Tips & How To’s

Top 5 Intellectual Property Tips for Marketers

By | May 21, 2015 at 2:00 pm

On the surface, the job description of a marketer is to help their company or their client raise awareness of their brand or educate customers in the hopes of generating sales of whatever product they have to offer. So while it’s logical to view…


6 Ways to Create More Flow at Work

By | May 21, 2015 at 8:00 am

There’s a great paradox of work: even though we experience more flow at work than anywhere else, we’d usually prefer to be doing something other than work. Researcher Mihaly Csikszentmihalyi, who developed the concept of flow by interviewing around 10,000 people, attributes this paradox…


San Francisco Simplifies Time Tracking for Tech Companies

By | May 20, 2015 at 9:00 pm

When you are charging your clients for the amount of time that it takes you to complete a project, it becomes imperative to always get the timing exactly right. Failure to embrace this philosophy could quickly lead to unsatisfied customers, and this is the…

Tips & How To’s

How to Make Sure Your On-Page SEO is Up to Date

By | May 20, 2015 at 7:00 pm

While you may think you know all you should know about on-page SEO, it’s important to know that it is always in a state of change, and you would do well to keep current with the latest best practices. There’s more to this than…

HR and Recruiting

The 4 Types of Employees (and How to Motivate Them)

By | May 19, 2015 at 9:00 am

Are you an Upholder, Questioner, Obliger, or Rebel? What about your employees? The answer could change the way you get things done. In her new book Better Than Before, happiness expert Gretchen Rubin lays out her framework of the Four Tendencies: four different ways…

Startup Competition_Green 300×250



Your Brand Story Should Be Present in Every Part of your Organization

By | May 17, 2015 at 1:00 pm

Effective use of online branding can separate an industry leader from an organization that never quite fulfills its potential. It’s your way of communicating what you’re all about to your customers and distinguishing your company from the many competitors online. But in the drive…

Tips & How To’s

4 Strategies To Convert Ecommerce Browsers Into Buyers

By | May 16, 2015 at 6:00 pm

Over 40% of the world’s population purchases goods online. Ecommerce is booming and no wonder; setting up a website, listing goods, and creating a checkout takes just a few hours and requires rather basic coding skills. The goal of any online business big or…

Public Relations

The Ultimate Checklist for Your Startup’s Media Pitch

By | May 13, 2015 at 11:00 am

You’re at your desk, ready to press Send on your media pitch, and the niggling doubts begin. Is this the best it can be? Am I missing something crucial? Once you hit Send, you can’t take it back. To give you a bit more…


The Best Financial Management Tools for Startups

By | May 13, 2015 at 9:00 am

Financial management may not be one of the most glamorous parts of starting up (assuming you consider pulling sober all-nighters, eating nothing but ramen for a year, and regularly going to meetings in unwashed clothes to be glamorous), but it’s arguably the most important. Because, unless…


4 Spring Cleaning Tips to Organize Your Business

By | May 12, 2015 at 10:00 am

You should have a goal to organize your business year-round, but we all tend to fall behind. Spring is the perfect time to start fresh. Consider these four key tips to cleaning up your business this spring and getting organized. How to Organize Your…


What Makes some Teams Better than Others

By | May 12, 2015 at 8:00 am

Putting together a team that will work and grow together is tough. Are there certain factors that help people work together more effectively? According to business leader and author Margaret Heffernan, there is one essential ingredient that makes some teams better than others: social capital….


20 Productivity Apps to Be Your Most Efficient You

By | May 11, 2015 at 10:00 pm

For the majority of my life I’ve been an inefficient and unorganized mess. I’ve somehow managed to get by, but I’m highly distracted, lose things, make mental notes of tasks that I swear I’ll remember and then promptly forget, and my to-do list is often…


5 Most Commonly Overlooked Startup Expenses

By | May 11, 2015 at 3:00 pm

While launching any startup, at a certain point you’ll have to face with one pervasive thought: expenses. Money flows in different directions, even though the first revenue looks like a distant spot on the horizon. The time to calculate the initial expenditures comes when you are…


John Oliver’s Funny, Yet Sad Look at the Parental Leave System

By | May 11, 2015 at 2:00 pm

HBO’s late night host John Oliver offers viewers reality checks on a weekly basis. During this week’s show, Oliver brought up a serious issue silently plaguing corporate America: Our country’s archaic parental leave system and its shortcomings. Supportive parental leave policies are important if we want to keep women…


5 Tips for Maintaining Startup Culture When Growing

By | May 10, 2015 at 2:00 pm

As a startup begins to find success, growth of the company is sure to follow. This unavoidable growth means more people, more customers, and more money. Holding on to your startup culture, however, can get lost in the rush to expand and to meet the…

Tips & How To’s

3 Things You Must Do Before Writing a Social Media Policy

By | May 9, 2015 at 6:00 pm

When it comes to content marketing, social media is king. Thanks to networks like Twitter and Facebook, your business is never more than a click away from hundreds of thousands of potential customers. You’re also only a click away from catastrophe. Now, nobody can…

Tips & How To’s

4 Business Tips for App Startups

By | May 9, 2015 at 12:00 pm

We live in an age where those with entrepreneurial minds are enabled and empowered to put everything on the line to create a vision. This is no easy feat. Those of us with the knowledge, and first-hand experience, have the responsibility to share our…