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Tech Cocktail

7 Ways Web Animation Will Spruce Up Your Site

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One of the most effective ways to take a bland website and transform it into something beautiful, fresh, and appealing is to use animation. Unfortunately, back in the days when Shockwave and Flash were prominent, using animation and visual effects often meant bogging down the performance of your site. Web animation without Flash is better,… Read more »


Start With The End in Mind: 5 Rules for Selling Your Business

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As a long-time reader of business and motivational articles, I often come across mantras, mottoes, and slogans to guide business people through their daily lives. One has stuck with me more than the others – “Start with the end in mind”.  I can’t think of a more appropriate motto for tech company entrepreneurs who are… Read more »


Jim Salzano: Building a Scalable Startup Starts With People

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Jim Salzano, investor at Data Point Capital, shared some great thoughts about scalability during Tech Cocktail Sessions in Las Vegas. Most recently, Salzano was the President of Clarks Americas and member of the Clarks Global Executive Leadership Team. During his time in the footwear company he helped increase revenues from just over $40M in revenues to over $1.1B… Read more »



Startups: Here are 3 ‘Real’ Problems to Solve

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Dear startups: What problem are you solving? If you’re looking for a new market to penetrate, let me help you to unearth markets that software has yet to eat and people who will adopt quickly because they don’t have an abundance of choice in solutions to their problems. A natural and good tendency for entrepreneurs… Read more »


What You’ll Learn Raising Capital

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Raising capital is one of the hardest jobs an entrepreneur has to do. Not only does it take time away from your company, but you also have to hear every reason about why your company will fail. “Your business model is garbage.” “I still have no idea what your company does.” “Yeah, that will never… Read more »


5 Tips to Easily Customize Website Templates

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Sometimes it’s better — and certainly faster — to run your website on a pre-built template rather than design it from scratch. Especially when your website is an important part of your strategy. There are two main scenarios for choosing ready-made templates: you either test your website and want to see how it performs with… Read more »


No More Yellow Pages: Getting Your Law Firm Online

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Research shows that as many as 90 percent  of consumers begin their hunt for any kind of service through search engine exploration and 70 percent of them do not even go past the first page of the results. While these statistics apply to almost all kinds of businesses, it is beneficial for attorneys to get their law firm online as… Read more »




Inside the Company Culture of Meetup

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At any given moment, something like 2,000 meetups are going on simultaneously around the world. Meetup has a whopping 18.95 million members who are part of over 170,00 groups in 176 countries. Managing this flurry of activity are 123 employees, mostly based in Meetup’s New York City headquarters. They also have scattered team members in Philadelphia, Providence,… Read more »


MeteorJs: Prototype to Production App In A Few Weeks

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MeteorJs is an open-source framework to quickly build web apps that is powerful enough for an experienced developer, but easy enough for a beginner to get started on building a production app. Meteor Development went through Y Combinator in 2011 and also raised $11.2 million from Alexis Ohanian and Andreessen Horowitz, among others. When my co-founder and… Read more »


Startup PR Basics: How to Handle Press Releases, Media Lists, Pitch Emails, and Follow Ups

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Want a subscription to Pr.co? The first 5 people who tweet this article and mention @techcocktail will get a free 6-month Business subscription ($450 value). Right now, startup PR is pretty much a lose-lose situation for entrepreneurs and journalists. You entrepreneurs send out pitches you’re unsure about, get ignored, follow up, and get ignored again. You probably… Read more »


Cloud Texting Services for Z-Gen Businesses

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Communication technology is progressing each day, providing individuals and businesses with highly efficient ways of communication, and that too at extremely nominal costs. The state of affairs is a true representation of how technology should be – giving you better, for even less. Out of the innumerable advancements made in communication technology during the last… Read more »