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Tech Cocktail

From Service to Product: How to Build a SaaS From Your Service Offering

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As entrepreneurs, we have this “thing” that makes us seek out the impossible and then thrive on innovating until it is possible. It’s driven by the desire to create something new, while fulfilling our professional dreams in an environment we create for ourselves and our team. This “thing” is what drove my company, Optimove, to… Read more »


3 Most Common Mobile Marketing Mistakes

mobile marketing mistakes

Mobile marketing is a serious business. Creating a mobile app is not enough nowadays; you also need to promote your app the right way. Below, I’ll discuss mobile marketing mistakes and tips to avoid them. 1. Disregarding the mobile experience during design Mobile UX is an altogether different experience that many designers fail to understand, as they… Read more »


Style Guide for Startup Guys (Part 1): The Hoodie is Dead

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This is part 1 of a 4-part series, Style Guide for Startup Guys, an overview on style tips for all the guys in the startup world.  Did you happen to come across TechCocktail’s “41 Startup Guys Show Us What They Actually Wear to Work” post from a few weeks back? Yeesh. While a solid portion… Read more »


7 Tips to Find the Perfect Cofounder

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It’s all about chemistry. Whether you’re looking for the love of your life or a cofounder, there must be a dynamic energy that spurs you toward the future and never holds you back. But finding the ideal partner requires a little legwork and we have 7 need-to-know tips that will help you get started. 1. Do… Read more »


How to Not Give Boring Presentations

how to give presentations

Many people faced with giving presentations wonder which is more important – the presentation or the presenter. The truth is, both the presentation and delivery are important and they rely on one another for the overall success of a presentation. An incredible presentation will fall flat if the presenter fails to engage the audience, but… Read more »


4 No-cost Tips for Seizing the Attention of Your Online Target Market

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In the online world attention equates to cash once you have established who you’re marketing to and begin to understand your audience. However, many companies are struggling when attempting to get their target market to notice them. Not only do they have to compete with various other companies that may have been established for longer, they also… Read more »



Wells Fargo Launches Startup Accelerator to Promote Innovation In Financial Industry

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Wells Fargo announced this week that it will be accepting applications through October from startups to join the new Wells Fargo Startup Accelerator, a semiannual boot camp for innovators whose technology ideas in payments, deposits, fraud, operations and other fields could shape future customer experiences in financial services. The fourth-biggest U.S. bank will make a direct equity investment of $50,000 to $500,000… Read more »


4 Ways to Turn Casual Downloads into Daily App Users

daily app users downloads

Here’s a scenario you probably know well: a new app comes out, and, excited to check it out, you quickly press “download” and add it to your regular roster of apps. A few days or weeks later, you see the same app sitting on your home screen and realize you haven’t touched it since the… Read more »


Some Smart Appliances to Deck Out Your Smart Home

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Undoubtedly, the groundbreaking computer expertise and the creative house designers have uplifted convenience by taking home functionality to new levels. This is evident in the form of a new model called smart home. Do not worry; your home does not change in terms of size and shape but rather in terms of functionality as almost… Read more »


Why Remote Work Is Booming

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Companies are going global with a vengeance – a founder based in Silicon Valley, California; programmers based in Bangalore, India; marketing teams sitting in Madison Avenue, New York; and distribution teams based in Europe are not a pipe dream anymore. 6.1 million individuals in the US can be categorized as remote workers, whether self-employed or… Read more »



An Open Letter to You, Manager

open letter to manager

Dear manager, Through the lens of an economics textbook, your job is really simple. You have to maximize outputs with minimal inputs. But your job is so much more complicated than that, and if you are being honest with yourself, you’re failing brutally when it comes to truly maximizing your outputs. Let me explain. For… Read more »


4 Ways to Build Your Thought Leadership

thought leadership

This post originally appeared on Foxtail Marketing’s blog, The Fox Den. Thought leadership is the new big thing on the Internet. As everyone gains a microphone and the ability to broadcast their thoughts and ideas, it becomes increasingly difficult to sort through the useless information and find true, actionable direction from someone who knows their industry. Because… Read more »