Social media integrations
Free Trial Version
Cheapest paid plan
Price quoted is per user, per month
BEST FOR MARKETING
BEST FOR SALES
A strong CRM system with an attractive free tier and great marketing features
A market leading CRM for good reason and a great all-rounder – with tailored pricing plans available, it should always be considered first.
A highly intuitive CRM that is packed with plenty of features and even has a free plan option
Flexible, friendly and effective, Zoho also starts at low price plans and has a great free trial
A robust CRM platform that embeds brilliantly with Microsoft products
A great all-round CRM with a great, easy to understand dashboard
The best CRM for marketing teams is HubSpot, closely followed by Salesforce. Either of these platforms would be a fantastic solution for a business's marketing needs. HubSpot has flexible integrations and an appealing free tier to try out, while Salesforce CRM is one of the biggest software names in the space, and a true market leader.
The most important thing is choosing the right CRM solution for the needs of your business. In particular, plan carefully around what you'll end up spending – with CRM tools, entry-tier pricing can escalate quickly as you add more functions and expand the number of team members using the software.
We can take some of the pain out of planning for this with our handy CRM cost comparison tool – otherwise, read on to learn what to expect when it comes to marketing CRM pricing.
Marketing is a big part of any business, and getting it right can be the difference between success and failure. Fortunately, resources like CRM software can have a huge impact on your strategy, provided you use it properly.
In This Guide:
- Top Marketing CRM Software
- Essential Features & Benefits of Marketing CRM
- How Much Does CRM Software Cost?
- Signs Your Marketing Team Needs CRM Software
- How CRM Software Can Help with Your Marketing Needs
- How to Find the Best CRM for your Marketing Team
- CRM Integrations for Marketing
- How We Rank CRM Software
- Verdict: Which CRM is best for marketing?
- Frequently Asked Questions
Top CRM Challengers
While HubSpot might have the top spot for a Marketing-focused CRM, the following CRM providers are certainly challenging the status quo, and may be a better fit for your business needs. Click for more information on each of these alternative options.
Top Marketing CRM Software
Customer Relationship Management (CRM) software is a digital business tool that aims to consolidate, automate, and organize a wide range of company functions to improve productivity, increase efficiency, and generally make your day-to-day operations a little bit easier. And if you're looking for a provider that can help you with marketing, you've come to the right place.
Based on Tech.co's industry research, we've rated the best CRM software for marketing below, with more in-depth reviews. Keep scrolling to get a better idea of what you're looking for. We've analyzed feature catalogues, pricing guides, and customer reviews in the hope of providing you with the most comprehensive breakdown of how these CRM software providers operate.
- HubSpot CRM– narrowly betters Salesforce for marketing features
- Salesforce CRM– comprehensive software that's trusted worldwide
- Freshworks CRM– an excellent CRM system with a free plan
- Zoho CRM – smart analytics and simple dashboards
- Microsoft Dynamics CRM – will fit effortlessly into any business using a Microsoft suite
- Sendinblue – a cheap, straightforward email marketing platform
- SugarCRM – a respectable alternative to some of the biggest names in CRM
- monday.com CRM – brilliant usability, but lacking some advanced marketing features
Best overall CRM platform for marketing
While Salesforce is an admittedly difficult provider to dethrone as the number one CRM on the market, HubSpot takes the crown as the best marketing CRM available today. Offering an incredibly robust set of marketing features, along with a reasonable price point – plus a free version to help you get your bearings before making a purchase – HubSpot more than competes with Salesforce when it comes to marketing.
From customer targeting and email tracking features to web forms and campaign design functionality, HubSpot's Marketing Hub essentially offers every marketing option you can imagine. However, you'll certainly have to shell out a few bucks for a paid plan if you want to fully take advantage, as the free plan leaves a lot to be desired – particularly from a marketing standpoint.
Starter Standout Features
Professional Standout Features
Enterprise Standout Features
The Marketing Hub is available via three different price plans: Starter, Professional, and Enterprise. The pricing varies substantially from plan to plan, with the Starter plan coming in at $45 per month, the Professional at $800 per month, and the Enterprise at a whopping $3,200 per month. Hubspot also has a great free plan to try out the platform before committing to it.
Learn more in our full guide to HubSpot pricing and plans.
- Free option available
- Simple user interface
- Integrates with Gmail and Outlook
- Training is largely online
- Not great for larger companies
- Limited features compared to Salesforce
Best outright CRM platform
When it comes to CRM, you simply can't beat Salesforce. Boasting a huge chunk of the market share and commonly used by Fortune 500 companies, Salesforce has the features, support, and resources to truly give you control over your customer relationships. In fact, the only reason Salesforce isn't our top provider for CRM marketing is that, from a marketing standpoint, Hubspot offers comparable features –and Salesforce is just too expensive in comparison.
