Marketing

5 Ways to Control Your Brand’s Public Image

By | Jun 10, 2016 at 2:00 pm

Your brand’s public image is everything; 77 percent of leads will independently research you. One look at the UC Davis scandal shows the importance of taking control of your personal reputation proactively. Take a look at the Baylor University scandal and it demonstrates how…

Marketing

5 Tips to Improve Your Content Development Process

By | Jun 9, 2016 at 6:09 pm

To this day, content is the reigning king. A Demand Metric infographic revealed that content marketing generates three times as many leads as conventional marketing at a 62 percent lower cost. Unfortunately, most companies produce ineffective content, wasting an estimated $1 billion annually according to…

Marketing

Here’s How Your Startup Can Improve Local SEO

By | Jun 9, 2016 at 5:00 pm

When it comes to startup success, local SEO is the next frontier in optimizing businesses for the web. A study from Google revealed that 50 percent of mobile searches led to people visiting that business in person. And let’s be honest, if you aren’t…

Marketing

5 Email Marketing Tips You Should Already Know

By | Jun 8, 2016 at 8:00 pm

When it comes to email marketing, the key is to find the sweet spot between winning a customer and losing one. Some email marketing campaigns manage to successfully keep customers engaged and reduce ‘churn rate’, whereas others only inhibit growth and are perceived by consumers…

Entrepreneur

5 Tools to Streamline Your Content Marketing Strategy

By | Jun 7, 2016 at 4:46 pm

Content marketing can take up a lot of time. Typically, it’s considered a task that’s given to a single person, or is outsourced to a freelance worker. However, when you have tools available that will help you save time while continuing to post accurate…

Startup_Mixology_300x250

Marketing

5 Ways to Promote Your App

By | Jun 4, 2016 at 4:00 pm

With at least 1.5 million apps in App Store alone creating a high-quality, well-designed, useful app is no longer a guaranteed way to success – not by a long shot. In order to make your app popular and earn money through it, you have…

Marketing

5 Branded Instagram Accounts to Learn From

By | Jun 3, 2016 at 6:23 pm

Since its launch in 2010, Instagram has quickly become one of the biggest and most attention-grabbing social networks amongst brands and consumers. And for good reason – Instagram has a large visual-focused nature and its ease of use, making the app highly interactable amongst…

Marketing

Master Email Marketing Because It’s Not Going Anywhere

By | Jun 1, 2016 at 9:00 pm

The key in marketing is to stay ahead of the digital marketing trends. We’ve all experienced the frustration that comes from finally mastering a certain marketing tool, only to discover that it has lost its popularity. Ironically, ever-evolving trends are one aspect of marketing that…

Marketing

How to Optimize Your Blog’s SEO Without Breaking the Bank

By | May 31, 2016 at 10:00 pm

If you’re running a blog in 2016, you probably know that the phrase “build it and they will come” certainly doesn’t hold true in today’s digital landscape. Once you’ve built a beautiful site with awesome content, a solid SEO or SEM strategy will be…

Marketing

6 Indispensable Tools for Content Marketers

By | May 30, 2016 at 6:00 pm

While content marketing is certainly high on everyone’s agenda, most businesses also admit that it’s extremely time consuming as well, meaning you need to optimize the dragging routine if you are not yet ready to hire a dedicated team. Luckily, there are a growing…

Marketing

7 Marketing Lessons from Theranos’s Struggle

By | May 30, 2016 at 4:00 pm

It wasn’t that long ago that Theranos was one of the hottest companies in the medical technology field and was gaining a lot of attention as a Silicon Valley startup to watch out for. Then The Wall Street Journal came at them hard by…

Marketing

6 Key Ways to Improve Your Online Marketing Strategy

By | May 17, 2016 at 10:00 pm

Whether you want to run a casual blog or sell goods more effectively, you need to have a good website. The problem, however, is that you can’t simply buy a domain name, pay for hosting, install WordPress, slap on a nice theme, and then…

Marketing

What Should Your Business Card Look Like?

By | May 16, 2016 at 10:00 pm

Everybody wants to leave a good impression. And there is no better way to do so than by having  a business card that shows people what you are all about. You’ve come across many in your networking days. You’re disgusted by a few, entranced by…

Marketing

How to Get Your Presentation on the Front Page of SlideShare [INFOGRAPHIC]

By | May 15, 2016 at 6:00 pm

I don’t know how familiar you are with the workings of SlideShare, but in case you didn’t know this, SlideShare gets more than 70 million visitors a month. That’s right, 70 million. So if you haven’t taken the opportunity to reach out to that audience…

Marketing

5 Necessary Tools to Tell Your Startup Story

By | May 11, 2016 at 2:00 pm

Storytelling marketing is not a new concept, but it has attracted a lot of attention recently. Businesses have started to realize an authentic story with a genuine voice can give them a competitive edge unlike any marketing pitch in the books. Customers are getting smarter and…

Marketing

How to Leverage the Power of Social Media in Digital Marketing

By | Apr 29, 2016 at 8:00 pm

Having a comprehensive digital marketing strategy is key for building a positive reputation online. Digital marketing enables a business to build authority and trust by facilitating interactions with current and potential customers through targeted campaigns. In the small business market in particular, an increasing amount of business owners and…

Marketing

How to Create Amazing Content in Record Time

By | Apr 27, 2016 at 7:00 pm

Odds are you already know how a well done, robust blog can positively impact your business. According to HubSpot, 84% of inbound marketers see activities like blogging and SEO as rising in importance. Even as other digital tools see an increase in user activity,…