“Video Is Eating the Internet”: How Chill.com is Solving Video Discovery

Monika Jansen May 10, 2012 Tweet

There is a lot of video on the Internet – and it’s growing so quickly that by 2015, we’ll have 500 billion hours of video online.  Billion.

Finding fun videos to watch now is a random exercise that results in a lot of wasted time, so imagine how hard it’ll be in 3 short years.  That’s where LA-based Chill comes in.  They tap your social graph to share relevant, peer influenced video in a clutter free layout.

“Your friends are the best quality filter,” Brian Norgard, founder of Chill, said.  “No one knows better what excites, delights and entertains you better than your friends. That’s why making video discovery social is important and necessary.”

Norgrad and his co-founder Dan Gould are turning the intense interest we have in consuming web video into a viable business.  “Video is eating the Internet  – it is the most impactful story-telling medium we have,” Norgrad continued.  “But when every site is producing video, how do you know what to pay attention to?  How do you find content? … Content discovery is totally broken in video right now.  It is scavenger behavior.  You see something on Facebook, someone passes along a YouTube video in an email, etc.  The most powerful discovery tool is social, because your friends know you better than an algorithm.”

Chill, therefore, is built around user behavior.  Their goal is to deliver the right piece of content at the right time of day on the right device.  Top VCs agree that video discovery is a huge problem – probably one of the biggest ones on the Internet – to the extent that they have received funding from Kleiner Perkins, Redpiont Ventures, Atlas Ventures, CrunchFund, and Troy Carter (Lady Gaga’s manager).

Launched 3 months ago, the startup has seen remarkable growth.  Try it out and let us know what you think – is Chill effectively solving video discovery?