Perhaps the only downfall of Salesforce (outside of the expense) is how complex it is, given the massive feature catalogue. From an ease of use standpoint, all those features, analytics, and reporting tools can be a bit overwhelming, particularly for beginners that aren't used to CRM software. Still, if you have the knowledge and expertise to handle it, Salesforce is a force to be reckoned with from a marketing standpoint.
The Salesforce Marketing Cloud comes with four different pricing plans: Basic, Pro, Corporate, and Enterprise. As one might be prepared for given their pricey reputation, the Basic plan comes in at $400 per month, the Pro plan at $1,250 per month, while the Corporate plan rounds it out at $3,750 per month. The Enterprise plan requires you to get a customized quote from the team, so reach out if you're interested in a marketing CRM for your larger team. You can also find out exactly how much these plans will cost your business by checking out our helpful comparison tool.
Learn more in our full guide to Salesforce pricing and plans.
Salesforce Pardot Marketing Automation
Salesforce lets you simplify and automate your marketing activities with Salesforce Pardot. With Pardot – pronounced “par-DOT” – users can streamline and automate everything from lead generation and management to sales and ROI calculations. Translation? Fewer manual tasks for your staff, and faster, smarter processes and insights for your business.
Pardot's sales tools include engagement campaigns, customer activity tracking, and CRM integration, bolstered by custom alerts.
All of this is an additional cost to Salesforce Marketing Cloud itself, though the efficiencies you can gain from marketing automation can more than cover the initial overheads.
To learn more, see our full guide to Salesforce Pardot features and pricing.
- Tailored pricing plans
- Wide feature set
- Frequently updated
- Robust support & training
- No free plan
- On the more expensive end of the industry
- Basic plan caps data at 612 MB/user
Best for automation
The marketing arm of the Freshworks CRM is built to make customer acquisition easier on all fronts. With automation at the core of its functionality, you'll be able to allow the software to handle the smaller projects, so you can focus on the bigger picture. Freshworks CRM even allows you to set up specific “if then” scenarios, giving you the flexibility to truly automate your marketing efforts from top to bottom.
Perhaps one of the more attractive aspects of Freshworks CRM is the fact that it comes with a free plan which never runs out. It offers up to 500 contacts, and you can manage a fair amount without upgrading. However, if you're working with a business that needs more advanced features, the very affordable paid plans are your best bet.
Freshworks CRM Pricing
Freshworks CRM offers three different pricing plans for its software: Growth, Pro, and Enterprise. The Growth plan is $29 per user per month, available with no time limit. After that, the pricing options are still very affordable, with the Growth plan running you $69 per month, and the Estate plan coming in at only $125 per month. Plans are based on how many users you want, though, so be sure to keep that in mind.
Freshworks also offers a free plan, with contacts, phone and chat support, all 24 hours, 5 days a week.
- Packed with a great catalogue of features
- Highly intuitive user interface, easy for beginners
- Free tier available
- Reporting tools are a bit limited
- Some key features exclusive to expensive plans
Best for international or multi-language companies
While Salesforce certainly has the CRM market share on lock, there are several providers that definitely compete as far as robustness is concerned – and Zoho CRM is one of them. Particularly when it comes to email marketing features, Zoho CRM offers the tools you need to really attract customers, via the most effective methodology available.
That's not all, though. With handy third party integrations like G-Suite and support for 20 different languages, Zoho CRM is designed for everyone in your team. It offers an easy enough to use platform, so beginners can get the hang of it in due time. The free version is also quite attractive, although it caps at three users – this is hardly enough to make a notable impact on your business, so a paid plan is a good call.
Zoho CRM Pricing
Zoho CRM offers four different pricing plans: Standard, Professional, Enterprise, and Ultimate. The Standard plan will cost you $12 per user per month, the Professional plan will cost you $20 per user per month, the Enterprise plan will cost you $35 per user per month, and the Ultimate plan will cost you $45 per user per month. Zoho also offers a surprisingly robust free plan, so you don't have to pay to find out if it fits with your business needs.
Learn more in our full guide to Zoho pricing and plans.
- Free 15-day trial
- Lots of G Suite Integrations
- Supports 20 different languages
- Free trial available
- No data backups in free plan
- Shorter than average trial period
Best for enterprise operations
If you're a bigger company looking for a marketing CRM that can handle your massive customer list, Microsoft Dynamics might be what you're looking for. As you can imagine, this Microsoft-driven platform comes with everything from AI-driven insights to lead scoring and customer dashboards, and plenty of additional apps that you can add from the Windows store.
