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Tech Cocktail


’Tis (Always) the Season for Giving: 5 Rules for Introducing Gift Cards to Your Startup

giftcards

Gift cards are easy, convenient, and beneficial — both for companies and customers. They ease the stress for customers seeking the “perfect gift,” while simultaneously bringing new people to your business and giving your brand exposure. If your startups offers the types of products or services that could be packaged into a gift card, here… Read more »


5 Tips for a Successful Startup Recruitment Process

Recruitment Challenges

As a business owner, you know your employees play a crucial role in the growth of your organization, regardless of its operating size. Without a skilled team, your startup will not be able to implement its overall strategy or achieve its mission. Simply put, the growth of your startup is highly dependent on the employees you hire to fill each… Read more »



How To Fall Back In Love With Your Company

fallinlove_itswork

While February is the most romantic month, you might be shocked to discover many of your employees have lost the love. No flowers or chocolates will fix your problems if your workforce has lost their career passion. A recent Gallup survey found that 70 percent of employees are no longer engaged in the office. Engaged… Read more »


The Value of a Secret: What Startups Can Learn from Silicon Valley’s Latest Obsession

secrets

Arguably the birthplace of corporate openness and workplace diversity, Silicon Valley has recently been plagued by the whisperings of its startups’ dirty little secrets. Thanks to Secret, the app that allows for the anonymous sharing of messages to one’s networks, the startup world is recently rife with confessions and revelations – none of which can be… Read more »



8 Resources for Online Learners

resources_onlinelearners

Do you want to use the Internet for something more substantial than tweeting and watching cat videos on YouTube? It would be a shame to waste all that potential without learning about the things that interest you, regardless of your age or the industry you work in. Social studies, anthropology, math, foreign languages… no problem – you… Read more »


How to Bring your App to Market

app_tomarket

You wake up in the middle of the night, drenched in a cold sweat. Shakily, you grab a pad and paper and jot down the ideas that are swimming in your head. Overcome by exhaustion, your head falls back to the pillow and you fall back asleep. The next morning, you wake up and read the notepad… Read more »


How to Launch a Startup Without Quitting Your Day Job

dont_quityour_dayjob

More and more people are dreaming of becoming entrepreneurs, attracted to the innovation, creativity, and flexibility this route offers. Are you one of them? If so, then you need to understand one of your options: starting up without quitting your day job. With this approach, you will have the continuous investment to continue your business. Moreover, you will be able… Read more »


How to build a quality startup team in a competitive market

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It can be a challenge for startup to attract and retain quality employees. It can be even more of a challenge for startups in areas such as Silicon Valley, New York and other tech hubs, where the competition is fierce and the candidate pool is limited. As the founder of a company that’s working to… Read more »


Does “Growth Hacking” Actually Work for B2B Startups?

growth

A couple of weeks ago, I chatted with a co-founder of a content management SMB looking for a growth hacker with tech skills. So I asked, you mean a VP of Marketing with a data-driven mindset? And it got me thinking. Where did marketing’s latest buzzword – growth hacker/hacking come from? How does it apply for… Read more »


10 Tips for Finding the Perfect PR Agency for Your Startup

10 tips for PR

The following answers are provided by the Young Entrepreneur Council (YEC), an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched StartupCollective, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses. My inbox sees more pitches than Barry Bonds in his prime.  This comes with the territory… Read more »


Co-working Spaces – Are They Right for Your Startup?

coworking

Tired of working alone at the local coffee shop? Maybe it’s time to rent a co-working space. It’s a great way to meet fellow freelancers, entrepreneurs and other solo workers. According to Forbes, The Bureau of Labor “estimates that by 2020, about 65 million Americans will be freelancers, temps, independent contractors and solopreneurs, making up… Read more »


Tips for Eliminating Comment Spam on Your WordPress Site

stop_spam

Finding that your WP site has been inundated with spam comments can be frustrating. Beat the bots and improve your Google ranking with these tips. There is a common problem that occurs on WordPress (WP) sites that frustrates many of users — spam comments. Those who set up a WP site soon find their traffic… Read more »


4 Social Media Tools to Grow Your Startup

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When you run a startup, the last thing you have is time. Social media is now necessary to build one’s brand — and unfortunately, it takes a ton of time to cultivate and maintain. Luckily, there are a myriad of social media tools created to help you save time and accomplish your goals. Since there are… Read more »