Best Alternatives to Salesforce

The biggest name in the CRM world is Salesforce, which is about as close to a household name as a piece of specialized online business software can get. Still, Salesforce isn't the only game in town, and while the market leader might be the right choice for some, there are many Salesforce alternatives to choose from.

While we wouldn't rule out choosing Salesforce if you're running a larger enterprise, the best Salesforce alternative for smaller or growing businesses is HubSpot CRM. This is a feature-rich, user friendly CRM platform with an ace up its sleeve – you can get started with HubSpot for free. The free version of HubSpot can't match everything offered by Salesforce, but its premium plans introduce further features to help it compete.

In This Guide:

Choosing a CRM platform is all about finding the right fit – something that offers the features you need, and the customizability every business requires. Our advice is to always seek out a personalized quote for the needs and scale of your business – and you can do this using our simple, no-obligation CRM quotes form. That way, you can make sure you're investing in a CRM solution that's fit for your purposes and budget.

Customer Relationship Management is a key part of any business strategy. With the right CRM platform, companies can keep better track of their customers, convert leads into recurring customers, and retain current customers with the right attention. If you're having trouble deciding which CRM platform to use, this article will help by running through the highlights of the biggest competitors to Salesforce, as well as taking a brief look at Salesforce itself.

HubSpot CRM

The key appeal of HubSpot is also its biggest differentiation from Salesforce: it starts by offering the basic HubSpot CRM for free, with virtually no limits on users or features for the basic CRM for following up on leads, opportunities, and tracking your customer database. The company prides itself on offering a product that takes “minutes to learn,” and provides a dashboard with an at-a-glance view for all ongoing deals. It also integrates with Gmail and Outlook to easily pull in email data, for better visibility of customer interactions within your organization.

HubSpot Features

For any business that needs to go beyond the basic CRM, HubSpot offers additional CRM-related platforms – called ‘hubs' – for one-to-one marketing, sales (beyond the basic CRM), and customer service. All of these hubs have free tiers; however, the added features that most businesses would want require a monthly subscription.

HubSpot Pricing

HubSpot pricing varies pretty dramatically based on which hubs you're interested in taking advantage of, with each adhering to three pricing plans: Starter, Professional, and Enterprise. If you're interested in marketing, sales, and service hubs, the price is going to be pretty hefty, particularly for the enterprise-level plans. That's the benefit of HubSpot, though: you can mix and match depending on your needs to save a bit of money.

Why HubSpot Is a Better Alternative

HubSpot is a better alternative to Salesforce because of the marketing features available. In fact, Hubspot is the best CRM available for marketing features, according to our research. HubSpot's marketing hub offers ad management and retargeting, conversational chatbots, and landing pages, and that's all found in the Starter plan. Simpy put, if you're looking for a CRM with marketing capabilities, HubSpot is your absolute best bet.

Check out our guide HubSpot Pricing for more, or see our full HubSpot vs Salesforce guide

Zendesk

Zendesk is well known for its customer support ticket software, which is used on many popular websites. While Zendesk wasn't initially a full CRM solution, the company now offers a flexible, CRM-centric developer platform, Zendesk Sunshine, which operates with an open API that welcomes third-party or custom integrations. While Salesforce has argued that Zendesk is an ‘incomplete CRM solution,‘ this is no longer the case, plus any missing abilities can be supplemented thanks to its flexible API. If you need a full CRM and Zendesk is already a big part of your workflow, you have two options: integrate Zendesk with a dedicated CRM, such as Agile CRM, Zoho, or even Salesforce itself; or subscribe to Zendesk's Enterprise tier, and make sure it offers all the CRM features you'll need.

Zendesk Features

Zendesk's features include a customer database view, and support tickets that are flexible enough to be used for tasks or for other CRM-like features, such as opportunities or leads. Each support ticket is a flexible space for taking notes, assigning responsible agents, and sharing that data with others within the organization.

Zendesk Pricing

Zendesk offers three different pricing plans for its platform CRM: Lite, Professional, and Enterprise. The Lite plan is offered for free and comes with bare-bones style CRM for starters. The Professional plan is $19 per agent per month, while the Enterprise plan jumps up to $59 per agent per month.

Why Zendesk Is a Better Alternative

Zendesk is a better alternative to Salesforce because of its inherent flexibility. Between the open API, the many third-party integrations, and the unlimited data throughout every plan, Zendesk is perfect for experts that know how to get the most out of a flexible platform. Rookies to CRM software, on the other hand, might want to try an easier to use platform.

To learn more about Zendesk, read our Zendesk CRM review

Freshworks CRM

Freshworks CRM is a Customer Relationship Management software by Freshworks that makes it easy for businesses of all sizes to attract, manage, close, and nurture their leads. With a highly intuitive UI and a powerful feature set including built-in phone and email, AI-based lead scoring, visual deal pipeline, intelligent workflow automation, and customizable visual reports and dashboards, it gives businesses everything they need to manage their sales without having to juggle multiple tools.

