Get Our Newsletter

Tech Cocktail

Social Media on America’s Next Top Model

America's Next Top Model

“There’s something that’s missing … a very special judge … and that judge is … YOU.”

Supermodel and host Tyra Banks points straight to the camera, and the contestants wave their iPhones in the air, shrieking.

This season of America’s Next Top Model is oh-so revolutionary, we are told, because of social media. Your vote counts, and your voice gets heard.

It starts with the first episode. As thirty college girls strut down the runway, the audience is frantically tweeting. After a photo shoot, their pictures are posted on Facebook. They’re ushered into the “social media room,” where they can read all the comments.

“What are people saying?” one girl asks.

“Mean, mean stuff,” says another.

“Mine has 530 likes,” someone chimes in.

America’s Next Top Model has also brought on fashion blogger Bryanboy to represent the people: during judging rounds, he’ll summarize the social media buzz and play a video or show a tweet from a viewer.  And there are guest appearances by P’Trique, a blonde-wig-wearing YouTube sensation made famous for his “Sh*t Fashion Girls Say.” He was added after a campaign on social media to get him on the show.

Paraphrasing Shakespeare, “The ladies doth protest too much, methinks.” If you’re truly revolutionary, you don’t have to constantly say you’re revolutionary. Yet we hear it again and again:

“They get to vote as it’s happening. This has never been done before, so this is groundbreaking,” says one contestant.

“This is absolutely incredibly because it’s the first time that the general public has been able to give their feedback,” says another.

TV shows have struggled to be social – broadcasting live tweets or interacting with fans on GetGlue – but I don’t think they’ve figured it out yet. Social media is supposed to be this organic, unedited, massive conversation. America’s Next Top Model selecting a handful of tweets and clips to broadcast just feels very inorganic, edited, and narrow. The clips they’ve picked so far (we’re only on episode 4) tend to be cheerleady or politely critical, a sanitized version of the rawness of social media. And it gets boring: I don’t really care what one of Top Model’s 6.35 million Facebook fans thinks.

As Tyra said, “There’s something that’s missing.” But it’s not this self-congratulatory attempt at adding social media.

Get more delivered to your inbox just like it!
Get Our Newsletter
Sorry about that. Try these articles instead!
About the Author
kira@techcocktail.com'

Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact [email protected]

Tags:

20 Responses to “Social Media on America’s Next Top Model”

  1. benedictmaupin@googlemail.com'

    Ninja

    Steaming, as its name implies, is the cooking of food by the use of steam.
    Also, you can line the tray of the steamer with cabbage or lettuce leaves
    to prevent the Chinese food from sticking to the tray.
    The restaurants have to pay a certain fee if they hire
    the citys sanitation workers; whereas selling kitchen waste to private parties can earn them
    almost 10000 Yuan every year.

  2. oliverferreira@gmail.com'

    p90x3

    So as long as you wash the outside of your eggs, your risk of getting salmonella from eating raw eggs is quite low.

    You see, compound exercises are designed in such a way that it would work through an array of muscles at one time.

    It’s simple and easier than you ever thought, so use these tips and start
    your routine today. Water, protein, and creatine all come into the
    category of top bodybuilding supplements and
    all of them naturally present into the body as well.

  3. gregorymicheals@yahoo.de'

    gra sizzling hot deluxe

    Pretty section of content. I just stumbled upon your site and in accession capital
    to assert that I acquire in fact enjoyed account your blog posts.

    Anyway I will be subscribing to your feeds and even I achievement you
    access consistently quickly.

  4. paigedunbabin@aol.com'

    will

    It’s a pity you don’t have a donate button! I’d certainly donate to this excellent blog!
    I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account.
    I look forward to brand new updates and will share this blog with my Facebook group.
    Chat soon!

  5. ernestokelliher@inbox.com'

    http://Dragracingcheats.com/

    Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my newest twitter updates.

    I’ve been looking for a plug-in like this for quite some time and was
    hoping maybe you would have some experience with something like this.

    Please let me know if you run into anything. I truly enjoy reading your blog
    and I look forward to your new updates.

  6. hanneloregravatt@gmail.com'

    http://gg.gg

    You are so cool! I do not suppose I have read anything
    like that before. So nice to discover somebody with original thoughts on this subject matter.
    Seriously.. many thanks for starting this up. This site is one thing that’s needed on the internet, someone with some originality!

    – cliquez ici
    – cliquez ici
    – cliquez ici
    – cliquez ici
    – cliquez ici
    – cliquez ici

  7. angleahawkins@wildmail.com'

    try clashofclanshackfreegems

    When I initially commented I clicked the “Notify me when new comments are added”
    checkbox and now each time a comment is added I get four e-mails with
    the same comment. Is there any way you can remove people from that
    service? Many thanks!

  8. jackiewilson@zoho.com'

    Titanfall cracks

    Asking questions are genuinely fastidious thing if you are not understanding something fully, but this paragraph
    provides nice understanding even.

  9. mitchell_janssen@gawab.com'

    Summoners War Cheats

    Each champion on each role has its own style of play which makes each unique.

    While this is definitely a nerf to Rengar’s overall sustain,
    we wanted to maintain his ability to survive in a fight, so the scaling
    heal will remain a good choice when Rengar’s low on health.
    Udyr, unlike Warwick, can serve as your team’s tank or off-tank even when starting in the jungle,
    making him a different but very powerful tactical choice.

  10. johnathanlacroix@web.de'

    Dr. Peter Osborne Gluten Free Diet

    In this disease actually, fat content of the food is not absorbed thus causing malabsorption of fat soluble vitamins also.
    Power outlets make sure that you are getting problem free experience even with your old laptops because they may turn dark without power
    outlets. Instead of focusing on a futuristic
    goal such as losing 10 pounds, focus on what you are doing every day to become healthier.

  11. colette.kerrigan@gmail.com'

    bracelet plastiques

    Hi there! I could have sworn I’ve visited this website before but after browsing through a few of the articles I realized it’s new to me.
    Nonetheless, I’m certainly delighted I discovered
    it and I’ll be book-marking it and checking back regularly!

  12. arnoldopacheco@aol.com'

    research paper writing tips

    There are numerous companies which make writing processs easy and smooth and enjoyable reading without the introduction should be required to provide
    essay writing service. No matter what the purpose of writing aan essay presentable which
    can be essay writing shaped it per the necessities within patients.
    There is nothing wrong with usikng such bid slat while finding the correct essay writing language and sentences.In reality, that one argue academically about certain concepts or work
    of another author.

  13. cassandra.glowacki@gmail.com'

    basketball gear

    This is the perfect site for anyone wwho wishes to understannd this topic.
    Yoou understand so much its almost tough to argue with you (not
    that I really woukd want to…HaHa). You certainlly put a nnew spin on a subject that’s been written about for
    a long time. Great stuff, just wonderful!

  14. rodrickgrabowski@inbox.com'

    Rodrick

    I do not even know how I stopped up right here,
    but I assumed this post was once great. I do not recognise who you are but
    definiitely you’re going to a famous blogger for
    those who are not already. Cheers!

  15. cleomathews@googlemail.com'

    Darcy

    I do not even know how I ended up here, but I thought this post was
    good. I do not know who you are but certainly you’re going to a famous blogger if you aren’t already ;) Cheers!

Leave a Reply

  • (will not be published)