Keap CRM is available in three pricing plans: the Keap Lite plan starts at $79 a month for 500 contacts and one user, while the Keap Pro and Max plans cost $159 and $199 a month for the same. Adding more contacts and users will increase the monthly cost across all plans, so read on carefully for our full explainer guide on how Keap pricing works.
The Pro plan will be the most appealing plan for many, as it offers a range of essential features at a reasonable price, including A/B email testing and a sales pipeline. Thanks to a 14-day trial, you can try Keap out for free.
Read on for the full breakdown of how much your users and contacts will cost you, as well as a look at any additional fees you might run into (like that unavoidable one-time onboarding fee of $499).
In this guide:
A/B email testing
1 (+$30/user/mo for each additional user)
1 (+$30/user/mo for each additional user)
1 (+$30/user/mo for each additional user)
Keap offers three main plans: Lite, Pro, and Max. (There's a fourth plan, Max Classic, but it's a legacy subscription that new users won't be able to buy.) All plan pricings are based on the number of contacts as well as the number of users.
- Lite — starts at $79/month, includes basic features
- Pro — starts at $159/month, includes advanced features
- Max — starts at $199/month, adds lead scoring and analytics
Of these plans, most businesses will likely want to pick Pro, as Lite comes with a limited set of features, and Max doesn't add much more.
Of the three Keap plans, most businesses will likely want to pick Keap Pro, as Lite comes with a limited set of features, and Max doesn't add much more.
There's one other big hidden fee worth mentioning up front. The onboarding process for all plans includes a required one-time flat charge of $499 for Expert Coaching. This includes one-on-one strategy-building sessions as well as a free Sales & Marketing Playbook that Keap values at $1500.
- Free trial available
- Good automation tools
- Client segmentation works well
- Intuitive interface
- No free plan
- Learning curve can be steep
Lite features include:
- Contact management (and segmentation with tags)
- Saved searches, filters, and contact lists
- B2B management
- Email marketing (email can sync with Gmail, Outlook)
- Keap Business Line mobile app
- Quotes and invoices
- Some automations and reminders
This plan starts at $79 per month for 500 contacts, plus another $30/month for each user added after the first user. Increasing your contacts will trigger an additional four tiers of price hikes: $109 per month at 501 contacts, $209 per month at 1,501 contacts, $279 per month at 5,501 contacts, and $379 per month at 10,501 contacts. Plans for more than 25,000 contacts are available through the sales team.
The Keap Business Line mobile app syncs with your desktop software, and lets you access client info, craft automated phone responses, and connect a business number to the app. With Lite, you'll get all the basics of CRM: Contact management, quotes, invoices, forms, and tasks. Some useful functions are missing, though, including reports, A/B testing, and dashboard customization. It's best for small operations that just need the essentials.
Pro features include:
- Everything in Lite
- Landing pages
- Sales pipeline
- A/B email testing
- Subscription management and recurring payments
- Advanced automations and pipeline automation
- Customizable dashboard
This plan starts at $159 per month for 500 contacts, with an extra $30/month for each user added after the first. Prices are tied to the number of contacts : $189 per month at 501 contacts, $289 per month at 1,501 contacts, $359 per month at 5,501 contacts, and $459 per month at 10,501 contacts.
Pro adds a batch of key features for streamlining your organization: The pipeline automation tools alone with likely more than pay for the cost of this plan, but it also includes reports, dashboard customization, recurring payments, and landing pages, all of which offers low-cost ways to better connect with potential clients. Pro is a great plan for a new and rapidly growing business.
Finally, Max features include:
- Everything in Pro
- Lead scoring
The Max plan starts at $199 per month for 500 contacts, with every user after the first again costing an additional $30 per month. Prices remain tied to the number of contacts, with the same tiers: $229 per month at 501 contacts, $329 per month at 1,501 contacts, $399 per month at 5,501 contacts, and $499 per month at 10,501 contacts.