Simply put, Microsoft Dynamics Marketing works well in tandem with the rest of the Microsoft Dynamics platform, which includes everything from sales to customer service. Honestly, if you're a smaller company, there's no way you're going to need everything Microsoft Dynamics offers. But for enterprise businesses, you really can't go wrong – particularly if you utilize other Microsoft platforms, such as Outlook.
Microsoft Dynamics Pricing
Microsoft Dynamics only offers one marketing specific plan, which will cost between $750 and $1,500 per tenant per month, depending on whether you have the Microsoft Dynamics 365 app installed. However, you can purchase the Customer Insights and Forms Pro features for an additional cost, depending on your specific needs.
- Integrates with Microsoft products
- Features on par with Salesforce catalog
- Robust, 24/5 support options
- Decidedly expensive
- Limited API, particularly compared to Salesforce
- No free plan
Best for cheap email marketing automation
Sendinblue was designed primarily as an email marketing platform – and it shows. Sendinblue builds its entire platform around sending marketing emails — you can send up to 300 emails per day to an unlimited number of contacts on the company's free plan.
As you'd expect then, Sendinblue has a wide range of tools to help you automate and track your email marketing efforts. For example, its campaign report function provides statistics on everything from the average time to open to the click-to-open rate.
Everything Sendinblue does is based in the cloud, as well, making it easy for distributed teams to get started with.
Sendinblue offers four pricing plans in total. Its free plan allows you to get started sending up to 300 emails per day, as well as opening up SMS marketing.
The Lite plan, which costs $25 per month, gives you an increased send limit, A/B testing, and advanced statistics. The Premium plan costs $65 per month and allows you to send up to one million emails per day. It also opens up more marketing automation tools, Facebook ads, and bespoke landing pages. The Enterprise plan is a custom plan, designed to give businesses the exact features they need for a custom price.
- Very simple pricing plans
- A strong email marketing choice
- Offers SMS marketing support
- Not the best for customer support functions
- Lacks some features
Best for simple pricing
With robust platforms like Salesforce, Hubspot, and Zoho populating this list, some users may be in need of a simple option – step forward SugarCRM. With an easy to use interface and limited features, you'll be able to get your team on board with trying out a new software, particularly with SugarCRM's helpful marketing features.
Dubbed Sugar Market, this automation-driven platform features built-in social and advertising tools, with SEM and SEO functionality to make sure you're attracting the right people. Plus, with modern analytic and reporting tools, you can see what's working and what's not using a stylish interface that doesn't confuse more than it informs.
SugarCRM offers three pricing plans. The Market plan on its own costs $1,000 per month for 10,000 contacts, and is billed annually. If you're interested in the rest of the SugarCRM platform, you can pay $52 per month for the Professional plan, and $85 per month for the Enterprise plan.
Learn more in our full guide to SugarCRM pricing and plans.
- Incredibly customizable for specific needs
- On-premise installations available
- No hidden fees
- No free plan available
- A bit expensive compared to the rest of the industry
- Less well-known brand
Best for modern interface
If you're looking for a more basic option that isn't as intimidating as Salesforce or Zoho, monday.com is another good place to start. This platform offers a stylish, modern interface that's easy to understand, even for beginners. You can easily manage multiple campaigns at once, thanks to a comprehensive dashboard designed to give you lots of information in the moment.
Third party integrations are also a big party of monday.com's draw, with functionality between Mailchimp, Slack, G-Suite, and many others.
Admittedly, the feature catalogue is lacking a bit, so the big jobs will have to wait. However, if simplicity is what you're looking for, monday.com can help big time.
monday.com offers four different pricing plans, which each include the marketing features you might need: Basic, Standard, Pro, and Enterprise. The Basic plan comes in at only $8 per user per month, the Standard plan is $10 per user per month, and the Pro plan is $16 per user per month. The Enterprise plan, as you might expect, is customizable for each company, so you'll need to contact a sales rep. Check out monday.com pricing here.
- Highly customizable platform
- A bit more affordable compared to other services
- Automation features save loads of time
- Missing more common project management features
- Limited third party integrations
- Higher tiers required for basic features
Essential Features & Benefits of Marketing CRM
Now that you've got a better idea of what kind of providers are out there, you need to understand what you're looking for. Fortunately, we've broken down some of the key features associated with marketing CRM, so you can make sure the one you pick is solid enough to take you to the next level. Essential features include:
- Landing pages
- Ad and SEO management
- Data Reporting & Analytics
- Workflows & Automation
- Customer conversation histories
- Lead form integration
- Customer filtering
- Automated email nurturing
So what are these features working towards? It can be easy to install a new software without taking stock of how it's specifically improving your business. But with marketing CRM, it's important to know that you're building something to improve productivity, and increase efficiency from top to bottom. Key benefits include:
- A central hub for audience data
- The ability to test, learn, and iterate on campaigns
- A connection to your key marketing channels
With the right set of features and the ideal provider, you should be able to get some serious insight into how your business runs. Now the real question: how much is this all going to cost?
