Tips & How To’s

Here’s How You Can Make Your Business More Successful

By | Jul 1, 2016 at 8:00 pm

Dedicating a portion of your business funds to targeted marketing may not always give your the best results. If you hope that your company will connect with an audience of passionate fans, you need to make sure to following a few key steps to get…

Tips & How To’s

Tired of Designing Emails? Don’t.

By | Jul 1, 2016 at 9:14 am

“Whenever there is a hard job to be done I assign it to a lazy man; he is sure to find an easy way of doing it.” This quote isn’t always true. After all, if people even bothered to look up who said it,…

Tips & How To’s

Why Investing in Real-Time Business Intelligence Is a Must

By | Jun 30, 2016 at 10:00 pm

As the modern world continues to grow older, one thing always stands out to me as a constant: We humans are obsessed with improvement, constantly bettering ourselves with new technologies that perform more efficiently, produce improved outputs or just offer an increase in speed. In…

Tips & How To’s

5 Tips for Content Marketing to Promote Your Startup Brand

By | Jun 30, 2016 at 9:00 pm

Content marketing to promote a startup can be challenging, but rewarding work. The best content marketing covers all types of media that’s used to promote or engage with an audience – articles, blogs, infographics, images and tweets. Whatever your chosen medium is, just remember…

Marketing

4 Types Of Content That Attract Customers

By | Jun 30, 2016 at 8:00 pm

Content is king. You’ve heard it from every business owner when they’re first starting out. And while this is true, there are plenty of content types that will not convert because they don’t make customers pay attention. Whether it’s a lack of genuine information or…

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Marketing

How Important Is Off-Page Optimization in SEO?

By | Jun 30, 2016 at 7:00 pm

SEO often begins with on page optimizations such as building high-quality content, improving page load speed, and incorporating keywords with site-wide elements (title tags, meta descriptions, etc.). After this, you can proceed with your link-building campaign and spread the word on your website. Link-building…

Trends

To Make Money, Online Publishers Need to Offer a Trial Period

By | Jun 30, 2016 at 9:45 am

Digital news has a revenue problem: ads are dropping off, and subscriptions are down now that everyone expects high-quality news for free in their Facebook feeds. Adding injury to this previously existing injury, Facebook itself is optimizing its feed to focus on items shared…

Tips & How To’s

The 4 Digital Tactics Your Startup Should Utilize

By | Jun 29, 2016 at 7:00 pm

The digital world is still seen as a black art by many businesses, particularly start-ups trying to set up their first business. Many are slow to embrace new technologies even those that are well established as strong marketing channels. It’s easy to see the…

Tips & How To’s

11 Entrepreneurs Share the Importance of Social Media for Their Business

By | Jun 29, 2016 at 5:00 pm

This article is sponsored by Comcast Business, but all opinions belong to the author. In the early aughts, people turned to Myspace as their primary social media tool. And, while it quickly became a popular platform, it wasn’t until the rise of Facebook and…

Funding

Chicago

Chicago’s Impact Engine Raises $10M Impact Investment Fund

By | Jun 29, 2016 at 12:30 pm

Chicago’s Impact Engine is undergoing a change that could drastically impact the Chicago entrepreneurial community. Today, they announced the raise of a new $10 million impact investment fund to better support and scale early-stage, tech-focused businesses in the area. A “venture fund that invests…

Tips & How To’s

What Startups Should Do to Benefit from Local SEO

By | Jun 28, 2016 at 9:00 pm

Google has researched local behavior and discovered that 50% of users who make local searches actually visit the store in question within a day. This is a massive conversion rate previously unheard of. For startups, it represents a golden opportunity to bring in your first…

Digital nomad

4 Handy Life Hacks For Travel-Loving Entrepreneurs

By | Jun 28, 2016 at 4:40 pm

If you’ve been bitten by the travel bug, you’re never going to be satisfied living in one place. Fortunately, more and more employers are becoming comfortable with telecommuting. To make things even more perfect for the wanderlust-riddled entrepreneurs,  the freelance market continues to grow from year…

Tips & How To’s

These Are the Skills to Master for Long-Term Success

By | Jun 28, 2016 at 3:00 pm

No matter what industry you’re working in, finding long-term success can depend on a multitude of factors. It isn’t just a matter of adaptability, skill, or hard work when it comes to finding success – it’s also dependent on the other skills that make…

Tips & How To’s

Tips to Increase Your Brand Visibility

By | Jun 28, 2016 at 9:57 am

You will probably never be the next Coca-Cola or Kleenex. And that’s okay. Your goal is growth, new and repeat customers, and regularly increasing profits that meet your revenue goals. To get that, you know you need to spread your brand, locally, nationally, or…

Lifestyle

What Arianna Huffington Taught Me About the Importance of Sleep

By | Jun 27, 2016 at 10:00 pm

An entrepreneur’s mind is always working. Subsequently, great ideas can often get in the way of getting enough sleep. Entrepreneurs wonder why they feel so run down, while the answer is lying in front of them in the form of an unused pillow and an already-made…

Tips & How To’s

How to Optimize Your Digital Marketing Efforts

By | Jun 27, 2016 at 9:00 pm

Progressive marketers are always willing to test new channels that can initiate conversions. Digital marketing is a continuously evolving and rapidly changing market where marketers need to be innovative and creative in their approach. And whether or not companies recognize the value of this kind…

Entrepreneur

5 Gadgets That Every Entrepreneur Should Own

By | Jun 27, 2016 at 8:00 pm

Gizmos have become an essential part of our daily life – they give us ease and convenience, which helps us get more done during the day. When you’re using a cool gadget that proves to be useful, you’re utilizing the work in a smarter…