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Tech Cocktail

Can Freemium Work for Your Enterprise Software?

freemium

Why pay full price for something you can try for free? Rather than creating an environment where users are forced to pay for a product, sight unseen, software manufacturers have rallied around the freemium model, providing users with free, unlimited access to a basic set of features. Giving away your product can seem counterintuitive, but… Read more »


Grow your own CFO

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It takes 30-33 months for external recruits to transition into senior financial roles. That’s a lot of lost productivity and wasted salaries. And yet, 60% of CFOs are recruited externally. Recruiting externally not only costs money in advertising, but also in the time it takes out of existing staff’s day to review applications and interview candidates. Added… Read more »


Crunchbutton Aims to be the “Uber of Food Delivery”

crunchbutton

“Push a button. Get food delivered.”   That’s the motto for Crunchbutton, a food delivery app, seamlessly connecting a network of college kids to bring food to your door. You want quick and easy food? Crunchbutton remembers your previous order and allows for one-click ordering. Your favorite restaurant doesn’t deliver? No problem- Crunchbutton is a delivery… Read more »


How to Excel at a Startup Showcase

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A few weeks ago, my startup Alumnify won a spot at the Tech Cocktail Celebrate Conference 2014. This was a huge honor for my team and me, and we quickly got together to plan how to make the most out of this opportunity. This spot involved attendance at the conference and a demo at the Startup… Read more »


How to Close Your Fundraising Round

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It is a lot of hard work to raise money from investors. The process can be grueling and require leaping through a variety of different hoops as part of “due diligence.” Waveborn Sunglasses spent the past three months working with accredited investors to raise $500,000. Here are some of the best strategies to leverage at the… Read more »


How to Find a Startup Job That Will Change Your Life

startup job

Quick. Here’s how to find a startup worth working for. Life is too short to be in the wrong place. A friend texted me a couple days ago after reading one of my blog posts. Which felt nice, because I was certain my Mom was my only regular reader. But anyway, he’s super bummed out… Read more »


How to Mobilize Your Network for a Successful Launch

networking

What if you could set up one 15-minute meeting and walk away with a $500,000 investment and a business connection in Silicon Valley? That’s exactly what Mark Zuckerberg did back in 2004 when his associate and temporary roommate, Sean Parker, set up a meeting with Peter Thiel, a hedge fund manager and the co-founder of… Read more »


The Downsides of Completely Automating Your Marketing Department

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The Internet, and information technology in general, has completely redefined how marketing and customer relationships are built, maintained and grown. For the most part, these advancements make it easy and cost-effective for businesses to engage current and potential consumers and learn what is needed to keep them happy and returning. It has been said that… Read more »


Connect and Be Productive: 5 Ways to Improve Teamwork

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Did you know that on any given day of business it is estimated that you and your colleagues spend approximately 74 minutes attempting to contact each other? Or that you spend almost an hour looking over duplicated content and communications. These are just but a few examples of ways that we waste time and block… Read more »


6 Team-Building Tips from the CEA Innovate! Conference

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This week, entrepreneurs like Nolan Bushnell and Paul Singh are converging on Arizona for the CEA Innovate! Conference, a three-day event bringing together big and small tech companies. The Wednesday schedule included a panel led by our CEO Frank Gruber, called “Startup Success Stories.” He was joined by Ximena Hartsock, president and cofounder of Phone2Action;… Read more »


Inside the Company Culture of Kansas City’s Red Nova Labs

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In Westwood, Kansas, down the street from Google Fiber’s building and over 20 other startups, you’ll find the headquarters of Red Nova Labs. The company opened its doors in 2009 as a startup incubator but – in true startup fashion – tested and iterated and refined into what they are today, an agency that provides… Read more »



4 Ways to Stop Sucking at Social Media

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Are you tweeting into a vacuum? Lacking likes on your Facebook posts? Only in your mom’s Google+ circles? You might be sucking at social media. You’re not alone. Countless entrepreneurs struggle with using social networking platforms to help develop an audience, grow a following, and build a community around their brand or business. Social Media… Read more »


5 Cost and Time-Saving Initiatives for Your Startup

SaveMoneyAccounting

Time and money are two resources that cannot be spared in the fast-paced world of startups. As you create and manage your company, you will need to find reasonable ways to conserve time and money without cutting corners. Fortunately, there are some relatively simple ways to save two of your most valuable resources. Five initiatives… Read more »