Salesforce is a global giant in CRM, with thousands of companies happily paying for its services. Hubspot, meanwhile, lets you get up and running for free. So, is it worth paying for Salesforce, or for the paid-for features Hubspot offers? Both CRM platforms are very capable with a lot of features available for your team. The big question isn't so much which one is the best overall, but which CRM platform is the best for your company.
Customer Relationship Management (CRM) software is an essential tool for businesses in order to keep track of client and potential client needs – so the competition doesn't. There are numerous CRM platforms to choose from, and Hubspot and Salesforce are two of the biggest names you'll come across.
Salesforce is one of the most popular CRM options worldwide. Indeed, Salesforce is the best CRM to choose for large-scale businesses. It has rich third-party integrations, great developer tools for deep customization, and a wide range of products from CRM management to enterprise resource planning (ERP) tools. Hubspot, by comparison, is arguably a better CRM for small businesses. Crucially, it runs on a freemium model – you can try Hubspot CRM for free and then the company encourages you to pay for additional upgrades and services as your needs grow.
We'll take a look at Salesforce and Hubspot to give you a better idea of the strengths and advantages of each.
In This Guide:
- Free option available
- Simple user interface
- Integrates with Gmail and Outlook
- Training is largely online
- Not great for larger companies
- Limited features compared to Salesforce
- Wide feature set
- Frequently updated
- Robust support & training
- No free plan
- On the more expensive end of the industry
- Basic plan caps data at 612 MB/user
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|Monthly plans start at:||$50/user||Free|
|Most popular monthly plans:||$100/user||$400/5 users|
|Key Benefit||Feature-rich||Intuitive interface|
|Main Drawback||Steep learning curve||Training largely online|
|24/7 Support||For an additional charge||Yes|
|Get Started||Get Salesforce Pricing Quotes||Try Hubspot for Free|
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