Customer Relationship Management (CRM) software is an essential tool for businesses, allowing them to keep track of client and potential client needs – before the competition can. There are numerous CRM platforms to choose from, and Hubspot and Salesforce are two of the biggest names you'll come across.
Salesforce is one of the most popular CRM options worldwide. Indeed, Salesforce is the best CRM to choose for large-scale businesses. It has rich third-party integrations, great developer tools for deep customization, and a wide range of products, from CRM management to enterprise resource planning (ERP) tools.
Hubspot, by comparison, is arguably a better CRM for small businesses. Crucially, it runs on a freemium model – you can try Hubspot CRM for free, with the company then encouraging you to pay for additional upgrades and services as your needs grow.
Salesforce is a global giant in CRM, with thousands of companies happily paying for its services. Hubspot, meanwhile, lets you get up and running for free. So, is it worth paying for Salesforce, or for the paid-for features Hubspot offers? Both CRM platforms are very capable, with a lot of features available for your team. The big question isn't so much which one is the best overall, but which CRM platform is the best for your company.
We'll take a look at Salesforce and Hubspot to give you a better idea of the strengths and advantages of each.
In This Guide:
Data cap in basic plan
Social media integrations
Live chat support
Free Trial Version
Cheapest paid plan
Price quoted is per user, per month
Most expensive plan
Price quoted is per user, per month
A market leading CRM for good reason and a great all-rounder – should always be considered first.
A strong CRM system with an attractive free tier and brilliant premium plans
Starter Standout Features
Professional Standout Features
Enterprise Standout Features
Standout features (Salesforce Essentials)
Standout features (Lightning Professional)
Standout features (Lightning Enterprise)
Standout features (Lightning Unlimited)
Sales and Service Cloud
No combo deal available in the Salesforce Essentials tier
- Wide feature set
- Frequently updated
- Robust support & training
- No free plan
- On the more expensive end of the industry
- Basic plan caps data at 612 MB/user
- Free option available
- Simple user interface
- Integrates with Gmail and Outlook
- Training is largely online
- Not great for larger companies
- Limited features compared to Salesforce
Scroll horizontally to view full table on mobile devices
|Monthly plans start at:||$50/user||Free|
|Most popular monthly plans:||$100/user||$400/5 users|
|Key Benefit||Feature-rich||Intuitive interface|
|Main Drawback||Steep learning curve||Training largely online|
|24/7 Support||For an additional charge||Yes|
|Get Started||Get Salesforce Pricing Quotes||Try Hubspot for Free|
Hubspot or Salesforce: - Which CRM Should You Choose?
As far as features go, they both offer the key tools you need from a CRM, and both have third-party integrations and deep online support pages. If you don't have Gmail or Outlook as your corporate email of choice, then Hubspot is probably easier to deal with. In terms of interface, Hubspot is a little simpler compared to Salesforce, making the learning curve a little steeper with the latter.
That concludes our basic look at Hubspot and Salesforce, but the best way to find the CRM that's right for your team is to get a customized quote based on your company's needs. Click the Get Quote button below to get started and find the CRM that's right for you.
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