How to Boost a Customer’s Trust in Your Ecommerce Business

July 6, 2017

5:00 pm

Trust can be a challenge for an online businesses. If shoppers don’t feel secure providing their personal and financial information, how can business move their product out of the shopping cart?

When customers put their faith in a new ecommerce site, it’s reasonable for them to consider if the products really true the way they look like on the website or will they actually get what they have ordered or will my credit card information be secure? To boost your customer’s trust in your ecommerce store, try using these 7 methods.

Secure and Trusted Payment Gateway

For an ecommerce store, it is prudent that they should have a trusted and the most secure payment gateway for all the transaction done on your site. This means you need to make your online store a risk-free website. That also indicates working with proven payment providers such as PayPal or Stripe. In addition, you need to build a strong security framework for your customers to trust your website and if you are not into ecommerce business then obtain an SSL certificate (Secure Sockets Layer) to encrypt and secure customer data.

How to protect your small business against cyberattacks

Use Security Seals

There’s a logical reason why professional ecommerce stores and other security companies hand out signs and stickers for their clients to exhibit more than free advertising, it lets everyone know that the website isn’t a sitting duck. There are some security precautions you can add to the site, such as installing SSL certificate or putting an EV SSL certificate for enhanced security of the information and encryption, to deter hackers. When customers see the green padlock in the address bar and the lock-sign they will feel more secure about their private information which they give on your website. Having EV SSL certificate will ripe great benefits to pull potential foot traffic and gaining customer’s trust.

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Be Transparent

By displaying the security seals and security information on your site for customers, if can help build trust as they proceed through the process of providing more personal information. In addition, be fair and transparent about personal information will be used and reassure them that the online store is trustworthy.

Don’t Overpromise

Overdoing things can be dangerous for your business and for your customers. While it may sound a bit tempting to try to accomplish every demand and need of your customer, trying to fulfill it all is not possible and can be highly dangerous for both. Instead, be honest in terms of your capacity and capabilities to solve the queries so that there is no loathe disappointment among your customers. Remember to be fair on all the pricing and discounts terms as well. Most importantly, don’t make false promises just to gather the heap of customers, if they are aren’t satisfied on what you are selling you’ll end of losing them in the long run. So, be honest and upfront on whichever and whatever kind of customer request is achievable with you.

Create Human Connection

No matter which medium you use to react to a customer, try to keep your reaction as genuine as you can and it shall be amiable to engender trust. Customers who think they’re being served with stock answers or they are interacting with chat bot, they may may not wish to continue shopping in future. Start a conversation by chat option, give your address, tell them about your website, and depict your mission and vision. These tones give a humanize voice to your customers. It will, in turn, inspire recognition value, and by this customer will gain familiarity and trust.

How to gain customers through transparency

Simplify

Customers love when they get straight and fair return policies for the products they buy from an ecommerce store. But often there are lengthy windows for the terms and conditions and return policies. To curtail the dilemma of customers have a clear and nicely written privacy policy with a clear indication of terms and conditions on the return policy as well. Also, make sure that any kind of merchandising policy is quite easy to find on your site, and if there’s a discounted policy or some sales then make sure it includes all the rules upfront for the customers.

Reviews and Testimonials

It is one of the best practices to request your buyers and online shoppers to put reviews about the products and write their own real-time testimonials on the website. This will certainly turn out to be a great contributor in engaging your current customers while targeting the potential ones as well. This will also help to showcase an image to your customers that your products are universally adorned.

Reviews

Also if you promote sharing honest reviews then it shows that you don’t hide anything to your customers. With this, your customers will get a chance to open up with some issues as well in the hope that they will be resolved. This is just another way to gain trust.

Read more ways to gain customers for your business at TechCo

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Amy Simone is a freelance website designer with a passion for web design and development who is always keen to share expertise through her many informative blog posts.

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