Tips & How To’s

3 Reasons You Should Constantly Innovate Your Website

By | Mar 14, 2017 at 9:15 am

A “pretty good” website isn’t going to set your company apart. Your website is your greatest chance of communicating your branded message to an audience, and you need to recognize that it can be your biggest asset. But with customers getting more and more bored with the status quo,…

Tips & How To’s

Why Tech Companies Fail at Marketing (and How They Can Get Better)

By | Mar 11, 2017 at 2:30 pm

It all comes down to knowing your audience. Tech companies often fail at marketing because they take a fundamentally wrong approach to designing marketing strategy and campaigns. Subpar marketing means “me-too,” uninspiring content on corporate blogs with insignificant social shares and superficiality from the…

Tips & How To’s

4 Signs You’re About to Enter a Bad Business Deal

By | Mar 10, 2017 at 10:30 am

We all want to believe that people are on the up and up when it comes to making a deal. However, sometimes going into a negotiation with a company or client turns out to be far from what you expected. We asked four entrepreneurs…

Tips & How To’s

5 Unique Ideas for Promoting Your Startup Online

By | Mar 8, 2017 at 7:00 pm

Everyone knows the basic recipe for promoting a startup online. You have content as the main ingredient, a pinch of paid advertising for additional exposure, some SEO for authority, and a cup of influencer marketing for credibility. Top with social media and email marketing…

Tips & How To’s

3 Steps for Transforming Negative Feedback Into Positive Results

By | Mar 7, 2017 at 7:00 pm

Yelp. Zomato. ZocDoc. Glassdoor. Zillow. And of course, the App Store. There’s no escaping online ratings and reviews in today’s consumer world. Whether we’re picking a professor or our next meal, we’ve come to not only trust but relish reviews. For better or worse,…

TechCo Spotlight 300×250

Tips & How To’s

The 6 Qualities to Look for in a Strong Cofounder

By | Mar 7, 2017 at 12:50 pm

When it comes to business, two heads are better than one. Your chances of success will be greatly improved with a cofounder who has specific traits that help drive the business and that integrate well with your own vision, skills and goals. I found…

Tips & How To’s

How Important Is SEO to the Success of Your Business?

By | Mar 7, 2017 at 9:15 am

The importance of SEO has been a point of debate for years. Half the internet believes SEO is dead, while the other half feels it’s necessary. But do we overlook it? There is plenty of information available online to manipulate the rankings in one way…

Marketing

7 Necessary Steps for Creating a Compelling Brand Story

By | Mar 6, 2017 at 8:30 pm

Galvanize recently teamed up with Erin Berman from Blackbeard Studios, a digital marketing agency based out of San Francisco, to host a storytelling workshop. Erin has helped dozens of startups learn how to share their story through her service as a storyteller and mentor at…

Marketing

5 Marketing Strategies You Probably Aren’t Using But Should

By | Mar 6, 2017 at 7:00 pm

Creating an effective marketing strategy is a little like trying to put together a puzzle: You start with the corners then fill in the edges before working inward to connect those tricky pieces. You have the basic marketing channels covered. You have a blog…

Tips & How To’s

7 Tips App Developers Can Use to Retain an Audience

By | Mar 6, 2017 at 10:30 am

Today, readers move from one blog to another as we change channels on television (for those who still watch it) or scroll photos on smartphone screen tirelessly. Is it necessary to be everywhere at the same time, or is there a solution to remedy…

Tips & How To’s

3 Ways to Keep Your Cool in a Tense Business Situation

By | Mar 6, 2017 at 9:15 am

In the startup world, disputes are going to arise. Whether it’s with employees, cofounders, or potential investors, tense business situations are bound to arise when there’s so much on the line. And while you might be tempted to fly off the handle and give…

Marketing

3 Steps to Prioritizing Your Startup’s Growth

By | Mar 4, 2017 at 10:30 am

We had the pleasure of hosting Ryan Metzger, Director of Growth Marketing at Madrona Venture Group, for a Growth Study Hall. Previously, he was Director of Acquisition Marketing for Zulily. With extensive knowledge in SEO/SEM, customer acquisition, and conversion optimization, he acts as an…

Tips & How To’s

Top 5 Tips to Help You Pick Out Your Business Domain Name

By | Mar 3, 2017 at 7:00 pm

Domain names have long been recognized as a business’ digital and global real estate. Today most of your audience, potential, previous and current will interact with your business on the site you build on your domain. This means that picking the right domain is…

Tips & How To’s

The Future of Business Favors the Fearless

By | Mar 3, 2017 at 12:50 pm

PJ Tanzillo has a big job. By title, he’s the Head of Consumer Products for Favor. In practice, he oversees product management, offers marketing direction, and keeps an eye on finances, all while supporting the whole operations business. We were lucky to receive some…

Marketing

Top Brands Are Moving Advertising Dollars to Influencer Marketing

By | Mar 2, 2017 at 8:30 pm

For a strategy once defined by Millennial audiences and consumer-focused brands, influencer marketing has undergone a significant shift in the last year, gaining the trust of marketers across all industries. Recent research has found that 86 percent of marketers used influencer marketing in 2016,…

HR and Recruiting

5 Perceptive Interview Questions to Ask Your Potential Hire

By | Mar 2, 2017 at 7:00 pm

When it comes to building your team, you can’t just go out there and hire anyone. A potential hire has to be the best fit for your company. They have to fit the culture of your business and have what it takes to get work…

Productivity

4 Ways to Increase Employee Motivation Without Raises or Promotions

By | Mar 2, 2017 at 9:15 am

Employees are the lifeblood of your company, and if you aren’t showing them that you care, you’re going to have a bad time. While you might think raises and promotions are the only solution to this pressing problem, you’re wrong. There are plenty of…