Marketing

7 Marketing Tips for Startups in the Hospitality Industry

By | Jul 28, 2016 at 10:25 am

Are you struggling to put together an effective marketing strategy for your hospitality related startup? Businesses in the hospitality space have very unique needs when it comes to marketing. Here are 8 tips that you can use to get things off the ground. Remember…

Tips & How To’s

The Importance of Web Security for Small Businesses

By | Jul 27, 2016 at 10:00 pm

The ease of technology and digital media have leveled the playing field for small businesses. Now, they have the tools needed to compete in terms of promotion and marketing alongside big players in the industry, while also selling their products and services to larger…

Productivity

Manage Your Freelance Business Better with These Tools

By | Jul 27, 2016 at 9:21 pm

Let’s admit it – we often want to be taken more seriously as freelancers. While telecommuting and remote jobs are on the steady rise, some folks still think of freelancers as a more affordable, less professional substitution to hiring an agency. Let’s break that…

Tips & How To’s

The 5 Most Common Mistakes Startups Make While Prototyping

By | Jul 27, 2016 at 2:30 pm

San Francisco-based design and development studio Yeti just released a white paper detailing the ins and outs of prototyping, an essential early step in any developer or designer’s process. Lean startups should take note, as they’ll need to stay on top of the best practices in order to reach…

Tips & How To’s

The One Essential Tip That Late-Career Entrepreneurs Need

By | Jul 27, 2016 at 11:00 am

The average successful startup founder is about 40, and they’re all working with different strengths and weaknesses than the younger crowd. They have a lot more knowledge about their industry, for instance, but they can’t pull nearly as many all-nighters to put together their business….

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Tips & How To’s

3 Way to Make Starting a Business Less Scary

By | Jul 26, 2016 at 10:00 pm

Starting your own business can be a lengthy process. First-time entrepreneurs commonly rush to see results at the detriment of their company. But this habit will rarely drive the desired final outcome. If you want to start a successful business, you will need to learn how…

Tips & How To’s

Why Startup Founders Shouldn’t Shoot for the Moon

By | Jul 26, 2016 at 8:00 pm

Google’s moonshots are famous, but have been running into problems recently. Various Alphabet businesses have been shedding top researchers, replacing CEOs, or getting sold entirely. Sometimes shooting for the moon isn’t the most sustainable plan for a startup. That’s what venture capitalist and world-class snapchatter…

Tips & How To’s

5 Tips to Avoid Entrepreneur Burnout

By | Jul 26, 2016 at 1:15 pm

The stereotypical entrepreneur is an update-addicted workaholic, always trying to do better than ever before. Naturally, avoiding burnout is a constant concern. When not taken care of, a worker’s need to de-stress can build up so far that they’ll break down, and they might need…

Marketing

6 Ways Startups Can Leverage Live-Streaming Services

By | Jul 25, 2016 at 9:00 pm

You’ve just launched or you are in the very early months of your business. Your biggest challenge? Engaging potential customers in unique ways. Let’s face it. Consumers are somewhat “jaded” and content marketing has to go way beyond the traditional blog and social media…

Tips & How To’s

3 Fast Tips to Improve a Medium Blog in Minutes

By | Jul 25, 2016 at 8:00 pm

Medium is a fun blogging network that’s younger and cooler than WordPress, but it’s also a bastion of the open web: Granted, founder Ev Williams attempt to fight the rapidly monopolizing web is to rule as the benevolent dictator over Medium, but I’ll take…

Marketing

How to Incorporate Pokémon Go Into Your Local Marketing Strategy

By | Jul 25, 2016 at 6:00 pm

Pokémon Go has captured the world by virtual storm. The app from Niantic Labs and Nintendo brings the popular franchise into augmented reality by using mobile cameras and GPS capabilities to turn real-life surroundings into environments these creatures inhabit. Trainers can find and capture…

Tips & How To’s

How to Cut Your YouTube Video Burn Rate

By | Jul 25, 2016 at 4:45 pm

Founders and entrepreneurs of all sizes should be aware of the emerging trend in 2016’s startup world: VCs  and accelerators are investing in late-stage startups, ushering in a post-unicorn era for those who haven’t already locked in their billion-dollar valuation. Startups need to prove their…

Tips & How To’s

5 Tips for Setting Up a Startup Pivot Strategy

By | Jul 25, 2016 at 2:30 pm

Startup founders often believe they have a great idea. They put the stat that 50 percent of startups fail within five years aside because they believe it will never happen to them. However, a pivot strategy is essential because you never know what can…

Tips & How To’s

How the “30/30” Rule Will Help You Achieve Your Work Goals

By | Jul 25, 2016 at 1:15 pm

Staying on top of your long-term and short-term career goals can be a challenge. After all, there are so many variables that come with moving forward in your career. Whether it be transitioning to different roles or establishing new relationships, you can master your long-term goals as long as…

Tips & How To’s

You Can Lose Data in Weird Ways

By | Jul 25, 2016 at 11:51 am

While pretty much most of us recognize it, those times when we accidentally erase some of our computer data files, we can recover it. Savvy computer experts now possess some techniques by which to do this. Nevertheless, certainly not all data can always be retrieved,…

Tips & How To’s

6 Fee-Free Tech Solutions for Ultimate Home Security

By | Jul 25, 2016 at 9:45 am

Still paying $50 or more per month on a two-year home security contract from a legacy player? You’re paying through the nose for reputation, friend. And, these days, reputation is cheap. Here’s the deal: the home security oligopoly, epitomized by big-name companies like ADT…

Tips & How To’s

How to Create Epic Content for Boring B2C Niches

By | Jul 25, 2016 at 9:17 am

Once upon a time there lived a lovely company selling bricks and construction supplies. They had a lovely neat website, high-quality visuals, accounts on social media and even a blog about all things construction-related. They were around for a few decades and did professional…