Social Media

Make the Most of Your Time: Subcontract Social Media Management

By | Feb 28, 2015 at 12:00 pm

Time goes by quickly when you’re spending it on social media. On the other hand, no matter how much time you spend trying to manage your company’s social networks, the results may not be as good as you hoped for. Time is an important factor in…

Social Media

Social Media Engagement: 5 Steps to Improve Brand Image

By | Feb 13, 2015 at 10:00 am

Traditional advertising was based on the model of reaching thousands or even millions of people at one time, through print, radio, and ultimately television. There was little to no interaction with these consumers and the brand relied solely on gaining traction in the …

Social Media


Kewl Circle Helps You Make New Friends as an Adult

By | Feb 12, 2015 at 2:30 pm

Making new friends as adults can be challenging. According to research from the American Psychological Association, while our social circles increase through early adulthood, our friendship networks peak and start to decrease as you move through your twenties. And it gets …

Internet of Things

Where is Social Media Heading in 2015?

By | Jan 25, 2015 at 4:00 pm

With another year behind us, we can’t help but make predictions for the coming year. And while it’ll be interesting to see what new innovations await us in 2015, it’ll be equally interesting to see which existing technologies and trends evolve. Social media falls…


Improve Your Video Marketing Efforts Overnight

By | Jan 21, 2015 at 11:00 am

I just read a post about video marketing tips and I felt compelled to write a follow up article. The premise of the article is correct – if you aren’t amplifying content using video you’re missing out on a huge opportunity. However, you probably…


Social Media Affects Women’s Stress More Than Men’s

By | Jan 20, 2015 at 12:30 pm

Is social media destroying our lives or holding them together? The debate rages on, but Pew Research recently added some insight by examining how social media relates to stress for women and men. In short, hearing about the stresses of our friends and family…

Marketing & Social Media

Video Marketing Tips every Marketer can Use

By | Jan 19, 2015 at 8:00 pm

Video marketing has become one of the greatest tools for online businesses to enhance their market presence. As the attention of the consumers are shortening online due to  the wide variety of choices that they have, marketers are frantically looking for a medium through…

Infographics / Images

A Beginner’s Guide to Reddit [Infographic]

By | Jan 19, 2015 at 7:00 am

If Google is where you go to find things, Reddit is where you go to find the things people have found. Founded in 2006, Reddit is a social bookmarking community. It continues to gain popularity, with its system of voting on both comments and…


Social Media Marketing Tips for Self-Published Authors

By | Jan 6, 2015 at 11:00 am

Social media is the answer to every self-publishing author’s marketing prayer. It’s a very powerful tool to establish your online presence. It’s not only free but it lets you reach most of your target readers in just a click. But as they say, “With…


Websites vs. Physical Stores: Online Business Trends for 2015

By | Jan 1, 2015 at 7:00 pm

Over the last few years, we saw companies of all sizes embracing digital media for the most critical business processes. In the realm of sales and marketing, the online ecosystem has virtually become a default channel for activities such as product or service promotion…


How to Properly Use Social Media For Lead Generation

By | Dec 26, 2014 at 8:00 am

Most of the marketers that used social media in the past years managed to boost their sales while spending between 4 and 6 hours weekly on social media. However, this is only possible in the event that your social media strategy is properly built….


2014 in Tech Review: The Good, The Bad and The Ugly

By | Dec 23, 2014 at 8:00 am

Editor’s Note: The opinions in this story belong to the writer.  It’s time to look back at 2014 and review some of our industry’s achievements and failures this year. There are many lessons to be learned in tech as we prepare for 2015. In…


Three Maneuvers that will Destroy your Facebook Marketing

By | Dec 20, 2014 at 8:00 pm

With its active user base of 1.35 billion people worldwide and more than 30 million small businesses with active pages, Facebook is pretty much THE social media marketing platform for small businesses. And with the recent relaunch of the advertising platform Atlas, Facebook is …


Invisible Children to Shut Down in 2015: Lessons for Entrepreneurs

By | Dec 18, 2014 at 4:30 pm

This week, the nonprofit organization best known for the KONY 2012 campaign, Invisible Children, announced that it will close its San Diego, California, headquarters and cease operations by 2015. In 2012 they became famous with their campaign to “End a War” in Uganda and …


Gmail Innovations Since its Inception: How Google Changed eMail

By | Dec 13, 2014 at 6:00 pm

Gmail is a comprehensive, powerful e-mail program that all of us use almost everyday, every minute. But indeed it can be confusing for even those who have been using it since the launch and inception in Beta since 2004. That’s because Google prefers to…


Your Website is the Best Way to Boost your Business with Lead Generation

By | Dec 7, 2014 at 12:00 pm

Every company should have a well-defined marketing strategy which is as effective and thorough as possible. However, just as the market evolves, so does marketing and its techniques. One new technique is lead generation, a marketing technique aiming to generate consumer …


The Age of the Social Media Copycat

By | Nov 4, 2014 at 9:00 am

There has been a trend of late among the leading social media platforms that I find to be concerning: Copycatting. Twitter, perhaps the worst offender, has recently redesigned its user profile pages in a way that is unmistakably Facebook-esque. There are also rumors it…