Pitch

Seattle

Send Your Video Pitch to Investors on Founderfox

By | Jun 25, 2015 at 12:30 pm

At the beginning of June, Founderfox launched their app to let startups send their video pitches to investors and press. To get things started, they also uploaded their own one-minute pitch. Less than a week later, the Seattle startup raised $400,000 – from an…

Tips & How To’s

10 Blogging Tips for the Entrepreneur

By | Jun 24, 2015 at 6:00 pm

When you’re running a startup, it’s daunting to think of taking more than fifteen minutes a month to write a blog. But, if you’re still growing your client base, a blog is necessary. Companies that blog get 97% more links to their website and…

Tips & How To’s

Paul Graham’s Hacker Guide to Investors [INFOGRAPHIC]

By | Jun 23, 2015 at 6:00 pm

Back in 2007, Y Combinator cofounder and partner Paul Graham wrote an essay that focused on the world of investors. More specifically, he outlined an entire guide for hackers on the nature of investors and how to approach them. While the post is from…

Public Relations

3 Ways To Make News For Your Business

By | Jun 22, 2015 at 9:00 am

Unless you are a giant multinational conglomerate, the probability of scoring major media profiles is dim at best. This advice is based on 25-years of “making news,” without the advantage and oppressive cost of engaging leading public relations advocates. These three simple footsteps can…

Tips & How To’s

8 Smart Tips To Land Your First Thousand Customers

By | Jun 21, 2015 at 10:00 pm

Landing the first thousand customers can be tough. It’s not your immediate guarantee for success; however, it’s an incredible way to get some real-world feedback that creates the basis for your business to grow. Here are 8 tips to help you reach your goal….

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Marketing

Does Your Business Really Need a Local SEO Firm?

By | Jun 21, 2015 at 2:00 pm

Search engine optimization can be a drain on your capital, especially with the cost of specialized SEO these days. However, when you get down to it, some facets of SEO aren’t all that difficult. Increasing your local SEO is simple enough so that you…

Marketing

The Real Relationship between Digital Marketing and SEO

By | Jun 20, 2015 at 8:00 am

Digital marketing and search engine optimization (SEO) are two entities that have separate definitions and have different functions. But many consider them similar, as they both complement each other and each cannot work on their own. An SEO agency is hired by businesses to…

Productivity

You’re Using Your Calendar Wrong

By | Jun 18, 2015 at 9:00 am

If your calendar is full of meetings and not much else, explains Mike Monteiro, you’re using your calendar wrong. The essence of productivity is knowing what you have to do, deciding when to do it, and then having the follow-through to execute. Depending on…

Tips & How To’s

5 Techniques to Help You Close Deals

By | Jun 17, 2015 at 9:00 am

Price is only an issue in the absence of value. The notion of price, or even of product value in general, as being a significant factor in a client’s buying process can be ruled obsolete by the clout of the sales person to directly influence…

Productivity

The Impact of Business Coaching on Your Startup

By | Jun 16, 2015 at 7:00 pm

Startup businesses generally have a small budget and are often staffed by no more than a handful of people. With this in mind, it might seem like it would be unnecessary to get any specialized business coaching or training. However, the reality is that…

Tips & How To’s

4 Tips for Setting Up a Productive Home Office

By | Jun 16, 2015 at 6:00 pm

If you work from home, you just owe it to yourself to establish a cozy and productive workspace. Carving out your home office will help you stay on task even when family and household issues threaten to impede your work. Here are 4 effective…

Marketing

The Marketer’s Guide to Video Keyword Research

By | Jun 15, 2015 at 4:19 pm

Video is a powerful marketing tool and if properly optimized, can be rewarded by Google in search results. Keyword research is an important step to ensuring more engagement and views for your videos, especially when optimizing for Google-owned, YouTube. To perform keyword research for…

Tips & How To’s

5 Strategies for Conversion Rate Optimization

By | Jun 14, 2015 at 10:00 pm

Every business is looking for new and innovative methods to optimize their website for higher conversion rates. While many marketers try the hit & miss rule that eventually leads to the discovery of the best tactics that work for them, any successful online marketing…

Tips & How To’s

5 Questions to Ask When Hiring a Mobile App Developer

By | Jun 14, 2015 at 6:00 pm

Having a mobile application can be a great benefit for a small business, especially one trying to build a relationship with its customers. Without the necessary expertise, however, it can be a very daunting task to get an app up and running. This challenge…

Tips & How To’s

How to Spot the Ethically-Challenged Entrepreneur

By | Jun 14, 2015 at 4:00 pm

Despite its reputation for fast-talking entrepreneurs, fast-moving investors, and horror stories of angels left choking on the dust of others’ glory, the startup world is built, fundamentally, on an unwritten code of ethics. In a world where little is verifiable, real numbers are hard…

Tips & How To’s

How to Use Offline and Online Marketing Together

By | Jun 13, 2015 at 8:00 pm

Marketing campaigns can incorporate a wide variety of mediums to both reach as large an audience as possible and to reinforce the marketing or brand message. However the most successful of marketing strategies harness a range of methods that merge the offline world with…

Tips & How To’s

How to Get a Two-Sided Marketplace Off the Ground

By | Jun 13, 2015 at 8:00 am

Building a two-sided marketplace is tough. At best, that’s an understatement. Because a two-sided platform caters to two distinct user groups that derive value from the other, building such a network can quickly become a chicken-and-egg scenario, which ultimately requires asking people to take…