Freshworks CRM Features

An advanced ticketing system is central to Freshworks CRM's system, so while it might not be the best fit for sales and marketing functions, it's perfect for customer support teams. Freshworks CRM utilizes AI to predict what sort of support a customer might need with canned responses, and even proactively spot frustrated customers.

Freshworks CRM Pricing

Freshworks CRM offers five different pricing plans: Sprout, Blossom, Garden, Estate, and Forest. The cutely-named plans increase in price, starting with Sprout as the free plan. Blossom comes in at $15 per agent per month, Garden at $35 per agent per month, Estate at $49 per agent per month, and the Forest plan rounding it out at $99 per agent per month.

Why Freshworks CRM Is a Better Alternative

You just can't beat Freshworks CRM when it comes to support. The platform is built to excel at managing tickets, which is where it really shines. Admittedly, it's lacking a bit in sales and marketing functionality, but if you're looking for a CRM to build out your customer support, Freshworks CRM is the way to go.

Microsoft Dynamics

Microsoft's newest mission is to bring its software to every platform with seamless integration between its various products, and the company's CRM, Microsoft Dynamics, is no exception. If your company already lives and breathes the Microsoft platform, with products such as Office 365 and Outlook for email, then the Dynamics CRM can make a lot of sense. Dynamics is also a good platform if you've been wanting to try out Microsoft HoloLens as a business tool, since it integrates with that as well. Dynamics feels very much like a tool that is ideal for large enterprises and active medium-sized businesses, but may be overkill for smaller companies.

Microsoft Dynamics Features

Microsoft offers some unique tools that go beyond the CRM within the Dynamics umbrella of services. These include platforms for finance, operations, and talent recruiting, as well as services we've seen elsewhere, such as customer service and marketing platforms. It's incredibly robust as far as features are concerned, which is why its such a great option.

Microsoft Dynamics Pricing

The Microsoft Dynamics pricing scheme is certainly different than what you might be used to. Like HubSpot, it offers a wide range of specific options, so that you can mix and match exactly what you're looking for. It can get pretty expensive if you're looking to add every piece of it, which includes field service, customer service, marketing, sales, finances, operations, commerce, and human resources, but hopefully you're only looking for a few of these.

Why Microsoft Dynamics Is a Better Alternative

Microsoft Dynamics is similarly robust when it comes to comparisons with Salesforce, but the biggest edge it has over everyone's favorite CRM is that it's from Microsoft. This means that it integrates flawlessly with Office, Outlook, and many other Microsoft systems. So if your company is already set up with Microsoft, then the Dynamics platform is the way to go.

Interested in Microsoft Dynamics? Head to our Microsoft Dynamics review

Zoho CRM

Anyone looking for a platform with the breadth of services of Salesforce without being Salesforce should take a hard look at Zoho CRM. Zoho doesn't offer quite the number of services that Salesforce does. Nevertheless, it still offers great functionality beyond a basic CRM, including one-to-one marketing and e-commerce. Zoho offers a free service with fewer features for up to three users, and then the prices go up from there based on your company's needs.

Zoho CRM Features

Zoho CRM's mid-range pricing tiers include an artificial intelligence feature called Zia, which can “offer predictions on trends, anomalies, conversions and deals closing.” It can also analyze your emails for tone, offer suggestions for speeding up workflows, and search your records for data via voice commands.

Zoho CRM Pricing

Zoho CRM offers five different pricing plans: Free, Standard, Professional, Enterprise, and Ultimate. Zoho's free plan is pretty limited, allowing only three total users, but it's a great way to test out the platform before purchasing. Each additional plan increases in price – $12 per user per month, $20 per user per month, $35 per user per month, and $45 per user per month, respectively – so you can find one that works for your budget.

Why Zoho CRM Is a Better Alternative

Zoho CRM is an incredibly robust platform in terms of features, so much so that it typically rivals Salesforce when it comes to how thorough you can be. Plus, with the vast network of Zoho products, you can integrate widely across your business.

To learn more, read our Zoho pricing guide

SugarCRM

SugarCRM isn't the biggest name in the business, but it prides itself on being able to hang with the big boys. It has a simple, easy to understand interface, with deep customization options — making it incredibly flexible and adaptable. Sugar also has no hidden fees, offering three standard pricing plans ranging from $40 to $150 per user, per month.

SugarCRM Features

SugarCRM has a range of tools to facilitate collaboration between different business functions, and works seamlessly across mobiles and tablets – making it great for mobile workers. SugarCRM is easy to integrate with your existing IT infrastructure, offering SaaS and on-premise installations.

SugarCRM Pricing

SugarCRM's pricing model is similar to that of HubSpot, with different options for service, marketing, and sales. Additionally, you can combine all of them in two different plans, Professional and Enterprise, which cater to small and large companies depending on your needs.

Why SugarCRM Is a Better Alternative

Customizability is the name of the game when it comes to SugarCRM. With a widely flexible platform designed for particular needs, this platform can be molded to suit whatever metrics and functionality you need. Plus, with a stylish, easy to use interface, you can't go wrong with SugarCRM when it comes to customizability.

