Pittsburgh’s Rhiza Raises $3M Series A for Big Data Marketing Analytics

June 23, 2014

6:00 pm

Last week, the Pittsburgh-based Rhiza announced a Series A round of financing valued at $3 million. The round was led by Draper Triangle Ventures.

“Rhiza is disrupting the marketing analytics industry with intuitive tools for marketers and salespeople across the entire enterprise at a fraction of the cost,” said Mike Stubler, Managing Director at Draper Triangle Ventures, in a statement. “Without taking any outside capital, the company has operated very efficiently since it was founded, and has achieved amazing success serving some of the largest media brands. Rhiza’s technology, culture, business acumen, and vision for growth made it a perfect fit for us.”

The money raised from this round will be used to support Rhiza’s growth, allowing them to add people to their sales, marketing, and customer service teams. Other participants in the round included Arthur Ventures, and Camp One Ventures.

Rhiza provides a disruptive platform for marketers and salespeople, allowing them to utilize Big Data to create hyper-targeted consumer insight. Users can play around with the data to pinpoint the right strategies for reaching and influencing consumers.

This is the company’s first round of institutional funding. Since their founding, Rhiza has attracted companies like Comcast, Univision, Cox Media, and Experian as customers.

 

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Ronald Barba is the senior writer and assistant editor for Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things. Aside from writing about startups and entrepreneurship, Ronald is interested in 'Doctor Who', Murakami, 'The Mindy Project', and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a "writer". He also likes to cook things; you can check out all the noms on his Instagram. Email Ronald (ronald@tech.co) or tweet @RonaldPBarba. You can also subscribe to him on Facebook or find him on Google.

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