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Tech Cocktail

5 Steps to Improve Customer Retention

customer retention

Customer retention is undervalued. I’m not the first person to say this, and I certainly won’t be the last, but sadly many businesses aren’t taking heed. According to the book ‘Marketing Metrics’: “the probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%” which… Read more »



Learn How you can Skip Making Mistakes in C# Programming

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Starting with the Basics of C#Programming C# is a language that targets the MS CLR (Common Language Runtime). It features cross-language integration, enhanced security, exception handling, less complex model for component interaction, debugging, profiling services and other benefits. C# is widely accepted CLR language used for complex, corporate development projects that target mobile, server, or… Read more »


3 Keys To Being a Great Storyteller

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A couple of weeks ago, I was invited to share my story as an entrepreneur at my alma mater, The University of San Diego. Excited about the opportunity, I took time to find trends in what made great storytellers. Researching over 30 amazing speakers, I started noticing patterns they all shared. When encompassing these lessons… Read more »


How to Organize Your Finances for Your Startup

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Startups face a number of challenges before they can open their doors, whether it is a traditional brick-and-mortar storefront or a new online endeavor. Arguably one of the biggest hurdles we face hits us right in our wallet when we need to consider finance matters or take a better look at our own financial picture…. Read more »


4 Secrets For Hiring Passive Candidates For Your Tech Startup

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You’ve heard of the value passive candidates bring to a startup. Already seasoned in the industry, these candidates possess critical wisdom and experience that can help your tech startup get off the ground. So can a startup market itself to attract passive candidates who already have jobs? Yes! It’s easier to attract passive candidates for… Read more »




Joel Trammell of Khorus: How to Get from Founder to CEO [VIDEO]

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On Thursday, November 6, Tech Cocktail is hosting its Chicago Mixer & Cars.com Speaker Series, featuring Spark‘s Scott Hess and Khorus‘s Joel Trammell. Get your tickets now! At this year’s Tech Cocktail Celebrate, Joel Trammell took some time to speak to attendees about what it means to be CEO. Specifically, he talked about how a… Read more »


When Seeking Corporate Funding or Partnership, Don’t Lose Sight of Your Startup Vision [VIDEO]

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At this year’s Tech Cocktail Celebrate Conference, there was a lot of focus on how public and private entities can support the development of startup communities. In one particular panel, titled “Corporations Embracing Startup Communities,” representatives from leading corporations discussed the various ways through which large companies are working with and alongside startups to develop today’s innovative tech… Read more »


Cities are Responsible for Educating Their Entrepreneurial Community

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During the panel “Building an Entrepreneurial Community” at this year’s Tech Cocktail Celebrate Conference, Sarah Evans sat down with individuals from four very different, but successful, entrepreneurial communities. Joining Evans on stage was Matt Haggman from the Knight Foundation; John Curtis, Mayor of Provo, Utah; Lisa Besserman, founder of Startup Buenos Aires; and Melissa Withers, chief of… Read more »



How to Position Yourself for a Career in the New Tech Economy [VIDEO]

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At this year’s Tech Cocktail Celebrate Conference, one of the panel discussions – titled “Growing the Talent Pool” – focused on strategies through which public and private entities can support a growing talent pool within their communities. While the main points of the discussion centered around rethinking and revamping the way we approach education in order… Read more »