Books

Social Media Marketing Tips for Self-Published Authors

By | Jan 6, 2015 at 11:00 am

Social media is the answer to every self-publishing author’s marketing prayer. It’s a very powerful tool to establish your online presence. It’s not only free but it lets you reach most of your target readers in just a click. But as they say, “With…

Books

Interview with the Elusive Mozaik Founder Mara Winkel

By | Dec 3, 2014 at 8:00 am

Mara Winkel isn’t your typical tech founder.  Besides having her story publicized by FG Press (Brad Feld’s publishing company), she doesn’t make a lot of public appearances.  She doesn’t do many interviews. You probably won’t read about her in ValleyWag.  But what she is building, is…

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“Winning Without Losing” Author Martin Bjergegaard

By | Oct 13, 2014 at 4:30 pm

This isn’t exactly your typical magazine interview, but then again Martin Bjergegaard is not your typical book author. Not only did he speak with dozens of successful startup founders to compose “Winning Without Losing” with his friend and colleague Jordan Milne, but he launched…

Books

San Diego

3 Ways Sales Is Like War

By | Sep 29, 2014 at 12:00 pm

You can’t be afraid of sales. In any business, you are going to have to sell. It doesn’t matter whether it’s to customers, investors, or recruits. Many entrepreneurs are scared to go out and sell their business, and it prevents many companies from ever…

.CO

Miami

Matt Haggman: Miami is the Perfect City for Entrepreneurs

By | Jul 10, 2014 at 7:30 pm

Miami has everything a city needs to foster entrepreneurship. Matt Haggman believes that this is true. The Knight Foundation project manager, sat down with Tech Cocktail’s co-founder and author of Startup Mixology Frank Gruber to talk about all the elements that make Miami the ideal city…

Announcements

MUST-READ Book Alert! Creativity for Sale

By | Jun 15, 2014 at 2:04 pm

What if I told you that someone made $1,000,000 wearing T-shirts, pimping his last name, and pre-selling sponsorship spots in a book he hadn’t even written yet? Jason SurfrApp (formerly Jason Headsetsdotcom and Jason Sadler) has done just that over the last few years,…

Books

Let’s Ditch the Silicon Valley Gospel [INTERVIEW]

By | May 29, 2014 at 3:00 pm

Like all passionate communities, the startup scene has a gospel. But according to entrepreneur and advisor Paul Orlando, we shouldn’t listen to the Silicon Valley preachers. “There is a mainstream story told across the startup world that may hold true for the few lucky ones,…

Books

A Book in 5 Minutes: “Disciplined Entrepreneurship: 24 Steps to a Successful Startup”

By | Aug 16, 2013 at 1:00 pm

Don’t have time to read? Here’s a quick but comprehensive summary of Bill Aulet’s “Disciplined Entrepreneurship: 24 Steps to a Successful Startup,” released on August 12. Who should read this: First-time and serial entrepreneurs who are looking for a solid product-market fit. Elevator pitch:…

Books

“Think Like Zuck” Book Giveaway

By | Jan 29, 2013 at 1:00 pm

If you’re visiting Tech Cocktail, you’re likely an entrepreneur or fan of entrepreneurs. Perhaps you are focused on creating the next “Facebook,” and you could use some advice on defining your product? Perhaps, you’re trying to figure out how to make a change in…

Books

A Book in 5 Minutes: Summary of Dan Pink’s “To Sell is Human”

By | Jan 4, 2013 at 11:48 am

Don’t have time to read? Here’s a quick but comprehensive summary of Dan Pink’s “To Sell is Human,” released on December 31, 2012. Who should read this: Anyone who wants to be a more effective persuader in work or in life. Elevator pitch: Almost…

Apple

Startup Stories Inherited Enables a Gift of a Lifetime

By | Nov 22, 2012 at 3:00 pm

DC-based Stories Inherited is bringing together technology and traditional storytelling to create  personal and corporate history  through interactive books and iStories. If digital had existed centuries ago, how cool would it have been for us to listen to our great-grandparents and ancestors tell their story…

Books

Lauren DeLisa Coleman: The Psychology of Comments Online

By | Oct 6, 2012 at 10:00 am

Lauren DeLisa Coleman calls herself a “socio-economic digitalist”: she studies how digital platforms affect different cultures in the business world. In the past, she has turned her lens on Generations X and Y and hip hop cultures. Her book The Rise of the SmartPower…

Books

The Launch Pad Book: Y Combinator and the Creation of Badasses

By | Sep 27, 2012 at 9:00 am

Near the end of Randall Stross’s new book, The Launch Pad: Inside Y Combinator, Silicon Valley’s Most Exclusive School for Startups, he recounts a coaching session with an entrepreneur right before demo day. Paul Graham is talking about a topic he rarely brings up…

Books

Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream

By | May 9, 2012 at 4:30 pm

When we make time, find space for, and invest in our dreams, we make an investment in the true essence of ourselves.  On the surface, we may each be asking for what we want – but there will be a tremendous return on investment…

Books

8 Revealing Quotes from the Steve Jobs Biography

By | May 7, 2012 at 10:06 am

Walter Isaacson’s biography of Steve Jobs probably contains the seeds for a dozen other books about Apple’s late CEO, focusing on his “reality distortion field,” his design sense, his personal relationships, and other keys to his life and success. But one of the most…

Books

Book Preview: How To Create ‘Stellar Presentations’ By Shel Israel

By | Apr 4, 2012 at 5:03 pm

Giving a solid presentation is a must for any entrepreneur looking to sell their vision to hire employees, gain fans, followers, or supporters, and raise capital. To help them communicate their ideas effectively, Shel Israel decided to write a new book titled Stellar Presentations: An…

Books

Book Preview: The End Of Business As Usual by Brian Solis

By | Oct 18, 2011 at 11:59 pm

We see a number of trends in technology and business today, the biggest include mobile web, social media, gamification, and real-time everything. All of these elements have challenged businesses to think differently. A new book, The End of Business as Usual by Brian Solis,…