How Much Does CRM Software Cost?
Like most business resources, the cost of CRM software is based on a wide range of criteria. For one, the size of your company is paramount in deciding cost. Naturally, larger companies are going to need more features to get the job done, while smaller companies need fewer – so larger companies are going to be paying more.
Additionally, the number of users you need on the platform will factor in heavily. In fact, many providers have pricing plans that are specifically increased and decreased depending on how many users will be on the platform, so you can figure out the price on the spot.
Finally, the types of features you're looking for are a big decider on price. Prices can get pretty steep if you're looking for plans with marketing features built in, as these features are a bit more robust – and, fortunately, have a much better return on investment.
Signs Your Marketing Team Needs CRM Software
By now, you've taken in a lot of information about CRM software for marketing – but how do you know that you actually need it? If you can afford it, CRM software is proven to have a positive affect on your bottom line, so that's a good indicator right there. But if you think the return on investment just might not be worth it, here are a few signs that a marketing team is in need of some guidance:
- Inefficient marketing processes
- Lack of data
- Reports of bad customer service
- Customers get lost between departments
- Sub-optimal campaign results
- Lack of engagement from target market
Simply put, if your business is suffering in any of the important business facets listed above, the right CRM software could have a big impact on your business by automating, organizing, and generally improving your day-to-day operations.
How CRM Can Help with your Marketing Needs
There's no point in installing CRM software if it can't help your marketing team, which is why understanding the benefits of marketing CRM is so important. Here are a few reasons why CRM can assist in your marketing needs:
- Segmentation – the ability to segment marketing lists by location, demographic, or anything else has proven to be effective in reaching new and repeat customers
- Project management – tracking project progress will help you improve productivity, and keep employees accountable to measurable statistics
- Automation – by saving you time on small projects, CRM automation features are designed to truly improve productivity
- Personalized content – the majority of customers value personalization, and CRM software can help you tailor your customer experience to each and every individual
There's no denying the value of CRM software when it comes to marketing, which is why finding the right one for your particular business is so important to the success of your company.
How to Find the Best CRM for your Marketing Team
With all these stellar providers and all this information about what they provide, it can be a bit intimidating trying to choose one. That's why we've put together some specifics about what you need to consider to pick the right one.
The size of your company, and more specifically your marketing team, will very much indicate which CRM provider you should go with. Larger companies would be better suited to robust software like Salesforce or Hubspot, as it's designed to do a lot for a wide range of companies and industries. Conversely, smaller companies would likely want to opt for software like Monday.com or Freshworks CRM, as they're easier to use for beginners and softer on the budget.
Speaking of budget, that's another big decider in which software you should go with. Prices range dramatically from provider to provider and plan to plan, which means you could spend as little as $40 per month or as much as $4,000 per month. Even if you're a big company, a small budget could seriously hamper your ability to afford the robust software you need, so make sure you get those numbers nailed down ahead of time.
Particularly when you're looking for marketing features, understanding exactly what your business needs and what these providers offer is vital. In fact, there are many popular CRM software providers with no marketing features at all, so be sure to do your research ahead of time. Luckily, all the CRM on this list are decked out with marketing features, so there's nothing to worry about there.
CRM Integrations for Marketing
Perhaps one of the most convenient aspects of CRM software, particularly when it comes to marketing, is its ability to integrate with popular third party apps. This will help cut down on double work, and will keep your records organized and accurate. Some frequent third party integrations for marketing found within CRM software include:
Additionally, CRM software often integrates with G-Suite, Outlook, Slack, and other communication tools, so that you can keep your whole team connected throughout the customer journey.
How We Rank CRM Software
Tech.co doesn't just find CRM software providers and rank them willy-nilly; we take this stuff seriously. Our independent research dives into a wide range of metrics, giving you all the information you require to make the right decision about your CRM needs.
More specifically, Tech.co takes into consideration support options, key functionalities, depth of features, and price when evaluating CRM software providers. Additionally, we generate a specific customer score for each provider, which consists of online reviews, competitors scores, and more of our research.
We believe that thorough, independent research is the best way to provide the information you need when it comes to deciding on a CRM software for your business.
Verdict: Which CRM Is Best for Marketing?
At this point, you've arguably taken in too much information about CRM software at this point, but that's probably a good thing. After all, you want to make the right decision, and too much information is much better than not enough. Now, it's time to get started with your preferred provider.
Simply fill out our handy form, and you'll be on your way to enlisting a marketing CRM that can help you turn your business into a customer acquisition machine. Click here to get started now.
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