Apptivo

Apptivo focuses on serving small to medium-sized businesses, and is a great option for beginners because of its simplicity. Most people should find Apptivo very straightforward to use. It will lack some of the more advanced features that other services have, but it's a good option for novices finding their way around the world of CRM software.

Apptivo Features

Its primary categories are tasks, emails, calendar, notes, and call logs. There's also a section for follow-ups, and a “Work Queue” that houses contacts, customers, leads, and opportunities, all in tandem with a social-style news feed towards the top. Apptivo also offers features beyond the core CRM, such as tools for invoicing, project management, expense reports, email marketing campaigns, and procurement.

Apptivo Pricing

Apptivo offers four different pricing plans: Starter, Premium, Ultimate, and Enterprise. The Starter plan is offered for free, with limited features and only three users allowed. The Premium plan is $8 per user per month, while Ultimate is $20 per user per month. The Enterprise plan is customized for your company, so you need to contact a sales rep to get specific pricing.

Why Apptivo Is a Better Alternative

The only reason you'd opt for Apptivo over one of the providers above is if you're looking for a truly stripped-down CRM that exudes ease of use and saves you a bit of money. All core features are available for very low prices, but if you need anything more than the basics, you're definitely going to want to look elsewhere.

See our guide to the Best CRM Software for Small Business for more

Sendinblue

Sendinblue has an almost laser-focus on email marketing. It allows businesses to create campaigns quickly and easily, as well as having generous email send limits for maximum impact. It's not the best option if you're looking for an all-in-one CRM to manage customer complaints, marketing, sales, and so on but if you need an email marketing solution above all else, it's not a bad option.

Sendinblue Features

As we mentioned, Sendinblue is very focused around email marketing. It has all the features you'd expect for an email marketing platform including an email builder, advanced reporting tools, and a plethora of automation functions.

Sendinblue Pricing

Sendinblue has four pricing plans, including a completely free plan which allows you to send up to 300 emails per day. The Lite plan costs $25 per month and allows you to send 100,000 emails per day, as well as adding some of the more advanced features businesses expect when it comes tracking their email performance. The Premium plan is $65 per month and would be a great fit for any business with an active email marketing presence. The Enterprise plan is only available with custom pricing and, as a result, custom benefits.

Why Sendinblue is a Better Alternative

Is Sendinblue a better all-round CRM than Salesforce? Not at all. But, if you're a small business whose main requirement is a platform for email marketing, then Sendinblue will be less complicated and far better value than Salesforce.

Simply put, if you need a platform to send emails to customers above everything else, Sendinblue is well-worth looking at. It has all the features you need to start creating business, simply by pressing send.

amoCRM

amoCRM is an efficient, streamlined service, with an API that allows for third-party integrations which can address needs specific to your business.  The service's sales-oriented, easy-to-adapt interface make this a solid choice for businesses that need a CRM, but don't want to face a significant learning curve.

amoCRM Features

The amoCRM software's main feature is a dashboard that segments the sales pipeline into different columns. This lets users drag and drop individual lead profiles in order to track where they are in the pipeline, from initial contact to deal closed.

amoCRM Pricing

amoCRM comes with just three service plans: Base, Advanced, and Enterprise. The Advanced option offers the most features for the least cost at $25 per user per month; the Base plan will cost you $15 per user per month, while the Enterprise plan will cost you $45 per user per month.

Why amoCRM Is a Better Alternative

As with most lesser known CRM software providers, amoCRM is attractive because of its notable customizability across a wide range of metrics and functionalities. The number of third party integrations also make this CRM a better alternative, although its worth taking a look at specifically which ones are available before making a decision for yourself.

For the nitty-gritty on this CRM vendor, head over to our full amoCRM review.

Salesforce

And then there's Salesforce, a popular choice among businesses of many different sizes. The key with Salesforce is the absolute breadth of its services beyond the basic CRM platform, including services for running ecommerce, one-to-one marketing, customer service, and many others.

Salesforce also has a robust application programming interface (API), allowing developers to create custom apps for Salesforce and integrate your Salesforce data with programs you might already be using.

While Salesforce might have more services than a small or medium-sized business might need, it can still be a useful platform for companies of any size. Plus, as the CRM platform in widest use, it's much easier to find support and tutorials on how to get the most from your subscription.

Check out our full guide to Salesforce Pricing for more

How We Rate CRM Software

Finding the best CRM software is about more than just looking at the logo. We at Tech.co take the ranking of business software like CRM very seriously, which is why we spend our time thoroughly researching each provider. This data is designed to help you get the most objective information about CRM providers, so you can make the right decision for your business.

There are a lot of aspects of CRM software to consider when it comes to our rankings, and that's why we take it so seriously. Our rankings take into consideration a wide range of metrics, including support options, key functionalities, depth of features, and of course, price. Additionally, we assign each provider a customer score, which is an aggregate of online reviews, competitor scores, and our own, independent research.

Choosing business software can be stressful. A simple installation could be the difference between a successful business and a fun memory, which is why we want to make sure you have all the information necessary to make the best decision for your company.