The feature list isn't impressive for Max, despite the price hike. Keap might be aware of this, as they currently list more than a handful of additional features as “coming soon” — Discount codes, sales funnels, one-click upsell and cross-sell, and an integration with Shopify. Even with those bonuses, though, it's hard to see Max becoming as core to most business operations as Pro is, even if those expanded analytics are nice.
No, Keap does not include a permanent free version of any of their plans. The closest you'll be able to get is their 14-day free trial. This trial is available for the Lite and Pro plans, but not for the Max plan. No credit card information is required for the trial, although your email address is required.
We'd recommend putting together a list of features you'll need to try or ease of use specifications, so that you can use your 14-day trial period to figure out if Keap meets your needs. Since you won't need to enter your credit card info, you won't have to worry about automatically signing up for the software service at the end of your trial.
Free Trial Version
Cheapest paid plan
Price quoted is per user, per month
Popular option with a modern, easily customizable interface and a great Free Trial
Core CRM features with appealingly flexible pricing plans
A solid CRM platform with scaling price plans and powerful features
A highly intuitive CRM that is packed with plenty of features and even has a free plan option
A market leading CRM for good reason and a great all-rounder – with tailored pricing plans available, it should always be considered first.
A strong CRM system with an attractive free tier and great marketing features
An inexpensive, simple CRM tool that offers the best service features available
A robust CRM platform that embeds brilliantly with Microsoft products
Flexible, friendly and effective, Zoho also starts at low price plans and has a great free trial
A decent choice for email marketing that falls behind in some other areas
A great all-round CRM with a great, easy to understand dashboard
Freshworks CRM – From $29/month
Freshworks' three plans start at $29, $69, and $125 per user per month. It also has a free plan, complete with contact management and 24/5 phone and chat support. All the plans deliver plenty of features for the cost, although the service's reporting abilities are more limited than what Keap Max has to offer.
Less Annoying CRM – From $15/month
Affordability helps Less Annoying stand out: It costs a flat $15 per user per month, with no additional plan tiers or contracts. The catch is that features are limited. It comes with no reporting or analytical tools at all, and with limited automation. It's best as a cheap system for keeping track of your contacts and deals. If that's what you need, it's an unbeatable price.
There's no free plan, but the healthy 30-day free trial gives users a way to try it out.
monday CRM – From $24/month
This CRM comes with three main plans, all billed annually. They're priced at $24, $30, and $48 per month for three users. Since most plans rapidly expand in costs after just one user, this plan will be particularly cost-effective one for a small team of three. Additional users can be added for $8, $10, and $16 per month per user, depending on the plan.
There's also a free plan, but the number of actions you can take with it is capped, so you won't be able to use it for long before upgrading. All plans offer a useful range of features, and the lower-than-average costs across the board make monday a CRM worth seriously considering.
Pipedrive – From $12.50/month
Pipedrive CRM plans start at $12.50 per user per month, with additional three plans starting at $24.90, $49.90, and $99 per user per month. They also offer a free 14-day trial, but no permanent free plan.
The $49.90 plan, Professional, is the most valuable one, as it offers the most expansive features — most notably, advanced reporting tools and security features that include subgroups for teams. It has more to offer than the Keap Max plan, although the $49.90 per user cost will get pricy quickly if you have more than a few users.
Salesforce – From $25/month
The Salesforce CRM is the inverse of Less Annoying CRM when it comes to costs: It has the most complex pricing in the industry. Users can get a variety of “clouds” including Marketing, Sales, Service, and a Sales and Service bundle, all of which are available in four different plans at different prices.
The cheapest options are the Sales and Service clouds under the Essentials plan, at $25 per user per month for each cloud. The costliest option, the Unlimited plan, bundles both the Sales and Service clouds for $325 per user per month. Some automations and collaboration tools are only available on the higher priced plans. Is Salesforce worth the cost? It's pricier than Keap Max, but it also has a massive presence in the industry and offers an unbeatable range of features and integrations, particularly for sales and marketing.
Final Thoughts – Is Keap worth it?
If you're looking for a particularly stripped-down CRM, Keap won't be for you. But if you want a reasonable service at a solid price, Keap will likely be a fit. Trying out the 14-day free trial should give you all the information you need to make a decision.
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