokes trust and interest from a targeted audience. In fact, great designing is about conversions. That only happens when you have the right elements in your website. 5… Read more »


Tips on the Y Combinator Application and 12 Other Things We Learned from Sam Altman’s Reddit AMA

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Over a week ago, Y Combinator President Sam Altman went on Reddit to give an AMA (“Ask Me Anything”). Given Altman’s recent investment in the community news-sharing forum/website, many of the questions focused on the $50 million in new financing and what it means for the Reddit community. And, I mean, it’s certainly a significant topic… Read more »




8 Ways Social Media Can Improve Your Customer Service

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Worldwide, customers are already fed up with poor customer service despite the claims of most companies that they put customers first. Sometimes, the concern is the overall lack of concern on the part of the company that results in a continued decline in customer satisfaction. Fortunately, we can use social media as a tool to bridg the… Read more »


Why You Need a Data-Driven Content Marketing Strategy

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In today’s digital world, there’s no shortage of the data marketers have on hand, assuming they have at least a basic level of skill to navigate the Internet. And that’s good news. When leveraged correctly, data really fortifies content. Case in point? See if you can pick out the most convincing statement: Statement A: To… Read more »


6 Things We Can Learn From Kairos Society Fellows

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There are a number of things we can learn from seasoned entrepreneurs, investors and mentors, but there’s a group of young entrepreneurs from the Kairos Society that can offer advice as well. According to its site, the well-renowned organization creates “entrepreneurship outlets and opportunities on campuses, in communities, and around the world.” With the Kairos… Read more »


Can Freemium Work for Your Enterprise Software?

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Why pay full price for something you can try for free? Rather than creating an environment where users are forced to pay for a product, sight unseen, software manufacturers have rallied around the freemium model, providing users with free, unlimited access to a basic set of features. Giving away your product can seem counterintuitive, but… Read more »


Grow your own CFO

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It takes 30-33 months for external recruits to transition into senior financial roles. That’s a lot of lost productivity and wasted salaries. And yet, 60% of CFOs are recruited externally. Recruiting externally not only costs money in advertising, but also in the time it takes out of existing staff’s day to review applications and interview candidates. Added… Read more »


5 Enterprise Startups to Watch in 2015

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Enterprise might just be the most exciting area in tech today. While enterprise isn’t always as flashy as consumer-facing services, enterprise startups have the potential to not only reach profitability more quickly, but to also create groundbreaking solutions on a large scale. A good enterprise startup has the potential to transform how an entire industry… Read more »


Tech Cocktail Celebrate: We Came, We Collided, We Collaborated

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Disclaimer: The writer is not only the Editor of Tech Cocktail, but also worked to produce the Celebrate Conference and is pretty damn proud of the entire event. Tech Cocktail Celebrate Conference went down in Downtown Las Vegas earlier this week, and the beautiful, aptly-named Inspire Theatre played host to the bulk of the events. Here,… Read more »