Tips & How To’s

5 Common Mistakes Startups Make When Growing Too Quickly

By | Oct 7, 2016 at 12:45 pm

Launching a successful startup is the dream of nearly every entrepreneur. While it can be easy to get caught up in the flow of ideas, the development of your brand, and even the plans for expansion, startups need to make sure you don’t overlook the fundamentals…

Data

3 Ways Big Data and Machine Learning Affect Consumer Behavior

By | Oct 7, 2016 at 11:20 am

The buying process begins and ends with consumers and what they go through as they recognize needs, figure out ways to solve their needs, make purchase decisions, process information, and implement their plans. While there are plenty of variables in this process, big data…

Tips & How To’s

The Top 6 Free and Legal Niche Streaming Services

By | Oct 7, 2016 at 9:15 am

Given the enormous video bandwagon everyone in media has hopped in 2016, its no wonder that a vast array of niche streaming services have popped up. It’s a time-honored way to build a business: Establish yourself well in a niche, and rely on that userbase while slowly adding…

Marketing

5 Ways to Integrate Live Streaming Into Your Content Marketing Strategy

By | Oct 5, 2016 at 7:30 pm

Live streaming video has become incredibly popular in recent years. In fact, it’s become so popular that it’s nearly impossible to scroll down your Facebook feed without seeing at least one live broadcast. If you’re like most people, you’re probably spending quite a bit of…

Tips & How To’s

4 Financial Mistakes Startups Make in Their Earliest Pitches

By | Oct 5, 2016 at 6:30 pm

Startups have a common problem: Their experience during their seed round or their series A is pretty scant. Even if it’s not your first startup rodeo, the data backing up your claims will probably be a little short. There’s no harm in focusing on the…

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Tips & How To’s

Why Every Startup Should Have a Blog of Their Own

By | Oct 5, 2016 at 10:30 am

Content marketing is all about developing a piece and sharing it with the world via the internet. Similarly, blogging is all about telling a story and getting your work published for the world to see. While blogging and content marketing may seem quite similar, there are plenty of…

Tips & How To’s

5 Tech Tips for a Safer Online Dating Experience

By | Oct 4, 2016 at 9:00 pm

The days of organically meeting potential love interests are nearly gone. The rise of dating apps, online dating services, and even social media messaging have left random human interactions in the dust. Although millions of online daters successfully meet others on a daily basis…

Tips & How To’s

What Makes a Successful Startup Strategy In Three Words

By | Oct 3, 2016 at 9:00 pm

I was recently involved in a survey on LinkedIn where a colleague posed a question: Can you give a definition of a successful strategy in three words? I took a crack at it with this answer: Idea, Team, and Execution. Here is my reasoning…

Tips & How To’s

Here’s How To Increase Mobile Website Conversion Rates

By | Oct 2, 2016 at 4:00 pm

Today consumers spend more time on their mobile devices than on desktop computers. In fact, 30% of all ecommerce sales today already occur through the use of smartphones and tablets. If you have any doubt in your mind, the niche will continue to grow rapidly…

Business

How Small Businesses Can Improve Their Communication System

By | Oct 1, 2016 at 10:30 am

Strong communication, both internal and external, is the key to an organization’s success. A study by McKinsey Global Institute reveals that the productivity of an organization with connected employees can improve by 20 to 25 percent. This means the organizations can potentially increase their revenues…

Tips & How To’s

6 Interactive Tools for Marketers and Designers

By | Sep 30, 2016 at 9:00 pm

Designing has never been easier. Gone are the days when you would require a proper education to design products, logos or websites. Not to undermine the value of such an education, but nowadays you can find a number of brilliant and easy to use…

Tips & How To’s

How to Keep Customers in Their Shopping Carts

By | Sep 29, 2016 at 4:30 pm

Fact: 68.63% of online purchases get abandoned. And no, it isn’t the total price tag. Customers often tend to abandon online shopping carts due to poor navigation, security concerns, on-site glitches and crashes, lengthy checkout process or unsuitable/expensive payment methods. Applying the right design principles…

Tips & How To’s

AI, UE, and 3D: How the Technology Industry Grew in 2016

By | Sep 28, 2016 at 9:00 pm

In the current digital world, technology is a sophisticated and an overly vital tool. Technology has changed year after year, which has benefited mega organizations as well as individuals. One of the reasons for the advancement in the tech-world? Technology is used in every industry in…

B2B

4 Ways to Be a Successful Affiliate Marketer

By | Sep 28, 2016 at 7:30 pm

Marketing is one of those things every company needs but not every company can figure out. And if you’re fascinated by the way affiliate marketing works, but have always been too afraid of failure to give it the old college try, it’s time to step…

Marketing

Chicago

The Days of Multiple Marketing Platforms Are Officially Over

By | Sep 27, 2016 at 4:30 pm

Marketing is hard. Yes, that’s a bit of an over-simplification. But if you’ve ever put in a 60 hour work week in hopes of attracting just a single visitor to your website and come up with nothing, you understand. The problem is that there…

Marketing

5 Simple Tweaks to Increase Your Email Click-Through Rate

By | Sep 27, 2016 at 12:45 pm

Email marketing is one of the most preferred methods people use to drive traffic and conversion to their business. If it is done with a proper attention and the right strategy then it can bring more success. How much success? Email is arguably the most…