Tips & How To’s

Personal Branding Tips from a Star Publicity Expert

By | Aug 10, 2016 at 10:21 am

Jonathan Hay is a veteran celebrity publicist and music producer, who has been working in the industry since 1995. Since then he has helped kick start dozens of music careers, sold millions of records and generated massive PR buzz for notable music stars like…

Tips & How To’s

The 4 Principles of Startup Sales

By | Aug 10, 2016 at 9:50 am

Having a great service or product that people will love is only half of a winning startup. Getting the people to understand how great you are is the other. Here’s a look at the top principles behind all successful startup sales teams. And yes,…

Tips & How To’s

Top 10 Websites for Hardware Entrepreneurs

By | Aug 9, 2016 at 2:00 pm

Every entrepreneur’s business brings its own unique challenges – and few startups are more challenging than those that create physical hardware products. The good news is that a few websites provide excellent resources for hardware startups. Below are 10 of my favorite websites that…

Tips & How To’s

6 Things to Consider When Growing a Tech Startup

By | Aug 8, 2016 at 5:00 pm

The point where you begin to see growth in your startup business is extremely exciting yet slightly terrifying. Although seeing your idea take off is beyond rewarding, this also means your full dedication and diligence will be required to ensure success as the company…

Tips & How To’s

5 Ways to Learn a New Skill Online

By | Aug 8, 2016 at 11:00 am

The Internet is an amazing tool that can make our lives much easier and put us in contact with the entire world. At the same time, it’s also an excellent way to procrastinate with lots of memes and jokes to look at. But, if…


Tips & How To’s

Getting Inside the Head of the Millennial Shopper

By | Aug 8, 2016 at 9:45 am

Millennials are often called the “C” generation – “C” meaning “connected.” This group of consumers has had technology in its hands since its toddler years, and use it for virtually every activity except eating and sleeping. It now represents over 25 percent of the…

Tips & How To’s

Growth Hacking Turns Unethical Reaaaaally Easily

By | Aug 5, 2016 at 6:00 pm

Eggless mayonnaise startup Hampton Creek is facing a PR crisis right now: The startup hired contractors to buy hundreds of jars of its own product in stores in order to create the impression of a demand. As Bloomberg reports, Hampton Creek told contractors to “call…


How to Build an SEO Strategy on a Startup Budget

By | Aug 5, 2016 at 5:00 pm

Word of mouth and social buzz can be enough to catapult a startup into a new level of success. Not all great startup ideas or business concepts generate a buzz as it could be in a field the common person doesn’t view as interesting….

Tips & How To’s

How to Develop a Brand Voice for In-App Communication

By | Aug 5, 2016 at 2:30 pm

You have a great idea for an app, and you are in mid-development. One of the challenges that you face is finding the right brand voice for your app. Finding the right voice is important for your marketing efforts. It is also important when…

Tips & How To’s

5 Time-to-Value Hacks

By | Aug 5, 2016 at 1:15 pm

“Time-to-value” is the term that refers to the length of time it takes a customer to get the full value of a given product or service. Obviously, any entrepreneur will want that time to be as short as possible in order to cut down…


5 Easy Steps to Boost Remote Team Productivity

By | Aug 5, 2016 at 10:15 am

It was inevitable. As digital communication became easier and more sophisticated, elements of the workforce began to work remotely. By the end of the last decade, about 34 million entrepreneurs and employees worked from home. This year, according to Forester Research, that number will…

Tips & How To’s

11 Features You Want in a Headset

By | Aug 3, 2016 at 10:00 pm

More and more people are turning to headsets for making calls, for listening to music, for playing games, for using with virtual reality systems and for other uses. With a wide variety of headsets available, your choices for headsets are considerable. You can pick…

Tips & How To’s

6 Ways to Make Your Startup More Professional

By | Aug 3, 2016 at 6:00 pm

Professionalism is a great characteristic for any business to exude, especially for relatively unknown startups. Without recognition or evident success in early stages, prospective clients don’t have much to go on beyond personal evaluation, where professionalism is among the most coveted characteristics. Professionalism has a…

Tips & How To’s

Are You Making One of These Fatal Google Analytics Mistakes?

By | Aug 3, 2016 at 5:00 pm

You may have the best online marketing strategy in the world. Unfortunately it’s completely useless if you aren’t tracking your results properly. Google Analytics is the most trusted website analytics tool on the planet. However, people often set it up incorrectly or don’t know how…

Tips & How To’s

3 Tips for Establishing Rapport During an Interview

By | Aug 3, 2016 at 4:40 pm

Dana Stalder, of Matrix Partners, recently discussed the best ways to conduct an effective interview, drawing on hiring workshop conversations with Burton Advisors. According to his recommendation, a properly structured interview process leads to a more data-driven selection process, since the interviews are easier to…

Tips & How To’s

4 Ways to Bring Your Mobile Workforce Together

By | Aug 3, 2016 at 9:53 am

The workforce landscape is dramatically different today compared to just 10 years ago. Some estimates note telecommuting has increased by as much as 79 percent between 2005 and 2012. As a result, 37 percent of U.S. workers now telecommute at least a few days…

Tips & How To’s

Video Storytelling Will Get You Hired

By | Aug 2, 2016 at 8:00 pm

Visual storytelling—through photos or videos, but mostly video—can get a journalist in media hired, a fact that likely applies to other fields with plenty of crossover, like marketing and PR. The facts are in from a new survey by the Tow-Knight Center for Entrepreneurial…