How Big Data Is Changing the Way We Watch TV

February 29, 2016

5:00 pm

As more consumers grow increasingly frustrated with rising cable costs and channel packages that don’t quite fit their preferences, online streaming services are continuing to gain popularity.

If you’re one of the people that watches television shows online, you’re not alone. Streaming now accounts for a huge percentage of TV watching. A colossal 28 percent of TV watching is done through digital streaming. That’s more than one fourth of all television content being watched online.

The undeniable truth is that traditional TV is being replaced with video on demand (VOD) at a very fast rate. Omnipresent Internet connectivity, Internet bandwidth advancements, and a wide range of online content providers have joined forces to fuel this major shift in the way we view entertainment. For the IT industry, this dramatic change in our culture produces a number of challenges but also a fantastic opportunity.

The increasing number of people making the decision to no longer subscribe to cable TV and the high demand for content that needs to be stored online will affect more than just the service of internet providers. Big Data houses that store all of the content are also making strides to meet the emerging demands of viewers.

No matter which cable package you purchase, cable is reliable and can consistently deliver high quality. Internet service, however, is not as dependable. With the Internet, there is a direct correlation between the quality of your viewing experience and which internet package you purchased.

While lower cost packages can frustrate consumers with buffer delays and poor video quality, higher cost Internet packages provide a better user experience overall. However, some people have no choice, this is especially challenging for people who live in rural suburbs where low end internet packages are the only option.

As our culture continues cutting the cable, IT managers must face the challenge of changing their framework to have the option of storing an unlimited amount of growing data and large format content as well as the ability to deliver HD content to customers with varying degrees of Internet connections.

Big Demand for Bigger Data

Television series are being developed at a faster rate than ever. This means there needs to be space not only for existing content but also large quantities of new content as well. More and more people are cutting the cable cord and solely relying on content  providing a challenge for technology professionals, the perpetual issue of building infrastructures that have the ability to meet those enormous storage requisites.

Any content you access on the Internet has been retrieved by your computer by pinging a server housed in a data center. Most of us don’t notice the work of Big Data and analytics that goes on behind the scenes in this process. The IT companies behind this unacknowledged work always strive to create storage systems, servers and network products that are dependable enough to meet the high demand for bandwidth-overwhelming content like high definition video.

To make Big Data the biggest it can be, innovators are developing solutions to allow unlimited storage capacity and performance in real-time for instant and cost effective online access to extensive data volumes. This is essential for the impending onslaught  of cable television subscribers opting out of their contracts. Because of the large masses of new content, data loads are getting bigger forcing service providers to reconsider using the world ‘unlimited’.

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Content Marketer at Ranky

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