Marketing

You Already Have The Data To Improve Your Content Marketing

By | Jul 7, 2016 at 11:45 am

Maintaining a steady publishing schedule is hard, and hitting big with your newly published piece is even harder. The modern web is a busy place where users are bombarded with new posts, endless social media updates, ads and pop-ups. And burst through the white noise…

Tips & How To’s

No One Really Cares What You Call It (and Other Startup Naming Tips)

By | Jul 6, 2016 at 8:00 pm

What’s in a name? Everything and nothing. Naming your startup can be a big deal. And, trust me, everyone you know will have an opinion. As a good friend of mine once lamented the difference between my profession (graphic designer) and his (copywriter): “Dean,…

Marketing

How to Win Brand Evangelists and Influence People

By | Jul 6, 2016 at 7:00 pm

Every salesman has the job of trying to persuade people to buy what they’re selling. The only way they can do this successfully is through influence. Influence is the psychology of persuasion and it’s an extremely important attribute that you have to take into…

Tips & How To’s

San Francisco

5 Tips for Finding Housing in San Francisco

By | Jul 6, 2016 at 12:00 pm

Tech.Co has partnered with the Consumer Technology Association (CTA) for the Innovate! and Celebrate conference in San Jose, CA from September 20 to September 22. Apply to compete in the global Startup of the Year competition as part of the event! San Francisco is…

Culture

5 Startup-Friendly Subcultures in the U.S. Right Now

By | Jul 5, 2016 at 9:00 pm

To niche or not to niche, that is the question. If Shakespeare’s Hamlet would get involved in a startup business, he would brood on that question as opposed to one about his existential existence. You may be ready to become your own boss. You’ve…

Startup_Mixology_300x250

Marketing

5 Strategies to Boost Your Conversion Rate

By | Jul 5, 2016 at 4:40 pm

In the online marketing world, retargeting strategies can provide your company with a second chance to make the right impression on consumers. They are designed to readdress potential customers and to remind them of the products and services your company offers in an effort…

Lifestyle

4 Solid Tech Investments For Your First Bachelor/Bachelorette Pad

By | Jul 5, 2016 at 10:15 am

Purchasing things for your home on your own for the first time can be a bit tricky. Although you really want to splurge on the latest tech gear to create an impressive bachelor or bachelorette pad, you realize that there isn’t another homeowner with…

Tips & How To’s

3 Ways to Get Hired at a Startup Near You

By | Jul 3, 2016 at 7:00 pm

Most of the time, an employer’s decision to hire a candidate has little to do with formalized credentials, and everything to do with the approach that person takes during the application process. And if you are interested in working at a startup, fitting the culture might…

Tips & How To’s

The Nuts and Bolts of Creating a Successful Travel Blog

By | Jul 3, 2016 at 5:00 pm

Travelling around the world and writing all about it on your blog – it’s every blogger’s dream come true. If you love travelling, exploring new lands and meeting new cultures and you have a passion for writing, you should definitely consider starting your own…

Tips & How To’s

3 Strategies Defending Tech Companies Against Cyber Threats

By | Jul 3, 2016 at 3:00 pm

It’s no secret that the risk associated with cyber-threats facing organizations of all shapes and sizes is growing. Remember that time CBS News reported that a hospital in Washington, D.C. was thrown back into the pre-computer, paper-based age by an attack on their central computer…

Tips & How To’s

Here’s How to Make Sure Your Startup Idea Is Actually Relevant

By | Jul 2, 2016 at 7:00 pm

There’s an overwhelming number of startups that exist in the business sphere, too many to count. While some are more successful than others, it seems today that the concept of entrepreneurship and innovation appeals to larger audiences more than ever before. But more often…

Marketing

Better Headlines and Other Ways to Improve Your Email Marketing

By | Jul 2, 2016 at 10:16 am

We call get emails we don’t want. Usually, we purchased a one-time item from a company, maybe a gift for someone, and we don’t intend to make a purchase from that company again. So, when we start getting emails, we delete them, mark them…

Tips & How To’s

7 Tools to Jumpstart Your Content Marketing Efforts

By | Jul 1, 2016 at 10:00 pm

Content marketing is huge, and we all know that — right? Many of us have most probably gotten to understand this from our day to day experience as content marketers ourselves, so it is now time to look into how to get our content…

Public Relations

Writing Content that Connects with Your Target Audience

By | Jul 1, 2016 at 9:00 pm

Social media has started to influence millennials in a big way. These social network sites have digitized the traditional public relations and are embraced by bloggers and journalists with open arms. Newspaper, catalog, radio, television, and even websites have taken a backseat to these platforms. The power to…

Tips & How To’s

Here’s How You Can Make Your Business More Successful

By | Jul 1, 2016 at 8:00 pm

Dedicating a portion of your business funds to targeted marketing may not always give your the best results. If you hope that your company will connect with an audience of passionate fans, you need to make sure to following a few key steps to get…

Tips & How To’s

Tired of Designing Emails? Don’t.

By | Jul 1, 2016 at 9:14 am

“Whenever there is a hard job to be done I assign it to a lazy man; he is sure to find an easy way of doing it.” This quote isn’t always true. After all, if people even bothered to look up who said it,…

Tips & How To’s

Why Investing in Real-Time Business Intelligence Is a Must

By | Jun 30, 2016 at 10:00 pm

As the modern world continues to grow older, one thing always stands out to me as a constant: We humans are obsessed with improvement, constantly bettering ourselves with new technologies that perform more efficiently, produce improved outputs or just offer an increase in speed. In…