How to Make an Unforgettable First Impression in Business

From business cards to custom notebooks, making an impression at events can go a long way for your business.

In the business world, first impressions are everything. Given the short attention span of people in 2025 and the steep competition in virtually every industry under the sun, the only real way to cut through the noise is to make sure that your brand is thought of favorably right out of the gate.

While a firm handshake and a confident smile can go a long way, the reality is that printed products, marketing materials, and other branded items have a storied history of moving the needle when it comes to making a good first impression. From business cards to brochures, these tools will keep your brand front of mind for those lucky enough to come across them.

What kind of items, you ask? Well, at MOO, you’ll find a wide variety of high-quality products that can help you make an unforgettable first impression, so your business can start making an impact like you know it can.

Business Cards: The Very First Impression

In a networking setting, you need to leave your networker with something to remind them of you. Sharing social media handles, exchanging email addresses, and heaven forbid, writing your business website URL on a napkin are all fine, but if you want to show potential customers or clients that you mean business, high-quality business cards will get the job done and then some.

With MOO, you can do just that. The printing service provides users with access to multiple unique paper and size options and special finishes available, including foil and spot gloss. Plus, you can print a different design on the back of every card with Printfinity, and get next-day delivery to make sure that you’re ready in time for the big event.

And if you think that business cards are old news, you couldn’t be more wrong. In 2025, business cards are very much still one of, if not the most effective means of making a good first impression, especially if you tailor them to the modern era. For example, MOO offers a feature that allows users to easily add a QR code directly onto their business card, which will make it even easier for people to find your brand in an instant.

Suffice to say, business cards haven’t gone out of style. They remain a trusted tool of businesses around the world to help them get noticed when they need to the most. All you have to do is give them a modern twist, and you’ll be making a good impression with your eyes closed.

A Lasting Impression: Getting Your Brand Out There

Business cards are a great place to start, but let’s be honest, they can’t shoulder the entire burden of getting your business the attention it deserves. Simply put, there are a lot more impressions to be made beyond the first one.

That’s where you’ll want to go beyond the business card with marketing materials like stickers and brochures. Stickers are all about getting your branding, your logo, your company message out in the world so that people recognize and remember you when the time comes to make a purchase. MOO offers a lot of different shapes and materials, like metallic, vinyl, and die cut, so you can stand out amongst all the other stickers out there.

Brochures, on the other hand, will help you get more in-depth information about your company circulating. Whereas a business card is more of a reminder to follow up or reach out about a brand, the brochure provides as much information as necessary to get the potential customer or client interested in a meaningful way. MOO provides a variety of options here, as well, with all available brochures being of premium print quality.

The Gift: Your Best Impression Yet

There’s something to be said for the value of free stuff. While it might not seem like a big deal, the idea of leaving an event, a meeting, or a conference with something just feels good and memorable, particularly when it comes to the brand providing the merchandise.

MOO is equipped to handle this kind of post-event gifting, as well, with the tools you need to create custom planners, notebooks, notepads, drinkware, and pens. That’s right, your logo, slogan, or other branding will be front and center when these potential customers and clients wax poetic about the promotional products they got at the conference, meeting, or networking event.

Bringing Your Brand to Life

These may seem like nothing more than marketing materials, but in the real world, these are the kinds of small details that can be the difference between an exciting new client and business as usual.

From simple recognition to full-on closed deals, high-quality products like business cards, brochures, and custom stationery and drinkware help make your business professional. Simply put, they bring your brand to life for you and your potential customers and clients.

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Written by:
Conor is the Lead Writer for Tech.co. For the last eight years, he’s covered everything from tech news and product reviews to digital marketing trends and business tech innovations. He's a feature, reviews, and news contributor for Android Police, and he has hosted tech-focused events for SXSW, Tech in Motion, and General Assembly, to name a few. He also cannot pronounce the word "colloquially" correctly. You can email Conor at conor@tech.co.
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Founded in 2006, Moo's original aim was to supply businesses with better quality, more affordable business cards. Now it means a whole range of useful branded things, from Notebooks to Water Bottles. Moo sells to customers all over the world, with five locations in the UK and US. While Moo has grown over the last 20 years, its focus is always great design and excellent quality.
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