Get Our Newsletter

Tech Cocktail

How to Properly Use Social Media For Lead Generation


Most of the marketers that used social media in the past years managed to boost their sales while spending between 4 and 6 hours weekly on social media. However, this is only possible in the event that your social media strategy is properly built. If your goal is to get more leads, it is a… Read more »

How To Be a More Productive Entrepreneur in 2015 [Infographic]


2015 will be the year of productivity. Meaning, entrepreneurs can plan to be more productive as long as they create habits that can help them stay motivated and focused. Need some inspiration on how to be more productive in 2015? Check out this infographic created by San Francisco-based Funders and Founders on how you can set daily… Read more »

4 Ways Direct Marketing Targets Your Customer Base Better

Direct Marketing

Over the past few decades, marketing has made some drastic changes. Customer-driven marketing has became more driven, not to mention the effect of Big Data and the World Wide Web. Business owners can now research consumer information, buy contacts, and have a major influence on advertising in the area. Though some business owners are somewhat… Read more »

How to Beat the Competition at Content Marketing


Content marketing is like a chess game. You have to plan several moves in advance. You sometimes have to make sacrifices to move forward. You have to make decisions based on changes in the market. Your competitors are also playing this game. No matter how big they are, you can always compete with them on… Read more »

How to Improve Social Media Marketing in 2015


Did you spend 2014 thinking that social media was a poor excuse for a marketing channel? That Twitter is too superficial to help your business grow and profit, or that Instagram is too fluffy of a platform for a serious brand to use well? Let me level with you: it’s not social media, it’s you…. Read more »

Is Your Data Big Enough?


At what point does your data become big data? What’s the threshold? Do you need a petabyte of data for it to be classified as big data, or do you qualify with an exabyte? To be honest, there is no real answer to that question, and regardless, it’s arbitrary anyways. Unfortunately, so many businesses are… Read more »

8 Tips for Dealing with Holiday Stress


In a cruel twist of fate, the “most wonderful time of the year” can also be the most stressful. Holiday stress is insidious. Suddenly, a list of to-do’s materializes out of nowhere: buy gifts for every single relative, bake an exquisite home-cooked meal, and spend large chunks of time where obsessively checking your email would… Read more »

Tips to Prepare for a Successful Mobile App Launch


The mobile applications market is not just about making an application and launching it on the respective app store. The growth in this industry has made mobile applications business more critical so as to make it more dynamic and revenue ensuring. Marketing indeed comes into the picture once the business starts to develop at any… Read more »

mxHero Integrates Citrix ShareFile For Better Email Management and Cloud Storage


San Francisco-based startup mxHero announced that their Mail2Cloud product suite now supports Citrix ShareFile, a secure file sync and sharing solution, for better email management, security, and collaboration. Those using ShareFile users can now seamlessly connect and integrate their email and cloud storage services using Save & Share, Retriever and Fusion. “We’re thrilled to bring… Read more »

This Startup Could Be The Final Credit Card Change You Make


If you are reading this now I would wager you probably have a credit card. I would wager you probably have multiple credit cards. I would wager you have probably used those credit cards throughout this festive holiday season to purchase gifts, gas, a warm hot chocolate, and many other day-to-day purchases people never generally… Read more »

Scrum Methodology Is for Everyone — Not Just Engineers


In “Silicon Valley,” there’s a scene where Jared, the uptight business adviser, attempts to extoll the virtues of scrum methodology to his pack of misfit programmers. The two engineers stare blankly at Jared as he manically shows them his carefully aligned wall of Post-it note tasks. It’s a funny scene, but it also accurately depicts… Read more »

How Public Is Your Private Information? [Infographic]


We share way too much personal information online. Sometimes, information that is not meant to be public is made without us even noticing. Even when we think we are being careful with our online data, but even some basic searches can piece your private life together. Want to know how? Check out this infographic:  … Read more »

5 Employee Metrics Vital to Growing Your Startup


Your organization is growing fast. If you’re going to keep up with the changes, you’ll need the right employee data and metrics to measure success. Startups can use a variety of employee metrics to measure business growth. Metrics such as peer reviews and employee engagement levels provide valuable data to help identify current areas of… Read more »

3 Surefire Ways to Spook an Angel Investor


Looking for funds to boost your startup company is not an easy job. You might feel enthusiastic about the whole plan and confident about giving it a concrete shape, but do your investors feel the same way? Are you knocking the right door while seeking venture capital? And most importantly, are you saying the right… Read more »