5 Characteristics of Successful Startup Digital Marketing Campaigns

By | Oct 21, 2015 at 7:00 pm

While every digital marketing campaign is different, the reality is that most are built on common fundamentals and key elements. As a startup looking to make a splash, it’s important that you’re able to hone in on these important characteristics while simultaneously putting a…

Marketing & Social Media

Why All Brands Should Utilize Retargeting

By | Oct 10, 2015 at 12:00 pm

Have money in your marketing budget for digital advertising? You should be putting a good portion of it towards retargeting. Retargeting and advertising may look the same but are much different behind the scenes. Most brands decide the user personas and demographics they’d like…


What can marketers learn from the music industry?

By | Oct 6, 2015 at 8:00 am

No matter what business you’re in, if you work as a sales person or marketing professional, or if you’re a small business owner or business executive, if you are interested in marketing, technology, or music and pop culture, you should read the blog of…

Marketing & Social Media

Developing Your Brand in 7 Simple Steps

By | Oct 5, 2015 at 9:00 am

This article is not just focused on getting high rank with search engines like Google and having a lot of traffic to your site, but rather, it’s about building a brand for long term. Without further ado, let’s get started with these simple but powerful…

Marketing & Social Media

3 Ways to Repurpose Content for Free

By | Oct 3, 2015 at 10:00 am

Content marketing should be one of your digital marketing priorities for 2016. Content is one of the most effective ways of driving targeted traffic to your site and targeted customers to your business. However, one of the major pain points of content is the time…

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Using CRM as a Part of Your Marketing Strategy

By | Sep 29, 2015 at 7:00 pm

Power belongs to the consumer. This certainly was not always the case, but it is today. Think about it: Consumers are armed with their PC’s, laptops, tablets and phones and they can research anything; they can bounce from site to site; they can be…

Marketing & Social Media

How To Create A Fanatical Following On Instagram For Your Business

By | Sep 26, 2015 at 8:00 pm

Instagram is a visually engaging way to connect with current fans and new customers. Because of this, Instagram is an essential part of your social media strategy. Instagram offers businesses and entrepreneurs a higher level of engagement than you might expect. A recent study…

Marketing & Social Media

Paul Singh Launches a Public Speaking Class for Entrepreneurs 

By | Sep 16, 2015 at 9:31 am

Paul Singh, formerly of 500 Startups and Disruption Corporation, is launching a free online public speaking course for entrepreneurs next Monday – because if there’s anything more terrifying than public speaking, it’s public speaking about your most cherished (business) baby. According to Singh, he…

Marketing & Social Media

Marketing Your Startup with the Help of Social Networks

By | Sep 7, 2015 at 8:00 pm

Launching a startup is a great moment in the life of every single entrepreneur. It is really difficult to get to that point but when this happens, everything seems perfect. The problem is that most startups fail. This is due to so many different…

Marketing & Social Media

5 Marketing Mistakes Business Owners Shouldn’t Make in 2015

By | Aug 4, 2015 at 10:00 am

The online marketing business is no longer in its infancy and has evolved many times over from its humble roots. This evolution has a lot to do with how search engines rank sites now and the changes in rankings are directly responsible for the…

Marketing & Social Media

9 Tricks for Catching Thousands of Online Eyeballs

By | Jul 19, 2015 at 2:00 pm

Business reputation is always based on a strong pool of repetitive customers! Although one could manage to include as many online consumers as possible over the site, it may seem difficult to actually draw this crowd! It’s like a weight loss program – getting…

Marketing & Social Media


The ABCs of Digital Marketing

By | Jul 3, 2015 at 9:00 am

Michael Jackson once said: “…ABC, it’s as easy as 1-2-3. As simple as, do re mi…”. Although he was teaching a girl all about love in this scenario, the truth is that this simple equation can be applied to most fields outside of cupid’s domain –…

Marketing & Social Media

Is Your Content Marketing Strategy Effective?

By | May 29, 2015 at 8:00 am

When you start deep diving on the topics of content marketing, thought leadership, and the shareable marketplace, one topic you tend to run into is the idea that all of these new ways of marketing your business and building your brand may not lead…

Marketing & Social Media

How to Use Celebrities as Part of Your Marketing Plan

By | May 25, 2015 at 9:00 am

Celebrities and commercials have usually been a match made in heaven for decades. On one side, you’ve got a household name – the top film star, the loveable athlete or the up and coming pop sensation. On the other side, there’s the brand –…

Marketing & Social Media

Marketing is So Much More Than Facebook Posts and Tweeting

By | May 15, 2015 at 7:00 pm

When you start looking around the Internet for advice on how to up your content marketing game, you’ll find lots of advice on how to write a great Facebook post, or a compelling tweet, or an amazing and engaging Instagram picture that will get…

Marketing & Social Media

Startups Share Their Tactics and Thoughts on Community Management

By | May 15, 2015 at 12:30 pm

Earlier this week, we learned that Instagram is a company whose growth could be attributed to their focus on community. Instead of taking a product-first approach and bringing in a designer or developer as its first hire, the company brought in a community manager….

Marketing & Social Media

3 Ways to Dominate the Local SEO Game

By | May 10, 2015 at 4:00 pm

When Google updated their algorithm, they changed the game of local SEO as we know it.  Unfortunately, not all of us are aware of what the new rules mean for maintaining a thriving website. The biggest thing to recognize about Google’s new algorithm is…