Keap Pricing – Plans, Fees and Hidden Costs

Keap CRM is available in two pricing plans: the Keap Pro plan costs $129 per month and the Keap Max plan costs $199 per month. Additional users cost $29 per month and Keap offers a 14-day free trial.

The Keap Pro plan will be the most appealing plan for many, as it offers a range of essential features at a reasonable price, including A/B email testing and a sales pipeline. If you’d like to compare these costs to broader industry benchmarks, our CRM pricing guide provides a comprehensive look at how different providers stack up.

Read on for the full breakdown of how much your users and contacts will cost you, as well as a look at any additional fees you might run into (like that one-time onboarding fee of $499).

In this guide:

• Keap Pricing Plans Breakdown
• Does Keap Have a Free Plan?
• Keap Alternatives for Sales
• Keap Alternatives for Marketing
• Verdict
• Frequently Asked Questions

Keap Pricing Plans Breakdown

Keap offers two main plans: Pro and Max. (There’s a third plan, Max Classic, but it’s a legacy subscription that new users won’t be able to buy without contacting sales.) All plan pricings are based on the number of contacts as well as the number of users.

• Pro — starts at $129/month, includes advanced features
• Max — starts at $199/month, adds analytics and subscription management

Of these plans, most businesses will likely want to pick Pro, with Max being a bit expensive without adding too much.

Of these plans, most businesses will likely want to pick Keap Pro, with Max being a bit expensive without adding too much.

There’s one other big hidden fee worth mentioning up front. The onboarding process for all plans includes a required one-time flat charge of $499 for Expert Coaching. This includes one-on-one strategy-building sessions as well as a free Sales & Marketing Playbook that Keap values at $1500.

Keap Pro Plan

Pro features include:

• Landing pages
• Sales pipeline
• A/B email testing
• Invoicing, quotes, and recurring payments
• Advanced automations and pipeline automations
• Reports
• Customizable dashboard

This plan starts at $129 per month for 1,500 contacts, with an extra $29 per month for each user added after the first. Prices are tied to the number of contacts: $153 per month at 1,501 contacts, $184 per month at 2,501 contacts, $229 per month at 4,001 contacts, and $289 per month at 6,501 contacts, and so on up until four million contacts, which is the contact limit.

Pro offers a batch of key features for streamlining your organization: The pipeline automation tools alone with likely more than pay for the cost of this plan, but it also includes reports, dashboard customization, recurring payments, and landing pages, all of which offers low-cost ways to better connect with potential clients. Pro is a great plan for a new and rapidly growing business.

As far as other CRMs go, the Keap Pro plan is most closely comparable to the Pro plan from Freshmarketer. They both offer a similar set of features for only email marketing, although Keap provides a lot more contacts. Plus, Keap has those built-in sales features, so it might be worth it to stick with Keap if that’s what you need.

For sales, the Keap Pro plan is similar to Enterprise plans from Salesforce and HubSpot, but obviously offers a lot less, so you probably want to stick to one of the more reputable options, unless you really need those marketing features.

Keap Max Plan

Finally, Max features include:

• Everything in Pro
• Lead scoring
• Analytics

The Max plan starts at $199 per month for 2,500 contacts, with every user after the first again costing an additional $29 per month. Prices remain tied to the number of contacts, with the same tiers: $223 per month at 2,501 contacts, $254 per month at 3,501 contacts, $299 per month at 5,001 contacts, and $359 per month at 7,501 contacts, and so on until four million, which is the contact limit.

The feature list isn’t impressive for Max, despite the price hike. This plan does add discount codes, upsells, and marketing analytics, along with the extra user included, but that doesn’t seem like enough to warrant the serious upsell.

The most comparable CRM option to the Keap Max plan is the Elite plan from Zendesk Sell. Keap is great for email marketing, but Zendesk Sell provides access to other marketing channels, like social and content, so it’s probably the better option overall. Those marketing features are the gamechanger though, so it’s all about what you need.

For marketing, the closest in comparison is likely the Enterprise plan from Freshmarketer. They’re both aimed at email marketing, but Freshmarketer provides a lot more when it comes to website functionality, which can be helpful for directing potential customers to the right place. Still, Keap offers those sales features built in, so it’s worth considering both depending on your needs.

Does Keap Have a Free Plan?

No, Keap does not include a permanent free version of any of their plans. The closest you’ll be able to get is their 14-day free trial. This trial is available for the just the Pro plan, but not for the Max plan. No credit card information is required for the trial, although your email address is required.

We’d recommend putting together a list of features you’ll need to try or ease of use specifications, so that you can use your 14-day trial period to figure out if Keap meets your needs. Since you won’t need to enter your credit card info, you won’t have to worry about automatically signing up for the software service at the end of your trial.

Keap Alternatives for Sales

As we’ve mentioned, Keap is unique in the CRM space because it offers sales and marketing functionality in a single platform. In most cases, however, providers have dedicated platforms for sales or marketing, and there are plenty of options out there if you don’t think Keap is the right fit for your business.

We’ve done extensive research on the best CRM for sales and found that Zoho CRM and Salesforce are two of the best providers out there. They each offer plenty of features at a reasonable cost, along with robust analytics and solid customer support so you can get it figured out with ease.

Take a look at the table below to get a better idea of the kinds of CRM for sales that are available:

Keap Alternatives for Marketing

CRM for marketing is often a bit different than CRM for other industries. While Keap makes it pretty cut and dry from a pricing standpoint, the average CRM for marketing is typically quite expensive — sometimes reaching thousands of dollars per month — because it includes marketing automation features that span multiple channels, like social media, content, and email.

Our top-rated CRM for marketing is HubSpot Marketing Hub, as it provides a whole lot of features that can be used across all marketing channels. You’ll also get a lot of data visualizations to ensure you’re doing everything right and some organizational tools to keep your team on task.

Take a look at the table below to get a better idea of the price of CRM for marketing and to see what kind of options are available outside of Keap:

Keap Pricing FAQs