May 7, 2019
A broad range of CRM services under a flexible, market-leading platform.
Salesforce is a name you'll come across time and again in the world of CRM. The company was founded in 1999, and has made a series of acquisitions over the years to make it a truly competitive software powerhouse. As a result, the functions of its many offerings can sound as though they overlap a little. But, what they have in common is a focus on how powerful customer data can drive business success.
Salesforce has invested in a strong support team and documentation, and provides a truly high-quality CRM platform. Here's our explanation of what Salesforce can do for your business and how its main tools function.
- Serves any size company
- Wide range of prices
- Free trials available
What Is Salesforce Used For?
Salesforce is a customer-relationship management (CRM) platform that lets business manage customer queries and complaints, and keep in touch with their customers using email campaigns, for example.
Basically, Salesforce lets businesses manage all the conversations they have with customers in one, single platform. This makes it easier to keep track of customer issues, making them easier to manage, and easier to analyze.
The Salesforce platform can tie-up loads of different ways that businesses talk to customers. For example, it can manage social media interactions, marketing campaigns, online live chat, phone calls, and emails.
Salesforce also offers loads of different services which might come in handy for companies. It calls all of its different offerings “clouds” and there are loads of them: Sales Cloud, Service Cloud, Marketing Cloud, Community Cloud, Commerce Cloud, and Analytics Cloud to name the most popular.
Fortunately for you, they're all accessed through the single, unified Salesforce CRM platform — making it easier to learn and understand the software.
It's also available on Android and iOS mobile devices, as well as on desktops. This makes it super easy for home and remote workers.
In this review, we'll be looking at the features found in Salesforce's two most popular clouds: Sales and Service, which the company says is a “complete CRM for any size team.” Sales Cloud helps your employees manage sales leads and close deals, while Service Cloud helps businesses retain customers.
In This Review:
Compare Salesforce Prices to Other CRM Software Providers
Video: More About Sales Cloud
This video dives into the main functions of Salesforce's commonly used service, Sales Cloud, which helps a business' sales team manage their clients. All leads can be grouped by source, company, and contact information in a report with an easily customizable format.
Support & Training
- Live chat
- Live Training
See how Salesforce CRM compares
to other leading CRM software providers.
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