September 27, 2018
Salesforce is a global giant in CRM, with thousands of companies happily paying for its services. Hubspot, meanwhile, lets you get up and running for free. So, is it worth paying for Salesforce, or for the paid-for features Hubspot offers? Both CRM platforms are very capable with a lot of features available for your team. The big question isn’t so much which one is the best overall, but which CRM platform is the best for your company.
Customer Relationship Management (CRM) software is an essential tool for businesses in order to keep track of client and potential client needs – so the competition doesn’t. There are numerous CRM platforms to choose from, but there are a few names you will come across time and again during your research.
The big one is, of course, Salesforce. This is the most popular CRM option for many businesses worldwide. It has rich third-party integrations, great developer tools for deep customization, and a wide range of products from CRM management to enterprise resource planning (ERP) tools.
Another important name is Hubspot. This is a CRM specifically aimed at small businesses. Crucially, it runs on a freemium model – the basic CRM is free and then the company encourages you to pay for additional upgrades and services as your needs grow.
We’ll take a look at Salesforce and Hubspot to give you a better idea of the strengths and advantages of each.
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- Starts with a free plan
- Lets you add extra paid services
- Simple user interface
- Limitations of free plan may be reached quickly
- Training is mainly by online resources
- The biggest name in CRM
- Huge app store for third-party integrations
- Modern ‘Lightning’ Interface
- Large array of tools and services can feel overwhelming at first
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