Marketing

Better Headlines and Other Ways to Improve Your Email Marketing

By | Jul 2, 2016 at 10:16 am

We call get emails we don’t want. Usually, we purchased a one-time item from a company, maybe a gift for someone, and we don’t intend to make a purchase from that company again. So, when we start getting emails, we delete them, mark them…

Marketing

4 Types Of Content That Attract Customers

By | Jun 30, 2016 at 8:00 pm

Content is king. You’ve heard it from every business owner when they’re first starting out. And while this is true, there are plenty of content types that will not convert because they don’t make customers pay attention. Whether it’s a lack of genuine information or…

Marketing

How Important Is Off-Page Optimization in SEO?

By | Jun 30, 2016 at 7:00 pm

SEO often begins with on page optimizations such as building high-quality content, improving page load speed, and incorporating keywords with site-wide elements (title tags, meta descriptions, etc.). After this, you can proceed with your link-building campaign and spread the word on your website. Link-building…

Marketing

Your Brand Needs to Take More Risks with Its Messaging

By | Jun 27, 2016 at 3:45 pm

Netflix recently launched a campaign in France encouraging fans to face swap with characters from their most popular shows. The Face Swapping trend is relatively new but has really blown up in the first half of 2016. By utilizing this online fad, Netflix were…

Marketing

Blogs Are Better Than Press Releases For Startups

By | Jun 24, 2016 at 7:00 pm

Startups make for great stories. And in the business world, a story can go a long way in selling a product. It’s undeniable that blogging is the best way to get a startup story told, considering the audience reading blogs have a finely tuned sensor ready to…

Startup_Mixology_300x250

Marketing

Micro Influencers Are the Golden Keys to Marketing

By | Jun 24, 2016 at 4:00 pm

Micro influencers are every day social media users who rarely exceed 10k followers. Their content is consumed by people who actually know them personally. They post organically about things that make them happy or interest them, and they post about brands whether they are…

Marketing

4 Modern Tools to Improve Marketing at Your Startup

By | Jun 24, 2016 at 3:30 pm

Every day, new tools make marketing possible for entrepreneurs to get their brand in front of a massive audience. Whether it’s a new method to generate online traffic, or to approach analyzing industry relevant information, the power of marketing has reached an entirely new level of…

Marketing

Strategies for Launching a Successful Blog

By | Jun 22, 2016 at 8:00 pm

Blogging is hot right now – over 3 million of blog posts are published daily. Your competitor has a blog, your neighbor has a blog and even his cat probably has one too (and it’s pretty popular as who can resist cat pics?). You…

Marketing

Creating Curated Content That Actually Works

By | Jun 21, 2016 at 7:00 pm

Unless your business has a full time writer, you probably don’t have the resources to win at content marketing. Fortunately, taking a shortcut or two can help you get your foot in the door. These great ideas can help you win with curated posts and high numbers….

Marketing

Big Brands and Small Bloggers: The Rise of Micro-Influencers

By | Jun 19, 2016 at 6:00 pm

The strongest voice for your brand may be the one you aren’t listening to yet. Although more and more brands are discovering the power of influencer marketing, many are still taking a “bigger is better” approach, choosing influencers based solely on their number of…

Marketing

The Internet of Things and the Future of Marketing

By | Jun 16, 2016 at 10:00 pm

The Internet of Things, or IoT, is rapidly changing the way we consume, live, and interact with the world around us. According to estimates provided by DHL, there are around 15 billion devices currently connecting with the Internet, with predictions pointing for that number…

Marketing

5 Essential Factors of Great Video Marketing

By | Jun 16, 2016 at 8:00 pm

Movement, sound, people, story. That was the idea behind television when it was invented in the 1920’s. Bring all of that into people’s homes. Obviously, it was a phenomenon that transformed our lives. And though we’ve come a long way from those tiny screens…

Marketing

How to Get Your Brand Started with Snapchat

By | Jun 16, 2016 at 7:00 pm

Do I need to get on Snapchat? Yes. With 150 million daily active users and over 10 billion daily video views, it’s hard to believe that Snapchat is still growing. But, it is – particularly with users over 25. According to Snapchat’s Senior Vice…

Marketing

5 Ways to Make Your Content Marketing Personal

By | Jun 15, 2016 at 10:00 pm

The era of publishing content that will only promote your product or service has passed. Today people want to absorb noteworthy content and build a strong relationship with influencers on the Internet. Here are some of the aspects you need to consider if you…

Marketing

Learn to Interpret Your Data and Other Tips for Better Digital Marketing

By | Jun 14, 2016 at 9:45 am

The digital marketing world hardly stands still. Just a few years ago you need to be more of an engineer and rely heavily on SEO and optimizing your website content, yet now you have a bunch of other channels to cater as well –…

Marketing

5 Creative Ways to Use Stickers to Promote Your Brand

By | Jun 11, 2016 at 8:00 pm

When it comes to promoting your brand, nothing is more exciting than seeing someone wearing your company branded t-shirt. While the chances of randomly running across someone wearing or using your company branded swag is pretty slim, that doesn’t mean you should diminish the…

Marketing

Ways to Integrate a Digital Strategy Into Your Event Marketing Campaigns

By | Jun 11, 2016 at 2:00 pm

Advertising your brand through events involves a lot of work. Planning a successful event alone can be a daunting task, but promoting your event to your target audience can be just as challenging. It is not easy, but when successful, you can effectively increase the…