Throughout his childhood, Rohit Bhargava thought he would end up as a doctor or engineer. However, a short stint at an engineering camp one summer showed him that he had more talent bringing individuals together than building turbines: he won the good citizen award at camp that summer.
That experience started Bhargava down a path that would ultimately lead him to write the bestselling books Personality Not Included and Likenomics. Both of which are globally marketed and nicely complement his features in NPR, BusinessWeek, and The Wall Street Journal.
His books center on the idea that everybody does business and builds relationships with individuals they like. Likeability powers everything from whom we believe to what we buy, and it all goes beyond simply being nice.
“That moment when business gets done and someone goes that extra mile and helps you because they like you, that happens all the time,” says Bhargava. “That is what Likenomics is about, that is what business is about, and that is what success is about.”